Crystal Waters Vacations

What Crystal Waters Vacations does

Crystal Waters Vacations (operating as Crystal Waters Realty) is a private, two-agent residential real estate brokerage founded in 2005 and based in Destin, Florida. The firm is owned and operated by its co-founders, Bill Grannan and Terry Edwards — both licensed Realtors since 2005 and local residents since 2004 — and serves buyers, sellers, and small-scale property investors in the Emerald Coast market along Scenic Gulf Drive (Scenic Hwy 98) and the 30A corridor, spanning Destin, Miramar Beach, Santa Rosa Beach, and extending from Fort Walton Beach to Panama City Beach.

The company operates three interconnected service lines: (1) real estate sales — buyer and seller representation for single-family homes, condos, townhomes, and vacant land; (2) property management — oversight of long-term and short-term/vacation rentals, active since 2007; and (3) investment property services — market analysis and consultation for vacation rental investors, with documented rental income data (e.g., $55,348 in 2024 and $60,428 in 2025 for a featured Miramar Beach property) sourced through Real Joy, a third-party vacation rental management company. There is no proprietary technology, no AI/ML capability, no mobile application, and no third-party platform integrations disclosed.

Revenue is generated entirely through real estate transaction commissions (a take-rate model on closed deals) supplemented by property management fees. Pricing is negotiated per-transaction and not publicly disclosed. Distribution is direct — one-on-one agent relationships, supplemented by a Facebook page, Zillow agent profiles, and the firm website (crystalwatersrealty.com). The firm has no disclosed external funding, no subsidiaries, no M&A activity, and no expansion beyond the contiguous Northwest Florida coastal corridor.

Name

Crystal Waters Vacations

Legal name

Crystal Waters Realty

Website

https://crystalwatersrealty.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Crystal Waters Vacations (d/b/a Crystal Waters Realty) is a private, two-agent residential real estate brokerage in Destin, Florida, founded in 2005, serving buyers, sellers, and small-scale property investors along the Emerald Coast (Destin, Miramar Beach, Santa Rosa Beach) with brokerage, property management, and investment-property services on a commission basis.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Residential real estate brokerage
• Vacation rental management
• Property investment advisory
• Buyer representation services
• Seller representation services

Headquarters

HQ city

Destin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Sales Commissions: Traditional real estate brokerage earning commissions on property transactions. Agents represent buyers and sellers in residential property transactions including single-family homes, condos, townhomes, and vacation rental investments. Also offers property management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Crystal Waters Realty is a full-service residential real estate brokerage serving the Emerald Coast of Florida (Destin, Miramar Beach, and Santa Rosa Beach). It provides buyer and seller representation for single-family homes, condos, townhomes, and vacant land, alongside property management for long-term and short-term (vacation rental) properties and advisory services for vacation rental investors.

Product overview

Crystal Waters Realty is a full-service real estate brokerage operating in the Emerald Coast area (Destin, Miramar Beach, Santa Rosa Beach, Florida). The company offers three interconnected service lines: Real Estate Sales (buyer and seller representation for residential properties including single-family homes, condos, townhomes, and land), Property Management (oversight of both long-term and short-term/vacation rentals), and Investment Property Services (market analysis and consultation for property investors). The team consists of licensed Realtors Bill Grannan and Terry Edwards who have operated in the area since 2005. Featured listings include vacation rental properties like 'Aloha Cottage' at 30 Windancer Lane in Miramar Beach.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Services Full-service residential real estate brokerage offering buyer and seller representation for properties in Destin, Miramar Beach, and Santa Rosa Beach, Florida, including single-family homes, condos, townhomes, and vacant land. Targeted at families, individuals, and second-home buyers along the Scenic Gulf Drive / Scenic Hwy 98 corridor.
• Property Management Property management services for residential owners in the Destin/Emerald Coast area, covering both long-term rentals and short-term/vacation rentals, overseen by the firm's licensed brokers.
• Investment Property Services Specialized buyer representation and advisory for vacation rental investors, including market analysis, comparative sales data, identification of top investment neighborhoods, and coordination with vacation rental managers, along Scenic Gulf Drive and Scenic Hwy 98. Targeted at individual investors and small-scale buyers seeking rental-income properties.

Quantifiable outcome

• Vacation rental income potential: $51,369-$60,428 annually for featured investment property

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Real JoyminorChannel Partner/ Reseller/ DistributorVacation rental management company referenced for rental income figures on investment property. Real Joy manages vacation rental operations for properties in the area, generating rental income for property investors. This appears to be a local vacation rental management company operating in the Destin/Miramar Beach area rather than a formal partnership.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Vacasa: Largest U.S. vacation rental manager with significant Emerald Coast inventory and a built-in brokerage arm. Indirectly comparable — competes most directly with Crystal Waters' property management and investment advisory lines, especially for owners evaluating full-service management versus in-house teams.
• Evolve Vacation Rental: National vacation rental manager with Destin/30A inventory. Comparable because it competes directly for the same rental-property owner relationships that Crystal Waters manages, and offers owners a hybrid DIY-plus-management model that can undercut full-service local management pricing.

Direct peers

• RealJoy Vacations: Destin-based local vacation rental management firm explicitly named as the management partner on Crystal Waters' featured investment listing. Direct overlap on property management services, owner acquisition, and Emerald Coast geography; most apples-to-apples small local competitor in Crystal Waters' defined niche.
• Five Star Vacation Properties (Destin): Independent local Destin brokerage and full-service vacation rental management company serving the same Emerald Coast communities as Crystal Waters. Compares on both brokerage commission revenue and recurring property management revenue, and includes its own in-house agent team.

Broad incumbents

• Coldwell Banker Realty — Destin: Major national brokerage brand with significant share of luxury and second-home sales in Destin and 30A. Comparable because it targets the same vacation-home and investment buyer segments Crystal Waters serves, and uses the same buyer/seller commission revenue model.
• Keller Williams Realty Emerald Coast: National franchise brokerage with a large Destin/Fort Walton Beach office serving the same Emerald Coast buyer and seller pool as Crystal Waters. Directly comparable transaction fee-based residential brokerage model, but with vastly greater agent count, marketing budget, and tech platform.
• RE/MAX Coastal Properties: Globally branded residential brokerage with multiple offices along the Emerald Coast (Destin, Navarre, Fort Walton Beach). Competes head-to-head for beach-community listings and investor buyers with a similar commission-based model, but at meaningfully greater scale and brand reach.
• Century 21 Bluewater Properties: National franchise serving Destin, Fort Walton Beach, and Okaloosa Island. Comparable residential brokerage operating in the same geographies as Crystal Waters, especially in mid-priced primary residence and beach condo transactions.
• Berkshire Hathaway HomeServices — Beach Properties of Florida: Regional Berkshire Hathaway affiliate specializing in 30A and Emerald Coast luxury beachfront sales. Directly competes with Crystal Waters for the same luxury second-home and vacation rental investor segment, especially along the Scenic 98 / 30A corridor.
• Scenic Sotheby's International Realty — 30A/Destin: Luxury-focused affiliate serving the 30A and Destin luxury second-home market. Directly comparable because it targets the same high-net-worth buyer pool and luxury beachfront properties Crystal Waters lists along Scenic Gulf Drive.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crystalwatersvacations
• Xx.com/destinvacations
• LinkedInlinkedin.com/company/crystal-waters-realty-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crystal Waters Vacations