Five Star Vacation Rental

What Five Star Vacation Rental does

Five Star Vacation Rentals is a privately held, founder-operated luxury vacation rental management company headquartered in Newport Beach, California, with satellite offices in Big Bear Lake and La Quinta. The firm manages a curated portfolio of approximately 26 high-end homes across nine destinations in the United States (Big Bear, Southern California, La Quinta/PGA West, Joshua Tree, Mammoth Mountain, Park City, Outer Banks, Florida, and Pigeon Forge) and one international location (Nuevo Vallarta, Mexico), serving luxury leisure travelers, family and group gatherings, and occasional film and TV production crews. The company is owned by Kevin and Maria Cobb, who emphasize a boutique, owner-driven service model and active involvement in every rental placement.

The technology stack centers on the Escapia vacation rental property management platform, which synchronizes real-time availability and bookings across the company's own website, a mobile app distributed on iOS and Android (Glad To Have You white-label), and all major third-party vacation rental channels. The firm supplements this with a proprietary marketing offering called the Five Point System and operates a sales-led, direct-to-consumer go-to-market model that combines phone sales staffed by the owners, online booking, and event-driven demand capture around Coachella and Stagecoach in La Quinta/PGA West.

Five Star monetizes primarily through management fees on owner-managed properties and transaction revenue on direct guest bookings, with nightly rates ranging from roughly $306 to $3,995 (Big Bear) and $447 to $1,695 (La Quinta/PGA West), plus ancillary fees for cleaning, registration, and snow removal. Foot traffic is driven through organic content marketing (a blog dating to 2012), SEO, PPC, social media across Facebook, Twitter, Pinterest, Instagram, and YouTube, and email newsletters, with pricing differentiated by season and event. Revenue is not publicly disclosed, and the company shows no signs of external equity capital, acquisitions, or product expansions beyond organic portfolio growth.

Name

Five Star Vacation Rental

Legal name

Five Star Vacation Rentals

Website

https://fivestarvacationrental.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Star Vacation Rental is a privately held, boutique luxury vacation rental manager based in Newport Beach, CA, curating roughly 26 high-end homes across nine U.S. destinations and Mexico for premium leisure travelers, family groups, and luxury property owners.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Full-Service Vacation Rental Property Management (THAMAKAA)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (BPAJAIAA), Luxury Vacation Homes & Residences (THAMAEAB), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

Keywords

• Vacation rental management
• Luxury vacation rentals
• Vacation property management
• Short-term rental services
• Luxury home rentals

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Management Services: The company manages luxury vacation rental properties for property owners, providing marketing, guest screening, booking management, housekeeping, and maintenance services. Revenue is generated through management fees from property owners.
2. Guest Booking Revenue: Revenue from guests who book vacation properties through the company's website, phone sales, or mobile app. Properties are rented on a per-night basis with varying seasonal rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Five Star Vacation Rental manages a curated portfolio of luxury vacation homes across U.S. and Mexico destinations, renting them to guests on a nightly basis via its website, mobile app, phone sales, and third-party sites. For property owners, it provides end-to-end vacation rental management including marketing (via its proprietary Five Point System), guest screening, booking management, housekeeping, and maintenance in exchange for management fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Vacation Home Rentals Nightly rental of a hand-selected, luxury-only portfolio of vacation homes (Big Bear, Southern California beaches, Palm Springs/La Quinta, Joshua Tree, Mammoth Mountain, Park City, Outer Banks/Corolla, Ponte Vedra, St. Augustine, Hollywood Beach, Pigeon Forge, and Nuevo Vallarta, Mexico) for individual travelers, couples, families, and groups, with on-call host service and a mobile app for guest experience and repeat booking.
• Vacation Rental Property Management Services End-to-end management service for luxury vacation home owners, including customized marketing plans (Five Point System: SEO, PPC, social media, reporting), distribution across the Five Star website, mobile app, phone sales, and integrated third-party listing sites via Escapia software, plus guest screening, booking management, housekeeping, maintenance, and compliance handling (city/county registration, inspections, snow removal).

Quantifiable outcome

• Property owners stay long-term and often invest in more properties
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Escapia (_property management software)coreTechnology or IntegrationFive Star uses Escapia's leading vacation rental software platform integrated with all major third-party vacation rental sites. The software provides real-time availability calendar updates, booking management, and enhanced backend data reporting.
• Google Play and Apple App StorecoreTechnology or IntegrationCompany's Glad To Have You mobile app is distributed through Google Play and Apple App Store, enabling direct booking and guest engagement through mobile devices.
• Major Third-Party Vacation Rental SitesminorChannel Partner/ Reseller/ DistributorIntegrated listing distribution across all major vacation rental platforms for expanded property visibility and booking reach.

Scale indicators3 records

Recent moves5 records

Expansion highlights10 records

Direct peers

• AvantStay: Luxury-focused short-term rental manager and hospitality brand that operates whole-home rentals in premier destinations with integrated technology and guest experience. Closely comparable to Five Star's luxury-only positioning and tech-enabled guest services.
• Casago (formerly Vacasa Premium): Vacation rental property management brand focused on premium and luxury home rentals in resort destinations, with full-service owner and guest support. Highly comparable to Five Star's luxury curation and resort-area focus.
• Evolve Vacation Rental Network: Full-service vacation rental management company partnering with homeowners for marketing, booking, and operations across U.S. destinations. Directly comparable business model to Five Star, though with broader geographic coverage and a more technology-led approach.
• TurnKey Vacation Rentals: Tech-enabled professional vacation rental manager serving U.S. destinations with local field teams, marketing, and guest support. Comparable to Five Star as a full-service property manager using integrated software and a multi-state footprint.
• Vacasa: Largest full-service vacation rental property management company in North America, offering professional marketing, housekeeping, and maintenance for owners across many destinations. Directly comparable to Five Star's full-service property management model, but at vastly greater scale.

Broad incumbents

• Vrbo (Expedia Group): Major vacation rental marketplace owned by Expedia, serving as both a distribution partner and an indirect competitor to Five Star. Comparable in that Five Star actively lists on Vrbo and competes for the same guest demand pool.
• Airbnb Luxe: Luxury tier of Airbnb offering high-end vacation rentals with dedicated trip designers, competing for the same high-end traveler segment as Five Star. Not a direct property manager in the same way, but overlaps on the luxury short-term rental demand.
• Marriott Homes & Villas: Marriott's premium and luxury home rental program, leveraging the Bonvoy loyalty ecosystem and hotel-level service standards. Comparable to Five Star's luxury-only positioning and resort-area destinations, but with significantly larger scale and brand.

Emerging players

• Villaway: Niche luxury vacation rental operator curating high-end villas and estates in resort destinations such as the Caribbean and Mexico. Comparable to Five Star's luxury curation, though Villaway focuses more on international villa destinations while Five Star skews U.S./Mexico.
• Exceptional Villas: Boutique luxury villa rental and concierge brand with curated high-end homes in premier destinations. Comparable to Five Star's luxury-only positioning and white-glove guest experience, though with a smaller portfolio and stronger international villa focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FiveStarVR
• YouTubeyoutube.com/channel/UCwtNWLGdhzFkEhZ1We3G0Vw
• Facebookfacebook.com/Fivestarvacationrental
• Instagraminstagram.com/fivestarvacationrentals
• Pinterestpinterest.com/5starvacation
• LinkedInlinkedin.com/company/five-star-vacation-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Star Vacation Rental