Whittle Eastern Europe Logistics

What Whittle Eastern Europe Logistics does

Whittles Eastern European Logistics Ltd (trading as Whittle Eastern Europe Logistics / WEELL) is a UK-headquartered international road freight forwarder founded in 1996, specialising in transport services between the United Kingdom and 31 countries across Central and Eastern Europe and Central Asia. The company is registered in England (No. 2952798) and operates from its headquarters at The Printworks, Hey Road, Barrow, Lancashire, with a separate sales office in Ukraine managed by Dimitry Pasternak. Its customer base consists of three identifiable segments: UK-based enterprises shipping to or from Eastern Europe as the primary base, humanitarian and charitable organisations delivering aid into crisis zones, and exhibition and event producers requiring specialist oversized or time-sensitive cargo movement. Named engagements include a multi-year weekly UK-to-Almaty (Kazakhstan) programme for Balfour Beatty and logistics support for film productions such as Anna Karenina and Game of Thrones.

The company's product surface is built on international road freight forwarding as the core service, supplemented by ADR (hazardous goods) capability, temperature-controlled transport, express-vehicle options, a dedicated humanitarian-cargo division, customs clearance, and an Exhibitions and Events division for trade shows and productions. Operational coverage is supported by team fluency in 24 languages and industry-body membership including BIFA and FIATA, with regulatory standing via ISO 9001:2015 quality certification, AEO (Authorised Economic Operator) customs status, and GDPR compliance. Following the onset of the Ukraine conflict in 2022, the company redeployed significant capacity into humanitarian corridors, dispatching over 60 trucks in the initial weeks and sustaining hundreds of truckloads since.

Revenue is generated on a transaction-fee basis through custom quote-based pricing, with a sales-led go-to-market executed through direct country-specific email enquiries. The firm is bootstrapped, with no external funding events on record, and operates with 40+ staff across five departments as of the 2021 twenty-fifth anniversary milestone. Strategic positioning emphasises regulatory compliance, specialist cargo categories, and long-tenured relationships accumulated across nearly three decades in a niche UK–Eastern European corridor.

Name

Whittle Eastern Europe Logistics

Legal name

Whittles Eastern European Logistics Limited

Website

https://weell.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-headquartered international road freight forwarder specialising in UK–Central and Eastern Europe and Central Asia road haulage across 31 countries, offering hazardous, temperature-controlled, express, exhibition, customs clearance, and humanitarian cargo services to enterprises, film producers, and NGO clients.

Ownership category

akta.pro rank

Product category

Logistics Services

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Cross-Border Freight Brokerage (USMCA/EU, etc.) (TLADAMAN)

Keywords

• International freight forwarding
• Road freight transport
• Hazardous cargo transport
• Customs clearance services
• Humanitarian logistics

Headquarters

HQ city

Clitheroe

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Freight forwarding services: International road freight forwarding between the UK and Central & Eastern Europe, handling single pallets to full loads including hazardous cargo, temperature-controlled shipments, and express vehicles. Revenue earned through freight charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Whittle Eastern Europe Logistics is a freight forwarding business specializing in international road freight between the UK and 31 Central and Eastern European countries. It handles single pallets to full loads, including hazardous (ADR) cargo, temperature-controlled shipments, express vehicles, and humanitarian/charity consignments, with in-house customs clearance and a dedicated exhibitions and events division. The company employs a 24-language operations team to liaise directly across the shipment lifecycle.

Product overview

Whittle Eastern Europe Logistics operates as a dedicated freight forwarding platform providing international road freight services between the UK and 31 Central & Eastern European countries. The core product is International Road Freight Services, supplemented by specialized add-on modules including Hazardous Cargo Transport (ADR), Temperature Controlled Transport, Express Vehicle Solutions, Humanitarian and Charity Cargo Services, Customs Clearance Services, and a dedicated Exhibitions and Events Division. The company handles shipments from single pallets to full loads, speaks 24 languages, and has served clients since 1996.

Differentiator

Problem solved

Functional benefit

Products and services

• International Road Freight Services Core freight forwarding service handling international road freight between the UK and 31 Central and Eastern European countries, covering single pallets to full loads for UK-based businesses and organisations.
• Hazardous Cargo Transport (ADR) Specialist handling and transport of dangerous goods and hazardous materials in compliance with ADR (Accord européen relatif au transport international des marchandises Dangereuses par Route) regulations across the UK-to-Eastern Europe corridor.
• Temperature Controlled Transport Refrigerated and temperature-controlled road transport solutions for perishable and temperature-sensitive goods across the UK and Central and Eastern European destinations.
• Express Vehicle Solutions Dedicated express road vehicles used for time-critical and urgent shipments between the UK and Central and Eastern Europe.
• Humanitarian and Charity Cargo Services Specialist transport services for humanitarian aid and charitable shipments, with multi-decade expertise and a recent track record of hundreds of trucks dispatched with aid to Ukraine since 2022.
• Customs Clearance Services Comprehensive customs documentation and clearance services supporting cross-border shipments across 31 Central and Eastern European countries, supported by AEO (Authorised Economic Operator) status.
• Exhibitions and Events Logistics Division Dedicated logistics service for exhibition, trade show, and event cargo with time-critical delivery options, dedicated vehicles, door-to-door monitoring, and multilingual liaison across European destinations.

Quantifiable outcome

• 31 Eastern European countries covered with 24 languages spoken by operations team
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• British International Freight Association (BIFA)coreOthersBIFA member operating under BIFA Standard Trading Conditions 2021 Edition. BIFA is the trade association for UK freight forwarding and logistics companies, providing industry standards, training, and professional recognition.
• FIATAcoreOthersMember of FIATA (International Federation of Freight Forwarders Associations), a global organisation representing the freight forwarding and logistics industry worldwide, enhancing credibility and network reach internationally.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DSV: Global freight forwarder with very large UK and Eastern European operations covering road, sea, and air; competes for the same enterprise customers on the same corridors but as part of a much wider portfolio.
• DB Schenker: Large European-headquartered freight forwarder with comprehensive UK ↔ Central/Eastern Europe road freight and customs services; competes for enterprise customers but does not specialise in the SME/CEE niche.

Regional players

• Raben Group: Polish-headquartered logistics provider with deep Central & Eastern European road freight and warehousing network; competes for the same CEE corridors from the destination side rather than the UK origin.
• FM Logistic: France-headquartered but Central/Eastern Europe-strong contract logistics and road freight provider with warehouses across CEE; overlaps on Eastern European freight lanes though more warehousing-led.

Direct peers

• Woodland Group: UK-based international freight forwarder with European road freight and customs clearance services, similar mid-market positioning, and comparable enterprise customer focus across industrial and consumer goods.
• Allport Cargo Services: UK-based freight forwarder with European road freight and customs expertise, similar size and BIFA membership profile, serving comparable B2B customers.
• Davies Turner: UK-headquartered mid-market freight forwarder with a strong European road, sea, and air offering and overlapping BIFA membership; comparable in size, customer mix (manufacturing and retail), and direct B2B sales-led GTM.
• Barrington Freight: UK-based freight forwarder providing European road, sea, and air services with customs handling; comparable mid-market size and SME/enterprise customer base.
• Pegasus International: UK freight forwarder offering European road freight and customs clearance with comparable mid-market positioning and trade association memberships.
• Europa Worldwide Group: UK-headquartered freight forwarder specialising in European road freight, groupage, and customs clearance; very comparable scale, route focus (UK ↔ Europe), and customer segment (B2B shippers).

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whittle Eastern Europe Logistics