Woodland Group

What Woodland Group does

Woodland Group is a UK-domiciled, family-owned independent logistics, e-commerce, and supply chain management provider founded in 1988 by Kevin Stevens, who remains Chairman & CEO. The company operates 25 owned locations across the USA, UK, Ireland, Netherlands, Hong Kong, and mainland China (Shanghai, opened 2024), delivering multi-modal freight forwarding (air, ocean, road, rail), contract logistics and 3PL, warehousing and fulfillment, customs brokerage and compliance, and sustainable supply chain services. Headcount is reported at 501–1,000, and the customer base spans 12+ verticals including Aerospace, Automotive, Food & Beverage, Healthcare, Music, Print & Publishing, Fashion, and Consumer Goods, with named customers including Presperse Corporation, Who Gives A Crap, and LoveRaw.

The technology backbone is the proprietary Woodland Online platform, which unifies quoting, booking, shipment tracking, a bespoke WMS, ERP and shopping cart integration, supplier integration, PO and stock management, and a GLEC-accredited Carbon Calculator aligned with the GHG Protocol. The FreightFilter portal provides access to over 1 million live freight rates for self-service quoting. Supporting modules include an OMS platform, sustainable supplier management tooling, customs IT systems, and a fleet technology stack incorporating GPS tracking, geo-fencing, AI-powered driver distraction detection, 3D load building, and ML-driven route optimization. The platform integrates natively with Amazon Vendor Central and Seller Central and exposes ERP API feeds for enterprise customers. The company is privately held, has no disclosed external funding, and operates without a parent company.

Revenue is generated across five streams: freight forwarding (transaction fees by mode and weight), warehousing and fulfillment (managed services and storage), contract logistics (long-term managed services arrangements), customs brokerage and compliance (professional services), and sustainable supply chain solutions (consultancy). Pricing is bespoke, quote-driven, and not publicly disclosed, with instant quotes available through Woodland Online. Distribution is primarily enterprise field sales across 25 global offices, supplemented by self-service through Woodland Online/FreightFilter for mid-market accounts and a partner/agent portal for resellers. The go-to-market emphasizes dedicated industry verticals, consultative account management, and sustainability credentials including EcoVadis Gold (2023, 2024), BIFA awards, and CILT UK Top 30 Logistics Provider recognition (2024).

Name

Woodland Group

Legal name

Woodland Group Ltd

Website

https://woodlandgroup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Woodland Group is a UK-based, family-owned independent logistics and supply chain management provider founded in 1988, operating 25 locations across the USA, UK, Ireland, Netherlands, and Asia. It delivers multi-modal freight forwarding, warehousing, contract logistics, customs compliance, and sustainable supply chain services to enterprise and mid-market customers across 12+ industry verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Elizabeth

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Freight Forwarding Services: Ocean freight (FCL, LCL, breakbulk, OOG), air freight (express, deferred, consolidation), road freight (full/part loads, groupage, express), and rail freight services across international trade lanes. Revenue generated through transportation fees based on shipment weight, volume, and mode.
2. Warehousing & Fulfillment: Comprehensive warehousing, eCommerce fulfillment, CFS solutions, Amazon integration, multi-carrier services, and returns management. Revenue from storage fees, fulfillment charges, and value-added services.
3. Customs Brokerage & Compliance: Customs clearance, tariff classification, duty minimization, customs warehousing, CTPAT support, duty drawback recovery, and regulatory consultancy services. Revenue from brokerage fees and consultancy charges.
4. Contract Logistics: Comprehensive contract logistics solutions including transportation, warehousing, distribution, inventory management, supply chain consultancy, route optimization, and freight consolidation. Long-term contractual arrangements with large national and international companies.
5. Sustainable Supply Chain Solutions: Carbon reporting, emissions analysis, sustainable supply chain consultancy, green warehousing, and alternative fuel offerings. Services supporting clients' sustainability goals and net-zero commitments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Woodland Group delivers integrated logistics and supply chain management services for businesses across multi-modal freight forwarding (air, ocean, road, rail), warehousing and fulfillment, contract logistics (3PL), customs brokerage and compliance, and sustainable supply chain solutions. Services are supported by proprietary digital platforms (Woodland Online and FreightFilter) providing real-time visibility, instant quoting, carbon reporting, and WMS integration. The company operates its own fleet and 25 warehouse/distribution facilities across the USA, UK, Ireland, mainland Europe, and Asia-Pacific.

Product overview

Woodland Group offers a portfolio of logistics and supply chain management services organized around a proprietary digital platform. The core digital infrastructure consists of Woodland Online (an end-to-end supply chain management platform providing quoting, booking, tracking, WMS, supplier integration, and carbon reporting) and FreightFilter (a quoting portal accessing over 1 million live freight rates). These platforms integrate with customers' ERP systems, shopping cart platforms, and Amazon Vendor/Seller Central. Supporting modules include the Carbon Calculator (GLEC Framework-accredited emissions calculator), Bespoke Warehouse Management System (WMS), Woodland OMS Platform, and Sustainable Supplier Management tools. Service offerings span transportation (air, ocean, rail, road/trucking), warehousing and fulfillment, contract logistics (3PL), customs compliance, sustainable supply chain management, and technology & insurance. Sub-brands include Woodland Logistics (contract logistics), Woodland Entertainment (music industry logistics), and Bookbridge/Worldwide Book Services (print and publishing logistics). The company operates as a single unified service portfolio rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Brands

• Woodland Online: Digital supply chain management platform providing online quoting, booking, tracking, reporting, WMS, supplier integration, stock and PO management.
• Bookbridge
• Woodland Group Express, Inc.
• Woodland Media

Products and services

• Ocean Freight Ocean freight solutions covering full-container-load (FCL), less-than-container-load (LCL), breakbulk and out-of-gauge (OOG) cargo, project cargo, and temperature-controlled (reefer) ocean freight for global shippers.
• Air Freight Air freight services including express and deferred air, consolidation, project cargo, cross-border eCommerce air freight, temperature-controlled air freight, dangerous goods handling, and security screening (IATA, TSA/CAA accredited, CTPAT certified).
• Road Freight (Trucking) Road freight services including full/part loads, groupage loads, express loads, domestic road freight, white glove delivery, EU warehousing, EU freight solutions, and customs intermediary support.
• Rail Freight Rail freight solutions including intermodal rail, rail export consolidation, international and domestic rail, bulk freight haulage, and carbon reporting, enabling up to 85% carbon reduction compared to other transport modes.
• Warehousing & Fulfillment Comprehensive warehousing and fulfillment services including CFS solutions, Amazon Vendor/Seller Central integration, eCommerce fulfillment, multi-carrier service, and global returns management across 200+ countries with 320,000 drop-off points.
• Contract Logistics (3PL) Third-party logistics services including transportation (air, sea, road, rail), warehousing and distribution, inventory management, supply chain consultancy, reverse logistics, route optimization, and value-added services such as kitting, labeling, and insurance.
• Customs Compliance & Brokerage Customs brokerage and compliance services including tariff classification, customs warehousing, customs brokerage (US CBP licensed, HMRC-approved UK), CTPAT-accredited, duty drawback recovery, export controls, and regulatory consultancy.
• Sustainable Supply Chain Management Sustainable supply chain solutions based on the IEMA Greenhouse Gas Management Hierarchy, comprising CO2e reporting, green supply chain optimization, sustainable fuel offerings, green warehousing, and carbon offsetting consultancy, including Net Zero roadmap planning.
• Supply Chain Management End-to-end supply chain management encompassing national and international transport (air, sea, road, rail), warehousing, eCommerce solutions, customs and compliance management, and green warehousing and supply chain optimization.
• Woodland Online Proprietary digital supply chain management platform providing full end-to-end visibility and control, including online quoting and booking, real-time shipment tracking, carbon reporting, warehouse management system (WMS), supplier integration, stock and purchase order management.
• FreightFilter Instant quoting and booking portal providing access to more than 1 million live freight rates with quote comparisons and booking options for air, ocean, road, and rail freight.
• Woodland Logistics Specialist logistics division formerly known as CMR Logistics, providing comprehensive contract logistics solutions including warehousing, distribution, inventory management, and supply chain consultancy.
• Woodland Entertainment Specialist entertainment and music industry logistics division handling logistics for vinyl records and precious cargo, developed through partnerships with major record companies and labels over 20+ years.
• Bookbridge / Worldwide Book Services

Quantifiable outcome

• 65% business growth with no added costs achieved for Who Gives A Crap customer
• +3 more outcomes

Named customers3 records

Segments13 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Panathlon FoundationminorOthers · 1 January 2022Charity partnership supporting young people with disabilities and special educational needs in competitive sport across England and North Wales. Woodland actively participates in events including RideLondon, raising funds for the foundation. In 2022, Woodland raised a total of $39,691.50 across activities and events.
• Merchants Quay IrelandminorOthersPartnership with MQI to help improve the lives of the vulnerable in Ireland. Woodland provides free warehousing, free domestic transport, fundraising support through Woodland Group Ireland's network, and communications and creative marketing support.
• Neopolitan Lighthouse, ChicagominorOthersChicago-based charity providing support services to victims of domestic violence to assist them in achieving self-sufficiency. Woodland Group's Chicago team supports the charity with funds and resources.
• Essex County Cricket ClubminorOthersLong-standing partnership with Essex County Cricket. Close relationships with local cricket grounds, teams, players, fellow partners, and related charitable organizations.
• Chelmsford Rugby Football ClubminorOthersPartnership since 2011 supporting this local volunteer-run club in facilitating sport to children of all ages. Staff actively support at matches and behind the scenes.
• Go GreenminorOthersNew waste collection partner implementing across Woodland sites. Partnership supports environmental sustainability through proper waste management and recycling initiatives.
• Smart Freight CentrecoreOthersMembership organization working to reduce greenhouse gas emissions. Woodland uses Clean Cargo data and aligns reports to GLEC framework through this membership, enabling detailed emissions calculations.
• United Nations Global CompactcoreOthersUN Global Compact member committing to sustainable and responsible business practices. Active participation in contributing to sustainable future for the industry and wider society.

Scale indicators10 records

Recent moves24 records

Expansion highlights6 records

Broad incumbents

• DSV: DSV is a major global freight forwarder and logistics provider (including post-Schenker acquisition) offering air, sea, road transport, contract logistics, and supply chain solutions. Comparable to Woodland's full-stack 3PL and freight forwarding services.
• DHL Global Forwarding: DHL Global Forwarding is the world's largest freight forwarder offering air, ocean, road, rail freight and supply chain solutions across global trade lanes. Directly comparable to Woodland's freight forwarding, customs, and contract logistics offerings but at vastly greater scale and global density.
• Kuehne+Nagel: Kuehne+Nagel is one of the world's largest logistics companies with leading positions in sea freight, air freight, road logistics, and contract logistics. Comparable to Woodland's full multi-modal service portfolio, including customs brokerage and integrated supply chain management.

Direct peers

• Geodis: Geodis is a global logistics provider offering freight forwarding, contract logistics, distribution & express, and customs solutions across air, sea, and road. Comparable to Woodland's multi-modal freight forwarding and contract logistics services.
• Hellmann Worldwide Logistics: Hellmann is a family-owned global logistics company (founded 1871) offering air freight, sea freight, road & rail, contract logistics, and customs services. Highly comparable to Woodland as a similarly-sized independent family-owned forwarder with comparable service portfolio and global network.
• CEVA Logistics: CEVA Logistics (owned by CMA CGM) provides end-to-end supply chain solutions including freight management, contract logistics, ground transportation, and customs. Comparable to Woodland's contract logistics and multi-modal freight forwarding services.
• XPO Logistics: XPO Logistics provides asset-based and non-asset-based transportation, including freight forwarding, last mile, contract logistics, and supply chain solutions in Europe and globally. Comparable to Woodland's warehousing, fulfillment, and freight services.
• C.H. Robinson: C.H. Robinson is one of the largest third-party logistics providers globally, specializing in freight forwarding, truckload, intermodal, and supply chain management with a strong technology platform (Navisphere). Comparable to Woodland's freight forwarding services and proprietary Woodland Online platform.

Emerging players

• Flexport: Flexport is a technology-driven digital freight forwarder offering air, ocean, road, and rail freight with a modern platform for visibility and booking. Comparable to Woodland's digital platform strategy (Woodland Online/FreightFilter) but competes as a tech-native disruptor with venture funding.

Regional players

• Yusen Logistics: Yusen Logistics (part of Nippon Yusen Kaisha) is a global supply chain solutions provider offering air/sea freight forwarding, contract logistics, and customs services with strong Asia-Pacific density. Comparable to Woodland's multi-modal services and contract logistics, with particular overlap in Asia trade lanes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/woodlandgroup
• YouTubeyoutube.com/@woodlandgroup3446
• Facebookfacebook.com/WoodlandGroupLtd
• LinkedInlinkedin.com/company/woodland-group-ltd

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodland Group