noma-med

What noma-med does

noma-med is a Germany-based, manufacturer-neutral homecare medical supplies e-commerce retailer operating as a business unit (Geschäftsbereich) of PubliCare GmbH, headquartered at Nikolaistraße 8a, 31137 Hildesheim. The platform retails stoma care (base plates, colostomy, ileostomy drainable, and urostomy bags across plan/konvex/konkav skin protection forms), continence care (intermittent catheters, condom urinals, leg and bed bags), bowel management, oral nutritional supplements (drinking food), and wound care products, stocked across leading brands including Coloplast (Assura, SenSura Mio), Hollister (Conform 2, Moderma Flex, CeraPlus), ConvaTec (Combihesive Natura), Dansac, and B. Braun. The catalog supports multi-dimensional filtering (stoma diameter, ring size, bag size, color, manufacturer line) and integrates an e-prescription (Kassenrezept) workflow that handles direct reimbursement with German statutory health insurers (GKV). The platform is DIN EN ISO 9001 certified and supports Versorgungsabo scheduled subscription delivery, an educational content library (five category-specific Ratgeber guides plus a stoma blog), a professional training platform (Wisswerk), and appointment-based Beratungsservice consultation.

The business operates exclusively as direct-to-consumer e-commerce at nomamed.de, shipping via DHL and DHL Express, and accepts statutory prescriptions, private prescriptions, or self-pay orders. Revenue is generated through unit-priced retail sales of consumables, prescription-based GKV reimbursement (effectively a transaction-fee/receivable stream on behalf of patients), and recurring supply subscriptions. Target customers are chronic-care patients needing ongoing homecare consumables in the DACH region. No revenue, headcount growth, funding, M&A, or leadership change signals are disclosed on the website, and the company maintains a 51–100 employee headcount band per the available firmographic data.

Name

noma-med

Legal name

PubliCare GmbH

Website

https://nomamed.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

noma-med is a German, manufacturer-neutral online homecare pharmacy and medical supply retailer, operating as a business unit of PubliCare GmbH, serving chronic-care patients with stoma, continence, bowel management, nutritional, and wound care products via a Kassenrezept-enabled DTC e-commerce platform.

Ownership category

akta.pro rank

Product category

Homecare Medical Supplies

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG)

Keywords

• Homecare medical supplies
• Stoma care products
• Continence care supplies
• Wound care products
• Enteral nutrition products

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail sale of medical homecare supplies: noma-med generates revenue through the direct sale of medical homecare products including stoma appliances, continence products, wound care supplies, and nutritional products. Customers pay via statutory health insurance reimbursement (Kassenrezept), private prescription, or self-pay. The company also offers a supply subscription (Versorgungsabo) for recurring deliveries.
2. Kassenrezept billing and reimbursement: noma-med processes statutory health insurance prescriptions, bills the health insurance provider directly for covered products, and handles the reimbursement workflow on behalf of the patient.
3. Self-pay / private prescription sales: Revenue from private prescriptions and self-paying customers who purchase without health insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

noma-med operates an online homecare pharmacy and medical supply shop selling stoma care, continence care, bowel management, enteral nutrition, and wound care products directly to patients in Germany. Customers can order using statutory health insurance prescriptions (Kassenrezept), private prescriptions, or as self-payers, and the company manages insurance reimbursement on behalf of the patient. A Versorgungsabo subscription service enables recurring scheduled deliveries for chronic care patients, supported by personalized consultation and manufacturer-neutral product selection from leading brands.

Product overview

noma-med is a certified homecare partner offering a comprehensive e-commerce platform for medical supplies. The product portfolio centers on stoma care products (base plates, colostomy bags, ileostomy drainable bags, urostomy bags with integrated drain taps, skin protection products, and accessories) from multiple branded product lines including Coloplast (Assura, SenSura Mio), Hollister (Conform 2, Moderma Flex, CeraPlus), ConvaTec (Combihesive Natura), Dansac, and B. Braun (Softima, Be 1). Beyond stoma care, the platform extends to continence care (intermittent catheters, condom urinals, leg bags), bowel management, nutritional supplements (drinking food), wound care, and related homecare products. The company offers prescription processing services for German health insurance (GKV) prescriptions, subscription delivery options, and personalized consultation services. noma-med is a business unit of PubliCare GmbH based in Hildesheim, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• PubliCare: Parent company brand under which noma-med operates as a business unit

Products and services

• Stoma Care Products (Stoma-Versorgung)

Quantifiable outcome

• 100% customer recommendation rate on ProvenExpert

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PubliCare GmbHparentOthersnoma-med is a business unit (Ein Geschäftsbereich) of PubliCare GmbH, headquartered in Hildesheim, Germany. PubliCare is the parent company under which the noma-med homecare brand operates.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Medipolis: German online pharmacy chain with prescription fulfillment and homecare-related product assortment, serving patients via DTC e-commerce. Comparable to noma-med as a German online pharmacy with a similar prescription-reimbursement-driven business model.
• Sanicare Apotheke: German online pharmacy selling prescription medicines, OTC products and homecare medical supplies directly to consumers with statutory health insurance prescription processing. Comparable to noma-med as a German DTC pharmacy / homecare retailer running a similar reimbursement workflow.
• DocMorris (Redcare Pharmacy): Major German online pharmacy offering prescription and OTC medicines plus a growing assortment of homecare and medical supply products via a DTC e-commerce platform with statutory health insurance prescription integration. Comparable to noma-med as a German DTC medical e-commerce operator, though broader in scope and prescription pharma.
• Shop Apotheke Europe: One of Europe's largest online pharmacies with a strong German DTC e-commerce presence and prescription fulfillment capabilities. Comparable to noma-med as a German online pharmacy / DTC medical retailer, though broader in product scope and pan-European in reach.
• Aponeo: Berlin-based German online pharmacy offering prescription medicines and medical supplies through a DTC e-commerce model with health insurance billing. Comparable to noma-med as a German online pharmacy addressing similar patient and self-pay customer segments.

Others

• B. Braun Melsungen: German-headquartered global medical and pharmaceutical device company supplying homecare and clinical products (including Softima and Be 1 lines) carried by noma-med. Listed as a supplier / ecosystem participant — comparable in being a major German medical supplies player though from a manufacturer perspective.
• Coloplast: Global manufacturer of stoma, continence, wound and skin care products — including the Assura and SenSura Mio lines carried by noma-med. Listed as a supplier / ecosystem participant rather than competitor; relevant because it both feeds noma-med's catalog and could disintermediate it via DTC channels.
• ConvaTec: Global medical products company manufacturing ostomy (Combihesive Natura), wound care, continence and critical care products stocked by noma-med. Listed as a supplier / ecosystem participant that both feeds noma-med's catalog and could compete via DTC channels.
• Hollister Incorporated: US-headquartered manufacturer of ostomy and continence care products including Conform 2, Moderma Flex and CeraPlus lines distributed by noma-med. Listed as a supplier / ecosystem participant relevant to noma-med's product portfolio and potential competitive dynamics.

Broad incumbents

• Fresenius Kabi: Global German healthcare company with a large clinical nutrition and homecare infusion / enteral product portfolio. Comparable to noma-med in addressing the enteral nutrition / drinking food segment and institutional homecare channels, though operating at much larger scale and primarily as a manufacturer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nomamed.homecare
• LinkedInlinkedin.com/company/noma-med

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about noma-med