MooiWeer

What MooiWeer does

MooiWeer B.V. is a privately held Dutch outdoor-activity and event-management company operating exclusively on Terschelling island in the Wadden Sea. Founded in 2016, the company runs a portfolio of more than 20 recreational activities — including blokarten (sand yachting), kayak and RIB-boat seal excursions, paintball, archery tag, beach golf, powerkiting, GPS discovery tours, and mudflat walking — aimed at tourists, families, school groups, and corporate clients. Commercial operations are housed in the historic 'De Kraak' building in West-Terschelling, which also contains the MooiWeer Café, a children's playground, and the co-located Island Gym fitness center, creating a single physical destination for activity, hospitality, and wellness revenue streams.

The company's commercial infrastructure rests on a website-based booking system with a real-time availability calendar and online shopping cart, supplemented by phone and email channels for custom corporate and group bookings. A downloadable smartphone app supports the interactive Waddengame discovery tour. MooiWeer holds TÜV safety certification, VeBON industry membership (which includes participant insurance), and Green Key sustainability certification, and works with an established partner network including Stayokay Terschelling (accommodation), Rederij Doeksen (ferry), Staatsbosbeheer (nature management), and the Waddenvereniging. Pricing is publicly disclosed for individual activities (€7.50–€55 per person) and all-inclusive school packages (€200–€355 per person for 3–5 day arrangements); corporate events are quote-based.

Revenue is generated across six streams: per-person activity fees, packaged multi-day school and corporate arrangements, café and catering services, Island Gym memberships and classes, meeting and event venue hire (up to 50 seated / 90 persons), and custom project-based corporate event management. The customer base spans B2C tourists and families, primary and secondary schools, and enterprise clients across construction, healthcare, retail, electrical contracting, and consulting — including Opti Group, Isala Hospital, Gebr. van Kessel, Omoda, and Oppelaar Elektro among named testimonial accounts. MooiWeer employs six permanent staff supplemented by dozens of seasonal and on-call workers.

Name

MooiWeer

Legal name

MooiWeer B.V.

Website

https://mooi-weer.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MooiWeer is a Dutch outdoor-activity and event operator on Terschelling island offering 20+ recreational activities, corporate event management, school-trip packages, and co-located café, playground, and Island Gym fitness services to tourists, schools, and enterprise clients.

Ownership category

akta.pro rank

Product category

Outdoor Recreation & Event Services

NAICS

Tour Operators (56152), Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)

Keywords

• Outdoor recreation services
• Corporate event planning
• School trip packages
• Adventure sports activities
• Island tourism experiences

Headquarters

HQ city

West-terschelling

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Activity fees: MooiWeer generates revenue by charging per-person fees for individual outdoor activities such as blokarten, paintball, kayak tours, ribboat rides, and more. Each activity has a set price point (e.g., blokarten €42.50, wadkanoën €29.50, ribboat seal trip €32.50). Fees are collected at point of booking or on-site.
2. Packaged multi-day arrangements: MooiWeer sells all-inclusive multi-day packages (3, 4, and 5 days) for school groups and companies, bundling ferry tickets, accommodation, meals, bike rental, and activities into a single per-person price (e.g., 3-daags €200 p.p., 5-daags €355 p.p.).
3. Café and hospitality services: MooiWeer Café generates revenue from the sale of coffee, tea, juices, smoothies, cakes, sandwiches, and catering services. The café can be privately hired for events and meetings with extended catering options.
4. Island Gym fitness services: Island Gym, co-located in the same building, generates revenue from gym memberships, group fitness classes (pump, pilates, cycling, etc.), small group training, and personal/duo training sessions.
5. Meeting and event venue hire: MooiWeer offers meeting and event venue hire at its café space, accommodating up to 50 seated (meeting) or up to 90 persons (events). Revenue is generated through room hire fees combined with catering packages.
6. Corporate event and teambuilding services: Custom corporate events (bedrijfsuitje, teambuilding, incentives, conferences) are sold as fully managed, tailor-made packages. Revenue is project-based per event, including activity coordination, catering, accommodation booking, and logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

MooiWeer organizes and delivers a broad portfolio of outdoor recreational activities on the Dutch Wadden Sea island of Terschelling, including blokarten, paintball, kayaking, RIB boat seal-watching trips, GPS discovery tours, archery tag, power kiting, mudflat walking, golf surfing, and other land- and water-based adventures. Beyond individual activities, it sells bundled corporate event programs (bedrijfsuitje, Team Challenge, Vitaliteitsdag) and multi-day school trip packages (3-, 4-, and 5-day arrangements), and operates ancillary on-site facilities including a café, playground, meeting rooms, and the affiliated Island Gym fitness studio.

Product overview

MooiWeer is an outdoor activity and event organization company based on Terschelling island in the Netherlands, offering a diverse portfolio of recreational activities and corporate/event services. The company operates as a unified service provider with multiple interconnected offerings: core outdoor activities (Blokarten, GPS tours, Paintball, Kayaking, Archery Tag, Beachgolf), water sports (Suppen, Wadkanoën, Brandingkajakken, Golfsurfen), adventure activities (Powerkiten, Wadlopen, Mountainbiken), and facility-based services (Island Gym, MooiWeer Café, Speeltuin). For corporate clients, MooiWeer provides team building programs (Team Challenge Terschelling, Vitaliteitsdag), event organization (Bedrijfsuitje), and meeting facilities. For school groups, the company offers structured multi-day packages (3, 4, and 5-day school trip arrangements) including accommodation, activities, and educational components. The product portfolio also includes a summer program with diverse daily activities. All services are coordinated through the main MooiWeer office at Sportlaan 9, with activities conducted across various locations on Terschelling island including beaches, forests, and the Wadden Sea.

Differentiator

Problem solved

Functional benefit

Products and services

• Blokarten Block carting on the Terschelling beach, in which participants ride three-wheeled carts powered by a sail-like block; sold to individual tourists, families, school groups, and as a component of corporate events.
• Paintball (incl. Youth Paintball) Team-based paintball games on dedicated terrain on Terschelling, with a separate youth variant for younger participants; sold to individual groups and as a corporate team-building activity.
• Wadkanoën (Wadden Sea kayaking) Guided kayaking tours on the Wadden Sea tidal flats around Terschelling; sold as individual bookings and as part of school and corporate packages.
• Zeehondenkijken per kajak (Seal Watching by Kayak) Guided kayak tour focused on observing seals in the Wadden Sea around Terschelling; aimed at individual tourists and small groups.
• Suppen (Stand-Up Paddleboarding) Stand-up paddleboarding sessions on the water around Terschelling, available to individual tourists and groups.
• Archery Tag Team-based archery combat game combining dodgeball and archery with foam-tipped arrows; sold to groups and as a corporate event component.
• Powerkiten (Power Kiting) Power kiting sessions on Terschelling beach using large controllable kites; sold to individual tourists and small groups.
• Wadlopen (Mudflat Walking) Guided walks across the Wadden Sea tidal flats at low tide around Terschelling; sold to individual tourists, families, and school groups.
• Golfsurfen Golf surfing sessions on Terschelling beach, combining golf and surf-style play; sold to individual tourists and groups.
• Boogschieten (Archery) Traditional archery sessions on Terschelling; sold to individual tourists, families, and as a corporate event component.
• Mountainbiken (Mountain Biking) Guided and self-guided mountain biking on Terschelling's dunes and forests; available to individual tourists and groups.
• Brandingsraften / Brandingskajakken (Surf Rafting and Surf Kayaking) Guided surf rafting and surf kayaking sessions in the surf zone on Terschelling beach; sold to individual tourists and groups.
• Beach Golf Beach golf sessions on Terschelling beach; sold to individual tourists, families, and groups.
• RIB Boat Seal Trip High-speed RIB boat trip on the Wadden Sea to view seals around Terschelling; sold to individual tourists, families, and groups.
• GPS Discovery Tour (GPS-schatzoeken / Waddengame) Self-guided GPS-based treasure hunt and discovery tour across Terschelling using a smartphone app, including the interactive Waddengame group game; sold to individual tourists, families, and groups.
• Bedrijfsuitje / Teambuilding arrangement (Corporate Outing) Customizable corporate event package combining multiple MooiWeer activities, food via the on-site café, and event coordination; priced by custom quotation and targeted at Dutch companies.
• Team Challenge Terschelling Structured multi-activity team challenge event for corporate groups, typically combining several MooiWeer activities into a single competition-style program.
• Vitaliteitsdag (Vitality Day) Corporate well-being program combining outdoor activities and on-site amenities to deliver a full-day vitality experience for employees.
• School Trip 3-Day Package Three-day all-inclusive school trip package combining multiple MooiWeer activities with lodging (via Stayokay) and meals, priced per pupil; aimed at Dutch primary and secondary schools.
• School Trip 4-Day Package Four-day all-inclusive school trip package combining MooiWeer activities with Stayokay lodging and meals, priced per pupil; aimed at Dutch primary and secondary schools.
• School Trip 5-Day Package Five-day all-inclusive school trip package combining MooiWeer activities with Stayokay lodging and meals, priced per pupil; aimed at Dutch primary and secondary schools.
• Zomerprogramma (Summer Program) Seasonal summer program of activities available to children and families visiting Terschelling during the summer holiday period.
• MooiWeer Café On-site café at the MooiWeer location on Terschelling, serving drinks, food, and light meals to activity participants, café walk-ins, and corporate/school groups.
• Vergaderen (Meeting Facilities) Meeting and event space for hire at the MooiWeer location on Terschelling, available to corporate clients and groups, often combined with activity packages.
• Speeltuin (Playground) Outdoor playground at the MooiWeer location for children visiting the site, including activity participants and café guests.
• Island Gym Affiliated fitness facility on Terschelling, offering gym access to local residents and visiting tourists via membership and drop-in arrangements.

Quantifiable outcome

• Isala Hospital group: 'Het weekend is nog gesprek van de dag. Het was geweldig mede dankzij jullie!'
• +2 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Stayokay TerschellingcoreStrategic or Co-development PartnerStayokay Terschelling is the primary accommodation partner for MooiWeer's school trip packages. This hostel, located atop a dune with views over the Wadden Sea, provides full-board lodging for school groups. It is experienced in handling large groups of students and provides meals, free WiFi, and outdoor play equipment. Stayokay and MooiWeer co-package multi-day school trip arrangements.
• Rederij DoeksencoreChannel Partner/ Reseller/ DistributorRederij Doeksen is the ferry company that provides passenger transport between Harlingen and Terschelling (fast service: 50 min; regular ferry: 2 hours). MooiWeer includes return ferry tickets in its school trip packages and can arrange fast-service upgrades. Doeksen also offers private sailing options including stops at the seal colony.
• Staatsbosbeheer TerschellingcoreStrategic or Co-development PartnerStaatsbosbeheer (State Forestry Service) manages much of Terschelling's natural landscape. MooiWeer collaborates with Staatsbosbeheer on nature excursions for school groups, the Summer Program (Zomerprogramma), and the natural outdoor paintball field located in the forest. Skilled and enthusiastic rangers lead educational nature walks.
• WaddenverenigingminorStrategic or Co-development PartnerThe Waddenvereniging (Wadden Association) has been active for nearly 60 years in the preservation, restoration, and good management of the Wadden area. MooiWeer partners with the Waddenvereniging for educational wade excursions (wade tours) that raise awareness of the Wadden Sea's unique nature, integrated into school trip packages.
• IENVENTminorImplementation/ SI/ Consulting PartnerIENVENT collaborated with MooiWeer on a major corporate event (Gebr. van Kessel 75th anniversary, serving ~500 people). MooiWeer handled on-island logistics while IENVENT contributed event management expertise.
• GoSurfingminorChannel Partner/ Reseller/ DistributorGoSurfing is MooiWeer's partner for golfsurfen (wave surfing) activities on Terschelling. MooiWeer acts as the booking intermediary while GoSurfing provides the surf instruction and equipment.
• Local Terschelling businesses (accommodations, restaurants, transport)coreChannel Partner/ Reseller/ DistributorMooiWeer works with many local entrepreneurs on the island for accommodation (various hotels, hostels, campsites), local restaurants, bike rental companies, and local transport providers to assemble complete packages for corporate clients and school groups. This local partner network enables flexible, budget-appropriate options for all client groups.
• Island GymcoreStrategic or Co-development PartnerIsland Gym is a sports facility co-located in the same building as MooiWeer's headquarters and café. It offers free fitness, group classes (pump, pilates, cycling, yoga, etc.), small group training, and personal training. MooiWeer and Island Gym cross-promote each other's offerings and can combine corporate events with Island Gym fitness activities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sunweb Group: Large Dutch tour operator selling package holidays across Europe with a focus on family and beach destinations. Overlaps with MooiWeer on the consumer tourism demand side but operates as a broad incumbent selling third-party accommodations rather than first-party activity experiences.
• Corendon: Large Dutch tour operator with a strong brand in affordable family holidays and Turkey/Greece sun destinations. Competes for the same discretionary leisure-travel budget as MooiWeer but as a broad package-holiday incumbent rather than a destination activity specialist.
• TUI Nederland: Major Dutch tour operator under the global TUI Group offering beach, city, and family holiday packages. Tangentially comparable as a competitor for the Dutch outbound tourist wallet; not a direct activity competitor but addresses the same discretionary leisure-travel customer that visits Terschelling.
• Rederij Doeksen: Wadden Sea ferry and excursion operator connecting Harlingen to Terschelling and Vlieland, also offering private sailing and seal-colony stops. Directly comparable to MooiWeer as a Wadden Sea tourism provider and listed by MooiWeer as a core channel partner; broader in scope (transport + excursions) but overlapping on seal-watching and inter-island experiences.

Direct peers

• Waddentours.nl: Dutch operator offering guided Wadden Sea excursions, wadlopen (mudflat walking) tours, and seal-watching boat trips from mainland departure points. Closely comparable to MooiWeer's wadlopen, wadkanoën, and RIB boat seal trip offerings, with similar target audience of tourists and small groups seeking UNESCO Wadden experiences.
• Klimbos Nederland: Chain of outdoor adventure parks across the Netherlands offering climbing, zip-lining, and team-building activities for tourists, families, and corporate groups. Comparable to MooiWeer's land-based adventure portfolio (paintball, archery tag, brandingraften, mountain biking, Team Challenge) for the same family and corporate teambuilding segments.
• Zeelenberg Reizen: Harlingen-based boat tour operator running scheduled and charter excursions on the Wadden Sea including seal-bank visits and inter-island trips. Comparable to MooiWeer's RIB boat seal excursions and island-hopping services, serving similar tourist and corporate clientele from the same Frisian mainland departure region.
• Boottrip.nl: Online aggregator and broker for boat tours, cruises, and water-based excursions across the Netherlands and Wadden region. Comparable to MooiWeer's RIB boat seal trips and wadkanoën tours as a channel for booking scenic/sightseeing water experiences to the same target customer.
• Beach Brothers Events: Dutch beach event and team-building organizer offering corporate outings, beach activities, and group experiences along the North Sea coast. Comparable to MooiWeer's Bedrijfsuitje/Team Challenge offerings for the same Dutch corporate team-building customer, though operating from mainland beach locations rather than an island.

Others

• Stayokay: Dutch hostel/hotel chain and MooiWeer's primary accommodation partner for school trip packages on Terschelling. Comparable as an adjacent ecosystem player rather than direct competitor — they provide lodging that MooiWeer bundles into its school and corporate packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mooiweerbv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MooiWeer