Island Gym
Island Gym is a family-owned, single-location 24/7 fitness center in Ventnor City, New Jersey, serving South Jersey residents with a fixed-rate subscription membership, 200+ pieces of equipment, 25+ weekly group fitness classes, and on-site juice bar and sports supplements.
- Company typePrivate
- Founded-
- HeadquartersVentnor City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Island Gym does
Island Gym Fitness & Training is a privately held, family-owned fitness center operating a single 24/7 location at 5010 Wellington Avenue in the Ventnor Shopping Plaza, Ventnor City, New Jersey. It serves local residents of the South Jersey shore community with a horizontally segmented consumer base that includes general fitness consumers, first responders and service workers, and social or partner-workout enthusiasts. The core product is the Advantage Membership, priced at $34.99/month under a month-to-month, fixed-rate-for-life subscription with no enrollment fees and free cancellation, providing unlimited access to over 200 pieces of cardio and strength equipment, a dedicated FITx functional training center, and more than 25 weekly group fitness classes spanning formats such as Group Power, Zumba, Power Yoga, Cardio Kickbox, Boot Camp, and Barre30. On-site ancillary offerings include the Island Blends Juice Bar (smoothies and protein shakes using Nestlé whey and Ghirardelli ingredients) and the Sports Beverage Center (pre- and post-workout supplements such as caffeine, L-Arginine, Beta-Alanine, creatine, glutamine, and BCAAs).
The underlying technology stack is conventional for an independent gym: Club Systems club management software handles membership administration, EFT/AutoPay billing, the online member portal, and iOS/Android member apps. Distribution is direct-to-consumer only, with both online self-serve signup through the Club Systems portal and walk-in signup at the storefront. Go-to-market is community-led and organic, relying on Facebook, Instagram, YouTube, and Google Reviews rather than paid acquisition or franchise channels. Revenue streams comprise recurring membership dues, personal training sessions at $25–$50 per session (positioned as the lowest-priced personal training in South Jersey), $15 daily guest fees, and transactional on-account charges for juice bar and supplement purchases. No external funding, no parent company, and no evidence of institutional ownership are present; operating status is active.
Island Gym firmographics
Firmographics- Name
- Island Gym
- Legal name
- Island Gym
- Website
- https://islandgym.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Island Gym is a family-owned, single-location 24/7 fitness center in Ventnor City, New Jersey, serving South Jersey residents with a fixed-rate subscription membership, 200+ pieces of equipment, 25+ weekly group fitness classes, and on-site juice bar and sports supplements.
- Ownership category
- akta.pro rank
Island Gym industry classification
Industry- Product category
- Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industries
- Functional Fitness / Cross-Training Groups (HSADABAH), General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Island Gym is headquartered
LocationHeadquarters
- HQ city
- Ventnor City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Island Gym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Membership Dues: Monthly recurring membership fees. The Advantage membership provides unlimited gym access, group fitness classes, 24-hour access, and equipment usage. Paid via EFT/AutoPay from checking account or credit card.
- Personal Training Sessions: One-on-one personal training sessions offered at rates less than $25-$50 per session compared to competitors. Provides faster results for members seeking guidance.
- Guest Fees: Daily guest pass fee of $15.00 per visit for non-members accompanying members.
- On-Account Charges: Members can charge drinks, shakes, and other purchases to their account, which is billed to their credit card or checking account.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Summer Membership Special - $34.99/month |
| Subscription | Monthly | Advantage Membership - Less than $1/day |
| Unit Pricing | Pay-as-you-go | Guest Fee - $15/day |
| Unit Pricing | Pay-as-you-go | Personal Training - $25-$50/session |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Island Gym product offering
Product offeringCore offering
Island Gym operates a 24/7 single-location fitness center in Ventnor City, New Jersey, selling month-to-month gym memberships that provide unlimited access to over 200 pieces of cardio and strength equipment, a FITx functional training center, and more than 25 group fitness classes per week. Ancillary paid offerings include one-on-one personal training sessions, on-site juice bar smoothies and shakes, and pre/post-workout sports supplements.
Product overview
Island Gym Fitness & Training is a family-owned, local gym in Ventnor, New Jersey operating 24/7 as a single-location fitness center. The core product is the Advantage Membership, which provides unlimited access to over 200 pieces of advanced fitness equipment and a FITx functional training center. The gym offers over 25 group fitness classes included free with membership, including Group Power, Zumba, Yoga, and others. Ancillary offerings include Island Blends Juice Bar (smoothies and protein shakes), a Sports Beverage Center (pre/post-workout supplements), personal training, and free fitness coaching. Members can manage accounts through an online portal and mobile apps. The gym positions itself as beginner-friendly with no enrollment fees and easy cancellation.
Differentiator
Problem solved
Functional benefit
Brands
- Island Blends Juice Bar: Health smoothies and protein shakes offered at the gym, featuring real fruit, Nestlé whey proteins, and Ghirardelli chocolates.
- Sports Beverage Center
Quantifiable outcome
- Members see results and exercise more often because they love coming everyday
- +2 more outcomes
Companies that use Island Gym
Customer profileSegments3 records
Ideal customer profiles3 records
Island Gym technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Island Gym partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Club SystemscoreClub Systems provides Island Gym with club management software and state-of-the-art billing support services. They are described as the largest and most recognized name in the health club industry for billing and member management. Island Gym uses Club Systems for online member services, EFT/AutoPay processing, and membership portal management.
Scale indicators4 records
Recent moves1 record
Expansion highlights6 records
Island Gym competitors and assessment
Company assessmentBroad incumbents
- Life Time Fitness: Large premium fitness brand with broad class offerings, personal training, nutrition services, and on-site amenities—an incumbent that bundles the same fitness, training, and ancillary service categories that Island Gym operates.
- Equinox: Premium fitness operator offering group classes, personal training, and full-service club amenities—an aspirational incumbent demonstrating the upper bound of the membership fitness category, though operating in a different price tier.
Direct peers
- LA Fitness: Large multi-location fitness club chain with broad equipment selection, group classes, and personal training—comparable to Island Gym's full-service offering and competes for the same regional South Jersey members.
- Planet Fitness: National low-cost membership fitness club chain with a similar budget-friendly monthly pricing model, 24/7 access, and beginner-friendly positioning—directly competes with Island Gym on price and accessibility in the broader South Jersey market.
- Anytime Fitness: 24/7 franchise fitness club offering monthly memberships and small-format neighborhood locations, directly comparable to Island Gym's 24/7 access and single-community focus.
- Workout Anytime: 24/7 franchise fitness club with low monthly pricing, comparable to Island Gym's accessibility and convenience-led value proposition for budget-conscious members.
- Gold's Gym: Established fitness club brand offering memberships, group classes, personal training, and functional training areas—directly comparable service mix and target customer segment.
- Crunch Fitness: Mid-tier fitness chain with group fitness classes, personal training, and multiple membership tiers—overlaps Island Gym on class variety, equipment breadth, and price-sensitive membership model.
- Blink Fitness: Value-oriented fitness chain emphasizing non-intimidating atmospheres and low monthly dues—competes head-to-head with Island Gym's beginner-friendly positioning and price point.
Emerging players
- Club Pilates: Boutique fitness franchise offering group reformer Pilates classes—a comparable group-fitness-led, membership-based model targeting a similar South Jersey consumer looking for scheduled, instructor-led workouts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Island Gym social profiles
Digital presenceIsland Gym financial estimates
Financial estimateRevenue estimate
Valuation estimate
Island Gym leadership team
Management profileNumber of profiles
Island Gym funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Island Gym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Island Gym
What does Island Gym do?
Island Gym operates a 24/7 single-location fitness center in Ventnor City, New Jersey, selling month-to-month gym memberships that provide unlimited access to over 200 pieces of cardio and strength equipment, a FITx functional training center, and more than 25 group fitness classes per week. Ancillary paid offerings include one-on-one personal training sessions, on-site juice bar smoothies and shakes, and pre/post-workout sports supplements.
Is Island Gym a public or private company?
Island Gym is a private company. It is classified as family owned and is currently operating.
When was Island Gym founded?
Island Gym was founded in -1. It employs 11 to 50 people.
Where is Island Gym based?
Island Gym is headquartered in Ventnor City, United States, in the North America region.
How does Island Gym make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are personal Training Sessions, guest Fees and on-Account Charges.
Who are Island Gym's main competitors?
Broad incumbents on record are Life Time Fitness and Equinox. Direct peers are LA Fitness, Planet Fitness, Anytime Fitness, Workout Anytime, Gold's Gym, Crunch Fitness and Blink Fitness. Club Pilates is listed as an emerging player.
Does Island Gym have an API?
No public API is recorded for Island Gym.
What industry is Island Gym in?
Island Gym's product category is Fitness Center Services. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADABAH, Functional Fitness / Cross-Training Groups. Its NAICS code is 713940 and its SIC code is 7997.