What Helioscreen does

Helioscreen Pty Ltd is an Australian-owned manufacturer and supplier of architectural sun screening systems, founded in the late 1980s by Claudette Shakespeare and headquartered in Brookvale, Sydney. The company designs and produces retractable outdoor blinds, indoor roller and blackout blinds, retractable awnings (marketed under the Helioshade sub-brand including Cassette, Rubix, Cocoon, Fabric Cassette, and Classic models), retractable roof systems (All Seasons and Varioscreen), and the self-supporting Vario Pergola. Products combine European-engineered components sourced from Austria, Germany, and Switzerland with locally extruded aluminium and Australian fabrication, and are motorised through a partnership with Somfy, with optional sun, wind, and rain sensor integration.

The business sells exclusively through a nationwide network of authorised agents and installers across all Australian states and territories, plus a parallel dealer footprint in New Zealand, rather than transacting directly with end customers. Quote-based pricing is determined per project based on dimensions, fabric and frame specifications (120+ Dulux powder coat colours, 50+ fabric options), and motorisation/automation features, with a standard 5-year warranty covering system, fabric, and motor. Customer segments include residential homeowners seeking outdoor living enhancements and commercial clients in hospitality, retail (shopping centres), government, and luxury residential, with notable installations at Eastland Shopping Centre (70 units), The Duxton rooftop, and Darling Island luxury apartments.

Helioscreen operates as a privately held, independent company with 11-50 employees, a single manufacturing facility in Sydney's Northern Beaches, and no disclosed subsidiaries, external investors, or M&A activity. Sub-brands include Helioshade (awnings), Varioscreen (sunroofs), and Vario Pergola; ongoing product refresh is evidenced by the 2025 launch of the NEO 2 retractable awning line. The company remains founder-led with no disclosed leadership transitions.

Name

Helioscreen

Legal name

Helioscreen Pty Ltd

Website

https://helioscreen.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Helioscreen is an Australian-owned manufacturer of retractable outdoor blinds, awnings, and roof systems, selling through a nationwide authorised dealer network to residential homeowners and commercial clients across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Architectural Sun Screening Systems

NAICS

Blind and Shade Manufacturing (33792)

SIC

Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

akta.pro secondary industry

Skylights, Roof Windows & Daylighting (IMADAFAL)

Keywords

• Retractable awnings
• Architectural sun screening
• Outdoor blinds
• Retractable roof systems
• Motorised shading solutions

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Retractable Awnings: One-time sale of custom-manufactured retractable awnings including Helioshade Cassette, Fabric-Cassette, Rubix, Cocoon, and Classic models. Products are custom built to order for each customer.
2. Product Sales - Retractable Roof Systems: Sale of All Seasons retractable roof systems, Varioscreen sunroofs, and Vario Pergola systems. These are premium architectural-grade products for residential and commercial applications.
3. Product Sales - Indoor and Outdoor Blinds: Sale of roller blinds, blackout blinds, double roller blinds, external venetian blinds, and privacy screens. Includes motorisation options with chain or motor operation.
4. Installation Services: Installation through authorised agents and installers nationwide. The company works with a large network of agents who specialise in different products and building types.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Helioscreen designs, manufactures and supplies custom-built indoor and outdoor sun control products, including retractable awnings (Helioshade series), retractable roof systems (All Seasons, Varioscreen, Vario Pergola), roller/blackout/double roller blinds, external venetian blinds, straight drop awnings and privacy screens. Products are made to order at the Brookvale, Sydney facility using European-engineered components (Austria, Germany, Switzerland) combined with Australian-extruded aluminium, and are distributed through a nationwide network of authorised agents and installers across Australia and New Zealand for residential and commercial applications.

Product overview

Helioscreen is an Australian-owned manufacturer of architectural sun screening systems, offering a comprehensive portfolio of retractable and motorised shading solutions. The product range includes indoor blinds (roller, blackout, double roller), outdoor blinds (roller, venetian, privacy screens), retractable awnings (Helioshade series with Cassette, Rubix, Cocoon, Fabric Cassette, and Classic models), retractable roofs (All Seasons and Varioscreen systems), and Vario Pergola self-supporting sunroofs. Products are manufactured in Sydney using European components and engineering, with Somfy motorisation enabling automation via remotes and weather sensors. All products carry a standard 5-year warranty covering system, fabric, and motor.

Differentiator

Problem solved

Functional benefit

Brands

• Helioshade: A sub-brand for folding arm and cassette awnings, featuring models such as Helioshade Classic, Helioshade Cassette, Helioshade Rubix, Helioshade Cocoon, and Fabric Cassette.
• Varioscreen
• Vario Pergola

Products and services

• Outdoor Blinds External roller blinds designed to reduce sun penetration and absorb heat, providing dynamic light control for outdoor spaces such as balconies, decks and patios.
• Roller Blinds Interior roller blinds that screen the entry of natural light, protecting furnishings from heat and sun radiation; available in sunscreen, translucent and blackout fabrics.
• Blackout Blinds Blockout roller blinds designed to completely or partially darken a room by preventing nearly 100% of light from entering, suitable for bedrooms, home theatres and boardrooms.
• Double Roller Blinds Dual-fabric roller blinds combining two rolls (typically sunscreen and blackout) in a single bracket, allowing users to switch between full light, partial light or complete blockout.
• Helioshade Cassette Awning Premium full-cassette folding arm awning with fully closing cassette housing that protects fabric and articulated arms from harsh Australian conditions; German technology with Italian design and Somfy motorisation options.
• Helioshade Rubix Awning Premium cassette awning with clean-line architectural design featuring a streamlined finish for modern facades and full protection of fabric and arms when retracted.
• Helioshade Cocoon Awning Slimline cassette awning with compact fully enclosing design for minimalist architecture, protecting fabric, arms and moving parts from elements when not in use.
• Helioshade Fabric Cassette Awning Folding arm awning with fabric cassette providing protection for fabric and motor from elements; versatile option for decks, courtyards, pool areas and commercial alfresco dining.
• Helioshade Classic Awning Simple yet stylish folding arm awning design with integrated torque bar and numerous mounting options; corrosion resistant with chromatised aluminium and marine-grade stainless steel components.
• Retractable Awnings Smart retractable shade solutions including folding arm and cassette models for residential and commercial outdoor shading applications.
• Retractable Roof Systems European engineered retractable roof systems providing 100% waterproof protection with integrated water seals, dimmable LED lighting options and weather sensor compatibility for all-season outdoor use.
• Varioscreen Retractable Sunroof Italian designed and German engineered retractable sunroof with sleek head box adaptable to any facade; tensile system for smooth rolling operation controlled by Somfy motorisation.
• Vario Pergola Self-supporting retractable sunroof that does not require an existing substructure, supporting itself on 60x60mm square front posts; ideal for shading courtyards, decks and patios.
• Straight Drop Awnings Vertical drop awnings providing sun protection by blocking glare and absorbing heat with precision control; available in spring, crank handle or motorised operation.
• Custom Awnings Tailored awning solutions designed to fit unique architectural requirements for residential and commercial applications.
• Shop Front Awnings Commercial awnings providing stylish weather protection for retail customers, enhancing storefront aesthetics while offering shelter.
• Patio Awnings Retractable awnings designed for patio protection, enabling outdoor comfort regardless of weather conditions with all-weather functionality.
• Commercial Awnings Professional awning solutions for commercial establishments creating comfortable outdoor spaces for clients in hospitality and retail settings.
• Conservatory Awnings Specialised awnings designed to maintain optimal temperature in conservatories and sunrooms by controlling sun exposure.
• External Venetian Blinds Outdoor venetian blinds with horizontal aluminium slats that can open, close, tilt or raise to control sunlight and privacy while reducing sun penetration by up to 90%.
• Sideline Privacy Screen Side-pulling privacy screen for balconies, terraces and garden areas made from corrosion-resistant materials and rot-proof fabrics.
• All Seasons Retractable Roof (Novo & Smooth Series) All-weather retractable roof system with integrated front gutter and dimmable LED lights; fully waterproof when closed and designed for both residential and commercial use.

Quantifiable outcome

• Blocks up to 90% of sun's heat
• +6 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SomfycoreTechnology or IntegrationSomfy is the motorisation partner for Helioscreen's automated shade systems. Somfy motors power retractable awnings, roof systems, and blinds, enabling operation via remote control, wall switch, or smart devices. Systems can be integrated with sun, wind, and rain sensors for full automation.
• DuluxcoreTechnology or IntegrationDulux provides the powder coating finish options for Helioscreen products. Frame colours are available from the complete Dulux powder coat range (over 120 colours), including standard, Duratec, and electro powder coating options suitable for various environmental conditions including coastal installations.
• Inhabit GroupminorStrategic or Co-development PartnerArchitecture firm involved in Eastland Shopping Centre redevelopment project where 70 Helioshade awning systems were installed. Helioscreen worked with the design team from concept stage to develop appropriate shading solutions.
• QIC (Queensland Investment Corporation)minorImplementation/ SI/ Consulting PartnerQIC led the Stage 5 redevelopment of Eastland Shopping Centre in Ringwood, Victoria. Helioscreen was engaged as the commercial awning solution provider for the new town square outdoor dining and entertainment areas.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Somfy: French global leader in motorised shading and smart-home automation, and Helioscreen's core technology partner. While primarily a motor/control supplier, Somfy increasingly offers complete integrated shading systems, overlapping with Helioscreen's motorised product line.
• Hunter Douglas: Global market leader in custom window coverings (blinds, shades, shutters, awnings) sold through dealer networks worldwide. Highly comparable to Helioscreen in product category, distribution model, and custom-manufacturing approach, but operates at vastly larger scale across multiple categories.
• Lutron Electronics: US-based premium manufacturer of automated window treatments and lighting controls for residential and commercial markets. Comparable in motorised shading systems and smart-building integration, though broader portfolio includes lighting controls.

Regional players

• Roll-A-Way Industries: Australian manufacturer of custom external blinds, roller shutters, and awnings. Most direct domestic competitor to Helioscreen in the Australian outdoor shading market, with similar product portfolio and installer-based distribution.
• Ozroll Blinds: Australian manufacturer of roller shutters, outdoor blinds, and awnings sold through a dealer network. Direct domestic competitor in the ANZ outdoor-shading segment, with comparable custom-order and installer-based business model.

Direct peers

• Warema: German market leader in sun shading systems for residential and commercial buildings, producing retractable awnings, external venetian blinds, and pergola systems. Comparable premium-engineering positioning and product breadth to Helioscreen.
• Insolroll Window Shading Systems: US manufacturer of custom commercial and residential roller shades, exterior solar shades, and retractable awnings. Comparable custom-manufacturing business model serving both commercial and residential architects.
• Weinor: German premium awning and pergola manufacturer offering folding-arm awnings, conservatory awnings, and terrace roofing. Very similar product mix to Helioscreen, with comparable German engineering heritage and architectural-grade positioning.
• Markilux: German premium manufacturer of retractable awnings, pergola systems, and vertical blinds. Directly comparable product portfolio to Helioscreen's Helioshade and Varioscreen lines, with similar emphasis on European engineering and motorised operation.

Emerging players

• Shade Factor: Australian designer and supplier of retractable awnings, outdoor blinds, and pergola systems for residential and commercial markets. Comparable product line and Australian market focus, with a smaller and more design-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/helioscreen
• Facebookfacebook.com/HelioscreenAustralia
• LinkedInlinkedin.com/company/helioscreen-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helioscreen