Shades of Purple

What Shades of Purple does

Shades of Purple Healthcare Training Institute is a private, for-profit healthcare vocational training provider founded in 2009 and headquartered at 6900 Six Forks Road in Raleigh, NC. The company delivers certification and continuing education programs for healthcare professionals and career entrants in the Research Triangle Park (Raleigh-Durham-Chapel Hill) metropolitan area. Its core curriculum spans clinical certifications (Phlebotomy, Medical Assistant, Dental Assistant, Nurse Aide I & II, Medical Billing & Coding, Medical Office Administration, Nurse Aide Refresher) and emergency cardiovascular care programs aligned with American Heart Association standards (BLS, PALS, ACLS, Heartsaver CPR & AED, Friends & Family CPR, Bloodborne Pathogen, Pet CPR, and a CPR Instructor train-the-trainer course).

The business operates a three-channel distribution model. Individual learners self-enroll through an Enrollware-powered Student Portal at shadesofpurple.enrollware.com for one-time course fees, with payment plans downloadable from the website. Corporate clients access a separate Business Portal and corporate services form to arrange group staff certification, and the company additionally dispatches instructors to client sites via a Mobile Training Services offering. Course delivery is in-person at the Raleigh facility or on client premises; the underlying technology stack is a Wix-hosted marketing site plus Enrollware scheduling — there is no proprietary software platform, AI, or data product. Strategic alignment with Heart Health Safety Techniques, LLC supports the AHA-certified portion of the catalog.

Revenue is generated almost exclusively from one-time course fees plus corporate group training contracts. The company is independently owned with no disclosed external investors, funding history, parent company, or subsidiaries. With 11-50 employees and a footprint limited to a single U.S. metro, Shades of Purple is a small-scale, locally concentrated training business whose growth levers are catalog breadth, corporate channel penetration, and mobile training utilization rather than technology or geographic expansion.

Name

Shades of Purple

Legal name

Shades of Purple Healthcare Learning Institute

Website

https://shadesofpurple.info

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Shades of Purple is a private healthcare vocational training institute in Raleigh, NC offering AHA-aligned certification programs (Phlebotomy, Medical Assistant, Dental Assistant, Nurse Aide, BLS/ACLS/PALS) to individual learners and corporate healthcare clients in the RDU area via classroom and on-site delivery.

Ownership category

akta.pro rank

Product category

Healthcare Training & Certification

NAICS

Technical and Trade Schools (6115), Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Healthcare & Life Sciences (EDAAAPAA)

akta.pro secondary industries

Healthcare Providers (EDABALAN), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Healthcare certification training
• Medical assistant training
• CPR and life support
• Phlebotomy training programs
• Nurse aide training

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Certification Training: One-time course fees for medical certification programs including Phlebotomy, Medical Assistant, Dental Assistant, Nurse Aide, Medical Billing & Coding, and Medical Office Administration. Also offers CPR, BLS, PALS, and ACLS certifications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shades of Purple Healthcare Learning Institute delivers healthcare certification and training programs from its facility at 6900 Six Forks Rd, Raleigh, NC. It offers academic programs (Medical Assistant, Dental Assistant, Medical Billing & Coding, Medical Office Administration, Nurse Aide I & II, Phlebotomy) and CPR/emergency cardiovascular care certifications (BLS, PALS, ACLS, Heartsaver, Friends & Family CPR, Bloodborne Pathogens, Pet CPR, CPR Instructor). It also provides In-Service Training for existing healthcare staff and Mobile Services that bring on-site certification courses to corporate clients.

Product overview

Shades of Purple is a healthcare training institute offering a comprehensive portfolio of certification programs and training services. The core offerings include academic programs (Medical Assistant, Dental Assistant, Medical Billing & Coding, Medical Office Administration, Nurse Aide I & II, Phlebotomy) and CPR/emergency care certifications (BLS, PALS, ACLS, Heartsaver, Friends & Family CPR). The institute also provides in-service training for healthcare facilities and mobile services for on-site corporate training. Programs range from entry-level certifications to advanced life support training, serving medical professionals throughout the Raleigh, NC area.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Assistant

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Heart Health Safety Techniques, LLCcoreStrategic or Co-development PartnerShades of Purple is aligned with Heart Health Safety Techniques, LLC in Raleigh, NC. This alignment supports the delivery of AHA-certified courses including BLS, PALS, and ACLS training programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• MedCerts: Online healthcare certification provider covering Medical Assistant, Phlebotomy, Medical Billing & Coding, and similar allied-health programs. Directly competes with SOP's core vocational tracks via a digital delivery model targeting similar student personas.
• CareerStep: Online allied-health training provider with strong positioning in Medical Billing & Coding and Medical Assistant tracks. Comparable to SOP on program mix and target student demographic, with a more mature online infrastructure.
• ECPI University: Career-focused university with health-sciences programs including Medical Assisting and Nursing support tracks. Operates in the Southeast (including the Carolinas), making it a regional direct competitor to SOP's Raleigh base.
• Phlebotomy Training Specialists: National phlebotomy training specialist with both in-person and accelerated formats. Directly comparable to SOP's Phlebotomy program, which is one of SOP's signature courses and a featured testimonial driver.
• Charter College: Vocational college offering Medical Assistant, Dental Assistant, and allied-health certificate programs. Comparable to SOP on program mix and target student, with multiple campuses and a more developed accreditation profile.
• Allen School of Health Sciences: Health-focused career school offering Medical Assistant, Dental Assistant, and Medical Billing & Coding programs. Comparable to SOP on core academic tracks, with broader programmatic accreditation and a longer operating history.
• NHCPS (National Health Care Provider Solutions): Online provider of BLS, ACLS, PALS, and CPR certification courses aligned with AHA guidelines. Directly competes with SOP's BLS/PALS/ACLS offerings via a lower-cost, fully digital delivery model.
• Pima Medical Institute: Multi-campus vocational health-career college offering Medical Assistant, Dental Assistant, Phlebotomy, Nurse Aide, and Medical Billing & Coding programs. Direct competitor with deeper programmatic accreditation and broader geographic reach.

Broad incumbents

• American Red Cross Training Services: Large, established provider of CPR, BLS, AED, and first-aid certifications across the U.S. Overlaps directly with SOP's CPR/BLS/Heartsaver portfolio but at significantly broader national scale and brand recognition.

Regional players

• Wake Tech Community College (Workforce Continuing Education): Local community college serving the same Raleigh/RDU market with low-cost continuing-education tracks in Phlebotomy, Nurse Aide, Medical Coding, and similar allied-health programs. The most direct local price competitor to SOP within the RDU catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shadesofpurpleh
• Facebookfacebook.com/shadesofpurpleH
• Instagraminstagram.com/shadesofpurplellc_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shades of Purple