Deputy Heart Attack Program and Early Heart Attack Care Education

What Deputy Heart Attack Program and Early Heart Attack Care Education does

Deputy Heart Attack Program and Early Heart Attack Care Education (EHAC) is a non-profit public health awareness initiative operated under the American College of Cardiology Accreditation Services through the American College of Cardiology Foundation. Founded in 2009 and led by the late Dr. Raymond D. Bahr, the program educates the general public, employees, and community educators on recognizing the early signs and symptoms of heart attacks, calling 9-1-1, performing hands-only CPR, and deploying an AED. Its core products consist of a free online EHAC Course (with quiz, pledge, and certificate of completion), a pledge-tracking system, free downloadable syllabi, brochures, CPR posters, pledge cards, and quick training guides, plus a community storytelling platform ("EHAC Saves Hearts") and a children's sub-brand ("Deputy Hearty") with stickers and certificates. Content is available in English, Spanish, and Marshallese.

The program operates on a freemium model with no paid tiers; all materials are provided free of charge as a public health initiative. Distribution is entirely digital through the deputyheartattack.acc.org website, with no physical products sold and no paid advertising. The headcount is small (11-50 employees), and the program is supported as part of the ACC Foundation's broader accreditation mission. By 2025, more than 3 million individuals had committed to the EHAC pledge, and the program has been cited in ACC coverage as having contributed to real-world life-saving events.

Name

Deputy Heart Attack Program and Early Heart Attack Care Education

Legal name

American College of Cardiology Foundation

Website

https://deputyheartattack.acc.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

EHAC is a free, non-profit public health education program run by the American College of Cardiology Foundation that teaches the general public, employees, and community educators to recognize early heart attack symptoms and take life-saving action.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Health Education (Free): The EHAC program is a free public awareness and education campaign operated by the American College of Cardiology Accreditation Services. There is no commercial revenue model; the program is funded as a public health initiative.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EHAC is a free public health education program that teaches individuals how to recognize the early signs and symptoms of a heart attack and respond appropriately (calling 9-1-1, performing hands-only CPR, deploying an AED). The core deliverable is a free online course with a pledge and certificate of completion, supported by free downloadable training materials in multiple languages, a children's program (Deputy Hearty), and a community story-sharing platform, all distributed digitally through the deputyheartattack.acc.org website.

Product overview

Deputy Heart Attack Program and Early Heart Attack Care Education (EHAC) is a public health education initiative by the American College of Cardiology Accreditation Services. The core offering consists of a free education course (EHAC Course) available in English and Spanish, paired with a pledge program that tracks community commitment to learning early heart attack signs. Supporting resources include free downloadable training materials (syllabi, brochures, CPR posters, pledge cards) and a children's program (Deputy Hearty) with kid-friendly stickers and certificates. The initiative also maintains a community story platform (EHAC Saves Hearts) and an ACC Accredited Facilities locator for users seeking certified chest pain centers.

Differentiator

Problem solved

Functional benefit

Brands

• Deputy Hearty: Children's mascot character for the Deputy Heart Attack program, used in educational materials for children

Products and services

• Early Heart Attack Care (EHAC) Course An in-depth online education course teaching individuals how to recognize early signs and symptoms of heart attacks to enable early action. Offered in English and Spanish with both Employee and Community tracks, including education, quiz, pledge, and certificate of completion.
• EHAC Pledge Program
• ACC Accredited Facilities Locator
• EHAC Free Training Materials
• Deputy Hearty Children's Program
• EHAC Saves Hearts Story Platform

Quantifiable outcome

• 3 million+ individuals have committed to early action through the EHAC pledge program

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• WomenHeart: WomenHeart is a nonprofit focused on heart disease awareness specifically for women, providing education and community support. While narrower in demographic focus, it shares the public health education and community engagement model with EHAC.
• Sudden Cardiac Arrest Foundation: The Sudden Cardiac Arrest Foundation is a smaller nonprofit focused specifically on awareness and prevention of sudden cardiac arrest, including CPR training and AED deployment. It has a narrower focus than EHAC but addresses overlapping community education goals.

Regional players

• Heart Foundation (Australia): The Heart Foundation is Australia's leading heart health nonprofit, providing public education on heart attack warning signs and cardiovascular risk. Geographically distant from EHAC but operates an analogous public education model in heart attack awareness.

Broad incumbents

• National Heart, Lung, and Blood Institute (NHLBI): NHLBI is a US government institute that funds and disseminates public education on heart disease, including the Heart Truth campaign. It operates at a much larger scale as a federal entity but shares the same public health education mission.
• American Red Cross: The American Red Cross provides CPR, AED, and first aid training nationwide, overlapping with EHAC's hands-only CPR and AED deployment education. While broader in scope (disaster response, blood services), its training programs directly compete for the same community and workforce audiences.
• World Heart Federation: The World Heart Federation is a global nonprofit focused on cardiovascular health awareness and policy. While it operates internationally rather than US-focused like EHAC, both organizations share the mission of public education around heart attack prevention and early recognition.
• American Heart Association: The AHA is the largest US nonprofit focused on cardiovascular health, providing CPR training, public education, and heart attack awareness campaigns. It is a broader incumbent with significantly more resources but overlaps heavily with EHAC's mission of early heart attack recognition and CPR/AED education.

Direct peers

• Million Hearts (CDC): Million Hearts is a national initiative co-led by the CDC and CMS focused on preventing heart attacks and strokes. Like EHAC, it is a public health education campaign targeting cardiovascular risk factors and early intervention, making it the most direct comparable in mission and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EHAC_Deputy
• LinkedInlinkedin.com/company/early-heart-attack-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deputy Heart Attack Program and Early Heart Attack Care Education