tickadoo
tickadoo is a global AI-powered booking platform offering official theatre tickets, tours, and attractions across 1,400+ cities, serving individual travelers, tourists, and families via a self-serve e-commerce experience with multi-language and multi-currency support.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What tickadoo does
tickadoo Inc. is a privately held, New York-based online intermediary founded in 2023 that operates a global booking platform for theatre tickets, tours, attractions, and live experiences. The platform aggregates 18,000+ experiences across 1,400+ cities in 16+ countries, sourcing inventory directly from venue box offices, Broadway producers, and licensed tour operators to position itself as an official ticket channel rather than a secondary-market reseller. The platform supports 40+ languages and multiple currencies, enabling self-serve global access by individual travelers, tourists, and families planning trips.
The platform's core technology combines a multi-language e-commerce booking engine with AI-powered personalization, including mood- and location-based experience recommendations and a Trip Planner that refines suggestions as users save items. Payments are processed via Stripe under PCI-DSS Level 1 certification, and the platform is GDPR- and CCPA-compliant. Product components include the core booking platform, the tickadoo+ free membership offering 5–15% discounts, Last Minute Tickets, Gift Vouchers, and curated destination content.
tickadoo operates a self-serve, product-led growth model with no enterprise sales motion and no disclosed external funding. Revenue is generated primarily through commissions on each booking transaction processed through the platform; the tickadoo+ membership functions as a retention and volume-driver rather than a paid subscription. Marketing relies on SEO across destination-specific pages, multi-language content, organic social, email, and earned media coverage in outlets including Forbes, Rolling Stone, and Fast Company. Founder and CEO Francis Hellyer leads an 11–50-person team.
tickadoo firmographics
Firmographics- Name
- tickadoo
- Legal name
- tickadoo Inc.
- Website
- https://tickadoo.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- tickadoo is a global AI-powered booking platform offering official theatre tickets, tours, and attractions across 1,400+ cities, serving individual travelers, tourists, and families via a self-serve e-commerce experience with multi-language and multi-currency support.
- Ownership category
- akta.pro rank
tickadoo industry classification
Industry- Product category
- Online Travel Experience Marketplace
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
- akta.pro secondary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where tickadoo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
tickadoo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales
Revenue model
- Booking Transaction Commission: tickadoo earns revenue by taking a commission on each booking processed through its platform. The platform connects customers with third-party experience suppliers (venues, tour operators, attractions) and facilitates payment, retaining a portion of each transaction.
- tickadoo+ Membership: Free membership program that offers 5-15% savings on every booking. While the membership itself is free, tickadoo benefits from increased booking volume and customer loyalty through this program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | tickadoo+ Membership - Free tier offering exclusive discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
tickadoo product offering
Product offeringCore offering
tickadoo operates an AI-powered online booking marketplace that connects consumers with third-party experience suppliers (West End and Broadway box offices, Broadway producers, and licensed tour operators) to purchase theatre tickets, tours, attractions, and live experiences across 1,400+ cities and 18,000+ events. The platform offers instant e-ticket delivery, AI-driven personalized recommendations, mood-based search, a Trip Planner tool, multi-currency and multi-language support (40+ languages), and a complimentary tickadoo+ membership that delivers 5-15% savings on every booking.
Product overview
tickadoo is an online intermediary booking platform (not an experience provider) that connects users with third-party experience suppliers, venue operators, and ticket providers. The core product is a unified booking platform offering official theatre tickets (West End and Broadway), tours, attractions, and live experiences across 1,400+ cities worldwide. The platform distributes 18,000+ events sourced from authorized inventory including box offices, Broadway producers, and licensed tour operators. Key product components include the core tickadoo Platform for browsing and booking, tickadoo+ Membership (paid add-on offering 5-15% discounts), Trip Planner (AI-powered personalisation tool for curated recommendations), Last Minute Tickets feature for same-day availability, and Gift Vouchers. The platform supports instant e-ticket delivery and processes payments securely via Stripe.
Differentiator
Problem solved
Functional benefit
Brands
- tickadoo+: Premium membership program offering 5 to 15% discounts on every booking, with free membership, full refunds, and 24/7 support.
Products and services
- tickadoo Booking Platform
Companies that use tickadoo
Customer profileSegments2 records
Ideal customer profiles2 records
tickadoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature3 records
tickadoo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecoreStripe is tickadoo's payment processing partner, providing PCI-DSS Level 1 certified payment infrastructure. Payment card data never touches tickadoo's servers - all card details are processed directly by Stripe's secure infrastructure.
- Venue Box Officescoretickadoo sources official inventory directly from venue box offices for West End theatres and other attractions, ensuring tickets come from authorized sources rather than secondary market resale.
- Broadway Producerscoretickadoo sources Broadway show tickets directly from authorized Broadway producers, positioning itself as an official ticket source for New York theatre.
- Licensed Tour Operatorscoretickadoo partners with licensed tour operators worldwide to offer tours, day trips, and experiences across its 1,400+ supported cities.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
tickadoo competitors and assessment
Company assessmentRegional players
- Musement: Tours, attractions, and activities platform with strong European presence (now part of a broader travel group) — directly comparable on activity-aggregator model with geographic overlap in tickadoo's European footprint.
Direct peers
- Viator: Tripadvisor-owned activity booking marketplace covering tours, attractions, and experiences worldwide — directly comparable catalogue breadth, supplier sourcing model, and consumer funnel to tickadoo.
- Klook: Asia-headquartered activity and travel-services booking platform operating across attractions, tours, and transport — overlaps tickadoo on global activity aggregation with similar transaction-commission economics.
- Tiqets: Online ticketing platform for museums, attractions, and cultural experiences with mobile-first instant tickets — closely comparable to tickadoo's authorized-source positioning for attractions and last-minute availability.
- Headout: Curated last-minute marketplace for tours, attractions, and theatre tickets in major cities — competes most directly with tickadoo's theatre/attractions inventory in London and New York.
- GetYourGuide: Global online travel agency specializing in tours, attractions, and experiences booked via a self-serve platform — the closest direct competitor to tickadoo on both inventory category (tours/attractions/theatre) and PLG consumer model.
Emerging players
- Fever: Discovery-and-booking platform for experiences and events in major cities with curated inventory and original content production — overlaps tickadoo on the experience-discovery layer, particularly for live events.
Broad incumbents
- Expedia Group: Multi-brand online travel conglomerate (Expedia, Hotels.com, Vrbo) with growing activity inventory; a broad incumbent whose activities offering competes for the same global activity-booking wallet.
- Booking.com: Largest global OTA with an expanding activities and attractions offering; while travel-accommodation-led, its booking engine increasingly competes for the same activity-aggregator demand tickadoo targets.
- Tripadvisor: Global travel guidance and reviews platform that owns Viator; competes with tickadoo at the discovery and review layer across the same attraction and experience categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
tickadoo social profiles
Digital presencetickadoo compliance and trust
Trust signalCompliance3 records
tickadoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
tickadoo leadership team
Management profileNumber of profiles
Profiles1 record
tickadoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
tickadoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about tickadoo
What does tickadoo do?
tickadoo operates an AI-powered online booking marketplace that connects consumers with third-party experience suppliers (West End and Broadway box offices, Broadway producers, and licensed tour operators) to purchase theatre tickets, tours, attractions, and live experiences across 1,400+ cities and 18,000+ events. The platform offers instant e-ticket delivery, AI-driven personalized recommendations, mood-based search, a Trip Planner tool, multi-currency and multi-language support (40+ languages), and a complimentary tickadoo+ membership that delivers 5-15% savings on every booking.
Is tickadoo a public or private company?
tickadoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was tickadoo founded?
tickadoo was founded in 2023. It employs 11 to 50 people.
Where is tickadoo based?
tickadoo is headquartered in New York, United States, in the North America region.
How does tickadoo make money?
Two revenue lines are on record. Booking Transaction Commission is the primary driver. The others are tickadoo+ Membership.
Who are tickadoo's main competitors?
Musement is listed as a regional player. Direct peers are Viator, Klook, Tiqets, Headout and GetYourGuide. Fever is listed as an emerging player. Broad incumbents are Expedia Group, Booking.com and Tripadvisor.
Does tickadoo have an API?
No public API is recorded for tickadoo.
What industry is tickadoo in?
tickadoo's product category is Online Travel Experience Marketplace. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators), with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 561599 and its SIC code is 7900.