Digital Turbine
Digital Turbine (NASDAQ: APPS) operates a mobile growth and monetization platform connecting advertisers, app developers, carriers, and OEMs across 82,000+ apps and 1 billion+ devices, generating $565.3M in FY2026 revenue via advertising and app distribution through DT Launchpad, DT Ads, and DT Ignite.
- Company typePublic
- Founded1999
- HeadquartersAustin, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Digital Turbine does
Digital Turbine is a publicly traded (NASDAQ: APPS) mobile growth and monetization platform founded in 1998 and headquartered in Austin, Texas, that connects advertisers, mobile app developers, telecommunications carriers, and device manufacturers across the mobile ecosystem. The company operates three core products — DT Launchpad (unified app distribution supporting traditional and alternative pathways), DT Ads (full-funnel advertising platform), and DT Ignite (on-device content and app discovery) — all powered by the DT iQ AI optimization engine and the Ignite Graph data architecture that unifies behavioral signals from over 1 billion devices and 82,000+ SDK-integrated apps. Its SingleTap technology enables frictionless app installation bypassing the Google Play Store through carrier and OEM pre-load integrations.
Digital Turbine generates revenue primarily through advertising and monetization across its DT Ads network and through transaction-based fees for app distribution facilitated through DT Launchpad. Pricing is quote-based under multi-year enterprise agreements; the company does not publicly disclose pricing tiers. Customer segments span four primary groups: mobile app developers and publishers (Zynga, Playtika, King, MyFitnessPal), advertisers and brands (McDonald's, Walmart, Starbucks, AccuWeather), mobile operators and carriers (Orange, Telefónica, Verizon, Telecom Italia), and device manufacturers (Samsung, Motorola). The platform reaches approximately 3 billion users globally across 26 countries of telco partner coverage.
In FY2026, Digital Turbine reported $565.3 million in revenue (15% year-over-year growth), $122.5 million in adjusted EBITDA (69% YoY growth), and guided to $630-$650 million for FY2027. Recent strategic activity has concentrated on AI infrastructure buildout (Google Cloud Gemini and Databricks integrations in May 2026), European telco expansion (Orange partnership covering 340 million subscribers), and product unification (DT Launchpad launch in June 2026), offset by the divestiture of legacy AdColony assets to Affle in June 2026 for $4.7 million as the company refocuses investment on its core DTX platform.
Digital Turbine firmographics
Firmographics- Name
- Digital Turbine
- Legal name
- Digital Turbine, Inc.
- Website
- https://digitalturbine.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Digital Turbine (NASDAQ: APPS) operates a mobile growth and monetization platform connecting advertisers, app developers, carriers, and OEMs across 82,000+ apps and 1 billion+ devices, generating $565.3M in FY2026 revenue via advertising and app distribution through DT Launchpad, DT Ads, and DT Ignite.
- Ownership category
- akta.pro rank
Digital Turbine industry classification
Industry- Product category
- Mobile Advertising & App Distribution Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where Digital Turbine is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Digital Turbine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising & Monetization: Digital Turbine generates revenue primarily through its mobile advertising and monetization platform. The company connects advertisers seeking to acquire users and drive conversions with publishers and device partners seeking to monetize their inventory. Revenue is derived from advertising spend across the DT Ads network, including programmatic marketplace services and brand business.
- App Distribution: Revenue is generated through DT Launchpad by enabling app developers to distribute their applications through multiple channels including traditional app stores, alternative distribution pathways, and direct-to-device installs via carrier and manufacturer partnerships. The platform charges fees for distribution services and takes a transaction-based cut on app installs facilitated through its network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Enterprise agreements with customized pricing based on distribution reach and advertising volume |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Digital Turbine product offering
Product offeringCore offering
Digital Turbine operates a unified mobile growth platform that connects advertisers, app developers, and device partners across the mobile ecosystem. Its three core offerings are DT Launchpad (app distribution across traditional, alternative, and direct-to-device pathways), DT Ads (full-funnel advertising and publisher monetization across 82K+ apps and 1B+ devices), and DT Ignite (on-device experience and app discovery). These are powered by the AI-driven intelligence engine DT iQ and the Ignite Graph data architecture, with frictionless installs delivered through SingleTap technology.
Product overview
Digital Turbine operates as a unified mobile growth platform connecting advertisers, app developers, and device partners across the mobile ecosystem. The platform consists of three core products: DT Launchpad (unified app distribution), DT Ads (full-funnel advertising and monetization), and DT Ignite (on-device experience and discovery). These are powered by AI intelligence through DT iQ and underpinned by data architecture Ignite Graph. The platform reaches over 82,000 apps and one billion devices globally, enabling frictionless app installs through SingleTap technology and programmatic advertising via DT Exchange. The company also offers DT Console and ACP Offerwall as developer-facing tools.
Differentiator
Problem solved
Functional benefit
Brands
- DT: Company brand abbreviation used for investor communications and product naming including DT Launchpad, DT Ads, DT Ignite, and DT Exchange
- DTX
- DT Exchange
Products and services
- DT Launchpad Unified app distribution platform that enables app developers to distribute apps through traditional app stores, alternative pathways, and direct-to-device channels via SingleTap technology. Reduces reliance on any single distribution channel and creates frictionless app install experiences. Targeted at app developers seeking modern, multi-channel distribution.
- DT Ads Full-funnel advertising platform enabling advertisers to reach users and achieve objectives across the advertising funnel, while publishers maximize inventory value. Provides AI-optimized targeting through DT iQ across a network of 82K+ SDK-integrated apps and exclusive placements on 1B+ devices. Used by brands and performance advertisers for user acquisition and by publishers for monetization.
- DT Ignite On-device experience platform that surfaces relevant apps and content at the right moments across the device lifecycle. Creates engaging touchpoints for consumers and enables monetization with premium advertiser demand, driven by the DT iQ optimization engine. Targeted at device manufacturers and carriers seeking post-sale engagement and differentiation.
- DT Exchange Programmatic ad exchange operated by Digital Turbine based on the OpenRTB protocol defined by the IAB. Enables automated content moderation and ad serving across the DT publisher network.
Quantifiable outcome
- 15% year-over-year revenue growth in FY2026
- +4 more outcomes
Companies that use Digital Turbine
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Digital Turbine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Digital Turbine partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- AffleminorAffle (through its subsidiary Affle MEA FZ LLC) acquired select AdColony technology assets from Digital Turbine for $4.70 million in cash. The acquisition includes AdColony SDK for Android and iOS, technology platform, publisher integrations, and brand name. The companies will maintain an ongoing commercial partnership following the transaction.
- Google CloudcoreDigital Turbine announced an expanded partnership with Google Cloud to integrate the Gemini Enterprise Agent Platform into its mobile advertising platform, enabling AI-powered optimization across its network spanning over one billion devices and 80,000 apps. The collaboration enhances real-time signal processing and targeting for advertisers and publishers.
- OrangecoreStrategic partnership to expand app distribution capabilities across Europe, utilizing Digital Turbine's SingleTap technology and alternative app distribution platform. Orange's 340 million customers across 26 countries will benefit from personalized app discovery and seamless app downloads. Rollout expected to begin in H2 2026.
- DatabrickscoreStrategic partnership to integrate Databricks Genie Spaces and Databricks Apps into Digital Turbine's technology stack, enabling AI-powered intelligence across its global mobile ecosystem. The partnership leverages DT's first-party data from over a billion devices and 80,000+ apps to accelerate data and AI capabilities, establishing a scalable foundation for next-generation generative and agent-based mobile capabilities.
- TelefónicacoreLong-standing telco partnership for mobile app distribution and discovery services across Telefónica's global mobile subscriber base.
- VerizoncoreDevice distribution partnership enabling mobile ecosystem engagement and app distribution through Verizon's mobile network and device ecosystem.
- SamsungcoreDevice manufacturer partnership for pre-installed mobile experiences and app distribution on Samsung devices.
- MotorolacoreMobile device partnership for app distribution and on-device experiences on Motorola smartphones.
Scale indicators8 records
Recent moves8 records
Expansion highlights7 records
Digital Turbine competitors and assessment
Company assessmentDirect peers
- AppLovin: AppLovin operates a leading mobile app monetization and advertising platform via its AXON engine and SparkLabs portfolio, directly competing with DT Ads in programmatic mobile advertising and app growth solutions. It is the most direct comparable in mobile ad tech and app monetization.
- ironSource (Unity): ironSource, now part of Unity Technologies, is a mobile ad tech and app monetization platform offering user acquisition, mediation, and on-device experiences. It is a direct competitor to DT in mobile growth, mediation, and alternative app distribution, and is the named plaintiff in litigation against Digital Turbine.
- Liftoff: Liftoff is a mobile ad tech platform focused on user acquisition and ad monetization, formed via the merger of Vungle and Chartboost. It competes directly with DT Ads and DT Launchpad in mobile app growth and monetization across gaming and non-gaming verticals.
- InMobi: InMobi is a global mobile advertising and marketing platform offering programmatic ads, mediation, and consumer intelligence. It competes directly with DT Ads and DT Ignite across brand and performance mobile advertising, particularly in APAC and emerging markets.
- AdColony (Affle): Affle, via its acquisition of select AdColony assets from Digital Turbine in June 2026, now operates an SDK-based mobile advertising platform directly competing with DT Ads in app monetization. The commercial partnership continuation makes this a competitor with historical DNA tied to DT itself.
Broad incumbents
- Unity Technologies: Unity operates a broad gaming and monetization platform that, via the ironSource acquisition, directly competes with DT across mobile ad mediation, user acquisition, and app distribution. Unity's larger scale in gaming and 3D engine creates a broad incumbent presence in DT's core mobile ecosystem.
- PubMatic: PubMatic operates a programmatic advertising infrastructure platform including SSP and header bidding, with growing mobile inventory. It is a broader adtech incumbent that competes for mobile ad spend flowing through programmatic channels alongside DT Exchange.
- Magnite: Magnite is the largest independent omnichannel sell-side advertising platform, operating programmatic SSP technology for CTV, online video, and mobile. It competes for programmatic mobile ad spend as a broad incumbent in the same advertising ecosystem as DT Exchange.
Emerging players
- Moloco: Moloco operates an AI-powered programmatic advertising and mobile user acquisition platform using ML-based bidding and optimization. It competes with DT Ads on performance advertising, particularly for app marketers seeking ML-driven programmatic solutions.
Others
- Chartboost: Chartboost, historically a mobile gaming ad network and exchange, now operates as part of Liftoff. It is included as a heritage comparable given its prior direct competition with DT Ads in mobile gaming monetization and in-app bidding.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Digital Turbine social profiles
Digital presenceDigital Turbine compliance and trust
Trust signalCompliance3 records
Digital Turbine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Turbine leadership team
Management profileNumber of profiles
Profiles7 records
Digital Turbine subsidiaries and ownership
Company hierarchySubsidiaries3 records
Digital Turbine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Turbine M&A and investment
M&A and investmentM&A9 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Turbine
What does Digital Turbine do?
Digital Turbine operates a unified mobile growth platform that connects advertisers, app developers, and device partners across the mobile ecosystem. Its three core offerings are DT Launchpad (app distribution across traditional, alternative, and direct-to-device pathways), DT Ads (full-funnel advertising and publisher monetization across 82K+ apps and 1B+ devices), and DT Ignite (on-device experience and app discovery). These are powered by the AI-driven intelligence engine DT iQ and the Ignite Graph data architecture, with frictionless installs delivered through SingleTap technology.
Is Digital Turbine a public or private company?
Digital Turbine is a public company. It is classified as public and is currently operating.
When was Digital Turbine founded?
Digital Turbine was founded in 1999. It employs 1,001 to 5,000 people.
Where is Digital Turbine based?
Digital Turbine is headquartered in Austin, United States, in the North America region.
How does Digital Turbine make money?
Two revenue lines are on record. Advertising & Monetization is the primary driver. The others are app Distribution.
Who are Digital Turbine's main competitors?
Direct peers on record are AppLovin, ironSource (Unity), Liftoff, InMobi and AdColony (Affle). Broad incumbents are Unity Technologies, PubMatic and Magnite. Moloco is listed as an emerging player. Chartboost is listed as an others.
Does Digital Turbine have an API?
No public API is recorded for Digital Turbine.
What industry is Digital Turbine in?
Digital Turbine's product category is Mobile Advertising & App Distribution Platform. Its primary akta.pro industry code is HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms). Its NAICS code is 5182 and its SIC code is 7373.