What Creaplan does

Creaplan nv is a Belgian-headquartered (Nazareth) premium provider of exhibition stands, commercial interiors, displays and brand-event production, founded in 1994 by Ann Vancoillie and Dirk Deleu. The company designs, manufactures and installs bespoke and modular exhibition stands for European B2B trade shows (Paris Motor Show, Brussels Motor Show, Hannover Messe, ISE, EuroShop), delivers branded interiors for showrooms, offices and experience centres, and supplies product and safety display systems. Its core technology is the Aluvision modular aluminium framing system (Omni-55 PRO plug-and-play) combined with an inventory of approximately 425m² of Hi-LED screens (post-Revipix acquisition), FSC-certified sustainable materials and in-house production capacity augmented by a 150-strong freelancer network.

Creaplan operates a project-based B2B professional-services revenue model under a buy-and-build group structure branded Creaplan Group. The group comprises the Belgian parent plus subsidiaries: For Live (Netherlands, live events and online broadcasting, acquired 2021), Skyline Whitespace (UK, premium stand building, acquired 2024, €17.5M revenue), Rebooth (Ghent premium stand builder, acquired 2025, €3M revenue), Revipix (Belgian LED specialist, acquired 2026) and prior stand-activity acquisitions from Deusjevoo (2019) and Bulik (2020). Pricing is quote-based and non-public; customers are predominantly large multinational enterprises (Jaguar Land Rover, BMW, Mazda, Hyundai, Stellantis, Siemens, Bosch, Velux, Thule, Smeg, Mowi, Moody's, Capgemini, Hilton), with automotive and consumer verticals most active.

Distribution is direct enterprise sales through four owned regional hubs in Nazareth, Amersfoort, London and Barcelona, enabling local service delivery to major European venues and reducing transport costs. The company reported consolidated revenue of €20 million (~30% Benelux, 70% rest of Europe) per its firmographic data, doubling over five years, supported by recurring award recognition (Best International Exhibit Producer 2023; multiple World Exhibition Stand Awards between 2020 and 2023) and ownership that evolved from founders Vancoillie and Deleu, through a 2018 KeBeK Private Equity investment, to a management-led shareholder group led by CEO Michael Debaveye and Chairman Walter Mastelinck.

Name

Creaplan

Legal name

Creaplan nv

Website

https://creaplan.be

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Creaplan is a Belgian-headquartered premium provider of modular and bespoke exhibition stands, commercial interiors, displays and brand-event production, serving large European enterprise clients across automotive, consumer goods, construction and technology through owned hubs in Belgium, the Netherlands, the UK and Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Nazareth

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Stand Design and Construction: Design, production, and installation of custom and modular exhibition stands for trade shows and events across Europe. Revenue is project-based, one-time per event.
2. Commercial Interiors: Office interior design and installation including showrooms, experience centers, and corporate workspaces. Project-based revenue.
3. Events and Live Experience: Live event production through For Live subsidiary including audiovisual solutions, broadcasting, and event interiors.
4. Displays: Product displays, safety solutions, and display systems for retail and corporate environments.
5. Aluvision Product Sales: Sale of modular stand building systems and LED tiles manufactured in Belgium and USA, distributed globally through partner network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Creaplan designs, produces, and installs premium exhibition stands, commercial interiors, and display systems for enterprise clients across Europe. The company delivers complete A-to-Z project execution from concept and design through in-house manufacturing to on-site installation at major trade shows and corporate environments, leveraging a proprietary modular aluminum system and integrated LED technology.

Product overview

Creaplan operates as a premium experiential marketing company offering a comprehensive portfolio of three core services: exhibition stands (Standen), commercial interiors (Interieurs), and displays. These are complemented by specialized offerings including meeting boxes, safety solutions, and brand events. The company operates as a group with multiple subsidiaries including For Live (live events and audiovisual broadcasting), and has acquired companies including Revipix (LED screens), Rebooth (stand building), Skyline Whitespace (UK stand builder), and Bulik. The related brand Aluvision provides modular aluminum stand systems with LED integration capabilities. The group delivers over 200 stands annually across Europe from hubs in Belgium (Nazareth), Netherlands (Amersfoort), UK (London), and Spain (Barcelona), with a team of approximately 75-80 FTE employees plus freelancers.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Stands (Standen)
• Commercial Interiors (Interieurs) Interior design and fitting of commercial spaces including offices, showrooms, retail environments, and brand experience centers, focused on experiential marketing with high-end materials and craftsmanship. Targeted at enterprise clients such as Siemens, Bosch, Smeg, Velux, and Gaggenau.
• Displays Product, informative, and safety display systems ranging from interactive touchscreens and LED light boxes to ergonomic displays for wheelchair users, sold to retail and corporate environments to enhance product visibility and brand presence.
• Brand Events Brand events and experiential marketing services for corporate and sport events, covering complete project management from concept to execution for enterprise clients seeking immersive brand experiences.
• For Live (Live Event Production) Dutch live event production subsidiary delivering facility solutions for corporate and sports events including audio, lighting, rigging, and online broadcasting. Has participated in productions such as Eurovision Song Contest and World Cup Speed Skating. Operates with 15 FTE employees and 150 freelancers.
• Aluvision Modular Systems Modular aluminum frame exhibition and event systems with plug-and-play technology, LED tiles for video walls, and Flexbox modular event units, manufactured in Belgium and the USA and distributed globally through a partner network. Used by Creaplan in projects and sold as a standalone product line.
• Revipix LED Solutions Belgian audiovisual company specializing in LED screens and LED applications, integrated within Creaplan Group to provide in-house LED technology capabilities for creating impact through large-format LED video screens in exhibition and event projects.

Quantifiable outcome

• Over 200 exhibition stands delivered annually
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ReboothcoreStrategic or Co-development Partner · 1 January 2025Gent-based creative premium stand builder acquired as fifth acquisition in as many years. 13 employees, €3 million revenue. Founder Pieter Van Speybroeck remains with the company. Integration provides access to international projects and expanded capabilities.
• RevipixcoreTechnology or Integration · 1 January 2025Belgian audiovisual company specializing in LED screens and LED applications. Acquisition brings in-house LED technology capabilities, expanding Creaplan's total Hi-LED inventory to approximately 425m². Bert Decock's customer portfolio transferred to third party.
• Skyline WhitespacecoreStrategic or Co-development Partner · 1 January 2024British market leader in premium stand building acquired to expand into UK market. Skyline Whitespace has 66 FTE employees, €17.5 million revenue, and serves premium clients like Moody's, Capgemini, Hilton, and Bayer. Led by Mary Cole (CEO), David Wilson (managing director), and Adam King (design director). UK operations enable serving European B2B shows with local logistics.
• For LivecoreStrategic or Co-development Partner · 1 January 2021Dutch specialist in live communication projects, audiovisual solutions, and online broadcasting. Acquisition in 2021 formed the basis for Creaplan Group's European live experience ambitions. For Live contributes 15 FTE employees, 150 freelancers, and €5 million revenue. Ruud van den Berg remains as CEO and becomes shareholder in Creaplan Group.
• Better StandsminorStrategic or Co-development PartnerIndustry initiative launched May 2026 that unites exhibition and trade show industry to introduce reusable stands. Better Stands Framework evaluates stands across ten criteria with four levels: Single Use, Bronze, Silver, Gold. Creaplan is a member supporting sustainable exhibition practices.
• Fira de BarcelonaminorStrategic or Co-development PartnerMajor exhibition venue in Barcelona. Creaplan Iberia opened sales office near Fira and production facility nearby to serve the growing Spanish exhibition market which is growing at double digits. Spain is described as a magnet for the exhibition sector.
• AluvisioncoreTechnology or IntegrationSister company producing modular exhibition systems (Omni-55 PRO frame) and LED tiles (Hi-LED). Manufactures in Belgium and Duluth, USA. Distributed globally through partner network. Both companies share founders Ann Vancoillie and Dirk Deleu. Creaplan serves as ambassador and uses Aluvision products in projects.
• DeusjevoominorStrategic or Co-development PartnerAcquisition of stand building activities from Genk-based decor builder. Deusjevoo refocuses on TV/entertainment decors. Creaplan took over stand building projects and team. Deusjevoo continues as concept agency for some clients.
• BulikminorStrategic or Co-development PartnerAcquisition of stand building activities from Izegem-based Bulik. Bulik continues as creative services company focusing on displays, pop-ups, micro-events. Creaplan integrated the stand building operations.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Group Delphi: US-based exhibit and event services provider with design-build capability, museum-quality fabrication, and brand activation services. Geographically focused on North America, but comparable in business model and focus on premium enterprise customer engagement at trade shows and events.
• Czarnowski: Leading US-based exhibit and event marketing company with similar custom stand design-build and brand experience services. Operates primarily in North America rather than Europe, but highly comparable in business model, customer profile (Fortune 500 enterprise), and premium positioning.

Direct peers

• Nimlok: Global network of custom exhibit and stand builders (UK/US strong presence) serving enterprise exhibitors with modular and custom solutions. Shares Creaplan's project-based revenue model and premium-segment customer focus, with substantial overlap in automotive and B2B trade show verticals.
• Langhert Group: Established German exhibition stand builder and event production company with similar A-to-Z service model and European footprint. Closely comparable business mix combining custom stands, modular systems, and event services for enterprise clients at major German and European trade shows.
• Sparks: UK and US-based brand experience agency providing event/exhibit design, production, and immersive experiences for enterprise clients. Overlaps with Creaplan's brand events and exhibition stand offerings, particularly for customers staging global brand activations and congresses.
• Expotechnik Group: German-headquartered global exhibition stand design-and-build company with similar premium positioning and custom modular solutions. Directly comparable in target customers (enterprise exhibiting at major trade shows) and European hub footprint, making it one of the closest direct competitors to Creaplan.
• Gielissen Interieur & Expositiebouw: Large Dutch premium interior and exhibition stand builder with similar Benelux roots, custom design-build capability, and blue-chip enterprise clients. Headquartered near Eindhoven, it competes with Creaplan for both stand projects and commercial interior fit-outs across Europe.

Broad incumbents

• GL events: France-listed global major in the exhibition industry with venues, event organizing, and stand/exhibit services. While substantially larger and more diversified (multi-billion euro revenue), its stand-building and interiors division overlaps with Creaplan's premium enterprise segment, especially across European venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/creaplan.be

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creaplan