FONDA

What FONDA does

FONDA – Interaktive Medien und Kommunikation GmbH is a Vienna-headquartered, full-service digital and advertising agency founded in 2005, operating under the trade name FONDA Digitalagentur. The firm delivers end-to-end digital services across strategy, UX/CX, design, content, technology, and media, with an explicit "100% pro User-Experience" positioning. Its technical stack spans WordPress, TYPO3, headless CMS architectures, Shopware e-commerce, Laravel, and Algolia search, with accessibility (WCAG 2.0 AA) compliance as a stated competency across enterprise builds.

The company's service portfolio is organized into 16 distinct practice areas including UX/UI design, website and web application development, e-commerce, branding, social media/content marketing, cross-media advertising, online marketing (SEO, SEA, display, email), intranet development, PWA apps, video/photo production, digital strategy, technical implementation, conversion optimization, and copywriting. Notable project deliverables include a 30,000-page website for Vienna University of Economics (WU Wien), a 150-site website family for MedUni Wien, a 50-site platform for NÖLGA Lower Austrian healthcare, a 200-site multilingual network (28 languages, 5 continents) for Advantage Austria, and a headless WordPress + Algolia + Microsoft Dynamics 365 build for Falstaff serving 800,000 monthly visits across 500,000+ data records.

FONDA generates revenue primarily through project-based professional services engagements won via competitive pitches, direct outreach, and referrals, supplemented by recurring retainers for hosting, maintenance, and ongoing digital marketing. Its customer base skews toward Austrian public-sector institutions (government, healthcare networks, universities), nonprofits, and select enterprises such as VIG, BUWOG, Falstaff, and FWP. Go-to-market is sales-led and direct, with the Vienna headquarters (Neubaugasse 57, 1070 Wien) supplemented by a secondary office in Graz. Leadership is held by two Geschäftsführer (Managing Directors), Alexander Reiberger and Hans Auer, with no disclosed external investors or parent company. The firm currently lists 3 open positions and operates as a privately held Austrian GmbH.

Name

FONDA

Legal name

FONDA – Interaktive Medien und Kommunikation GmbH

Website

https://fonda.at

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

FONDA is a Vienna-based full-service digital agency founded in 2005 that delivers digital strategy, web/app development, branding, UX design, and online marketing primarily to Austrian government, healthcare, education, nonprofit, and enterprise clients through project-based and retainer engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Professional services revenue from digital strategy consulting, UX/UI design, branding, web development, app development, video production, and online marketing services. Projects are typically scoped engagements with defined deliverables, often won through competitive pitches.
2. Ongoing Retainers and Maintenance: Continuous support relationships with clients for website maintenance, hosting, and ongoing digital marketing services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

FONDA is a Vienna-based full-service digital agency that designs, builds, and markets digital products for organizations. Its core offering spans digital strategy, UX/UI design, website and web application development (using TYPO3, WordPress, headless CMS, Shopware, and Laravel), branding and corporate design, social media and content marketing, online marketing (SEO, SEA, display, social ads), intranet development, progressive web apps, and video/photo production. Services are delivered as project-based engagements supplemented by ongoing retainers for maintenance, hosting, and continuous digital marketing.

Product overview

FONDA is a digital agency and advertising agency based in Vienna, Austria, offering a comprehensive portfolio of services organized as distinct practice areas rather than a unified software product. The core service portfolio includes UX- & UI-Design, Websites & Webapplikationen, Onlineshops & eCommerce (using platforms like Shopware), Branding & Design, Social Media & Content-Marketing, Werbung & Media, Online-Marketing (SEO, SEA, display, social ads, email marketing), Intranet development, Apps (PWA), Video & Foto production, Digital Strategy, Technische Umsetzung (using TYPO3, WordPress), Conversion Optimierung & Webanalyse, SEO, and Texting und Befüllung. Notable client projects include the NÖLGA website family (50 sites on TYPO3), MedUni Wien (150 sites), Falstaff (headless WordPress with Algolia search), Advantage Austria (200 country websites), and various app projects like Tristyle fitness app, Allfred service platform, and Klickundguat delivery service app.

Differentiator

Problem solved

Functional benefit

Products and services

• UX- & UI-Design

Quantifiable outcome

• WCAG 2.0 AA accessibility compliance achieved for multiple clients
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BluesourcecoreTechnology or IntegrationTechnology partnership for app development projects including Tristyle fitness app and Klickundguat delivery service app. FONDA handles UX/UI design while Bluesource provides technical implementation of apps.
• Dots & LinescoreStrategic or Co-development PartnerCollaborative partnership for Black.com brand identity and multichannel digital campaign development. Joint work on brand identity and campaign creation for market introduction.
• BraindsminorStrategic or Co-development PartnerBrainds conceived the brand and corporate design relaunch for Medical University Vienna, which FONDA then translated into digital design and implemented.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AKQA: Global digital agency specializing in brand experience, design, and innovation across digital channels. Comparable in delivering brand strategy, websites, apps, and campaigns for large organizations.
• Dept Agency: European digital agency providing strategy, creative, and technology services across websites, branding, and campaigns. Closely comparable in full-service digital agency scope and enterprise/government client mix.
• Valtech: European digital agency focused on digital transformation, experience platforms, and connected commerce. Overlaps with FONDA's website, CMS, and e-commerce build capabilities for enterprise customers.
• MediaMonks: Global creative and production agency delivering digital campaigns, content, and platform builds at scale. Comparable in offering websites, apps, content production, and online marketing across enterprise clients.
• Netural: Austrian digital agency offering strategy, design, and technology services to institutional and enterprise clients. Direct overlap with FONDA's full-service model and DACH-focused positioning.
• Virtual Identity: DACH-focused digital agency with strategy, creative, and platform offerings for enterprise clients. Direct competitor in the Austrian/German-speaking digital agency market.

Broad incumbents

• Serviceplan Group: Large European agency group with full marketing services including digital, branding, media, and content. Wider portfolio scale than FONDA but with overlapping digital and branding capabilities.
• Deloitte Digital: Global consulting digital practice delivering strategy, design, and technology transformation. Competes for institutional digital transformation mandates across the same DACH enterprise/government space.
• Accenture Song: Global consulting-led creative and digital services arm of Accenture. Competes for large digital transformation engagements, including the same enterprise/government projects FONDA targets.

Regional players

• Pia Media: Austrian/German-speaking full-service agency with comparable digital, branding, and content offerings. Comparable regional competitor operating across DACH enterprise and public sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FONDA