What Netural does

Netural GmbH is an Austrian digital consulting and software engineering firm founded in 1998 in Linz, operating under the legal entity Netural GmbH with CEO Albert J. Ortig and CTO Dr. Stephan Lechner. The firm delivers enterprise digital transformation projects across the DACH region, serving 25+ named clients including voestalpine, adidas, BMW, Silhouette, Swarovski, KEBA, Raiffeisen, and EGGER across industrial manufacturing, consumer goods, banking, healthcare, and public-sector verticals. Its go-to-market is direct enterprise engagement with multi-year project-based contracts, organized around four service lines: Analyse & Strategie, Experience Design, Software Engineering, and Daten & KI.

The technical stack combines proprietary platforms with established enterprise integrations. Netural-built components include the Frontstage front-end performance platform, the dcupl front-end-first data integration layer, a high-performance Elasticsearch-based filter architecture, and a structured KI-Potenzialanalyse framework for AI-readiness assessment. The firm integrates with SAP, Salesforce, Microsoft Dynamics 365, Storyblok (headless CMS), Algolia, and Apple ARKit. Four operational spin-offs — Storyblok (headless CMS), Roomle (3D/AR configurator with 2M+ registered users), dcupl (data integration), and nx-ai (Frontier AI Lab) — are housed under the Netural Group, with Netural simultaneously serving as parent and implementation partner for each.

Revenue derives primarily from professional services (digital strategy, custom software engineering, UX/UI design) and a growing Daten & KI / managed services stream covering AI potential analysis, AI agent deployment, and automation. Secondary revenue accrues via the spin-off SaaS products (Storyblok, Roomle, Lumeso, dcupl) operated independently under the Netural Group umbrella. The firm holds ISO/IEC 27001 certification (achieved November 2024 with only 5 audit findings) and has accumulated a portfolio of international design and innovation awards, including Red Dot Best of the Best, iF Design Award, and the 2025 German Innovation Award.

Name

Netural

Legal name

Netural GmbH

Website

https://netural.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Netural GmbH is an Austrian digital consulting and software engineering firm founded in 1998 that combines strategy, design, and technology under one roof to deliver enterprise digital transformation, AI integration, and custom software projects for industrial, retail, banking, and healthcare clients across the DACH region.

Ownership category

akta.pro rank

Product category

Digital Consulting and Enterprise Software Development

NAICS

Computer Systems Design and Related Services (54151), Other Computer Related Services (541519), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industries

Developer Portals, SDKs & Documentation Platforms (BPAMADAG), Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE)

Keywords

• Digital consulting services
• Enterprise software engineering
• Digital transformation solutions
• AI and data integration
• Experience design services

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Digital Consulting: Digital strategy, analysis, and consulting services including digital transformation, UX/UI design strategy, and business process optimization. Revenue generated through project-based engagements and consulting fees.
2. Software Engineering & Development: Custom software development, web platforms, mobile apps, e-commerce solutions, and enterprise portal development. Delivered as project-based engagements with ongoing maintenance contracts.
3. KI Solutions & AI Consulting: AI strategy consulting, AI potential analysis, and implementation of AI agents and automation solutions for industrial and enterprise clients.
4. SaaS Platform - Spin-offs: Revenue from spin-off companies including storyblok (headless CMS), roomle (3D configurator), dcupl (data integration), and nx-ai (industrial AI) which operate independently.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Netural is a digital consulting and software engineering firm that combines strategy, design, and technology to deliver custom enterprise digital solutions. The company provides four core service lines: Software Engineering, Daten & KI (Data & AI), Experience Design, and Analyse & Strategie, serving large enterprise clients with bespoke web platforms, mobile applications, AI-powered business process automation, and e-commerce solutions.

Product overview

Netural is a digital services company (founded 1998, Linz, Austria) offering four core service lines: Software Engineering, Daten & KI (Data & AI), Experience Design, and Analyse & Strategie (Analysis & Strategy). The company combines strategy, design, and technology under one roof to create measurable digital value. Its portfolio spans custom enterprise web and mobile applications, AI-powered business process automation, e-commerce platforms, and product configurators across industries including banking, steel, automotive, retail, healthcare, and manufacturing. Netural has also spun off notable products including Storyblok (headless CMS), Roomle (3D/AR furniture planner), Lumeso (AI SaaS for flat glass industry), and dcupl (data integration layer), all of which Netural continues to implement for clients. Its own internal technology platforms include Frontstage (front-end performance framework). The company publishes whitepapers on AI, user-centered design, digital accessibility, and industrial efficiency as thought leadership resources.

Differentiator

Problem solved

Functional benefit

Brands

• Frontier AI Lab (NX-AI): Frontier AI Lab for industrial AI applications.
• Storyblok
• Roomle
• dcupl

Products and services

• Software Engineering Custom, high-performance digital solutions including enterprise web platforms, mobile apps, e-commerce solutions, and enterprise portal development that integrate into existing system landscapes (SAP, Salesforce, Microsoft Dynamics 365). Designed for enterprise clients across industries including steel, automotive, banking, healthcare, and consumer goods.
• Daten & KI (Data & AI) Transforms enterprise data into measurable value through custom data analyses, tailored data architectures, and deeply integrated AI Agents for complex business processes. Includes AI strategy consulting, AI potential analysis, and implementation of AI agents and automation solutions for industrial and enterprise clients.
• Experience Design Designs innovative, intuitive, and user-centered digital solutions that are technically complex yet easy to use. Covers UX/UI design strategy, user experience research, and visual design for enterprise digital products.
• Analyse & Strategie (Analysis & Strategy) Evaluates enterprise processes, systems, and technologies, uncovers innovation and optimization potentials, and supports the derivation of clear actions and priorities. Includes digital transformation consulting and AI readiness assessment.
• KI-Potenzialanalyse (AI Potential Analysis) A structured AI potential analysis program based on the Six Sigma methodology that systematically identifies, evaluates, and prioritizes AI use cases across business processes. Applied to WKÖ (66 AI potentials) and HOLTER (50+ AI potentials) for developing concrete AI roadmaps.
• Lumeso AI-based SaaS solution for the flat glass industry that reads and interprets email orders with attachments and automatically transfers structured data to ERP systems, accelerating order processing by 10x and reducing errors.
• Storyblok World-leading headless enterprise CMS platform powering flexible content management for websites and digital platforms. Originated as a Netural spin-off and serves as both a technology platform and an active implementation partner.
• Roomle 3D/AR Raumplaner 3D/AR room planning application enabling 2D and 3D room drawing, augmented reality furniture placement via Apple ARKit, and direct online purchasing. Achieved over 2 million registered users and 4.5 million floor plans created.
• dcupl Front-end first data integration layer providing filter- and search-ready product data for catalogs and digital solutions. Enables high-performance product data delivery for large catalogs with thousands of variants.
• Frontstage Netural's proprietary front-end performance platform for high-performance data handling and content delivery, enabling real-time product information rendering and filtering across thousands of product variants with millisecond response times.

Quantifiable outcome

• Lumeso accelerates order data capture by 10x while reducing errors and increasing customer retention
• +4 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability11 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Netural GroupcoreOthers · 21 November 2024Netural GmbH is part of the Netural Group, which encompasses the parent company and its spin-offs. The Group includes storyblok (headless CMS), nx-ai (industrial AI), roomle (3D configurator), and dcupl (data integration platform). Netural Group provides the overarching corporate structure for these technology companies.
• StoryblokflagshipTechnology or IntegrationStoryblok is a Netural spin-off that has become a world-leading headless enterprise CMS. Netural implements Storyblok for client projects including WOLF Website, hello again corporate website, and other digital platforms. The relationship is mutual - Netural both uses and contributes to Storyblok's ecosystem.
• nx-aicoreTechnology or Integrationnx-ai is a Netural spin-off operating as a Frontier AI Lab for industrial AI. The company focuses on industrial AI applications and is developed as a separate entity from Netural's consulting business.
• RoomleflagshipTechnology or IntegrationRoomle is a Netural spin-off that has become an international pioneer in visual product configurators. The company offers 3D/AR room planning capabilities and has achieved over 2 million registered users. Roomle originated from Netural's development efforts.
• dcuplcoreTechnology or Integrationdcupl is a Netural spin-off providing a front-end first data integration layer. Netural uses dcupl technology for projects like STRASSER Steine digiSTONE platform and EGGER Digitales Lieferverzeichnis, enabling fast filter and search capabilities across large product catalogs.
• SAPcoreTechnology or IntegrationNetural has extensive experience integrating with SAP systems for enterprise clients. Projects include voestalpine SAP integration for customer portal 'eva', adidas SAP integration for sell-in platform, and Swarovski SAP interface for Crystal Collection App.
• SalesforcecoreTechnology or IntegrationNetural integrates Salesforce with client platforms. For adidas, Salesforce integration enables automatic documentation of customer meetings with relevant information from the Sell-In platform.
• TrainconsultingminorImplementation/ SI/ Consulting PartnerTrainconsulting, experts in systemic organizational development based in Vienna, collaborated with Netural on the Primetals Technologies Transformation Summit. They provided systemic consulting formats and extensive experience with complex change processes.
• LIMESODAminorImplementation/ SI/ Consulting PartnerLIMESODA is a digital agency that partnered with Netural on the abc dental All-in-1 Cockpit project, providing shop and ERP integration services alongside Netural's implementation.
• NavaxminorImplementation/ SI/ Consulting PartnerNavax collaborated with Netural on abc dental All-in-1 Cockpit project for shop and ERP implementation services.
• WitronminorChannel Partner/ Reseller/ DistributorWitron is an industry partner featured in the Industrial Efficiency whitepaper context, representing logistics and automation systems.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• adesso SE: German IT consulting and software development firm with comparable headcount and a similar mix of custom enterprise software, industry-specific solutions, and DACH-focused enterprise client base. Comparable in scale, services mix, and regional concentration.
• msg systems AG: Munich-headquartered IT consulting and software firm serving insurance, banking, automotive, and public sector across DACH. Directly comparable in vertical mix (regulated industries), enterprise integration focus, and German-speaking client base.
• Senacor Technologies: German IT consultancy specialized in digital transformation for banks, insurance, and retail with DACH enterprise clients. Highly comparable in custom software engineering, core system modernization, and DACH enterprise GTM.
• MHP: Porsche-owned management and IT consultancy with strong automotive and industrial footprint. Comparable in technology consulting, enterprise software delivery, and DACH industrial client base — particularly in manufacturing transformation.
• GFT Technologies: German IT services firm focused on digital transformation for banking, insurance, and industrial sectors. Comparable in core systems integration, regulated-industry client base, and DACH-led enterprise digital projects.
• Allgeier SE: Munich-based IT services and digital transformation group with enterprise software, technology staffing, and consulting units. Comparable in custom enterprise software delivery and DACH client roster.
• SinnerSchrader: Hamburg-based digital agency (now part of Accenture Song) with strong design and engineering credentials serving DACH enterprise clients. Comparable in integrated strategy/design/engineering model and brand-sensitive consumer/retail projects.
• diva-e: German digital agency specializing in e-commerce, content platforms, and digital transformation for enterprise clients including SAP integrations. Closely comparable in e-commerce platforms, headless CMS (Storyblok) implementations, and DACH enterprise portfolio.

Regional players

• Etteplan: Nordic engineering and digital services firm serving industrial clients with software, embedded systems, and digital twin solutions. Comparable in industrial digital transformation and embedded engineering, but operates primarily in Northern Europe rather than DACH.

Broad incumbents

• Accenture: Global management and technology consulting firm whose Song and Industry X practices compete for the same enterprise digital transformation mandates. Relevant as a broad incumbent competing for the largest enterprise engagements and offshore delivery leverage that Netural cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/netural
• LinkedInlinkedin.com/company/netural-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netural