New American Dimensions
New American Dimensions is a Los Angeles-based full-service market research firm that delivers qualitative and quantitative consumer insights for clients targeting U.S. multicultural and hard-to-reach segments, including Hispanic, African-American, Asian-American, and LGBTQ populations.
- Company typePrivate
- Founded2003
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New American Dimensions does
New American Dimensions is a Los Angeles-based, privately-held full-service market research firm (LLC, founded 2003) that delivers qualitative and quantitative consumer insights for U.S. and international clients. Its positioning is built around multicultural and hard-to-reach demographic segments — Hispanics, African-Americans, Asian-Americans, LGBTQ communities, Multicultural Millennials, and other populations typically underserved by mainstream research. Methodology pages describe focus groups, ethnographies, in-depth interviews, and survey-based quantitative work, with no proprietary software platform evident.
The firm's go-to-market is direct B2B sales to enterprise clients (advertising agencies, government agencies, non-profits, and Fortune 500 brands) via custom, quote-based project engagements. Pricing is not publicly disclosed; engagements are scoped by methodology, sample size, and geography. Marketing is primarily content-driven — a long-running blog on race, demographics, and multicultural marketing, supplemented by Facebook, Twitter (@nadllc), and LinkedIn presence to build inbound demand.
Operationally, the firm is small (11-50 employees) and operates from Los Angeles with no disclosed subsidiaries, parent company, or external funding. It has demonstrated international research capability through a 2018 partnership with Ethnologix and La Fábrica de BTL on an LGBTTTI community study across 8 Mexican cities. There is no evidence of AI/ML capabilities, no patent portfolio, no third-party validation, and limited direct customer disclosure beyond the firm's own marketing.
New American Dimensions firmographics
Firmographics- Name
- New American Dimensions
- Legal name
- New American Dimensions LLC
- Website
- https://newamericandimensions.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New American Dimensions is a Los Angeles-based full-service market research firm that delivers qualitative and quantitative consumer insights for clients targeting U.S. multicultural and hard-to-reach segments, including Hispanic, African-American, Asian-American, and LGBTQ populations.
- Ownership category
- akta.pro rank
New American Dimensions industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Cultural Consulting & Market Suitability Review (MPAAANAF)
Keywords
Where New American Dimensions is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New American Dimensions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Market Research Services: Full-service market research engagements including qualitative (focus groups, ethnographies, in-depth interviews) and quantitative research methodologies for corporate clients seeking multicultural consumer insights.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
New American Dimensions product offering
Product offeringCore offering
New American Dimensions is a full-service market research and consumer insights company providing qualitative and quantitative research services to corporate clients. The firm specializes in studying multicultural and hard-to-reach consumer segments in the U.S. and internationally, including Hispanics, African-Americans, Asian-Americans, LGBTQ communities, Multicultural Millennials, and Hard-to-Reach Segments. Engagements encompass focus groups, ethnographies, in-depth interviews, and survey-based research delivered through direct professional service engagements.
Product overview
New American Dimensions is a full-service market research and consumer insights company that offers qualitative and quantitative research services, with specialized expertise in multicultural and hard-to-reach demographic segments in the U.S. and globally. Their portfolio includes core research services (Qualitative Research and Quantitative Research), segment-specific research targeting Hispanics, African-Americans, Asian-Americans, LGBTQ communities, and Multicultural Millennials, and custom research studies such as the Mexico LGBTTTI Community Study conducted in partnership with Ethnologix and La Fabriica de BTL. The company operates as a service-based firm rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Qualitative Research Services Qualitative market research services including focus groups, ethnographies, and in-depth interviews designed to understand consumer behaviors and attitudes among multicultural and hard-to-reach segments. Delivered to corporate clients, advertising agencies, government agencies, and non-profit organizations seeking cultural and demographic insights.
- Quantitative Research Services Quantitative market research services providing statistical analysis and survey-based insights for measuring attitudes, behaviors, and market trends across diverse demographic segments. Delivered to enterprise clients requiring data-driven multicultural consumer measurement.
- Segment-Specific Research Services Specialized research services targeting specific multicultural segments including Hispanics, African-Americans, Asian-Americans, LGBTQ, Multicultural Millennials, and Hard-to-Reach Segments. Provides demographic-focused consumer insights tailored to each population's unique cultural characteristics and market behaviors.
Companies that use New American Dimensions
Customer profileSegments6 records
Ideal customer profiles2 records
New American Dimensions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New American Dimensions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- EthnologixminorResearch partnership conducted in Mexico focused on LGBTTTI community insights. Ethnologix partnered with New American Dimensions and La Fábrica de BTL to conduct qualitative research across 8 cities in Mexico, including focus groups, ethnographies, and in-depth interviews with community members.
- La Fábrica de BTLminorResearch partnership conducted in Mexico focused on LGBTTTI community insights. La Fábrica de BTL partnered with Ethnologix and New American Dimensions to conduct qualitative research across 8 cities in Mexico, including focus groups, ethnographies, and in-depth interviews with community members.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
New American Dimensions competitors and assessment
Company assessmentDirect peers
- Ethnologix: Ethnographic and qualitative research firm with expertise in Latin American and Hispanic markets — a former NAD research partner with overlapping segment and methodology focus.
- Horowitz Research: Specialist market research firm focused on multicultural, Hispanic, African-American, Asian-American, and LGBTQ consumer insights — directly comparable to NAD in segment focus and methodology mix.
- Bendixen & Amandi International: Hispanic-focused market research and public opinion firm with deep cultural expertise, overlapping with NAD's core Hispanic segment specialization.
- Think Now Research: Multicultural market research firm specializing in Hispanic, Asian-American, African-American, and LGBTQ consumer insights — same segment set and similar boutique positioning as NAD.
- Sensis: Cross-cultural marketing agency with research capabilities serving Hispanic, African-American, and Asian-American markets — overlaps with NAD on multicultural consumer insights.
- Geoscape: Provider of multicultural consumer intelligence and demographic data products focused on diverse US population segments — adjacent to NAD's market research services.
- Cross-Tab Marketing Services: Full-service market research firm with significant multicultural and hard-to-reach segment expertise, including Hispanic, African-American, and Asian-American research — closely comparable to NAD's positioning.
Broad incumbents
- Ipsos: Global market research leader with dedicated multicultural and ethnic research practices — competing for the same enterprise clients as NAD but at vastly greater scale and breadth.
- Kantar: Major global research firm with multicultural and ethnic consumer research capabilities, competing for enterprise research mandates alongside specialist firms like NAD.
- Nielsen: Global measurement and data analytics company with multicultural consumer panels and Hispanic-focused insights offerings — overlapping with NAD on enterprise multicultural research.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
New American Dimensions social profiles
Digital presenceNew American Dimensions financial estimates
Financial estimateRevenue estimate
Valuation estimate
New American Dimensions leadership team
Management profileNumber of profiles
Profiles1 record
New American Dimensions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New American Dimensions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New American Dimensions
What does New American Dimensions do?
New American Dimensions is a full-service market research and consumer insights company providing qualitative and quantitative research services to corporate clients. The firm specializes in studying multicultural and hard-to-reach consumer segments in the U.S. and internationally, including Hispanics, African-Americans, Asian-Americans, LGBTQ communities, Multicultural Millennials, and Hard-to-Reach Segments. Engagements encompass focus groups, ethnographies, in-depth interviews, and survey-based research delivered through direct professional service engagements.
Is New American Dimensions a public or private company?
New American Dimensions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New American Dimensions founded?
New American Dimensions was founded in 2003. It employs 11 to 50 people.
Where is New American Dimensions based?
New American Dimensions is headquartered in Los Angeles, United States, in the North America region.
How does New American Dimensions make money?
One revenue line is on record: market Research Services.
Who are New American Dimensions's main competitors?
Direct peers on record are Ethnologix, Horowitz Research, Bendixen & Amandi International, Think Now Research, Sensis, Geoscape and Cross-Tab Marketing Services. Broad incumbents are Ipsos, Kantar and Nielsen.
Does New American Dimensions have an API?
No public API is recorded for New American Dimensions.
What industry is New American Dimensions in?
New American Dimensions's product category is Market Research Services. Its primary akta.pro industry code is MPAAANAF, Cultural Consulting & Market Suitability Review. Its NAICS code is 541910 and its SIC code is 8742.