Gold Standard Baking
37th Street Bakery (Gold Standard Baking) is a Chicago-based private industrial co-packer and the self-described #1 laminated dough producer in North America. It manufactures fully-baked croissants, danish, cinnamon rolls, and filled croissant squares for national brands, foodservice distributors, retailers, and QSR chains across the U.S. and Canada.
- Company typePrivate
- Founded1980
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gold Standard Baking does
37th Street Bakery, LLC (formerly Gold Standard Baking) is a privately-held industrial bakery headquartered at 3700 S. Kedzie Avenue, Chicago, Illinois. Founded in the 1980s as a small neighborhood bakery, the company has grown into one of North America's largest producers of laminated dough and self-describes as the #1 laminated dough bakery on the continent. It operates as a B2B co-packer and wholesale supplier, manufacturing fully-baked croissants, danish, cinnamon rolls, and filled croissant squares for national brands, foodservice distributors, retailers, and restaurant operators. Customers span quick-service restaurants, in-store retail bakeries, convenience stores, casual dining chains, foodservice distributors, and health and education institutions across the United States and Canada.
The company's core technology is industrial-scale laminated dough production. It runs four high-speed, high-volume manufacturing lines at its Chicago facility (three to four croissant lines plus one sweet/savory goods line) using Old World layering methods with premium fats (butter or margarine) to produce flaky croissants and related pastries. The product portfolio exceeds 150 varieties, with 365-day frozen shelf life and 7-day ambient shelf life enabling thaw-and-sell programs. The facility is SQF- and GMP-certified, Kosher Star D certified, nut-free, and union-made. Product launch activity in 2025 includes Filled Croissant Squares (real fruit, clean-label) and a Twists savory line (Jalapeño Cheddar, Garlic Parmesan, Tomato Basil).
The business model is B2B enterprise sales with quote-based pricing. GTM is field-led direct sales via a dedicated sales contact ([email protected]), targeting large QSR, retail, foodservice, and casual dining accounts. Distribution is domestic U.S. plus Canada, executed through foodservice distributors and direct-to-chain partnerships. Revenue is private and undisclosed; no funding rounds, acquisitions, or external investment are recorded. The company is independently operated, with growth supported by a 2016 Chicago facility expansion and ongoing product line extension rather than M&A.
Gold Standard Baking firmographics
Firmographics- Name
- Gold Standard Baking
- Legal name
- 37th Street Bakery, LLC
- Website
- https://gsbaking.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 37th Street Bakery (Gold Standard Baking) is a Chicago-based private industrial co-packer and the self-described #1 laminated dough producer in North America. It manufactures fully-baked croissants, danish, cinnamon rolls, and filled croissant squares for national brands, foodservice distributors, retailers, and QSR chains across the U.S. and Canada.
- Ownership category
- akta.pro rank
Gold Standard Baking industry classification
Industry- Product category
- Industrial Bakery Manufacturing
- NAICS
- Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Bakery Products Manufacturing (AFAKAAAF)
- akta.pro secondary industry
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)
Keywords
Where Gold Standard Baking is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gold Standard Baking business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Baked Goods Manufacturing and Sales: Manufacturing and selling fully-baked croissants, danish, cinnamon rolls, and filled croissant squares to national brands, foodservice distributors, retailers, and restaurant operators. Products delivered through thaw-and-sell programs with both branded and private label options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B wholesale/co-pack pricing - quote based |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Gold Standard Baking product offering
Product offeringCore offering
Gold Standard Baking (37th Street Bakery) is an industrial bakery and co-packer that manufactures fully-baked croissants, danish pastries, cinnamon rolls, and filled croissant squares at its Chicago facility. It supplies these thaw-and-sell products under its own brand and private label to foodservice distributors, QSR chains, retail in-store bakeries, convenience stores, and casual dining operators across the U.S. and Canada.
Product overview
37th Street Bakery operates as a large-scale industrial baker producing laminated dough and finished baked goods. The product portfolio centers on four main categories: Croissants (available in sizes from 1oz to 3oz, butter or margarine, sliced or unsliced, various shapes), Danish pastries (including Apple Pie, Cheese, Cherry Pie, Raspberry, Strawberry Cheese, Bavarian Crème, Chocolate varieties and bread twists), Cinnamon Rolls (Cinnamon Burst mini rolls and Cinnamon SwiRoll pullapart varieties), and Filled Croissant Squares (Iced Apple Pie, Iced Raspberry Twist, Iced Strawberry Cheese). All products are designed for thaw-and-sell programs and are produced at the Chicago, IL facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Croissants Light and flaky croissants made the Old World way with premium fats (butter or margarine), available in multiple sizes from 1oz to 3oz, sliced or unsliced, curved, straight, round, or as buns. Features 365-day frozen shelf life and 7-day ambient shelf life, designed for foodservice and retail thaw-and-sell programs.
- Strip Danish Sweet Danish pastries available in multiple flavors including Apple Pie, Cheese, Cherry Pie, Cherry Cheese, Raspberry, Strawberry Cheese, Bavarian Crème, Chocolate, and savory bread twists (Jalapeño Cheddar, Garlic Parmesan, Tomato Basil). Made with premium ingredients including fresh apples, Michigan cherries, and Fondant icing.
- Cinnamon Rolls Cinnamon rolls swirled with bold Korintje Cinnamon flavor, finished with sweet white icing. Available in two varieties: Cinnamon Burst (mini, 10ct) and Cinnamon SwiRoll (pull-apart, 4ct). Delivered ready for resale with 14-day ambient shelf life and 365-day frozen shelf life. Kosher Star D certified (SKU 6521).
- Filled Croissant Squares Laminated dough squares filled with real fruit blends, finished with icing drizzle. Available in Iced Apple Pie, Iced Raspberry Twist, and Iced Strawberry Cheese varieties. Free from artificial colors and high-fructose corn syrup. Packaged 9 units per tray (45 per case), 5oz each, with 365-day frozen shelf life.
Quantifiable outcome
- Products feed millions of people each week across the US and Canada
- +1 more outcomes
Companies that use Gold Standard Baking
Customer profileSegments6 records
Ideal customer profiles5 records
Gold Standard Baking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gold Standard Baking partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Gold Standard Baking competitors and assessment
Company assessmentBroad incumbents
- Flowers Foods: US-listed packaged bakery company with leading brands in bread, rolls, and snack cakes distributed through DSD retail. Competes for retail shelf and private label programs in similar categories but with a fundamentally different distribution model.
- Grupo Bimbo: World's largest bakery company with extensive North American operations (Bimbo Bakeries USA) across packaged breads, sweet baked goods, and snacks. A broad incumbent against which co-packers compete for retail and foodservice contracts.
- Rich Products Corporation: Privately held frozen-bakery and foodservice manufacturer with broad product breadth including frozen breads, pastries, and sweet goods. Overlaps on frozen format and foodservice channels but with a much wider category portfolio.
- Pepperidge Farm: Campbell Soup subsidiary producing premium cookies, crackers, breads, and frozen puff pastry. Overlaps in premium frozen pastry positioning but is broader in category scope and not primarily a co-packer.
Direct peers
- CSM Bakery Solutions: Global bakery ingredients and finished-product supplier (formerly part of CSM) producing laminated doughs, par-baked items, and finished pastries for retail and foodservice. Historically the most direct large-scale competitor in NA laminated dough.
- Aryzta: Swiss-listed commercial bakery group with major North American operations producing frozen breads, pastries, and sweet baked goods for foodservice and retail. Directly comparable in scale, customer mix, and frozen/thaw-and-serve format.
- Europastry: Spanish-headquartered industrial bakery with a large frozen and par-baked croissant and danish portfolio serving foodservice and retail across Europe and North America. Closely comparable in laminated dough expertise, frozen format, and B2B co-packer model.
- La Lorraine Bakery Group: Belgian industrial bakery specializing in frozen pastry, laminated dough, and bread products for retail, foodservice, and QSR customers in Europe and North America. Closely mirrors the laminated-dough, frozen-finished, multi-channel model.
Emerging players
- Bridgford Foods: US-listed frozen and refrigerated dough manufacturer producing biscuits, bread dough, and related items primarily through foodservice distribution. A smaller, more focused comparable in the B2B frozen dough space.
- Dawn Foods: Global bakery ingredients and finished-product supplier serving retail in-store bakeries and foodservice with mixes, bases, and finished bakery items. Comparable in customer channels (retail bakery, foodservice) but more ingredients-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gold Standard Baking social profiles
Digital presenceGold Standard Baking compliance and trust
Trust signalCompliance3 records
Gold Standard Baking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gold Standard Baking leadership team
Management profileNumber of profiles
Profiles1 record
Gold Standard Baking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gold Standard Baking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gold Standard Baking
What does Gold Standard Baking do?
Gold Standard Baking (37th Street Bakery) is an industrial bakery and co-packer that manufactures fully-baked croissants, danish pastries, cinnamon rolls, and filled croissant squares at its Chicago facility. It supplies these thaw-and-sell products under its own brand and private label to foodservice distributors, QSR chains, retail in-store bakeries, convenience stores, and casual dining operators across the U.S. and Canada.
Is Gold Standard Baking a public or private company?
Gold Standard Baking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gold Standard Baking founded?
Gold Standard Baking was founded in 1980. It employs 11 to 50 people.
Where is Gold Standard Baking based?
Gold Standard Baking is headquartered in Chicago, United States, in the North America region.
How does Gold Standard Baking make money?
One revenue line is on record: baked Goods Manufacturing and Sales.
Who are Gold Standard Baking's main competitors?
Broad incumbents on record are Flowers Foods, Grupo Bimbo, Rich Products Corporation and Pepperidge Farm. Direct peers are CSM Bakery Solutions, Aryzta, Europastry and La Lorraine Bakery Group. Emerging players are Bridgford Foods and Dawn Foods.
Does Gold Standard Baking have an API?
No public API is recorded for Gold Standard Baking.
What industry is Gold Standard Baking in?
Gold Standard Baking's product category is Industrial Bakery Manufacturing. Its primary akta.pro industry code is AFAKAAAF, Frozen Bakery Products Manufacturing, with a secondary code of THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply). Its NAICS code is 31181 and its SIC code is 2050.