Converted Products
Converted Products, LLC is a Milwaukee-based custom contract converter founded in 1993, serving lead acid battery manufacturers with proprietary battery pasting papers and industrial converters with slitting, laminating, and rewinding services from a 220,000 sq ft facility.
- Company typePrivate
- Founded1993
- HeadquartersMilwaukee, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Converted Products does
Converted Products, LLC is a privately held custom contract converting company headquartered in Milwaukee, Wisconsin. Founded in 1993 by Chris Gorenc, the company operates a 220,000 square foot production and warehouse facility, employs 51–100 people, and has held ISO 9001:2015 certification since 2015. It serves two principal customer segments: the lead acid battery industry (its primary market, supplied through proprietary battery pasting papers) and a secondary base of industrial manufacturers with general converting needs.
The company's core technical offering spans slitting and rewinding (widths up to 136"), hot melt laminating, spool winding, and ultrasonic laminating. It has moved beyond pure toll converting by developing two proprietary specialty paper SKUs — CPI PastLoc Gen2 (the product of a four-year internal development cycle) and CPI PastLoc Pre-Perf — used as battery pasting papers in lead acid battery production. These branded products represent the company's highest-value differentiated offering within an otherwise commodity converting service line.
Converted Products makes money through quote-based custom project pricing for converting services and through sale of its proprietary PastLoc paper line. The go-to-market emphasizes multi-year contracts with battery manufacturers and a global distribution footprint for the specialty paper products, while the converting services are positioned for industrial buyers seeking tight-tolerance, specialized runs. The combination of a founder-led mature operating company, dedicated converting capacity, proprietary IP, and certified quality systems defines the business model.
Converted Products firmographics
Firmographics- Name
- Converted Products
- Legal name
- Converted Products, LLC
- Website
- https://convertedproducts.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Converted Products, LLC is a Milwaukee-based custom contract converter founded in 1993, serving lead acid battery manufacturers with proprietary battery pasting papers and industrial converters with slitting, laminating, and rewinding services from a 220,000 sq ft facility.
- Ownership category
- akta.pro rank
Converted Products industry classification
Industry- Product category
- Custom Contract Converting Services
- NAICS
- Converted Paper Product Manufacturing (3222), Other Converted Paper Product Manufacturing (32229)
- SIC
- Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ)
- akta.pro secondary industry
- Paperboard Sheet & Roll Converting (Slitting/Sheeting/Rewinding) (IMAMAFAM)
Keywords
Where Converted Products is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Converted Products business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Custom Contract Converting Services: The company provides contract converting services including slitting & rewinding, hot melt laminating, spool winding, and specialty battery pasting papers. Revenue is generated through custom manufacturing projects and product sales to industrial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Converted Products product offering
Product offeringCore offering
Converted Products is a custom contract converter that provides precision slitting and rewinding, hot melt laminating, and spool winding services for industrial customers. The company also manufactures and distributes proprietary battery pasting papers (CPI PastLoc Gen2 and CPI PastLoc Pre-Perf) used by lead-acid battery manufacturers worldwide.
Product overview
Converted Products is a custom contract converting company offering precision manufacturing services including slitting and rewinding, hot melt laminating, and spool winding capabilities. Their product portfolio includes specialized battery pasting papers (CPI PastLoc Gen2 and CPI PastLoc Pre-Perf) used in lead acid battery manufacturing. The converting services serve as the core manufacturing capabilities while the battery pasting papers represent a specialized product line they manufacture and distribute globally.
Differentiator
Problem solved
Functional benefit
Brands
- CPI PastLoc Gen2: High-quality pasting paper product for lead acid battery manufacturing, developed over four years with focus on meeting and exceeding industry standards
- CPI PastLoc Pre-Perf
Products and services
- Slitting & Rewinding Precision slitting and rewinding services for industrial customers, with widths up to 136 inches, OD's up to 106 inches, and slitting techniques including score, shear, rotary die, and razor. Nonwoven slitting available up to 130 inches wide and film slitting down to 1/4 inch.
- Hot Melt Laminating Hot melt and pressure sensitive lamination services capable of processing virtually any substrate for various industries, with unwind capabilities up to 98 inches and spray widths to 97 inches.
- Spool Winding Traverse winding services tailored for clients requiring high tolerance, narrow slit-width spooled packages with widths up to 52 inches and various winding patterns including level and tapered winding.
- CPI PastLoc Gen2 High-quality proprietary pasting paper for lead acid battery manufacturing, developed over four years with structural fiber modifications and proprietary chemical changes for better curing and plate adhesion. Distributed globally with short lead times.
- CPI PastLoc Pre-Perf Pre-perforated proprietary pasting paper with enhanced air permeability for improved plate adhesion in lead acid battery manufacturing. Available with short lead times via worldwide warehouses.
Quantifiable outcome
- Widths up to 136" for slitting operations
- +2 more outcomes
Companies that use Converted Products
Customer profileSegments2 records
Ideal customer profiles2 records
Converted Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Converted Products partnerships and signals
Strategic signalScale indicators4 records
Recent moves9 records
Expansion highlights3 records
Converted Products competitors and assessment
Company assessmentBroad incumbents
- 3M: Diversified industrial materials manufacturer with broad specialty paper, film, and battery-related product portfolios; competes for similar OEM and industrial converting customers and serves as a benchmark for what full-spectrum specialty paper and material converting at scale looks like.
- Hollingsworth & Vose: Established specialty paper manufacturer producing engineered papers for filtration, battery, and industrial applications — overlapping with Converted Products' specialty paper product line and converting expertise but at significantly broader scale and product range.
- Ahlstrom: Global specialty paper producer serving filtration, packaging, and industrial converting markets with coated and treated papers; a broader-scale incumbent whose specialty paper portfolio addresses similar industrial customers and converting use cases as Converted Products.
- Glatfelter: Global specialty paper and engineered materials producer serving filtration, packaging, and industrial converting customers; comparable to Converted Products in its specialty paper manufacturing and converting positioning, but at materially larger scale and broader product range.
Direct peers
- Web Industries: US-based custom contract converter offering precision slitting, rewinding, laminating, and spool winding for industrial customers across films, foams, nonwovens, and specialty substrates — directly overlapping Converted Products' core converting capabilities and customer profile.
- Daramic (Asahi Kasei): Global manufacturer of battery separators and specialty papers for lead-acid and lithium-ion batteries, making it a direct comparability match for Converted Products' CPI PastLoc battery pasting paper product line serving the same OEM customer base.
- Precision Converters: Custom paper and film contract converter offering slitting, rewinding, sheeting, and laminating services to industrial customers with similar tight-tolerance and custom-project requirements to Converted Products.
- Entek International: Manufacturer of battery separator materials including polyethylene separators for lead-acid and lithium-ion batteries; competes in the same battery-component end market as Converted Products' CPI PastLoc pasting paper products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Converted Products social profiles
Digital presenceConverted Products compliance and trust
Trust signalCompliance1 record
Converted Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Converted Products leadership team
Management profileNumber of profiles
Profiles5 records
Converted Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Converted Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Converted Products
What does Converted Products do?
Converted Products is a custom contract converter that provides precision slitting and rewinding, hot melt laminating, and spool winding services for industrial customers. The company also manufactures and distributes proprietary battery pasting papers (CPI PastLoc Gen2 and CPI PastLoc Pre-Perf) used by lead-acid battery manufacturers worldwide.
Is Converted Products a public or private company?
Converted Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Converted Products founded?
Converted Products was founded in 1993. It employs 51 to 100 people.
Where is Converted Products based?
Converted Products is headquartered in Milwaukee, United States, in the North America region.
How does Converted Products make money?
One revenue line is on record: custom Contract Converting Services.
Who are Converted Products's main competitors?
Broad incumbents on record are 3M, Hollingsworth & Vose, Ahlstrom and Glatfelter. Direct peers are Web Industries, Daramic (Asahi Kasei), Precision Converters and Entek International.
Does Converted Products have an API?
No public API is recorded for Converted Products.
What industry is Converted Products in?
Converted Products's product category is Custom Contract Converting Services. Its primary akta.pro industry code is IMAMAHAJ, Paper Converting Services (slitting, sheeting, coating, laminating, rewinding), with a secondary code of IMAMAFAM, Paperboard Sheet & Roll Converting (Slitting/Sheeting/Rewinding). Its NAICS code is 3222 and its SIC code is 2670.