Sapros

What Sapros does

Sapros (legal name: SAPROS Küchenfertige Salate und Gemüse GmbH) is a privately held, family-owned German food processor and distributor founded in the early 1990s, now in its second generation. Headquartered in Ilsfeld, Baden-Württemberg, the company specializes in kitchen-ready, pre-cut fresh produce — salads, vegetables, and fruits — alongside house-produced antipasti, Italian specialty products, pizza and pinsa offerings, dairy, frozen goods, and beverages. Its underlying capability is fresh-food processing (washing, cutting, peeling, portioning) backed by an integrated cold-chain delivery fleet that supplies same-day just-in-time to customer kitchens. Sapros holds IFS Food and IFS Cash & Carry certifications, EG BIO organic certification, and the QZBW state quality seal.

The company operates a sales-led B2B go-to-market, targeting five segments: gastronomy (restaurants and hotels), institutional catering (Gemeinschaftsverpflegung), food processors and industry, retail and trade chains, and end consumers via a weekly factory outlet in Ilsfeld. Pricing is quote-based and individualized per volume and relationship, with no public price list. Orders are routed through a direct sales team via phone, email, and the proprietary ChefsList digital ordering app, which provides 24/7 ordering with real-time assortment and individual pricing across smartphones, tablets, and PCs. Beyond its regional base in Baden-Württemberg, Sapros extends nationwide reach through the CF - Customized Foodservice (CF-Gastro) partner network. The portfolio spans 956 fruit and vegetable varieties, 554 cut products, 480 fine food items, and 1,111 Italian specialty products.

Name

Sapros

Legal name

SAPROS Küchenfertige Salate und Gemüse GmbH

Website

https://sapros.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sapros is a family-owned German B2B food processor producing kitchen-ready salads, vegetables, fruits, and house-made antipasti for gastronomy, institutional catering, food processors, and retail chains across Baden-Württemberg and via the CF-Gastro network nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Ilsfeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Food Product Sales: Primary revenue stream from supplying fresh vegetables, salads, fruits, antipasti, fine foods, and convenience products to gastronomy, catering, institutional feeding, retail, and industrial customers. Products sold as ready-cut, fresh, or processed forms.
2. Factory Outlet Retail: Direct retail sales to end consumers through weekly factory outlet (Werksverkauf) in Ilsfeld. Sales of food products at discounted prices to private individuals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sapros manufactures and supplies kitchen-ready fresh food products — including pre-cut salads, vegetables, fruits, house-produced antipasti, Italian delicatessen, pizza and pinsa, dairy, sausage, potato, frozen and beverage items — to gastronomy, catering, institutional feeding, retail chains and food-processing customers in Germany. It delivers same-day via its own refrigerated fleet under a just-in-time cold chain and serves end consumers additionally through a weekly factory outlet at its Ilsfeld headquarters.

Product overview

Sapros is a certified B2B food service company offering a comprehensive portfolio of fresh, pre-cut, and convenience food products through multiple product lines. The core offerings include Ready Cut (pre-cut salads and vegetables), Antipasti (house-produced Italian appetizers), Obst/To Go (fresh fruits and convenience items), Steigenware (bulk produce), BIO/Regional (organic certified products), Italian Products (delicatessen and pasta), Pizza/Pinsa products, Mopro/Wurst (dairy and sausages), Kartoffel/TK (potatoes and frozen foods), Kooperationen (partnership products), and Getränke (beverages). The company operates its own factory outlet and offers a digital ordering platform called ChefsList for customer convenience. Sapros serves various sectors including communal catering, gastronomy, food processors, retail chains, and wholesale customers.

Differentiator

Problem solved

Functional benefit

Brands

• ChefsList: A digital ordering app that allows B2B customers to order conveniently via smartphone, tablet or PC 24/7 with real-time product information and multi-location management capabilities.

Products and services

• Ready Cut Pre-cut, kitchen-ready salads and vegetables including leaf salads, baby leaf, salad mixtures, raw vegetable mixtures, wok vegetables, and ready-to-cook vegetable preparations supplied to gastronomy and institutional kitchens.
• Antipasti House-produced antipasti including olives, filled vegetables, cheese products, classic antipasti, specialties, grilled vegetables, and mixed antipasti trays.
• Obst / To Go Fresh cut fruits and convenience offerings including pre-cut fruit portions, bakery products, ready-mixed fruit salads, and small-portioned to-go fruit.
• Steigenware Bulk produce in trays including fruits and vegetables, exotic products, nuts, citrus fruits, dried fruits, and seasonal regional items.
• BIO / Regional Organic and regional products certified under the QZBW program, including the regional BaWü salad mix combining Lollo Rosso, Frisée, and Endivie.
• Italienische Produkte Italian delicatessen and pasta products including fine foods and pasta varieties, supplied to gastronomy and food service operators.
• Pizza / Pinsa Pizza, pinsa, and related products including topped pinsa, cross-selling items, and flour.
• Mopro / Wurst Dairy products including organic dairy, and sausage specialties.
• Kartoffel / TK Potato products and frozen foods including fries, knife-peeled potatoes, and frozen convenience items.
• Kooperationen Partnership products including TOK Döner and Urbanfarmup offerings.
• Getränke Beverages including wine, sparkling wine, beer, juices, spirits, and coffee.
• ChefsList App Digital ordering application enabling B2B customers to place orders conveniently via smartphone, tablet or PC 24/7 with current assortment, seasonal offers, individual prices, product images and article specifications.

Quantifiable outcome

• 956 fruit and vegetable varieties, 554 cut products, 480 fine food products, 1111 Italian specialty products in portfolio
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• CF - Customized FoodservicecoreChannel Partner/ Reseller/ DistributorSAPROS is part of the CF-Gastro partner network, enabling nationwide delivery and access to the full product assortment for customers beyond regional coverage. The partnership combines SAPROS regional strengths with national reach through unified quality standards, centralized administration, and personal contacts.
• DEHOGA Baden-WürttembergcoreGTM or Marketing PartnerPremium partner status with the German Hotel and Restaurant Association (DEHOGA) Baden-Württemberg, providing visibility and credibility within the hospitality industry sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Iglo GmbH: Major frozen-food brand in Germany with broad retail and food service presence. Comparable to Sapros's frozen convenience line (Kartoffel/TK) and broader convenience positioning, though focused on frozen rather than fresh.
• METRO AG: Wholesale and food service giant operating cash & carry and delivery businesses in Germany. Competes broadly with Sapros in HoReCa and small-business food supply, though with a different (self-service wholesale) core model.
• Edeka Foodservice: Food service arm of Edeka Group supplying gastronomy, communal catering, and retailers across Germany. Directly competes with Sapros in B2B fresh and convenience food distribution, supported by Edeka's retail scale.
• Bonduelle Deutschland: Global processed-vegetable incumbent with a strong Germany presence in canned and prepared vegetables. Overlaps with Sapros's processed vegetable and convenience product categories but at much larger scale and broader distribution.

Direct peers

• Frischeparadies: Germany-based premium B2B fresh food specialist supplying gastronomy and retail with fresh produce, antipasti, and specialty foods. Highly comparable to Sapros's model of certified, premium fresh supply to gastronomy and institutional customers.
• Hofmann Menü: German institutional catering and meal delivery company serving canteens, schools, and care facilities. Shares Sapros's institutional feeding customer segment and convenience meal positioning.
• Transgourmet Deutschland: Wholesale and cash & carry food service operator serving gastronomy, communal catering, and retailers in Germany. Competes with Sapros in the same B2B customer base with broader assortment and national footprint.
• CHEFS CULINAR: One of Germany's largest B2B food service distributors serving gastronomy, hotels, catering, and communal feeding. Overlaps directly with Sapros's gastronomy and institutional feeding segments, though at much larger national scale.
• Apetito AG: Germany-based food service provider specializing in institutional catering, communal feeding, and meal delivery. Overlaps directly with Sapros's Gemeinschaftsverpflegung and convenience product offerings.
• Meyer Gemüsebearbeitung: German specialist in fresh-cut vegetable processing for food service and industry. Closest like-for-like peer to Sapros in the fresh-cut salad and vegetable processing niche serving B2B customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sapros.ilsfeld
• LinkedInlinkedin.com/company/9964286
• Instagraminstagram.com/sapros_gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sapros