bonduelle deutschland

What bonduelle deutschland does

Bonduelle Deutschland (legal entity: BDG GmbH, headquartered at Am Heilbrunnen 136/138, 72766 Reutlingen) is the German operating subsidiary of the French family-owned Bonduelle group. The company develops, markets, and distributes a portfolio of vegetable-based food products in Germany, spanning canned vegetables (Gemüsekonserven), fresh salads (Frische Salate), steam-cooked vegetables (Dampfgegart), ready-to-eat lunch bowls (Lunch Bowl), internationally inspired ranges (World Kitchen), and organic-certified items (Bio Produkte). Signature lines include the Goldmais corn brand (in Junge Ernte, Bunter Mix, Kentucky Mix, and 2x Minis formats), green beans, kidney beans, and European-sourced chickpeas (Kichererbsen).

The business model is built on two go-to-market motions. The primary motion is retail grocery distribution through German supermarket and grocery chains, supported by brand-building content (recipe database, Pinterest integration, influencer collaborations, and press relations through Jeschenko MedienAgentur Köln). The secondary motion is a dedicated B2B foodservice division (bonduelle-foodservice.de) supplying professional catering, restaurants, and food-service operators. Product pricing is determined by retail market dynamics rather than disclosed tiered models. Operations are led by Managing Directors Karine Taeckens and Javier Rojo Cuesta, with the German entity ultimately owned by BONDUELLE SA (Villeneuve d'Ascq, France; share capital €234,806,000) and supported by BONDUELLE EUROPE LONG LIFE (Renescure, France) for design and realization.

Bonduelle Deutschland positions its competitive differentiation around multi-generational agricultural expertise (seven generations as a family business), third-party ESG credentials (B Corp certification covering canned goods; UN Global Compact membership since 2003), and quality assurance (pesticide residues <0.01 mg/kg verified externally; non-GMO guarantee). Source data does not disclose standalone German-entity revenue, headcount trends, or capital deployment signals; the listed 1–10 employee range appears to reflect only the German headquarters office and is not representative of the broader group's operational footprint.

Name

bonduelle deutschland

Legal name

BDG GmbH

Website

https://bonduelle.de

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonduelle Deutschland (BDG GmbH, Reutlingen) is the German subsidiary of the French Bonduelle group, marketing canned vegetables, fresh salads, steam-cooked produce, ready-to-eat lunch bowls, and organic products to German retail consumers and foodservice operators through supermarket chains and a dedicated B2B foodservice division.

Ownership category

akta.pro rank

Product category

Packaged and Processed Vegetables

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Specialty Canning (311422), Perishable Prepared Food Manufacturing (311991)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Canned Vegetables Manufacturing (AFAKACAB)

akta.pro secondary industries

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE), Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

Keywords

• Canned vegetables
• Fresh packaged salads
• Ready-to-eat meals
• Vegetable food processing
• Foodservice supply

Headquarters

HQ city

Reutlingen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Packaged Vegetables: Sale of canned, preserved, and fresh vegetable products through retail grocery channels including supermarkets and grocery stores across Germany.
2. Foodservice: B2B vegetable product sales to professional food service operators, restaurants, and catering businesses through dedicated foodservice division.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bonduelle Deutschland develops and markets packaged and processed vegetable products under the Bonduelle master brand and sub-brands such as Goldmais. Its portfolio covers canned vegetables (corn, beans, peas, chickpeas, mixed vegetables), fresh salads, steam-cooked (Dampfgegart) vegetables, ready-to-eat Lunch Bowls, internationally inspired World Kitchen products, and organic (Bio) certified items, sold through German retail grocery chains and a dedicated foodservice division serving professional kitchens.

Product overview

Bonduelle Deutschland is a vegetable food company offering canned vegetables, fresh salads, and steam-cooked products. The product portfolio includes Goldmais (golden corn in various formats including Junge Ernte, Bunter Mix, Kentucky Mix, and 2x Minis), beans (green beans, kidney beans, chickpeas, white beans), peas, mixed vegetables, and fresh salads (wild herbs, rocket, field salad). Products are organized under sub-brands including Lunch Bowl (ready-to-eat bowls), World Kitchen (international flavors), Dampfgegart (steam-cooked), and Bio (organic). The company emphasizes sustainable farming, GMO-free products, and BCorp certification.

Differentiator

Problem solved

Functional benefit

Brands

• Goldmais: Goldmais is Bonduelle's signature corn brand, available in multiple formats including young harvest, mini, and mixed varieties.
• Gemüse4Me
• Bunt Dazu

Products and services

• Gemüsekonserven (Canned Vegetables) Canned vegetable products in cans and jars covering beans, peas, corn, mixed vegetables, and other formats; targeted at German households for daily home cooking and meal preparation.
• Goldmais Junge Ernte Golden corn harvested early for extra tenderness, sold without additives, GMO-free, and with verified absence of pesticide residues; aimed at consumers seeking high-quality canned vegetables.
• Grüne Brechbohnen fein (Fine Green Beans) Fine green beans canned as a vegetable side dish, marketed as a complement to meat, potatoes, and gratins; targeted at German households.
• Salat Bohnen Mix (Salad Bean Mix) Mix of green beans and wax beans offering yellow-green variety, intended for mixed antipasti and salad preparations; targeted at household cooks.
• Goldmais 2x Minis Golden corn in a practical mini 2x106ml format, marketed without additives, GMO-free, and without pesticide residues; aimed at single-serve and on-the-go consumption.
• Goldmais Bunter Mix Sweet golden corn combined with carrots and peas in a colorful mix in 425ml format, marketed to appeal to children and family meals.
• Goldmais Kentucky Mix Sweet golden corn mixed with hearty kidney beans in a 212ml can, positioned as a steak topping or salad ingredient for vacation-style dishes.
• Kidney Bohnen 850ml Red kidney beans canned in an 850ml format (800g net weight), positioned for Mexican-style dishes such as chili con carne, pan-fried dishes, and salads.
• Kichererbsentopf (Chickpea Stew) Oriental-style chickpea stew combining legumes, vegetables, and spices in a 425ml can, marketed as 100% vegetarian with Nutriscore A rating.
• Kichererbsen (Chickpeas) Chickpeas sourced from controlled European cultivation and canned for use in curries, salads, and Mediterranean dishes.
• Lunch Bowl Ready-to-eat bowl products combining vegetables with grains such as rice, targeted at consumers seeking convenient, complete vegetable-based meals.
• World Kitchen Internationally inspired vegetable products featuring flavors from various world cuisines, targeted at consumers seeking global taste profiles.
• Dampfgegart (Steam-Cooked Vegetables) Steam-cooked vegetable products processed to maintain freshness and nutrients, targeted at consumers seeking minimally processed vegetable options.
• Bio Produkte (Organic Products) Organic certified vegetable products sourced from organic farming, targeted at consumers prioritizing certified organic and sustainable produce.
• Frische Salate (Fresh Salads) Fresh salad products including wild herb salads, rocket, and mixed greens, targeted at consumers seeking ready-to-eat fresh vegetable options.
• Bonduelle Foodservice Supply Dedicated B2B supply of Bonduelle vegetable products to professional catering companies, restaurants, and food service operators, sold under annual contracts.

Quantifiable outcome

• Pesticide residue levels < 0.01 mg/kg verified through external controls
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• United Nations Global CompactcoreStrategic or Co-development Partner · 1 January 2003Bonduelle Group has been a member of the UN Global Compact since 2003, demonstrating commitment to fundamental values of corporate integrity and continuous improvement in ethical matters through Corporate Social Responsibility (CSR) initiatives.
• Jeschenko MedienAgentur Köln GmbHcoreGTM or Marketing PartnerDesignated press office for Bonduelle Germany handling media inquiries, press releases, and press relations. Contact: [email protected], +49 221 3099-584.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Frosta: Frosta is a German frozen food manufacturer with a strong vegetable range, competing head-to-head with Bonduelle's Gemüsekonserven and Dampfgegart formats in German grocery retail.
• Ardo: Ardo is a European frozen vegetable specialist supplying both retail and foodservice, directly comparable to Bonduelle's frozen/steam-cooked and canned vegetable portfolio across multiple European markets including Germany.
• Hengstenberg: Hengstenberg is a German canned and pickled vegetable specialist (e.g., Sauerkraut, pickles), directly competing with Bonduelle's Gemüsekonserven range in German retail.
• Iglo Deutschland: Iglo is a major German frozen vegetable and fish brand, directly comparable to Bonduelle's frozen/steam-cooked and canned vegetable ranges sold through the same German retail grocery and foodservice channels.
• Kühne: Kühne is a leading German producer of pickles, sauerkraut and canned vegetables, competing with Bonduelle in the German shelf-stable vegetable category across retail and foodservice.

Broad incumbents

• Greenyard: Greenyard is a large European fresh, frozen and prepared fruit/vegetable producer; it overlaps with Bonduelle across multiple vegetable formats but operates at much broader scale across B2B, retail and foodservice.
• McCain Foods: McCain is a global frozen food incumbent with a significant vegetable range, comparable to Bonduelle's frozen/steam-cooked lines and foodservice business across European retail and out-of-home channels.
• Nomad Foods (Birds Eye): Nomad Foods owns Birds Eye and other European frozen brands, competing with Bonduelle in frozen vegetables across European grocery — a broad incumbent with overlapping capabilities rather than direct niche focus.

Emerging players

• Hilcona: Hilcona is a Swiss fresh convenience and salad producer with growing DACH presence, an emerging challenger comparable to Bonduelle's Frische Salate and Lunch Bowl ranges.

Others

• Edeka / REWE private label: Edeka and REWE private-label canned and fresh vegetable ranges sit on the same German retail shelves as Bonduelle and are the principal non-branded competitive pressure on Bonduelle's shelf-stable portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestassets.pinterest.com/images/pidgets/pinit_fg_en_round_red_16.png
• LinkedInlinkedin.com/company/bonduelle-deutschland-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bonduelle deutschland