Aerials USA

What Aerials USA does

Aerials USA, operating under the legal entity Aerial Supplies (USA) Pty Ltd, is a privately-held e-commerce retailer founded in 2012 that manufactures, sources, and distributes professional-grade aerial sports equipment. The company is headquartered in Gold Coast, Australia, while serving customers primarily across the USA and additionally Australia, New Zealand, Indonesia, and the Philippines. The team is small (1-10 employees) and bootstrapped, with founders and staff drawn from the aerialist, yoga, and performance communities.

The product portfolio spans roughly nine core categories: aerial silks, aerial yoga hammocks, lyra hoops, trapeze bars, aerial nets, aerial straps, aerial bungees, sensory swings, and portable freestanding aerial rigs, supplemented by rigging hardware (carabiners, swivels, figure-8s, daisy chains, mounting points). Technical differentiators include a proprietary 40 denier nylon tricot fabric construction with defined low-stretch characteristics, 316 stainless steel lyra construction, and CE/EN-certified hardware with documented break-load ratings across the rigging range. The company offers 46+ color options, custom lengths, ombre/dye-print/tie-dye variants, and SKU variants for nearly 400 length and color combinations on silks alone. The company also claims to have created the first printed aerial silks globally through its parent entity.

Aerials USA operates a hybrid direct-to-consumer and wholesale model through aerialsusa.com. DTC pricing ranges from $89 for entry-level aerial silk kits to over $1,000 for portable rigs and up to $1,100 for gift vouchers, with free shipping on USA orders over $49. A wholesale/bulk program serves studios, circuses, and businesses ordering 3+ items with custom invoicing and studio fit-out services. Distribution is primarily organic, supported by extensive FAQ/blog content and social channels (Facebook, Instagram, Pinterest, Tumblr, LinkedIn). The company has no disclosed external funding, no M&A activity, and no public revenue figures.

Name

Aerials USA

Legal name

Aerial Supplies (USA) Pty Ltd

Website

https://aerialsusa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Aerials USA is a privately-held e-commerce retailer of professional-grade aerial sports equipment, including silks, lyra hoops, yoga hammocks, portable rigs, and CE/EN-certified rigging hardware, serving individual aerialists, yoga practitioners, commercial studios, and circuses primarily across the USA.

Ownership category

akta.pro rank

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Aerial Equipment Sales: One-time hardware sales of aerial silks, yoga hammocks, lyra hoops, trapeze bars, nets, straps, and portable rigs. Products sold as complete kits with rigging hardware included or as individual components.
2. Customization Services: Custom-length aerial silks and equipment tailored to exact customer specifications. Custom packages for bulk orders of 3+ items.
3. Wholesale/Bulk Orders: Wholesale pricing for studios and businesses with custom invoices. Studio fit-out services for commercial installations.
4. Gift Cards: Gift vouchers available in denominations from $55 to $1,100 for aerial sporting goods.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Aerials USA is an e-commerce retailer of professional aerial fitness and performance equipment, selling aerial silks, aerial yoga hammocks, lyra hoops, trapeze bars, aerial nets, straps, bungee equipment, and portable aerial rigs, along with CE & EN certified rigging hardware. Products are sold as complete kits with hardware included or as individual components, with customization in length, color (46+ options), and finish (ombre, dye print, tie dye).

Product overview

Aerials USA is an aerial fitness equipment retailer offering a comprehensive portfolio of aerial sports equipment. The product lineup centers on core aerial apparatus: Aerial Silks (46+ colors, nylon tricot fabric, no-low to low-medium stretch), Aerial Yoga Hammocks (40 denier nylon, 5m standard length), and Aerial Lyra/Hoops (316 stainless steel, sizes 80-95cm). Supporting equipment includes Portable Aerial Rigs (freestanding frames, 5-11 ft adjustable, 1300 lb capacity), Aerial Nets, Trapeze Bars, Aerial Straps, and Aerial Bungee equipment. All rigging hardware is CE & EN certified (carabiners, swivels, figure-8s, daisy chains, mounting points). Custom lengths and colors are available, with bulk/studio packages offered. The company also sells gift cards ranging from $55-$1,100.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• CE & EN certified hardware ensures safety compliance for studio and professional use
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aerial Essentials: US-based online retailer specializing in aerial silks, aerial yoga hammocks, lyra hoops, trapeze bars, and rigging hardware with similar product depth and DTC/ wholesale channels. Direct category competitor to Aerials USA.
• Firetoys: UK-based specialist retailer of aerial and circus equipment (silks, lyra, trapeze, hardware, pole) shipping internationally. Direct competitor in aerial arts equipment with comparable product breadth and B2B studio supply.
• CircusGear: Online retailer focused on aerial silks, hoops, hammocks, trapeze, and rigging hardware for aerialists and studios. Comparable product mix and DTC channel.
• Upsala Aerial: Aerial silks, yoga hammocks, lyra hoops, and circus equipment retailer serving individual aerialists and studios. Comparable product line and target customer base to Aerials USA.
• Aerial51: Aerial arts equipment retailer offering aerial silks, hammocks, hoops, trapeze, and rigging. Directly comparable catalog and customer segments.
• Circus Concepts: UK-based aerial and circus equipment supplier to studios, schools, and professionals. Comparable product breadth in silks, lyra, trapeze, and rigging with B2B focus.

Broad incumbents

• X-Pole: Global manufacturer and retailer of professional dance/fitness poles and aerial yoga swings/hammocks with significant brand recognition and broader fitness positioning. Competes in the aerial yoga hammock and aerial fitness category with a wider pole dance portfolio.
• Gibbon Slacklines: Established brand in slacklining and balance/fitness equipment with adjacent aerial and rigging hardware (e.g., tree protection, accessories). Broader outdoor/balance sports incumbent overlapping in rigging-style accessories.

Regional players

• Aerial Wear Australia (parent context): Australian aerial arts retailer operating in the parent entity's home market. Same vertical and product categories but primarily Oceania-focused, providing geographic adjacency rather than direct US overlap.

Emerging players

• Trapeze Rigging & Hardware Specialists (e.g., Circus Pro): Smaller specialist suppliers of rigging hardware, carabiners, swivels, and CE-rated components for aerial arts. Partial overlap on the hardware/accessories side rather than full product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aerialsuppliesusa
• LinkedInlinkedin.com/company/aerials-usa
• Instagraminstagram.com/aerialsusa
• Pinterestpinterest.com.au/aerialsusa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerials USA