Homeshelf
Homeshelf (legally iBuildNew) is a privately held Melbourne-based company that operates an online comparison platform enabling Australian consumers to search, compare, and select from thousands of home designs, land estates, and house-and-land packages across eight metropolitan growth corridors.
- Company typePrivate
- Founded2011
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Homeshelf does
Homeshelf, legally registered as iBuildNew, operates a direct-to-consumer online comparison platform targeting Australian new-home buyers. The company aggregates listings from Australia's leading residential builders and developers, presenting thousands of home designs, land estates, and house-and-land packages in a single searchable interface organised by metropolitan growth corridor (e.g., Melbourne West, Brisbane West, Sydney South West, Gold Coast, Perth North, Melbourne South East, Adelaide North, Sydney North West). The platform's primary functional use case is enabling prospective buyers to compare land for sale, floorplans, and total pricing side-by-side rather than navigating individual builder websites.
The underlying product is a web-based content and aggregation platform with no native mobile app, no public API, and no disclosed integrations or AI/ML capabilities. The company supplements the on-site comparison experience with a permission-based email newsletter delivering exclusive updates on land rebates, new estate releases, and builder price lists to subscribers. Supporting content surfaces include News and Guides sections that provide market commentary for new-home buyers.
The business model is not publicly disclosed. Pricing has not been published and no revenue figure is available. The company is privately held, headquartered in Melbourne, and operates with a 1–10 employee team, with no parent company, subsidiaries, or external funding rounds disclosed. Customer monetisation mechanics are not described in the available source material, so the precise revenue model (e.g., lead generation, referral fees, advertising, or subscription) cannot be confirmed from the data provided.
Homeshelf firmographics
Firmographics- Name
- Homeshelf
- Legal name
- iBuildNew
- Website
- https://homeshelf.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Homeshelf (legally iBuildNew) is a privately held Melbourne-based company that operates an online comparison platform enabling Australian consumers to search, compare, and select from thousands of home designs, land estates, and house-and-land packages across eight metropolitan growth corridors.
- Ownership category
- akta.pro rank
Homeshelf industry classification
Industry- Product category
- New Home Comparison Platform
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
Keywords
Where Homeshelf is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Homeshelf business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Distribution channels1 record
Marketing channels1 record
Homeshelf product offering
Product offeringCore offering
Homeshelf (operating as iBuildNew) operates an online comparison platform that aggregates thousands of new home designs, land estates, and house and land packages from Australia's leading builders and developers. The platform enables prospective home buyers to compare land for sale, floorplans, and total pricing in a single place, and provides subscribers with exclusive updates on land rebates, new estate releases, and builder price lists.
Differentiator
Problem solved
Functional benefit
Products and services
- iBuildNew Comparison Platform
Companies that use Homeshelf
Customer profileSegments1 record
Homeshelf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homeshelf partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Homeshelf competitors and assessment
Company assessmentDirect peers
- REA Group: REA Group operates realestate.com.au, Australia's dominant property portal, and includes new homes, land estates, and house-and-land packages as core categories. It directly competes for new home buyer intent and builder advertising spend across the same Australian geography.
- Domain Holdings Australia: Domain operates one of Australia's leading property portals with dedicated new home and new development sections. It competes directly for new home buyer traffic and developer/builder marketing budgets across overlapping Australian geographies.
Broad incumbents
- Zillow Group: Zillow operates the largest US residential real estate platform and runs a dedicated new construction marketplace. It is a much broader incumbent than Homeshelf but converges on the same new-home buyer use case and competes for builder marketing dollars at scale.
- Realtor.com: Realtor.com (operated by Move, Inc.) includes new construction listings, builder directories, and home plan resources. It is a broad US real estate incumbent that overlaps with Homeshelf's new home discovery and comparison use case at scale.
Regional players
- NewHomeSource: NewHomeSource is a US-based comparison and discovery platform for new construction homes, aggregating builders, floorplans, and communities. It is the closest functional analog to Homeshelf's 'compare every builder in one place' model, but operates in a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Homeshelf social profiles
Digital presenceHomeshelf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homeshelf leadership team
Management profileNumber of profiles
Homeshelf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homeshelf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homeshelf
What does Homeshelf do?
Homeshelf (operating as iBuildNew) operates an online comparison platform that aggregates thousands of new home designs, land estates, and house and land packages from Australia's leading builders and developers. The platform enables prospective home buyers to compare land for sale, floorplans, and total pricing in a single place, and provides subscribers with exclusive updates on land rebates, new estate releases, and builder price lists.
Is Homeshelf a public or private company?
Homeshelf is a private company. It is currently operating.
When was Homeshelf founded?
Homeshelf was founded in 2011. It employs 1 to 10 people.
Where is Homeshelf based?
Homeshelf is headquartered in Melbourne, Australia, in the Oceania region.
Who are Homeshelf's main competitors?
Direct peers on record are REA Group and Domain Holdings Australia. Broad incumbents are Zillow Group and Realtor.com. NewHomeSource is listed as a regional player.
Does Homeshelf have an API?
No public API is recorded for Homeshelf.
What industry is Homeshelf in?
Homeshelf's product category is New Home Comparison Platform. Its primary akta.pro industry code is FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 236117 and its SIC code is 6531.