Presseportal
Presseportal is a German-language press release distribution platform and news aggregator operated by news aktuell GmbH (a dpa subsidiary), serving media organizations, government agencies, and corporations across the DACH region via web, mobile, and API.
- Company typePrivate
- Founded1996
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Presseportal does
Presseportal is a German-language press release distribution platform and news aggregation hub operated by news aktuell GmbH, a subsidiary of the dpa (Deutsche Presse-Agentur) group. Founded in 1996 and headquartered in Hamburg, the platform serves as a centralized destination where media organizations, corporations, government agencies, and emergency services publish press releases and multimedia content spanning images, audio, video, and documents. Coverage spans 18+ thematic categories including Auto/Verkehr, Finanzen, Gesundheit/Medizin, Wirtschaft, and Politik, and extends to dedicated emergency-services reporting via the Blaulicht section covering police, fire services, federal authorities, and customs. The platform is multilingual (German, English, Swiss German) and supports a regional Swiss variant (presseportal.ch).
The product surface comprises the core Presseportal website, iOS and Android mobile applications, a searchable newsroom directory (Newsrooms A–Z), an email subscription service (Meine Abos), and a professional API for programmatic press release distribution. Distribution infrastructure is leveraged from the parent news aktuell/news aktuell GmbH operation, connecting into the broader dpa media network. Customer segments are organized horizontally across media organizations and broadcasters, government and emergency services, and corporate communications teams, with no public disclosure of pricing models or contract structures.
No public revenue, headcount trend, or pricing data are disclosed. The business model is implicit: subscription-based access to distribution services for organizations (corporates, public agencies, agencies) combined with media monitoring reach for journalists and the public. Operating since 1996 with a current staff range of 11–50 employees, the platform functions as an institutional PR and newswire service within the German-speaking market, with no disclosed AI capabilities, recent funding, M&A, or leadership changes in the available data.
Presseportal firmographics
Firmographics- Name
- Presseportal
- Legal name
- news aktuell GmbH
- Website
- https://presseportal.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Presseportal is a German-language press release distribution platform and news aggregator operated by news aktuell GmbH (a dpa subsidiary), serving media organizations, government agencies, and corporations across the DACH region via web, mobile, and API.
- Ownership category
- akta.pro rank
Presseportal industry classification
Industry- Product category
- Newswire Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro industry
- PR, Reputation Management & Earned Media PlatformsBusiness & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization PlatformsNews Agencies & Wire Services (General & Specialized)Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)
Keywords
Where Presseportal is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Presseportal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Distribution channels3 records
Marketing channels3 records
Presseportal product offering
Product offeringCore offering
Presseportal is a German-language press release distribution and news aggregation platform that enables organizations and companies to publish and distribute press releases and news stories to a broad media and public audience. Operated by news aktuell GmbH (a subsidiary of dpa), the platform aggregates content from thousands of newsrooms — including broadcasters (ZDF, NDR), political organizations, government and emergency services, corporations, and NGOs — across the DACH region, organizing releases by thematic category, region, and emergency service (Blaulicht). The platform supports multimedia content (images, audio, video, documents) and is accessible via website, mobile apps, and API.
Product overview
Presseportal is a German-language press release distribution platform operated by news aktuell GmbH. Its core offering is the Presseportal itself — a centralized hub for press releases and press stories from thousands of organizations, media companies, and government entities. The platform organizes content across thematic categories (Auto/Verkehr, Gesundheit/Medizin, Wirtschaft, Medien/Kultur, Netzwelt, and others) and offers a dedicated emergency services section (Blaulicht). Supporting products include a mobile app for iOS and Android, a newsroom directory (Newsrooms A–Z) for browsing and following organizations, and an email subscription service (Meine Abos) for topic- or newsroom-based alerts. The platform also supports multimedia content including images, audio, video, and documents.
Differentiator
Problem solved
Functional benefit
Products and services
- Presseportal German-language newswire and press release distribution platform enabling organizations and companies to publish press releases and news stories. Aggregates content from thousands of newsrooms and serves as a central hub for press releases, multimedia content (images, audio, video, documents), and topical news organized by subject categories.
- Presseportal-App
Companies that use Presseportal
Customer profileSegments3 records
Ideal customer profiles3 records
Presseportal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Presseportal partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and regional.
- news aktuell GmbHcorenews aktuell GmbH is the parent company and operator of Presseportal.de. The platform is powered by news aktuell's distribution infrastructure, which enables wide dissemination of press releases to media outlets across German-speaking markets.
- Schweiz (presseportal.ch)regionalRegional Swiss version of the platform (presseportal.ch/de/) serving the Swiss market with German-language press releases, operated as part of the broader Presseportal network.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Presseportal competitors and assessment
Company assessmentDirect peers
- openPR: European press release distribution portal targeting SMB and corporate communicators. Directly comparable to Presseportal in providing self-service press release publishing with German and pan-European reach.
- GlobeNewswire: International press release distribution service operated by Notified. Directly comparable to Presseportal as a wire-distribution and earned-media platform for corporate communications.
- Business Wire: Global press release distribution and regulatory disclosure wire owned by Berkshire Hathaway. Competes directly with Presseportal in distributing corporate and institutional press releases across media, investors and the public.
- PR Newswire (Cision): Operates one of the world's largest press release distribution networks serving corporate, government and nonprofit communicators. Directly competes with Presseportal in wire-based press release distribution, with deeper multinational reach.
Emerging players
- Meltwater: Media monitoring and PR analytics platform that increasingly overlaps with earned-media distribution workflows. Comparable to Presseportal's news-monitoring and media-engagement layers, with more developed SaaS distribution model.
Broad incumbents
- dpa Deutsche Presse-Agentur: Parent news agency of news aktuell/Presseportal and Germany's flagship wire service. Comparable as the underlying national news infrastructure that anchors Presseportal's distribution network.
- Reuters Connect: Global news and media distribution platform operated by Thomson Reuters. Comparable to Presseportal in distributing institutional content to media organizations worldwide at much larger global scale.
- Cision: Global PR, earned-media and communications software suite encompassing PR Newswire, social listening, and media database tools. Operates broadly across the same customers Presseportal serves, but with a wider portfolio spanning analytics and SaaS tools.
Regional players
- APA (Austria Presse Agentur): Austrian national news agency operating an OTS press distribution service comparable to Presseportal. Overlaps in serving German-language institutional and corporate press release distribution in Central Europe.
- pressetext (Austria): Austrian-headquartered press release and corporate news distribution service operating in the DACH region. Comparable to Presseportal as a German-language wire with overlapping customer base in Austria/Germany.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Presseportal social profiles
Digital presencePresseportal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Presseportal leadership team
Management profileNumber of profiles
Presseportal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Presseportal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Presseportal
What does Presseportal do?
Presseportal is a German-language press release distribution and news aggregation platform that enables organizations and companies to publish and distribute press releases and news stories to a broad media and public audience. Operated by news aktuell GmbH (a subsidiary of dpa), the platform aggregates content from thousands of newsrooms — including broadcasters (ZDF, NDR), political organizations, government and emergency services, corporations, and NGOs — across the DACH region, organizing releases by thematic category, region, and emergency service (Blaulicht). The platform supports multimedia content (images, audio, video, documents) and is accessible via website, mobile apps, and API.
Is Presseportal a public or private company?
Presseportal is a private company. It is classified as corporate owned and is currently operating.
When was Presseportal founded?
Presseportal was founded in 1996. It employs 11 to 50 people.
Where is Presseportal based?
Presseportal is headquartered in Hamburg, Germany, in the Europe region.
Who are Presseportal's main competitors?
Direct peers on record are openPR, GlobeNewswire, Business Wire and PR Newswire (Cision). Meltwater is listed as an emerging player. Broad incumbents are dpa Deutsche Presse-Agentur, Reuters Connect and Cision. Regional players are APA (Austria Presse Agentur) and pressetext (Austria).
Does Presseportal have an API?
No public API is recorded for Presseportal.
What industry is Presseportal in?
Presseportal's product category is Newswire Services. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of MPAJADAE, News Agencies & Wire Services (General & Specialized). Its NAICS code is 5418 and its SIC code is 2741.