PrixCar Services

What PrixCar Services does

PrixCar Services is Australia's finished vehicle automotive logistics specialist, founded circa 1985 and headquartered in Altona North, Victoria. The company operates a national network of 30+ depot locations spanning every Australian state and territory including Tasmania, with three newly opened large-scale facilities in 2025 — South Australia (Pelican Point, April 2025), Western Australia (Forrestdale, October 2025), and Queensland (Willawong, 2025). PrixCar offers four core service categories: vehicle transport (interstate and local with both open and enclosed carriers), vehicle processing (PDI, accessory fitouts, detailing, paint and panel repairs, registration), vehicle storage across three tiers (open-air, mesh cover, fully covered), and dealer/fleet services including custom fleet conversion. The company operates both B2B and B2C channels, with the Move My Wheels sub-brand targeting retail consumers and dedicated account management serving dealer and fleet clients.

The revenue model is primarily transaction-based, with per-vehicle pricing ranging from approximately $500 for short interstate routes (e.g., Melbourne to Sydney) to $1,840 for cross-country routes (e.g., Melbourne to Perth), averaging roughly 43 cents per kilometre for open transport and 86 cents to $1.29 per kilometre for enclosed service. Premium add-on modules — including Guaranteed Delivery (with money-back guarantee), Premium Enclosed Transport for prestige and vintage vehicles, Goods in Car, and 28-day price guarantees — drive incremental margin. The underlying technology stack includes a proprietary real-time vehicle tracking system accessible via web portal, purpose-built car transport trailers equipped with hydraulic liftgates ensuring horizontal loading and unloading to minimise transit damage, and tilt-tray transport capabilities for specialised vehicle movements.

PrixCar serves a hybrid customer base across four primary segments: automotive manufacturers (40+ brands including Toyota, BMW, Mercedes, Tesla, Alfa Romeo, Honda, Hino, Isuzu), automotive dealerships, commercial fleet operators (Boral, Eagers Automotive), and retail consumers relocating vehicles interstate. The company reports transporting over 800,000 cars annually, making it Australia's largest finished vehicle logistics network by volume. Marketing channels combine educational content (an extensive car transport tips library), motorsport sponsorships (Walkinshaw TWG Racing in the Supercars Championship and Tigani Motorsport in GT World Challenge Australia), and a 10-year charitable partnership with Camp Quality Convoy For Kids, which has raised approximately $300,000 for families affected by cancer.

Name

PrixCar Services

Legal name

PrixCar Services Pty Ltd

Website

https://prixcar.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Australia-based finished vehicle automotive logistics specialist offering vehicle transport, processing, storage, and fleet services to automotive manufacturers, dealerships, fleet operators, and retail consumers through 30+ nationwide depots and the Move My Wheels retail brand.

Ownership category

akta.pro rank

Product category

Automotive Logistics Services

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Transportation Services (4700), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Finished Vehicle Road Carriers (Car Haulers/Auto Transport) (TLADAJAA)

akta.pro secondary industries

Vehicle Relocation & Fleet Repositioning (Rental/Corporate Fleets) (TLADAJAK), Multi-Vehicle / Fleet Auto Transport (HSAKAFAE), Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL)

Keywords

• Vehicle transport services
• Automotive logistics
• Dealer services
• Fleet conversion services
• Vehicle storage

Headquarters

HQ city

Altona

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Transport Services: Core interstate and local vehicle transportation services charged per vehicle based on distance, vehicle type, and service level (open vs enclosed). Pricing from $500-$1,840 depending on route. Revenue generated per-transaction with 28-day price guarantee.
2. Vehicle Processing Services: Pre-delivery inspections (PDI), accessory fitouts, trade fit-outs, vehicle detailing, paint and panel repairs, and registration services for automotive dealerships. Per-vehicle basis pricing tailored to build requirements.
3. Vehicle Storage: Short and extended period vehicle storage with three tiers: Open-Air (cost-effective), Mesh Cover (hail/storm protection), and Fully Covered (complete protection).
4. Fleet Services: Purpose-built fleet conversion capability combining industry expertise with tailored accessory fitment for commercial vehicle fleets.
5. Premium Enclosed Transport: Higher-value enclosed vehicle transport service for prestige, vintage, and luxury vehicles, commanding 2-3x premium over standard open transport rates.
6. Guaranteed Delivery Service: Priority transport with guaranteed delivery date and money-back guarantee, available in all major locations with additional premium pricing.
7. Goods in Car Service: Optional service allowing personal items to be transported inside the vehicle for an additional fee, subject to strict packing requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PrixCar Services is Australia's largest finished vehicle automotive logistics specialist, providing interstate and intrastate vehicle transport (open and enclosed carriers), vehicle processing services (PDI, accessory fitment, trade fit-outs, registration, paint and panel repairs), dealer services, secure vehicle storage, and custom commercial fleet conversions. The Move My Wheels sub-brand retails the transport capability directly to consumers with nationwide door-to-door delivery, supported by 30+ depot locations and over 800,000 vehicles transported annually.

Product overview

PrixCar Services operates as a finished vehicle automotive logistics platform offering a unified portfolio of transport, processing, storage, and fleet services. The core offering consists of Vehicle Transport (interstate car transport with open and enclosed carriers), Fleet Services (custom fleet solutions with in-house fitment), Dealer Services (comprehensive dealership solutions including PDI, registration, detailing, repairs, and storage), and Vehicle Processing Services. Move My Wheels serves as the retail-facing sub-brand for consumer vehicle transport. Premium add-on modules include Guaranteed Delivery, Premium Enclosed Transport, Goods in Car Service, and a 28 Day Price Guarantee. Vehicle Storage is offered as a separate service tier with Open-Air, Mesh Cover, and Fully Covered options. The company operates across 30+ sites nationwide with a fleet of purpose-built car transporters.

Differentiator

Problem solved

Functional benefit

Brands

• Move My Wheels: PrixCar's dedicated vehicle transport service for retail customers, designed to make it easy for people and businesses to move vehicles Australia-wide with door-to-door delivery
• PrixCar Fleet Services

Products and services

• Vehicle Transport Australia-wide vehicle transportation service using a fleet of purpose-built trucks and trailers, offering both open and enclosed carrier options for cars, motorcycles, and other vehicles for both consumer and commercial customers.
• Fleet Services Custom commercial vehicle fleet solutions combining industry expertise with tailored accessory fitment and in-house design and engineering capabilities for commercial fleets of all sizes.
• Dealer Services Comprehensive vehicle transport, processing, storage, PDI, registration, detailing, and paint and panel repair solutions for automotive dealerships across Australia.
• Vehicle Processing Services Vehicle surveys, grounding reports, accessory fitment, trade fit-outs, registration services, and paint and panel repairs delivered via state-of-the-art facilities across Australia.
• Move My Wheels Retail-facing vehicle transport service powered by PrixCar offering nationwide coverage with door-to-door delivery for individual Australians and small businesses moving vehicles Australia-wide.
• Premium Enclosed Transport Enclosed car carrier service providing complete protection from elements, road debris, and weather for prestige, vintage, and luxury vehicles; priced at 2-3x the standard open transport rate.
• Guaranteed Delivery Service Priority transport service with guaranteed delivery on a specific date, backed by a money-back guarantee if delivery commitments are not met.
• Goods in Car Service Optional add-on service allowing personal items to be transported inside vehicles during interstate transport, subject to specific packing requirements and weight limits.
• Vehicle Storage Short and extended period vehicle storage offered in three tiers — Open-Air, Mesh Cover, and Fully Covered — at facilities across Australia for dealers and private customers.

Quantifiable outcome

• 28-day price protection on all quotes, giving customers time to decide without price risk
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core, minor and major.

• Walkinshaw TWG RacingflagshipStrategic or Co-development Partner · 1 January 2026Move My Wheels brand partnership with Walkinshaw TWG Racing for Supercars Championship. Brand visibility on #25 (Chaz Mostert) and car 2 (Bryce Fullwood/Ryan Wood). Partnership continuation into 2026 season includes Track Walk support at Perth Supersprint events. Supports professional racing drivers and team engineers.
• Tigani MotorsportflagshipStrategic or Co-development Partner · 1 January 2026Naming entry partner of #66 Mercedes-AMG GT3 in GT World Challenge Australia 2026. Move My Wheels brand featured prominently on racing car. Partnership enables premium motorsport exposure. Jayden Ojeda and Lucchitti drivers achieving multiple race victories under this partnership.
• Camp QualitycoreOthers · 1 January 201510-year partnership supporting Camp Quality Convoy For Kids. Team PrixCar participates annually with 28+ trucks in Geelong convoy events. Near $300,000 raised over event history for kids and families affected by cancer. Also supports Brisbane Convoy for Kids and i98FM Illawarra Convoy in NSW.
• Forde PropertyminorOthersReal estate firm credited for delivering 'Pelican Point' South Australian logistics facility, completed in 2025.
• BoralmajorStrategic or Co-development PartnerNational vehicle program partnership with Boral and Eagers Automotive showcasing PrixCar Fleet Services network capabilities. Bespoke fleet solutions for commercial vehicle requirements.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• CEVA Logistics: CEVA Logistics is a global supply chain company with a dedicated automotive finished vehicle logistics division. Overlaps with PrixCar in vehicle transport and processing but operates across many other verticals and geographies at much larger scale.
• Mainfreight: Mainfreight is a major Australasian transport and logistics group with automotive contract logistics capabilities. Comparable in regional network breadth and customer mix, though automotive is one of many verticals served.
• DHL Supply Chain Automotive: DHL Supply Chain offers global automotive contract logistics including inbound, finished vehicle, and aftermarket services. Comparable to PrixCar's OEM-facing logistics work but as part of a much broader global portfolio.

Direct peers

• Reliable Carriers: Reliable Carriers is a leading US finished vehicle logistics provider serving OEMs, dealers, and consumers. Closest international analogue to PrixCar's business model and customer mix, useful as a comparable for scale and margin benchmarks.
• United Road: United Road is one of the largest US finished vehicle haulers, transporting millions of vehicles annually for OEMs and dealers. Provides a like-for-like international benchmark for finished vehicle road carriage scale economics.
• AutoNexus: AutoNexus is an Australian finished vehicle logistics provider offering transport, storage, and dealer support services. Closely comparable to PrixCar in customer base (OEMs and dealerships) and service mix.
• Cope Sensitive Freight: Cope Sensitive Freight is an Australian specialist carrier providing secure, time-critical vehicle and freight transport. Comparable to PrixCar's premium enclosed and guaranteed delivery services for high-value vehicles.
• Alltrans Australia: Alltrans is an Australian vehicle carrier offering interstate and local car transport services. Competes head-to-head with PrixCar's Move My Wheels retail offering on standard open-carrier haulage.
• Kings Transport: Kings Transport is an Australian vehicle transport specialist with national coverage for dealerships, manufacturers, and consumers. Directly comparable in core vehicle haulage activity, though smaller in depot footprint.

Regional players

• Multitrade Australia: Multitrade is an Australian finished vehicle logistics provider focused on regional dealer and OEM logistics. Comparable in dealer services and PDI/inspection activities though with a more concentrated geographic presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PrixCar
• LinkedInlinkedin.com/company/prixcar-services-pty-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrixCar Services