United Road Services
United Road Services is the largest vehicle hauler in North America, transporting over 4 million vehicles annually for automotive OEMs, remarketers, financial institutions, specialty vehicle owners, and individual consumers across the United States and Canada through 90+ strategic locations.
- Company typePrivate
- Founded1997
- HeadquartersRomulus, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What United Road Services does
United Road Services is the largest vehicle hauler in North America, transporting over 4 million vehicles annually across the United States and Canada through a network of more than 90 strategically located terminals near major ports, railways, and OEM assembly plants. Founded in 1997 and headquartered in Plymouth, Michigan, the company employs approximately 1,800 people and operates under the United Road Family of Companies umbrella through wholly-owned subsidiaries URS Midwest, Inc. (interstate carrier) and United Road Logistics, LLC (property broker). Service offerings span open transportation, enclosed/white-glove transport for classic and exotic vehicles, oversized/heavy-haul, direct-to-home residential delivery, storage and marshalling, and custom logistics solutions across OEM, remarketer, specialty, and individual consumer segments. General Motors has recognized United Road three times as Supplier of the Year, most recently in 2025.
The company's technology stack centers on OVISS (Order Visibility and Integration Software System), a patented proprietary tracking platform providing end-to-end order visibility, complemented by LoadSolver for real-time load and network optimization, a self-service Customer Portal with 24/7 live tracking and custom reporting, and the Haully mobile platform that enables third-party independent carriers to self-assign loads and locate backhauls. Pedigree Safety System provides telemetry-based driver safety monitoring. The company also operates complementary e-commerce channels — forsale.unitedroad.com for retired fleet equipment and an IronPlanet-powered private auction platform.
Revenue is generated primarily through transaction-fee vehicle transport services, supplemented by property brokerage revenue via United Road Logistics and hardware sales of retired fleet assets. Go-to-market combines enterprise field sales for OEMs, manufacturers, and financial institutions with direct-to-consumer self-serve quoting and tracking portals. Historical growth has been supported by acquisitions including Auction Transport (2002), Autolog (2009), Fleet Car Carriers (2018), and Team Driveaway (2019), and by a 2000 funding round of $27 million led by KPS Capital alongside GE Capital and Palladin Consumer Retail Partners.
United Road Services firmographics
Firmographics- Name
- United Road Services
- Legal name
- United Road Services
- Website
- https://unitedroad.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- United Road Services is the largest vehicle hauler in North America, transporting over 4 million vehicles annually for automotive OEMs, remarketers, financial institutions, specialty vehicle owners, and individual consumers across the United States and Canada through 90+ strategic locations.
- Ownership category
- akta.pro rank
United Road Services industry classification
Industry- Product category
- Vehicle Transportation and Auto Hauling Services
- NAICS
- Specialized Freight Trucking (4842), Freight Transportation Arrangement (48851), General Freight Trucking (4841)
- SIC
- Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213), Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)
- akta.pro primary industry
- Automotive & Finished Vehicle (Car Hauler) TL Carriers (TLADADAJ)
- akta.pro secondary industries
- Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL), Heavy Vehicle & Equipment Transport (RVs, Trucks, Buses) (HSAKAFAH)
Keywords
Where United Road Services is headquartered
LocationHeadquarters
- HQ city
- Romulus
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
United Road Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Vehicle Transportation Services: Core revenue stream from transporting vehicles including new vehicles, remarketed/used vehicles, and specialty/exotic vehicles across the United States and Canada. Services include open transportation, enclosed transportation, oversized vehicles, direct-to-home delivery, and storage & marshalling.
- Logistics Brokerage: Property brokerage services through United Road Logistics, LLC, providing flexible logistics solutions and load matching for customers.
- Fleet Asset Sales: Sale of retired fleet vehicles including trucks and trailers through the United Road web shop and auction platform (IronPlanet).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Quote-based pricing for vehicle transport services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
United Road Services product offering
Product offeringCore offering
United Road Services is the largest vehicle hauler in North America, transporting over 4 million vehicles annually across the United States and Canada. It offers open, enclosed, and oversized/heavy-haul vehicle transportation, direct-to-home residential delivery, storage and marshalling, and custom logistics solutions for automotive OEMs, remarketers, auctions, financial institutions, and individual consumers. The company is supported by a proprietary technology stack including the patented OVISS tracking system, LoadSolver optimization, the Haully carrier mobile platform, and a customer self-service portal.
Product overview
United Road Services operates as a comprehensive vehicle transportation and logistics platform, offering both core transportation services and proprietary technology products. The company is the largest vehicle hauler in North America, delivering over 4 million vehicles annually through URS Midwest, Inc. (interstate carrier) and United Road Logistics, LLC (property broker). The technology portfolio includes OVISS (patented tracking system), LoadSolver (real-time load optimization), and Haully (mobile platform for independent carriers). Customer-facing digital tools include the Customer Portal for live tracking and reporting, OVISS tracking login, and a self-service quote tool. The company also operates complementary businesses including a trucks-for-sale marketplace and an IronPlanet-powered auction platform. Services span open transportation, enclosed/white-glove transport, heavy-haul, direct-to-home delivery, and storage/marshalling across over 90 locations.
Differentiator
Problem solved
Functional benefit
Brands
- Haully: Mobile-based technology designed specifically for third-party independent carriers to allow easy self-assignment of loads, as well as search capabilities for back hauls, from inventory.
- Pilot Transport
Quantifiable outcome
- Over 4 million vehicles delivered annually
- +2 more outcomes
Companies that use United Road Services
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
United Road Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
United Road Services partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HaullycoreMobile-based technology platform specifically designed for third-party independent carriers. Allows easy self-assignment of loads and search capabilities for back hauls from United Road's inventory. Integrated into United Road's carrier network operations.
- Pilot TransportminorAffiliated company operating under the United Road Family of Companies. Appears as a logo partner on the United Road website, suggesting a collaborative relationship within the vehicle transport ecosystem.
- URS Midwest, Inc.corePart of the United Road Family of Companies, URS Midwest, Inc. operates as an interstate carrier providing vehicle transportation services.
- United Road Logistics, LLCcorePart of the United Road Family of Companies, United Road Logistics, LLC operates as a broker of property, providing logistics and brokerage services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
United Road Services competitors and assessment
Company assessmentDirect peers
- Montway Auto Transport: Digital-first vehicle transport broker serving individual consumers and dealers; competes directly with United Road's self-serve quote portal and consumer vehicle moves business.
- Jack Cooper Transport: One of the largest finished-vehicle logistics carriers in North America, directly comparable to United Road's core car-hauler business serving OEMs, auctions, and dealers with owned and contracted driver capacity.
- Dependable Auto Shippers (DAS): Vehicle transport specialist serving both enterprise auto-shipper customers and individual consumers; competes with United Road in dealer-to-dealer, remarketing, and direct-to-consumer vehicle moves.
Broad incumbents
- Daseke: Specialty trucking platform with flatbed, heavy-haul, and specialized transport operations; comparable as a roll-up consolidator in specialized freight, with overlap on heavy-haul and oversized vehicle transport.
- Manheim Logistics (Cox Automotive): Operates the largest US auto auction network under Cox Automotive and runs vehicle transportation services for dealer and remarketing customers, overlapping with United Road's remarketed vehicle moves segment.
- Knight-Swift Transportation: Largest truckload carrier in North America with a dedicated and logistics segment; serves automotive and manufacturing customers with capacity that overlaps United Road's enterprise transportation services.
- Werner Enterprises: Large public truckload carrier with dedicated and logistics services including exposure to auto-haul customers; broader portfolio than United Road but overlaps in transportation services for major manufacturers.
Regional players
- Auto Haulers Exchange: Smaller specialized auto transport carrier operating primarily in regional US markets; represents the fragmented long tail of independent car haulers that compete for sub-scale loads in United Road's footprint.
Emerging players
- uShip: Online marketplace for shipping services including vehicle transport; represents a digital disruption vector for traditional car haulers like United Road in the consumer and SMB segments.
- Sherpa Auto Transport: Technology-enabled vehicle transport broker targeting consumers with pricing guarantees; an emerging digital competitor to United Road's direct-to-consumer vehicle move offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
United Road Services social profiles
Digital presenceUnited Road Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Road Services leadership team
Management profileNumber of profiles
United Road Services subsidiaries and ownership
Company hierarchySubsidiaries4 records
United Road Services funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Road Services M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Road Services
What does United Road Services do?
United Road Services is the largest vehicle hauler in North America, transporting over 4 million vehicles annually across the United States and Canada. It offers open, enclosed, and oversized/heavy-haul vehicle transportation, direct-to-home residential delivery, storage and marshalling, and custom logistics solutions for automotive OEMs, remarketers, auctions, financial institutions, and individual consumers. The company is supported by a proprietary technology stack including the patented OVISS tracking system, LoadSolver optimization, the Haully carrier mobile platform, and a customer self-service portal.
Is United Road Services a public or private company?
United Road Services is a private company. It is classified as private equity controlled and is currently operating.
When was United Road Services founded?
United Road Services was founded in 1997. It employs 1,001 to 5,000 people.
Where is United Road Services based?
United Road Services is headquartered in Romulus, United States, in the North America region.
How does United Road Services make money?
Three revenue lines are on record. Vehicle Transportation Services are the primary driver. The others are logistics Brokerage and fleet Asset Sales.
Who are United Road Services's main competitors?
Direct peers on record are Montway Auto Transport, Jack Cooper Transport and Dependable Auto Shippers (DAS). Broad incumbents are Daseke, Manheim Logistics (Cox Automotive), Knight-Swift Transportation and Werner Enterprises. Auto Haulers Exchange is listed as a regional player. Emerging players are uShip and Sherpa Auto Transport.
Does United Road Services have an API?
No public API is recorded for United Road Services.
What industry is United Road Services in?
United Road Services's product category is Vehicle Transportation and Auto Hauling Services. Its primary akta.pro industry code is TLADADAJ, Automotive & Finished Vehicle (Car Hauler) TL Carriers, with a secondary code of HSAKAFAL, Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports). Its NAICS code is 4842 and its SIC code is 4210.