What Reboot Float & Cryo Spa does

Reboot Float & Cryo Spa is a privately held wellness spa operator founded in 2011 by Michael Garrett in San Francisco, California, currently operating three retail locations across the San Francisco Bay Area: Mission District, Marina District, and Rockridge in Oakland. The company offers six therapeutic modalities under one roof at two of its three sites: sensory deprivation float therapy (Epsom salt pods with 1,000-1,200 lbs of magnesium sulfate per tank, water heated to skin temperature and cycled through 1-micron filtration), whole-body cryotherapy in nitrogen-cooled chambers reaching -180°F to -220°F, contrast therapy combining infrared or traditional sauna with cold plunge in private 45-minute suites, full-spectrum infrared sauna sessions at 120-150°F, Cryo T-Shock thermal shock body contouring, and Rapid Reboot pneumatic compression boots. The service portfolio targets athletes and fitness enthusiasts, stress and mental wellness seekers, chronic pain patients, body aesthetics customers, and proactive health consumers in the Bay Area.

The business model combines per-session pricing (e.g., $99 float, $70 contrast or cryo, $349 T-Shock body) with multi-pack bundles (3-, 5-, and 10-packs with 6-month expiry) and a multi-tier subscription membership program ranging from $59/month for four compression sessions to $499/month for unlimited cryo or contrast therapy. The company sells digital gift cards through an online storefront at floathelm.com, and pursues corporate and group bookings as a secondary channel. The go-to-market is direct-to-consumer, relying on organic search, content marketing (25+ educational blog articles), Instagram and Facebook presence, SMS-based first-time-customer promotions, and significant earned media including a 2016 ESPN feature with NBA star Stephen Curry. The company is founder-owned, employs 11-50 people, has not disclosed any institutional funding, and is incorporated in California, USA.

Name

Reboot Float & Cryo Spa

Legal name

Reboot Float & Cryo Spa

Website

https://rebootfloatspa.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Reboot Float & Cryo Spa is a privately held wellness spa operating three Bay Area locations, offering float therapy, cryotherapy, contrast therapy, infrared sauna, body contouring, and compression recovery to individual consumers, athletes, and corporate clients.

Ownership category

akta.pro rank

Product category

Wellness and Recovery Spa Services

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Hot/Cold Therapy Services (Cryotherapy/Ice Baths) (HSALAFAH), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

Keywords

• Float therapy
• Whole-body cryotherapy
• Contrast therapy
• Infrared sauna
• Wellness spa services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Float Therapy Sessions: One-time 60-minute sensory deprivation float sessions. Intro pricing for new customers at $75, standard single sessions at $99. Revenue generated per session with no recurring commitment required.
2. Contrast Therapy Sessions: Private 45-minute Fire & Ice circuit sessions combining sauna and cold plunge. Single sessions at $70, multi-pack options (3-pack $150, 5-pack $289, 10-pack $499). Membership options from $99/month for 2 sessions to $499/month for unlimited cryo or contrast sessions.
3. Cryotherapy Sessions: Whole-body cryotherapy at $70 per session or $150 for 3-pack. Memberships available: $99/month for 2 sessions, $499/month for unlimited cryo. 3-minute whole-body sessions and local cryo up to 12 minutes available.
4. Infrared Sauna Sessions: 30-minute infrared sauna sessions at $40 for single use. Members receive 50% discount paying $20 per session. Sauna membership available at $119/month for 4 saunas.
5. Cryo T-Shock Treatments: Non-invasive body contouring using thermal shock technology. Facial treatments at $179, full body slimming/toning at $349. Multi-session packages available (5-pack facials $749, 5-pack body $1,499, 10-pack slimming $2,749). All packages are shareable with no expiration.
6. Compression Boot Sessions: 30-minute Rapid Reboot compression boot sessions at $25 per session. Members receive 50% discount at $12.50. Compression membership at $59/month for 4 sessions.
7. Gift Cards: Digital gift cards sold through the company's online storefront at floathelm.com for customer purchases and gifting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Reboot Float & Cryo Spa is a Bay Area wellness spa operating three retail locations that deliver six recovery and wellness services to individual consumers: sensory-deprivation Float Therapy, Fire & Ice Contrast Therapy (sauna plus cold plunge), Whole-Body Cryotherapy, Full-Spectrum Infrared Sauna, Cryo T-Shock body contouring, and Rapid Reboot pneumatic Compression. Sessions are sold as single visits, intro offers, multi-session packs, or recurring memberships.

Product overview

Reboot Float & Cryo Spa is a wellness spa operating three Bay Area locations (Mission SF, Marina SF, Rockridge Oakland) offering six distinct therapeutic services: Float Therapy (sensory deprivation in Epsom salt tanks), Contrast Therapy (infrared sauna combined with cold plunge), Whole-Body Cryotherapy, Infrared Sauna, Cryo T-Shock body contouring, and Compression Boots. Services can be booked individually or combined into recovery circuits. The company offers membership plans, intro packages, and per-session pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Float Therapy 60-minute sensory deprivation float sessions in private pods filled with 1,000–1,200 lbs of Epsom salt heated to skin temperature, with multi-pass filtration to 1 micron and hydrogen peroxide sanitation. Targeted at individual consumers seeking stress relief, improved sleep, muscle recovery, magnesium absorption, jet lag reset, and meditation support.
• Contrast Therapy (Fire & Ice) 45-minute private Fire & Ice circuit sessions alternating between infrared or traditional sauna and cold plunge in a private suite. Available at all three Bay Area locations and targeted at consumers seeking cardiovascular conditioning, inflammation reduction, faster recovery, improved circulation, and resilience building.
• Whole-Body Cryotherapy 3-minute whole-body cryotherapy sessions in a gasified nitrogen chamber reaching -180 to -220°F, with up to 12-minute local cryo also available. Aimed at individual consumers and athletes seeking rapid inflammation reduction, natural energy and mood boost, faster muscle recovery, and immune support, with staff guidance throughout and built-in audio.
• Infrared Sauna 30-minute full-spectrum infrared sauna sessions at 120–150°F for 1–2 people, with heat penetrating deeper than traditional saunas (150–190°F). Sold a la carte ($40), via dedicated sauna membership ($119/month for four sessions), and discounted 50% to other Reboot members. Targets detoxification, muscle relaxation, cardiovascular benefits, and improved sleep.
• Cryo T-Shock Body Contouring Non-invasive Cryo T-Shock thermal shock treatments for facial rejuvenation ($179) and full body slimming/toning ($349 for 45–60 minutes), available as shareable multi-session packs with no expiration. Targets stomach, hips, thighs, arms, glutes, face, and neck for collagen stimulation, skin tightening, firming, and non-invasive body contouring.
• Rapid Reboot Compression Boots 30-minute Rapid Reboot sequential pneumatic compression boot sessions at $25 per session ($12.50 for members), with a dedicated 4-session compression membership at $59/month. Sequential compression drives oxygen-rich blood to muscles for faster lactic acid clearance, reduced soreness, and improved circulation.
• Reboot Gift Cards Digital gift cards sold online through Floathelm for any service and amount, redeemable across the three Bay Area locations; used for gifting and repeat visits by individual consumers.

Quantifiable outcome

• Cortisol levels lower after float therapy sessions, reducing stress response
• +8 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• StretchLab: National assisted-stretching and recovery franchise operating retail locations with membership-based services targeting similar athletic-recovery and wellness-lifestyle consumers as Reboot.
• Massage Heights: Multi-location day spa franchise offering massage, skincare, and wellness services with a membership base, comparable to Reboot in retail-day-spa distribution and recurring-membership revenue model.
• Hand & Stone Massage and Facial Spa: Established national day-spa franchise with hundreds of locations offering facials, massages, and skincare memberships. Overlaps with Reboot's premium retail wellness positioning and membership model, though focused primarily on massage/facial services.
• Woodhouse Spa: Established day-spa chain with multiple U.S. locations offering full spa menus (massage, facials, body treatments) in a premium retail setting comparable to Reboot's premium private-suite positioning.

Direct peers

• True REST Float Spa: Franchise float spa chain offering premium sensory deprivation tanks at multiple U.S. locations, directly comparable to Reboot's float therapy service in modality, customer profile, and service-led retail model.
• Urban Float: Multi-location float therapy chain that specializes in sensory deprivation float tanks, directly overlapping with Reboot's flagship float therapy offering and targeting similar wellness, athletic-recovery, and stress-relief use cases.
• Restore Hyper Wellness: National cryotherapy, IV therapy, and recovery-services franchise with hundreds of locations offering a very similar menu (cryo, infrared sauna, compression, float, mild hyperbaric) to similar consumers under a multi-unit retail model. The most directly comparable peer to Reboot in terms of service mix and target customer.

Emerging players

• The Now Massage: Boutique massage-and-wellness concept with multiple locations emphasizing a modern, design-led wellness retail experience targeting similar stress-relief and self-care consumer segments as Reboot.
• WTHN: Acupuncture and integrative wellness studio offering recovery and stress-relief modalities in a curated retail setting, comparable to Reboot's positioning as a premium wellness destination for evidence-based recovery therapies.

Regional players

• Korrect Recovery / Cryo Studio: Other Bay Area / West Coast cryotherapy and recovery studios (e.g., iCRYO franchisees, local cryo/float operators) competing for the same athletic-recovery and general-wellness consumer pool within Reboot's geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rebootfloatspa
• Instagraminstagram.com/rebootspa
• Xx.com/rebootfloatspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reboot Float & Cryo Spa