Greenhouse Creative

What Greenhouse Creative does

Greenhouse Creative is an Australian private digital agency headquartered in Gregory Hills, NSW, operating for over 20 years (founded 2002) under the Greenhouse Creative brand, previously known as Macarthur Creative Agency. The company functions as a full-service strategy, branding, web development, managed hosting, print and digital design, and AI services firm, with primary client verticals comprising local and state government (multiple NSW and QLD councils, NSW Government), education (Diocese of Wollongong fleet sites, Macquarie University, individual schools), hospitality (Kyubi, Burnham Estate, Le Bistrot du Coin), property development (Western Sydney Parklands, Transform Pools & Spas), and not-for-profit organisations (Cancer Council ACT, McGrath Foundation, IECEx).

The technology foundation centres on Silverstripe CMS (15+ years of partnership-level experience) for website delivery, supplemented by three proprietary products: Kevlar Hosting (an AWS-based ISO 27001:2022-certified Australian managed hosting platform with zero-trust architecture), Dashboard Live (a real-time government dashboard for emergency management, transport, and infrastructure data), and Nahra.ai (a zero-hallucination, citation-locked knowledge intelligence engine for regulated environments). Integrations include Spydus (libraries), ATDW (tourism), DCPWeb (Development Control Plans), eWAY payments, and interactive maps. The company holds NSW Government Advanced Supplier status under the Prequalification Scheme.

Revenue is generated through a hybrid mix: one-time project licences for branding, websites, and design work; recurring monthly subscriptions for managed hosting tiers (Shared Silverstripe Hosting and Kevlar Dedicated Hosting); subscription/licensing for Dashboard Live and Nahra.ai; and professional services engagement for AI consultancy and integration. Pricing is entirely quote-based with no public disclosure, payment via BECS Direct Debit or eWAY credit card (2% surcharge), and engagements range from agile two-week brand sprints to full-scale enterprise platforms. Distribution is single-country domestic (Australia) via direct sales, sector-focused capability statements, and the sister agency The Potting Shed Agency (launched June 2023) addressing SMB/startup segments.

Name

Greenhouse Creative

Legal name

Greenhouse Creative

Website

https://greenhousecreative.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenhouse Creative is an Australian digital agency serving government, education, hospitality, property, and not-for-profit sectors through branding, custom Silverstripe CMS web development, ISO 27001-certified managed hosting (Kevlar), and proprietary products including Dashboard Live and Nahra.ai knowledge intelligence.

Ownership category

akta.pro rank

Headquarters

HQ city

Camden

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branding Services: Mindful brand creation combining strategy, research, and design. Services range from brand sprints (approximately two weeks) to full brand identity development including logos, visual identity systems, style guides, and commemorative logos.
2. Website Design & Development: Custom website design and development on Silverstripe CMS, including UX/UI design, custom web platforms, digital DCPs, library sites, council sites, tourism sites, and business sites. Websites are hosted on the proprietary Kevlar Hosting platform.
3. Managed Silverstripe Hosting: Two-tier managed hosting: Shared Silverstripe Hosting for small-to-medium websites (daily backups, uptime monitoring, fully managed support), and Kevlar Dedicated Hosting (ISO 27001:2022 certified, zero-trust isolated infrastructure) for organizations handling sensitive data. Recurring managed service.
4. AI Services: AI consultancy covering readiness mapping, workflow automation (n8n), knowledge intelligence (Nahra.ai), and AI implementation/integration. Strategy-first approach to identifying where AI fits for each organization.
5. Print & Digital Design: Design services for school collateral, musician assets, social media templates, event collateral, restaurant collateral, property collateral, and marketing campaigns including retargeting ads and social media marketing.
6. Dashboard Live Product: Licensing/subscription model for the Dashboard Live real-time data dashboard platform, favoured by local governments for disaster dashboards, emergency management, and transport monitoring.
7. Nahra.ai Knowledge Intelligence: Subscription or licensing model for the Nahra.ai zero-hallucination knowledge intelligence engine, designed for regulated industries, legal/compliance teams, and technical environments where accuracy is mandatory.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Greenhouse Creative is an Australian full-service creative, strategy and digital agency offering branding, custom website design and development on Silverstripe CMS, ISO 27001:2022 certified managed hosting (Kevlar Hosting), proprietary products including the Dashboard Live real-time data dashboard platform and the Nahra.ai zero-hallucination knowledge intelligence engine, plus AI consultancy, print and digital design, and marketing services. The agency serves government, education, hospitality, property development and not-for-profit organisations across Australia.

Product overview

Greenhouse Creative is a full-service digital agency offering a portfolio of proprietary products and professional services. Proprietary products include: Dashboard Live (a real-time smart dashboard platform for government disaster management and data visualisation), Silverstripe Managed Hosting (ISO 27001:2022 certified managed hosting with Shared and Kevlar Dedicated options), Nahra.ai (a zero-hallucination knowledge intelligence engine for regulated environments), and AI Services (consultancy covering readiness mapping, workflow automation, and AI integration). Professional services include branding, custom websites, print & digital design, and marketing campaigns. The company operates primarily across government, education, hospitality, property and not-for-profit sectors with over 20 years of industry experience.

Differentiator

Problem solved

Functional benefit

Brands

• Kevlar Hosting: Premium ISO 27001:2022 certified managed hosting platform with zero-trust architecture
• Nahra.ai
• Dashboard Live
• The Potting Shed Agency

Products and services

• Branding Brand strategy, research, visual identity, logo design, naming, refresh and collateral development for organisations needing mindful brands built on a foundation of strategy and research.
• Custom Websites Custom website design and development on Silverstripe CMS, including UX/UI design, custom web platforms, council sites, library sites, tourism sites, business sites and digital DCPs.
• Silverstripe Managed Hosting Fully managed Silverstripe hosting in two tiers: Shared Silverstripe Hosting for small-to-medium sites and Kevlar Dedicated Hosting (ISO 27001:2022 certified) for organisations requiring compliance-grade, zero-trust isolated infrastructure.
• Dashboard Live Proprietary real-time smart dashboard platform that collates and presents multiple data sources (natural disasters, fires, floods, road closures, weather warnings, power outages, transport alerts, sports ground closures) in a user-friendly interface with light/dark mode, mobile responsiveness, social media feed integration and interactive maps.
• Nahra.ai Proprietary zero-hallucination, citation-locked knowledge intelligence engine that operates exclusively on trusted sources of truth (manuals, technical documentation, standards, legislation, policies, procedures, legal documents, evidence bundles) and returns answers fully cited to original documents.
• AI Services AI consultancy and implementation services covering AI readiness and opportunity mapping, workflow automation using n8n, knowledge intelligence via Nahra.ai, and AI implementation/integration for client business processes.
• Print & Digital Design Comprehensive print and digital design services spanning school collateral, musician assets, social media templates, event and activation collateral, restaurant collateral, property collateral (lot plans, flyers, email marketing) and marketing campaigns.
• Marketing Digital marketing including retargeting ads, social media marketing, offline marketing (billboards, flyers, bus wraps), content strategy, discovery workshops, customer journeys and growth-driven campaigns.

Quantifiable outcome

• Sunny Days Vodka campaign achieved 338,916 reach with CPM of $8.21 (25% better than $11 benchmark), CTR of 4.3% (478% better than 0.9% average), CPC of $0.19 (1,105% better than $2.10 benchmark), and cost per result of $0.43 (488% better than average)
• +1 more outcomes

Named customers33 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• SilverstripecoreTechnology or IntegrationGreenhouse Creative is a Silverstripe Professional Partner with over 15 years of Silverstripe development experience. They offer managed Silverstripe hosting optimised specifically for Silverstripe CMS performance, security, and scalability. The partnership involves developing custom websites on the Silverstripe platform and providing certified hosting environments. They also offer migration services from WordPress, Joomla, and other CMS platforms to Silverstripe.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Luminary: Australian digital agency offering strategy, web development, and digital marketing services to mid-market and enterprise clients, including government and regulated sectors. Directly comparable in service mix, CMS-agnostic development, and Australian market focus.
• Catalyst IT: Trans-Tasman Silverstripe partner and open-source consultancy offering custom web development, hosting, and managed services. Comparable in Silverstripe depth, government sector focus, and managed hosting offering.
• Webplace: Australian digital agency and Silverstripe Professional Partner focused on web design, development, and hosting. Directly comparable CMS specialisation, hosting offering, and target customer segments in government and mid-market.
• Twotone: Boutique Australian branding and digital design studio serving mission-driven organisations. Comparable in design-led approach, SMB-to-mid-market positioning, and Australian-only operations, though smaller and less focused on government compliance.
• Day3: Australian digital agency providing branding, web design, and digital marketing. Comparable in service breadth, mid-market positioning, and Australian-only geographic footprint.
• Manifesto Digital: Australian digital agency with branding, web, and digital strategy capabilities. Comparable in service mix and SMB-to-mid-market positioning within Australia.

Broad incumbents

• M&C Saatchi Australia: Established Australian creative agency network offering branding, advertising, and digital services. Overlaps with Greenhouse Creative's branding and campaign work but operates at much larger scale with broader creative remit.
• Thoughtworks Australia: Global technology consultancy with Australian operations providing custom software, digital platforms, and strategy across enterprise and government. Comparable in custom web platform delivery and government sector focus, but at significantly larger scale.
• Deloitte Digital Australia: Global consultancy's Australian creative and digital arm offering strategy, branding, web platforms, and managed services to enterprise and government. Overlaps with Greenhouse Creative's services but at much larger scale, broader portfolio, and global delivery capability.

Emerging players

• Glean: Enterprise AI knowledge management and search platform that competes in the same 'trusted knowledge intelligence' category as Nahra.ai. Comparable in capability (AI over trusted enterprise sources) but targets large global enterprises versus Greenhouse Creative's regulated mid-market positioning.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ghousecreative
• Facebookfacebook.com/ghousecreative
• LinkedInlinkedin.com/company/solutions-outsourced-pty-ltd
• Instagraminstagram.com/ghousecreative

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenhouse Creative