PURE Design

Interior Design Servicespurebyamimckay.com

PURE Design is a West Vancouver-based, founder-owned interior design and design-build firm offering full-service residential renovations and boutique commercial interiors, with an in-house construction team and a retail/trade Shoppe division serving high-net-worth clients across British Columbia and select international markets.

Company typePrivate
Founded2000
HeadquartersVancouver, Canada
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What PURE Design does

PURE Design Inc. is a privately held, founder-owned interior design firm headquartered in West Vancouver, British Columbia, founded in 2000 by principal Ami McKay. The company operates as a full-service design-build studio with an in-house construction management team that oversees projects from concept development through completion, integrating architectural planning, custom millwork design, finish selections, procurement, and project oversight under a single accountable structure. This integrated delivery model distinguishes PURE from pure-play design consultancies and supports both residential renovations (kitchens, bathrooms, full-home transformations) and boutique commercial/hospitality interiors for hotels, creative offices, retail, and wellness centres.

Revenue is generated primarily through professional design fees and procurement/project management markups on residential and commercial projects, supplemented by a secondary transactional stream via the PURE Design Shoppe, which sells furniture and home goods to consumers and offers a 20% trade discount to interior designers, stylists, and architects. The go-to-market motion is consultative and relationship-driven, relying on earned media (Architectural Digest Spain/Mexico, House & Home, Western Living, Magnolia Network television series 'Vancouver Reno'), referrals, and an active content/blog presence to drive a 'Book a Consultation' inbound flow targeting high-net-worth residential clients in the Lower Mainland, Whistler, Gulf Islands, and select international markets.

The firm is differentiated by Ami McKay's NKBA 'Western Canada's Interior Designer of the Year' recognition and its stated commitment to organic, sustainable materials sourced through a global supplier network. The firm operates with a headcount of 1–10, holds no disclosed external investment, and generates no public revenue figures.

PURE Design firmographics

Firmographics

Name: PURE Design
Legal name: Pure Design Inc.
Website: https://purebyamimckay.com
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 1–10 employees
Short description: PURE Design is a West Vancouver-based, founder-owned interior design and design-build firm offering full-service residential renovations and boutique commercial interiors, with an in-house construction team and a retail/trade Shoppe division serving high-net-worth clients across British Columbia and select international markets.
Ownership category
akta.pro rank

PURE Design industry classification

Industry

Product category: Interior Design Services
NAICS: Interior Design Services (541410)
SIC: General Bldg Contractors - Residential Bldgs (1520)
akta.pro primary industry: Interior Design Services (BPAHAKAB)
akta.pro secondary industries: Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

Interior design services
Home renovation services
Residential interior design
Commercial interior design
Design build firm

Where PURE Design is headquartered

Location

Headquarters

HQ city: Vancouver
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

PURE Design business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

Interior Design Services: Full-service interior design including concept development, architectural planning, custom millwork design, finish selections, procurement, and full project oversight. Revenue is generated through professional design fees and markups on procurement/project management.
Home Renovations: Design-driven renovations from kitchens and bathrooms to full-home transformations. As a design-build firm, they manage the entire renovation process with in-house construction team.
Commercial Interior Design: Commercial interior design for hotels, creative office spaces, retail locations, and wellness centres. Includes procurement and project oversight.
Product Sales (Shoppe): Trade pricing program offering 20% discount to interior designers, stylists, and architects. Sale of furniture and décor items through their retail shoppe.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

PURE Design product offering

Product offering

Core offering

PURE Design is a full-service interior design and design-build firm that delivers residential interior design, home renovations, and boutique commercial/hospitality interior design with in-house construction management. Services span concept development, architectural planning, custom millwork design, finish selections, procurement, and full project oversight from concept to completion. The firm also operates a retail Shoppe selling furniture and decor to consumers and trade professionals.

Product overview

PURE Design is an award-winning full-service Vancouver interior design firm offering a unified service portfolio combining residential and commercial interior design with in-house construction management. The core offerings include interior design services (concept development, architectural planning, custom millwork, finish selections, procurement, and project oversight), home renovations (kitchens, bathrooms, full-home transformations), and commercial interior design (boutique spaces, hospitality, retail). A secondary offering is the PURE Design Shoppe, a retail/home goods division that also serves trade professionals with a 20% discount program. The firm operates as a design-build firm with an integrated construction management team.

Differentiator

Problem solved

Functional benefit

Products and services

Vancouver Interior Design Services Full-service interior design offering a complete design-led approach to residential and select commercial projects, including concept development, architectural planning, custom millwork design, finish selections, procurement, and full project oversight. Intended for homeowners, residential renovators, and select commercial clients across the Lower Mainland and beyond.
Home Renovations Design-driven renovations from kitchens and bathrooms to full-home transformations, with an in-house construction management team overseeing projects from concept to completion. Intended for residential clients undertaking significant home renovations.
Commercial Interior Design Boutique commercial interior design and select hospitality projects including hotels, creative office spaces, retail locations, and wellness centres where design integrity is a priority. Includes procurement and project oversight. Intended for boutique commercial and hospitality clients.
PURE Design Shoppe Retail home goods and design products offered to consumers and trade professionals, with a 20% trade discount program available for interior designers, stylists, and architects. Intended for consumers seeking curated home goods and trade professionals purchasing for client projects.

Quantifiable outcome

Magazine-featured projects including Architectural Digest, House & Home, Western Living, Style at Home, Canadian House & Home, Maison&Demeure
+1 more outcomes

Companies that use PURE Design

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles3 records

PURE Design technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

PURE Design partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

PURE Design competitors and assessment

Company assessment

Others

Crate & Barrel: Home furnishings retailer offering design services and trade programs serving consumers and design professionals. Comparable to PURE Design's Shoppe retail concept and trade discount program, though at significantly larger scale and with a different brand positioning.
RH (Restoration Hardware): Luxury home furnishings retailer that has expanded into interior design services through RH Interiors and gallery-format retail. Comparable to PURE Design's PURE Design Shoppe retail division and luxury residential focus, though operating at a much larger scale with a different monetization mix.

Broad incumbents

IA Interior Architects: Global commercial interior architecture firm specializing in workplace, retail, and hospitality design. Comparable to PURE Design's boutique commercial interior design capabilities, though at much greater scale.
Gensler: Global architecture and design firm with a substantial interior design practice across commercial, hospitality, and residential sectors. Comparable to PURE Design's commercial interior design offering, though serving enterprise-scale clients.
Hirsch Bedner Associates (HBA): Global interior design firm specializing in luxury hospitality, hotels, and high-end residential design. Comparable to PURE Design's boutique commercial/hotel interior design work, though operating at vastly larger scale across a global footprint.
Perkins&Will: Global architecture and design firm with interior design practice spanning commercial, hospitality, and residential. Comparable to PURE Design's integrated design-build methodology and full-service project delivery approach.

Direct peers

Yabu Pushelberg: Toronto-based luxury interior design firm specializing in high-end hospitality, residential, and commercial projects globally. Comparable to PURE Design as a Canadian boutique design firm with international press recognition, design-build execution capability, and a focus on premium clientele.
Sarah Richardson Design: Canadian interior designer offering full-service luxury residential design with strong media and television presence. Comparable to PURE Design as a Canadian luxury residential designer with comparable brand-led, founder-anchored positioning.
Brian Gluckstein: Toronto-based Canadian interior designer specializing in luxury residential design with associated product lines. Comparable to PURE Design in the Canadian luxury residential design category, with similar founder-led brand and high-end finish orientation.
Candice Olson: Canadian interior designer and television personality known for residential interior design. Comparable to PURE Design in the Canadian luxury residential design space and media-driven brand presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

PURE Design financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PURE Design leadership team

Management profile

Number of profiles

Profiles1 record

PURE Design funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PURE Design M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE Design

What does PURE Design do?

Is PURE Design a public or private company?

PURE Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was PURE Design founded?

PURE Design was founded in 2000. It employs 1 to 10 people.

Where is PURE Design based?

PURE Design is headquartered in Vancouver, Canada, in the North America region.

How does PURE Design make money?

Four revenue lines are on record. Interior Design Services are the primary driver. The others are home Renovations, commercial Interior Design and product Sales (Shoppe).

Who are PURE Design's main competitors?

Others on record are Crate & Barrel and RH (Restoration Hardware). Broad incumbents are IA Interior Architects, Gensler, Hirsch Bedner Associates (HBA) and Perkins&Will. Direct peers are Yabu Pushelberg, Sarah Richardson Design, Brian Gluckstein and Candice Olson.

Does PURE Design have an API?

No public API is recorded for PURE Design.

What industry is PURE Design in?

PURE Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 541410 and its SIC code is 1520.