SupaDupa
SupaDupa is a London-based SaaS eCommerce and website builder designed for creative entrepreneurs, fashion designers, makers, and small design-led businesses selling online globally.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SupaDupa does
SupaDupa (legal entity: SupaDupa Me Limited, UK company number 7859186) is a privately held, cloud-hosted SaaS eCommerce platform purpose-built for creative entrepreneurs and small design-led businesses. Founded in London in 2008 and officially launched in 2011 by Product Designer Guy Schragger, the company operates from 10 Malton Road in Notting Hill with a 1-10 person team of designers and engineers. Its core product is a unified store and website builder that combines a drag-and-drop editor, 40+ customizable store themes, a Pages builder for lookbooks and microsites, an integrated blog engine, product and inventory management, shipping configuration, discount codes, sales analytics, and multi-admin access. The platform is hosted on Amazon Web Services and integrates payment processing via PayPal, Stripe, Braintree, SagePay, and Barclays ePDQ, with credit card data handled exclusively by PCI-DSS compliant third-party processors.
SupaDupa firmographics
Firmographics- Name
- SupaDupa
- Legal name
- SupaDupa Me Limited
- Website
- https://supadupa.me
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SupaDupa is a London-based SaaS eCommerce and website builder designed for creative entrepreneurs, fashion designers, makers, and small design-led businesses selling online globally.
- Ownership category
- akta.pro rank
SupaDupa industry classification
Industry- Product category
- Ecommerce Platform Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where SupaDupa is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SupaDupa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly recurring subscription revenue from tiered plans (Startup $9, Pro $19, Business $29, Unlimited $69) with monthly or annual billing. All plans include free unlimited hosting.
- No Transaction Fees: Zero transaction fees across all plans - customers keep 100% of their sales revenue. This is a key differentiator and customer value proposition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Startup - Entry level for new merchants |
| Subscription | Monthly | Pro - Most popular mid-tier plan |
| Subscription | Monthly | Business - Higher volume sellers |
| Subscription | Monthly | Unlimited - Maximum scale merchants |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
SupaDupa product offering
Product offeringCore offering
SupaDupa is a cloud-hosted SaaS ecommerce and website building platform that provides creative entrepreneurs with a drag-and-drop editor, 40+ professionally designed themes, integrated payment processing, product/inventory/shipping management, and a built-in blog engine to launch and run branded online stores without coding. A separate Web Design Services (Made to Measure) offering provides bespoke store setup for busy creators on an application basis.
Product overview
SupaDupa is a unified ecommerce and website building platform designed for creative businesses and designers. The core product is the SupaDupa Store & Website Builder, which combines ecommerce functionality with content creation tools. The platform includes over 45 customizable Shop Themes (designed by an award-winning design team), a Pages Builder for creating lookbooks, galleries, microsites and magazine layouts via drag-and-drop, an integrated Blog Engine, and comprehensive Product Management with batch editing and variation support. Additional capabilities include Shipping Management with configurable presets, a Discount Code Engine, Sales Analytics dashboard, Multi-Admin functionality, Custom Domain support, and built-in payment gateway integrations (PayPal, Stripe, Braintree, SagePay, Barclays ePDQ). The platform is fully hosted with cloud hosting via AWS included in all plans.
Differentiator
Problem solved
Functional benefit
Products and services
- SupaDupa Store & Website Builder Cloud-hosted SaaS ecommerce and website building platform with a drag-and-drop editor, 40+ customizable themes, integrated payment processing, product/inventory/shipping management, discount codes, sales analytics, multi-admin, custom domain, mobile-optimized retina-ready templates, and a built-in blog engine; designed for creative entrepreneurs and small creative businesses to launch branded online stores without coding.
- Web Design Services (Made to Measure) A bespoke web design and store customization service offered by SupaDupa for busy creative entrepreneurs who want hands-on help building their online stores; offered on an application-only basis with limited availability.
Quantifiable outcome
- 41,000+ creative businesses have started their stores on SupaDupa
- +2 more outcomes
Companies that use SupaDupa
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
SupaDupa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature13 records
SupaDupa partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- PayPalcorePayPal integration allows instant payment acceptance. Customers can use personal PayPal accounts or pay directly with credit/debit cards through PayPal's system.
- StripecoreSeamless credit card gateway integration through Stripe's API for processing card payments.
- BraintreecoreCredit card gateway integration via Braintree for payment processing.
- SagePaycoreUK-based payment gateway integration for merchants preferring SagePay.
- Barclays ePDQ Extra PluscoreUK-focused payment gateway integration for Barclays merchant services.
- Amazon Web ServicescoreCloud hosting infrastructure provider. AWS selected for high standards of physical and technological security including ISO and SSAE16 certifications.
- PCI-DSS Compliant Payment VendorscoreThird-party vendors processing credit card payments are PCI-DSS Compliant. SupaDupa never has access to credit card information.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SupaDupa competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SupaDupa social profiles
Digital presenceSupaDupa compliance and trust
Trust signalCompliance3 records
SupaDupa financial estimates
Financial estimateRevenue estimate
Valuation estimate
SupaDupa leadership team
Management profileNumber of profiles
Profiles1 record
SupaDupa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SupaDupa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SupaDupa
What does SupaDupa do?
SupaDupa is a cloud-hosted SaaS ecommerce and website building platform that provides creative entrepreneurs with a drag-and-drop editor, 40+ professionally designed themes, integrated payment processing, product/inventory/shipping management, and a built-in blog engine to launch and run branded online stores without coding. A separate Web Design Services (Made to Measure) offering provides bespoke store setup for busy creators on an application basis.
Is SupaDupa a public or private company?
SupaDupa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SupaDupa founded?
SupaDupa was founded in 2011. It employs 1 to 10 people.
Where is SupaDupa based?
SupaDupa is headquartered in London, United Kingdom, in the Europe region.
How does SupaDupa make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are no Transaction Fees.
Does SupaDupa have an API?
No public API is recorded for SupaDupa.
What industry is SupaDupa in?
SupaDupa's product category is Ecommerce Platform Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.