Campaign for Learning
Campaign for Learning is a UK charity (division of NCFE) that runs free lifelong-learning campaigns, events, awards, and policy research for employers, families, and policy makers, including Learning at Work Week and the Family Learning Awards.
- Company typePrivate
- Founded1996
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Campaign for Learning does
Campaign for Learning is a UK-registered charity and division/trading name of NCFE (company limited by guarantee no. 02896700, registered charity no. 1034808), headquartered at Quorum Park, Benton Lane, Newcastle Upon Tyne. Founded in 1996, the organisation is dedicated to enabling social change through lifelong learning and operates a portfolio of free campaigns, events, awards, and policy research aimed at UK employers, families, educational institutions, and policy makers. Its core programmes include Learning at Work Week (an annual UK-wide employer engagement event), the Family Learning Awards, the Family Learning Festival, the National Centre for Family Learning (a membership association), and the Parent Powered Learning campaign, supported by policy publications on post-16 education, skills, and employment.
The organisation has no proprietary technology platform; its offering is content-led — toolkits, research reports, events, and free digital resources distributed through dedicated websites (learningatworkweek.com, nationalcentreforfamilylearning.org, parentpoweredlearning.org.uk) and social channels. Recent product expansions include the 'It's You!' short film (2024) and two co-developed wellbeing toolkits with The Open University: 'Live Well Together' and the 2026 'Small changes, big impact: rethinking wellbeing' toolkit funded by the Hallmark Foundation. The organisation is operationally lean, with a team of approximately 3-4 staff led by National Director Juliette Collier and Deputy Director (Families) Miranda Baxter.
Campaign for Learning's business model is charitable rather than commercial: all resources are provided free of charge, and revenue is implicit through NCFE group funding, grants (e.g., Hallmark Foundation), and ancillary event income. The go-to-market motion is community- and event-led, with annual flagship events (Learning at Work Week, Family Learning Awards) driving employer engagement, supplemented by policy publications, seminars, and roundtables aimed at influencing post-16 education and skills policy in the UK. Customer concentration risk is low by construction, since the model is non-transactional and the participant base spans sectors and geographies across the UK.
Campaign for Learning firmographics
Firmographics- Name
- Campaign for Learning
- Legal name
- NCFE
- Website
- https://campaign-for-learning.org.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Campaign for Learning is a UK charity (division of NCFE) that runs free lifelong-learning campaigns, events, awards, and policy research for employers, families, and policy makers, including Learning at Work Week and the Family Learning Awards.
- Ownership category
- akta.pro rank
Campaign for Learning industry classification
Industry- Product category
- Education Advocacy and Lifelong Learning Services
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industries
- Instructional Content Strategy, Needs Analysis & Curriculum Mapping (EDAGAKAN), Teacher/Coach Training & Curriculum for Speech & Debate (EDAMAOAL)
Keywords
Where Campaign for Learning is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Campaign for Learning business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Charitable/Grant Funding: Campaign for Learning operates as a division and trading name of NCFE, a registered charity (no. 1034808) and company limited by guarantee (no. 02896700). Revenue appears to come primarily through charitable activities, grants, and NCFE group funding.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Campaign for Learning product offering
Product offeringCore offering
Campaign for Learning is a UK-wide charity and trading division of NCFE that runs national campaigns, events, awards and free toolkits to promote lifelong, family and workplace learning. It also conducts and publishes policy research focused on post-16 and adult education, including annual Learning at Work Week and Family Learning Festival programmes.
Product overview
Campaign for Learning is a charitable organisation dedicated to enabling social change through lifelong learning. It operates a portfolio of campaigns, events, awards, and resources. The core offerings include Learning at Work Week (annual workplace learning event), the Family Learning Awards (recognising family learning excellence), the National Centre for Family Learning (membership association), and the Parent Powered Learning campaign. Additional resources include the Live Well Together toolkit and Small changes, big impact wellbeing toolkit. The organisation also publishes extensive policy research on post-16 education, skills, and employment. Campaign for Learning is a division and trading name of NCFE.
Differentiator
Problem solved
Functional benefit
Brands
- National Centre for Family Learning: Campaign for Learning's membership association focused on family learning
- Learning at Work Week
- Family Learning Festival
- Family Learning Awards
- Live Well Together
- Parent Powered Learning
Products and services
- Learning at Work Week Annual flagship campaign and themed event that enables employers to engage staff in workplace learning activities and promote a culture of professional development. Targeted at UK employers and HR/L&D teams.
- Family Learning Festival Annual nationwide festival celebrating family, adult and community learning through events, activities and resources hosted by schools, libraries, museums and community organisations for families and parents.
- Family Learning Awards Annual awards programme that celebrates outstanding family learning work by schools, colleges, libraries, community groups and other providers across the UK.
- Live Well Together Toolkit Free practitioner-facing resource toolkit that supports organisations running family and community learning activities, providing guidance, activities and ideas to engage families.
- Small Changes, Big Impact Toolkit Free toolkit focused on wellbeing in workplace and community learning contexts, providing practical resources to embed wellbeing into learning programmes.
- Parent Powered Learning Awareness campaign that champions the role of parents in supporting their children's learning and signposts parents and families to learning opportunities.
- National Centre for Family Learning Membership association run by Campaign for Learning that brings together organisations, practitioners and stakeholders working in family learning to share practice, resources and policy insight.
- Policy Research and Reports Independent policy research and reports on adult, post-16 and lifelong learning, including the annual manifesto on adult education, published to inform policymakers and the sector.
Companies that use Campaign for Learning
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Campaign for Learning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Campaign for Learning partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NCFEcoreCampaign for Learning is a division and trading name of NCFE. NCFE is a company limited by guarantee registered in England and Wales (company no. 02896700) and registered charity (no. 1034808). Campaign for Learning operates under the NCFE group umbrella.
- The Open UniversitycoreCo-designed and co-produced the Live Well Together toolkit for health and wellbeing across generations, based on the Five Pillars for Ageing Well programme. Also partnered on the Small changes, big impact: rethinking wellbeing toolkit.
- Media TrustminorProvided support for the production of the 'It's You!' short film celebrating parental and family engagement in learning.
- University of BedfordshireminorPartnered with Campaign for Learning and The Open University on the Live Well Together toolkit.
- National Centre for Family LearningcoreCampaign for Learning's membership association for family learning. Manages Family Learning Awards, Family Learning Festival, and provides resources for organisations working with families.
- findcourses.co.ukminorPartner for Learning at Work Week 2025 Impact Awards alongside NCFE.
- CACHE AlumniminorPartnership for the Family Learning in the Early Years Award category in the Family Learning Awards 2025.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Campaign for Learning competitors and assessment
Company assessmentDirect peers
- WorldSkills UK: UK charity promoting technical and vocational skills through events, awards, and employer engagement — directly comparable as a UK skills charity with annual awards/events and employer-led model.
- Good Things Foundation: UK digital inclusion charity running national campaigns and learning programmes for disadvantaged adults — comparable as a UK charity with campaigns, employer/community partnerships, and policy influence.
- Learning and Work Institute: UK charity focused on lifelong learning, skills, and employment policy — directly comparable to Campaign for Learning in mission, audience (employers, policymakers, learners), and event/research-driven model.
- Ufi VocTech Trust: UK charity funding and championing vocational learning through technology — comparable mission (lifelong learning, employer engagement) and similar grant-funded UK charity structure.
- National Literacy Trust: UK charity advancing literacy and family/child learning through campaigns, events, and resources — analogous to Campaign for Learning's family learning programmes and Parent Powered Learning work.
- Education and Employers: UK charity connecting schools, colleges, and employers to inspire young people — comparable employer-engagement model, event-led campaigns, and UK education-policy focus.
Broad incumbents
- The Open University: Largest UK distance-learning institution; an existing Campaign for Learning partner (Five Pillars for Ageing Well) and broader incumbent in lifelong learning, policy research, and employer engagement.
- Pearson UK: Global education and qualifications business with significant UK presence — competes for the same employer-skills, post-16, and lifelong-learning policy agenda at much larger scale.
- City & Guilds: Major UK awarding organisation and skills charity — operates at much larger scale in workforce learning, credentials, and employer engagement; overlaps with Learning at Work Week audience.
Emerging players
- Nesta: UK innovation foundation running programmes in education, skills, and future of work — overlaps thematically in skills policy, family/parent outcomes, and innovation in learning models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Campaign for Learning social profiles
Digital presenceCampaign for Learning compliance and trust
Trust signalCompliance1 record
Campaign for Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campaign for Learning leadership team
Management profileNumber of profiles
Profiles3 records
Campaign for Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campaign for Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campaign for Learning
What does Campaign for Learning do?
Campaign for Learning is a UK-wide charity and trading division of NCFE that runs national campaigns, events, awards and free toolkits to promote lifelong, family and workplace learning. It also conducts and publishes policy research focused on post-16 and adult education, including annual Learning at Work Week and Family Learning Festival programmes.
Is Campaign for Learning a public or private company?
Campaign for Learning is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Campaign for Learning founded?
Campaign for Learning was founded in 1996. It employs 11 to 50 people.
Where is Campaign for Learning based?
Campaign for Learning is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Campaign for Learning make money?
One revenue line is on record: charitable/Grant Funding.
Who are Campaign for Learning's main competitors?
Direct peers on record are WorldSkills UK, Good Things Foundation, Learning and Work Institute, Ufi VocTech Trust, National Literacy Trust and Education and Employers. Broad incumbents are The Open University, Pearson UK and City & Guilds. Nesta is listed as an emerging player.
Does Campaign for Learning have an API?
No public API is recorded for Campaign for Learning.
What industry is Campaign for Learning in?
Campaign for Learning's product category is Education Advocacy and Lifelong Learning Services. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of EDAGAKAN, Instructional Content Strategy, Needs Analysis & Curriculum Mapping. Its NAICS code is 611710 and its SIC code is 8200.