B93

What B93 does

B93 (legally KZBT-FM, operated under Townsquare Media Odessa/Midland, LLC) is a terrestrial FM radio station licensed by the FCC and broadcasting a hip hop / urban contemporary format to the Midland–Odessa market in the Permian Basin of West Texas. The station brands itself as "The Basin's #1 For Hip Hop" and reaches approximately 132,000 cumulative listeners (CUME), supplemented by ~30,000 monthly unique website visitors and ~62,000 combined social media followers across Facebook, Instagram, X, YouTube, and TikTok. Its core product is over-the-air FM broadcast, extended through three distribution layers: a website-based live stream (b93.net) with a roughly 45-second broadcast delay, a dedicated iOS/Android mobile app for on-the-go listening and contest participation, and an Amazon Alexa skill for voice-activated playback. On-air talent (Tino Cochino, Iris Lopez, Nessa, DJ Digital, R-Dub) functions as the primary content and community-engagement layer.

The business is operated as a single local property within Townsquare Media, Inc. (NYSE: TSQ), a community-focused digital media and radio company that owns approximately 322 local terrestrial radio stations across 67 U.S. cities outside the Top 50 markets. B93 itself does not charge listeners — its revenue is generated entirely on the advertiser side through (a) local and regional ad spots sold across radio and digital inventory, (b) branded contest and sweepstakes sponsorships, and (c) co-branded community event and concert partnerships. Advertising is sold through Townsquare's direct sales force using a quote-based, non-publicly-disclosed pricing model, typically packaged as multimedia bundles that combine radio spots, digital display, video, social, and on-air DJ endorsements, with optional add-on subscriptions to Townsquare Interactive (websites, SEO, reputation management for SMBs) and inventory access through the Townsquare IGNITE programmatic platform. The Permian Basin customer base is composed predominantly of small and medium-sized local businesses, making B93 economically leveraged to the regional oil & gas cycle even though its advertiser roster is individually fragmented.

Name

B93

Legal name

Townsquare Media Odessa/Midland, LLC

Website

https://b93.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

B93 (KZBT-FM) is a hip hop radio station serving the Midland–Odessa, Texas Permian Basin market, owned by Townsquare Media. It monetizes through local advertising sales and event sponsorships distributed across FM broadcast, mobile app, web streaming, and Alexa.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Urban hip hop radio
• Terrestrial radio broadcasting
• Local radio advertising
• Digital audio streaming
• Community radio station

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Sales: Local and regional businesses purchase advertising spots, sponsored content, and promotional partnerships on the radio station and its digital platforms including website, mobile app, and social media channels
2. Contest Sponsorship: Branded contests and sweepstakes where sponsors provide prizes in exchange for promotional consideration and brand exposure
3. Event Partnerships: Community events and concerts co-branded with local businesses and national music brands for revenue generation

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

B93 (KZBT-FM) is an urban/hip hop radio station broadcasting over the air and via digital streaming in the Midland/Odessa, Texas market. It delivers music programming, on-air DJ shows, local news, contests, and community events to listeners, and sells multimedia advertising solutions (radio spots, digital, social, video, and event sponsorships) to local and regional businesses through Townsquare Media.

Product overview

B93 is a local urban/Hip Hop radio station (KZBT-FM) operated by Townsquare Media serving the Midland/Odessa, Texas market. The station offers a core radio broadcast product supplemented by digital listening platforms including a mobile app, Alexa voice skill integration, and web-based live streaming. Related services include the B93 mobile application for on-the-go listening, the B93 Alexa skill for voice-activated playback, and a Recently Played playlist feature. Townsquare Media, B93's parent company, also provides advertising and marketing solutions to local businesses through Townsquare Marketing and Advertising Solutions, alongside its broader digital platforms including Townsquare Interactive (website and SEO services for SMBs) and Townsquare IGNITE (programmatic advertising technology).

Differentiator

Problem solved

Functional benefit

Products and services

• B93 Radio Broadcast (KZBT-FM) Over-the-air FM radio broadcast delivering hip hop music, on-air DJ shows, contests, local news, traffic, and weather to listeners in the Midland/Odessa, Texas market.
• B93 Mobile App Mobile application for iOS and Android devices enabling listeners to access live B93 streaming, receive contest updates, and engage with station content on-the-go.
• B93 Alexa Skill Amazon Alexa voice skill integration that allows users to listen to B93 radio broadcasts hands-free via Alexa-enabled devices.
• Listen Live (Web Streaming) Web-based live audio streaming service at b93.net allowing users to listen to B93 broadcasts directly from the station website, with approximately a 45-second delay from the broadcast signal.
• Recently Played Playlist Online listing of songs recently played on B93, allowing listeners to see current and recent music programming on the station.
• Townsquare Marketing and Advertising Solutions (Odessa/Midland) Multi-platform advertising solutions offered by Townsquare Media for businesses in the Odessa/Midland area, including targeted digital, mobile, social, video advertising, radio spots, local celebrity DJ endorsements, website design, SEO, and promotional partnerships.

Quantifiable outcome

• 132,000 CUME radio reach in the market
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Townsquare MediacoreOthersB93 is owned and operated by Townsquare Media, a community-focused digital media, digital marketing solutions and radio company. Townsquare Media operates 322 local terrestrial radio stations in 67 cities with corresponding local news and entertainment websites and apps, along with national music brands including XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com. Townsquare Media also operates Townsquare Interactive (digital marketing services for SMBs) and Townsquare IGNITE (programmatic advertising technology).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• SiriusXM: Satellite and streaming radio service operating dedicated Hip-Hop Nation and Shade 45 channels. Comparable as it competes directly for hip-hop listenership, particularly in-vehicle, with similar lean-back, non-interactive listening experience.

Broad incumbents

• Emmis Communications: Owns flagship hip-hop radio stations Hot 97 (WQHT, New York) and Power 106 (KPWR, Los Angeles), the most iconic urban format stations in the US. Comparable as a hip-hop format-focused radio operator with similar audience engagement strategies and on-air personality-driven programming.
• Cumulus Media: Large US radio group operating stations across diverse markets. Comparable as a multi-market radio operator with similar broadcast + digital distribution model, Westwood One network offerings, and SMB/local advertiser focus.
• Townsquare Media: B93's publicly-traded parent company (NYSE: TSQ), operating 322 local terrestrial radio stations in 67 markets with similar SMB-focused advertising model and shared digital marketing infrastructure (Townsquare Interactive, Townsquare IGNITE). Directly comparable as a multi-market community-focused radio operator.
• Bonneville International: Privately-held regional radio operator with stations in Western US markets including similar mid-sized metros. Comparable as a community-focused radio operator with overlapping SMB advertiser relationships and similar broadcast programming approach.
• Salem Media Group: Multi-market radio operator focused on niche and targeted formats including urban content. Comparable as a multi-market radio broadcaster with similar advertiser-supported model and digital extensions of broadcast content.
• Audacy: Major US radio company (formerly Entercom/CBS Radio) operating urban and hip-hop format stations across multiple markets. Comparable as a multi-market radio broadcaster with similar FM + digital distribution strategy and advertiser-supported revenue model.
• Cox Media Group: Multi-market radio and television operator with stations across US markets. Comparable as a broadcast media company with similar community-focused advertising model and SMB advertiser relationships.
• iHeartMedia: Largest US radio company with numerous hip-hop and urban format stations including Power 105.1 (New York) and The Beat brand across multiple markets. Directly comparable as a multi-market radio broadcaster with overlapping format offerings, digital streaming extensions, and SMB/national advertising solutions.
• Alpha Media: Mid-sized US radio operator with stations in markets similar in size to Midland/Odessa. Comparable as a community-focused multi-market radio operator with overlapping SMB advertiser relationships and broadcast-plus-digital distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/B93inthe432
• YouTubeyoutube.com/user/B93inthe432
• Facebookfacebook.com/B93Radio
• Instagraminstagram.com/b93tx
• TikToktiktok.com/@b93tx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B93