What Choura does

Choura is a privately held event infrastructure and experiential design firm founded in 2007 by Ryan Choura in Southern California. The company designs, engineers, fabricates, and installs temporary outdoor structures — including tents, double-decker and dome structures, flooring systems, furniture, and custom-built environments — for some of the largest events in the Western United States, notably Coachella, Formula 1, Super Bowl, the BNP Paribas Open, the USGA US Open, Pebble Beach Concours d'Elegance, and the ESPYS. Its physical footprint comprises a 100,000+ sq ft headquarters and warehouse in Torrance, CA, plus distribution and operations centers in Las Vegas (one mile from the Strip and Allegiant Stadium), La Quinta (Coachella Valley), and Monterey, with a Northern California hub launched in January 2026. The company also operates a Semi-Permanent Solutions line for long-duration and emergency installations, demonstrated during COVID-19 when it built over 15,000 sq ft of testing and triage facilities for five hospitals.

Choura makes money through project-based revenue across three streams: (1) event infrastructure rentals of tents, structures, flooring, and furniture bundled with delivery, setup, and breakdown; (2) custom fabrication and bespoke event builds including CAD/rendering, architectural engineering, and on-site execution; and (3) full-service event production and, since June 2023, upstream Experiential Concepts & Design covering strategy, integrated content, and 3D design. Pricing is quote-based with a guaranteed 72-hour turnaround and no public pricing tiers; the GTM is sales-led and direct, targeting Fortune 500 brands and major event producers such as Netflix, Tesla, Google, Meta, and Amazon Prime Video, supported by a portfolio website, social channels, earned media, and a dedicated careers site. The company employs 101-250 people and remains founder-controlled with no disclosed institutional capital.

The operating model is built on capital-intensive owned inventory and warehousing, multi-decade exclusive client relationships (20-year Acura Grand Prix of Long Beach, 18-year BNP Paribas Open), and an 'extreme ownership' culture credited in the source material with enabling 48-hour emergency response and complex builds across beaches, deserts, and city streets. Strategic posture is one of disciplined, self-funded geographic and service-line expansion, with a recently appointed CFO (Jim Miller) and regional operational leadership consistent with preparation for a future capital event.

Name

Choura

Legal name

Choura

Website

https://choura.co

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Choura is a privately held Western US event infrastructure firm that designs, fabricates, and installs temporary tents, structures, flooring, and custom builds for festivals, sporting events, brand activations, and experiential productions serving Fortune 500 clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Event Infrastructure Rentals: Rental of tents, structures, flooring, and furniture for large-scale outdoor events. Revenue generated through equipment rental with delivery, setup, and breakdown services included.
2. Custom Fabrication & Design Services: Bespoke event builds including experiential concepts, custom fabrication, and creative design services. Project-based revenue from design, engineering, and construction of unique event environments.
3. Event Production Services: Full-service event production including project management, permitting, and on-site execution. Integrated service offering combining multiple revenue streams for comprehensive event delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Choura provides design, custom fabrication, tenting and structuring, flooring solutions, and event rentals for major events and Fortune 500 companies. The company combines in-house design expertise with custom manufacturing capabilities to deliver large-scale event infrastructure, including semi-permanent installations and experiential environments for corporate events, festivals, and sporting occasions.

Product overview

Choura is a leading privately held event builder in the Western United States, providing comprehensive event infrastructure and experience services. The company operates as a single unified service offering with distinct capability areas that work together: Tents and Structures form the core physical infrastructure (including A-Frame, Arcum, Frame Tents, Curve Beam, Round Tents, Pole Tents, Mezz Deck, Double Decker, Domes, Saddlespan, Mega Tents, Cabanas, Truss Shading, and Atrium Tent styles); Semi-Permanent Solutions provide long-term turnkey installations; Flooring offers subflooring, platforms, decking, runways, carpet, and turf; Event Rentals encompass furniture, decor, bars, linens, lighting, and climate control; Furniture Looks provides curated furniture collections in themed aesthetics (Spanish Hacienda, Neutral Corporate, Grace & Rattan, Florence Knolls, Corbusier Minimalism, and others); Creative Services & Production delivers design, art direction, CAD/rendering, custom fabrication, and project management; and Experiential Concepts & Design (added in 2023) enables full-service ideation and custom experience creation. Strategic distribution centers operate in Los Angeles, Las Vegas, Monterey, and La Quinta.

Differentiator

Problem solved

Functional benefit

Products and services

• Tents and Structures Rental and installation of tents and temporary structures for large-scale events, serving Fortune 500 companies and major event producers.
• Semi-Permanent Solutions Custom-built semi-permanent structures designed for long-duration event installations and recurring experiential environments.
• Flooring Event flooring solutions including custom surfaces and sub-floor systems for temporary and semi-permanent installations.
• Event Rentals Rental program for event furnishings, equipment, and infrastructure assets supporting corporate events and major productions.
• Furniture Looks Curated furniture packages and themed furniture collections designed to support event aesthetics and experiential design goals.
• Creative Services & Production End-to-end creative production services for events, covering design development, fabrication oversight, and on-site execution.
• Experiential Concepts & Design Concept development and experiential design services for branded environments, including creative direction and theming for major events.

Quantifiable outcome

• 500,000+ fans served annually at BNP Paribas Open with 300,000+ sq ft of build space over four months
• +4 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Northern California Venues and SupplierscoreStrategic or Co-development Partner · 13 January 2026Long-term investment partnerships with local venues, suppliers, and service providers across the Monterey Peninsula, Bay Area, and Napa Valley. Michael Henderson leading Northern California operations to collaborate with regional ecosystem for event design and execution.
• BeachLife FestivalcoreStrategic or Co-development PartnerStrategic partnership since inception for South Bay's largest music and entertainment festival. Choura handles spatial design, detailed engineering of structures, and meticulous planning and execution of sound operations across 3 stages and 4 structures.
• Desert Champions (BNP Paribas Open Organizer)coreStrategic or Co-development Partner18-year relationship with Desert Champions, organizer of the BNP Paribas Open. Custom sponsor bars, reimagined restaurant, retail village, and cornerstone builds designed to tie the entire 88-acre site together.
• Acura Grand Prix of Long BeachcoreStrategic or Co-development Partner20-year exclusive partnership as the sole provider for all tenting, plush furniture, robust flooring, and durable structures. Covers the entire raceway in its entirety with wide-ranging event infrastructure.
• NetflixcoreStrategic or Co-development PartnerMulti-year partnership spanning experiential programming across various internal events and original content platforms. Projects have included activations for 16 different Netflix shows and employee appreciation events for 1,200 top leaders.
• Northern California Event Industry AssociationsminorStrategic or Co-development PartnerProud member of associations supporting Northern California's growing event industry. Listed as association member with local industry groups in the region.
• Local Hospitals (COVID-19 Response)minorStrategic or Co-development PartnerPartnership with five local hospitals including Fountain Valley Regional Medical Center to build COVID-19 testing sites and triage facilities. Repurposed event infrastructure for essential emergency response.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Aztec Tents: Manufacturer and rental provider of event tents and structures serving event rental companies and end-clients across the US. Comparable vertical integration (manufacturing plus rental) but primarily upstream supplier to many of the same event rental firms Choura competes with.
• Sperry Tents: Premium sailcloth and pole tent rental company serving weddings, corporate events, and festivals across the Northeast and select US markets. Comparable in tent rental and event production but focused on higher-end and smaller-scale events rather than Choura's mega-festival and motorsports builds.
• Eventstar: Event tent and structure rental company serving major festivals, sporting events, and corporate clients in the US. Directly comparable to Choura in core tent/structure rental offerings and target markets, with national deployment capabilities for large-scale events.
• Mahaffey Event & Tent Rentals: One of the largest event tent and structure rental companies in the US, headquartered in Memphis, serving music festivals, sporting events, and corporate activations nationwide. Directly comparable to Choura in core offering (large-scale tents, structures, flooring) and target customer base (event producers and Fortune 500 brands).
• National Event Services (NES): US-based event rental company providing tents, structures, flooring, and furniture for festivals, sporting events, and corporate functions. Directly comparable to Choura's core offerings (tents, flooring, event rentals) for similar end-markets at large scale.
• GL events (Arena Americas): Global event infrastructure company with strong North American presence (formerly Arena Americas) supplying temporary structures, seating, and scaffolding to major sporting events, exhibitions, and festivals. Directly comparable to Choura in tent/structure rental with broader geographic reach and scale advantages.

Broad incumbents

• Losberger De Boer: Global leader in temporary and semi-permanent structures serving events, sports, military, and industrial clients across more than 50 countries. Provides similar tent and structure solutions to Choura but at much larger global scale, with capabilities in semi-permanent and industrial deployments Choura only recently entered.

Emerging players

• Pavilion Nation: Event structure and rental provider serving festivals, corporate events, and brand activations in the Western US. Comparable to Choura in target region and offerings but at smaller scale and more limited product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/choura_co
• YouTubeyoutube.com/@chouraco
• Facebookfacebook.com/wearechoura
• LinkedInlinkedin.com/company/choura/posts/?feedView=all
• Instagraminstagram.com/choura.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choura