Sunterra Farms

What Sunterra Farms does

Sunterra Farms is a family-owned, vertically integrated agricultural company headquartered in Acme, Alberta, founded in 1970 by Stan and Flo Price and their eldest son Dave Price, with operational roots on the Price family farm dating back to the 1950s. The company specializes in pig production using superior hog genetics, loose housing sow barns, comprehensive biosecurity programs, and an in-house team of consultant veterinarians and nutritionists, operating several pig farms across south-central Alberta. Its core technical and operational assets span production disciplines (state-of-the-art facilities, scientific trial capability), meat processing (Sunterra Meats facility in Acme producing wood-smoked bacon, smokies, and ham), retail (8 Sunterra Market locations across Edmonton and Calgary), Italian-style cured meats (Soleterra d'Italia, co-developed with the Simonini family), and greenhouse produce (Sunterra Greenhouse, launched in 2020).

The business operates a farm-to-fork revenue model combining direct-to-consumer retail through own stores, wholesale distribution through grocery partners Calgary Co-op and select Sobeys locations, and direct farm/processing operations. The company is currently led by third-generation family member Glen Price as President of Sunterra Market, with seven Price siblings involved across the business. Across three generations and 50+ years of pig production with 30 years in retail and meat processing, Sunterra sells premium, locally-produced pork and fresh food into Alberta's consumer market, with Soleterra d'Italia extending its reach into Canadian grocery distribution.

Sunterra serves two primary customer segments: individual retail consumers seeking quality, locally-produced pork and fresh food through the 8 Sunterra Market locations, and grocery retail partners (Calgary Co-op and select Sobeys) distributing Soleterra d'Italia cured meats. The company has no disclosed enterprise B2B contracts, no public funding, no public revenue figures, and no external institutional investors, reflecting a privately held, family-controlled operation. The four major sub-brands (Sunterra Farms, Sunterra Meats, Sunterra Market, Soleterra d'Italia, and Sunterra Greenhouse) operate as wholly-owned subsidiaries within the Sunterra platform.

Name

Sunterra Farms

Legal name

Sunterra Farms

Website

https://sunterrafarms.ca

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Sunterra Farms is a family-owned, vertically integrated agricultural company operating pig production, meat processing, retail, and greenhouse businesses across Alberta, Canada, serving retail consumers through 8 Sunterra Market stores and grocery partners.

Ownership category

akta.pro rank

Product category

Pork Production

NAICS

Hog and Pig Farming (112210), Hog and Pig Farming (11221), Vegetable and Melon Farming (1112)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

High-Health/Biosecure Hog Production (SPF/Pedigree Nucleus) (AFAEAEAL)

akta.pro secondary industries

Farrowing & Breeding Herd Farms (Sow Farms) (AFAEAEAB), Pork Fabrication & Primals Cutting (Carcass Breakdown) (AFANABAB), Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

Keywords

• Pig farming operations
• Pork meat processing
• Specialty retail stores
• Cured meat products
• Greenhouse vegetable production

Headquarters

HQ city

Acme

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pork Production: Pig production using superior genetics through pig farms across Alberta, producing top quality pork
2. Meat Processing: Premium quality, naturally wood-smoked pork products including bacon, smokies, ham produced at Sunterra Meats facility in Acme, Alberta
3. Retail Store Operations: Eight retail locations across Alberta (Edmonton and Calgary) selling Sunterra Farms' top-quality pork and fresh, wholesome food
4. Cured Meat Products: Cooked and cured meats produced under Soleterra d'Italia brand using Canadian pork and authentic Italian recipes from the Simonini family, sold at Sunterra Market, Calgary Co-op and select Sobeys locations

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sunterra Farms is a family-owned pig production company headquartered in Acme, Alberta that operates vertically integrated pork operations including sow farms producing 14,000 market hogs annually, on-site meat processing, eight Sunterra Market retail stores, cured meat manufacturing under the Soleterra d'Italia brand, and greenhouse produce under the Sunterra Greenhouse brand. The company raises 500 sows across 1,400 acres using loose housing sow barns, climate-controlled finishing barns, a genetic improvement program, third-party veterinary oversight, and antibiotic-free production protocols, and sells premium pork cuts, cured meats (prosciutto, capicola, pancetta, salami, coppa, soppressata, 'nduja), and greenhouse vegetables (tomatoes, peppers, cucumbers, lettuce, eggplants) through its own retail chain and grocery wholesale partners including Calgary Co-op and Sobeys.

Product overview

Sunterra Farms is a family-owned agricultural company with a vertically integrated farm-to-fork business model. The company operates as a platform of related brands across pork production, meat processing, retail, and produce. Sunterra Farms (core product, est. 1970) provides superior-quality pig production using advanced genetics and industry-leading practices. This production supply feeds Sunterra Meats (est. 1990), which processes pork into premium wood-smoked products. The Sunterra Group also includes Soleterra d'Italia (est. 2016), producing Italian-style cured meats, Sunterra Market (est. 1990), an eight-location retail chain, and Sunterra Greenhouse (est. 2020), a produce greenhouse operation. The products range from farm-level breeding and raising of pigs through to consumer-facing retail and dining.

Differentiator

Problem solved

Functional benefit

Brands

• Sunterra Meats: Premium quality, naturally wood-smoked pork products including bacon, smokies, and ham, produced in Acme, Alberta
• Sunterra Market
• Sunterra Greenhouse
• Soleterra d'Italia

Products and services

• Sunterra Farms Pig Production

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Calgary Co-opcoreChannel Partner/ Reseller/ DistributorCalgary Co-op serves as a retail distribution channel for Soleterra d'Italia cooked and cured meat products. This partnership extends Sunterra's reach beyond their own retail locations to Calgary Co-op's customer base.
• SobeyscoreChannel Partner/ Reseller/ DistributorSelect Sobeys locations distribute Soleterra d'Italia cooked and cured meat products alongside Sunterra's other branded offerings. This partnership provides national retail presence beyond Alberta.
• Simonini Family (Italy)coreStrategic or Co-development PartnerThe Simonini family from Italy provides authentic Italian recipes for Soleterra d'Italia products. Using Canadian pork and traditional Italian recipes from the Simonini family, creating a unique product line sold at Sunterra Market and partner retailers.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Mastronardi Produce: North American greenhouse produce grower (Sunset, Backyard Farms brands). Comparable to Sunterra Greenhouse as a North American controlled-environment fresh produce operator, though Mastronardi operates at much larger scale and national distribution.
• NatureFresh Farms: Canadian greenhouse grower in Leamington, Ontario producing fresh vegetables year-round. Comparable to Sunterra Greenhouse as a Canadian controlled-environment-agriculture operator with retail-channel distribution, though at significantly larger scale.

Direct peers

• HyLife: Manitoba-based hog production and pork processing company (now majority-owned by Siam Canadian). Closely comparable in business model — hog genetics, barn production, processing, and global pork distribution — though at larger scale than Sunterra.
• Olymel: Quebec-based pork and poultry producer with integrated processing and branded fresh meats. Directly comparable as a Canadian integrated pork competitor with similar product mix (fresh pork, value-added cured meats) and similar retail/wholesale GTM in Canada.
• Sunrise Farms: Western Canadian hog producer and processor based in Alberta. Most directly comparable regional peer — operates hog barns and pork processing in the same Alberta geography as Sunterra Farms, serving similar wholesale and retail customers.
• Donald's Fine Foods: Western Canadian pork processor with value-added cooked and cured meats. Comparable because it operates in the same regional processing and cured-meat category as Sunterra Meats and Soleterra d'Italia, supplying grocery and foodservice in Canada.

Broad incumbents

• Smithfield Foods: Largest U.S. hog producer and pork processor, fully vertically integrated from farm to brand. Relevant as the archetypal vertically integrated pork business model that Sunterra's farm-to-fork structure mirrors, although at massive scale.
• Tyson Foods: Largest U.S. vertically integrated meat producer with pork, beef, and prepared foods. Comparable as a broad incumbent in integrated protein production and value-added branded meats, though Sunterra operates at a fraction of Tyson's scale and only in pork.
• Perdue Farms: Family-controlled U.S. integrated protein company emphasizing animal welfare and premium branded products. Comparable on family ownership, premium positioning, and emphasis on differentiated husbandry (similar to Sunterra's biosecurity and loose housing barns).
• Maple Leaf Foods: Canada's largest vertically integrated pork and prepared meats producer. Comparable because it operates the full pork value chain (breeding, processing, branded meats) and competes in many of the same retail channels as Sunterra Meats and Soleterra d'Italia, but at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunterra-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunterra Farms