REALTORS Association of Northeast Wisconsin

What REALTORS Association of Northeast Wisconsin does

The REALTORS Association of Northeast Wisconsin (RANW) is a private nonprofit trade association incorporated in Wisconsin and affiliated with the Wisconsin REALTORS® Association and the National Association of REALTORS® under a three-way agreement. It serves 2,600+ REALTOR® professional members plus affiliate members across 23 counties in Northeast Wisconsin, anchored by Green Bay, the Fox Valley, Oshkosh, and Fond du Lac. RANW's wholly-owned subsidiary, RANW MLS, is the core operating entity, providing the largest cooperative multiple listing service in the region with 2,500+ subscribers and 475+ brokerage companies contributing 5,000-15,000 active properties at any given time.

RANW's product stack is built on the Paragon MLS platform (browser-based with Paragon Connect for mobile access), supplemented by the Supra electronic lockbox system (eKEY app and SupraWEB), the ShowingTime showing management platform, TrustFunds for electronic earnest money, and the MLS Grid Web API for IDX, VOW, and back-office data feeds. Cooperative scale is delivered through WIREX (Wisconsin Real Estate Exchange), which combines listings from 9+ Wisconsin MLSs covering over 90% of MLS-listed properties in the state, and through reciprocal key access with Central WI MLS and South Central WI MLS. Additional services include Professional Standards enforcement via the WRA Statewide Professional Standards Program, Continuing Education, broker license training, Government Affairs advocacy, RPAC engagement, and the RANW Foundation's charitable work with regional housing nonprofits.

Revenue is generated through recurring REALTOR® membership dues, monthly MLS participation fees ($11/licensee), Supra eKEY activations ($95), data feed services (WIREX IDX/VOW/Back-Office at $25-$95/month, ListHub syndication at $10/month), affiliate memberships, and transactional event/training fees. Distribution is direct via the member portal, field membership coordination, and the ranw.org digital hub, with marketing reinforced through community events (golf outings, charity kickball, Rock the Block), the YPN young professionals committee, and continuing education programming.

Name

REALTORS Association of Northeast Wisconsin

Legal name

REALTORS® Association of Northeast Wisconsin, Inc.

Website

https://ranw.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

RANW is a Wisconsin nonprofit trade association providing MLS access, Supra lockbox, ShowingTime, and member services to 2,600+ REALTORS® across 23 Northeast Wisconsin counties through its RANW MLS subsidiary and the WIREX statewide cooperative.

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. REALTOR® Membership Dues: Annual membership dues paid by licensed real estate brokers, salespersons, and appraisers for access to MLS, member benefits, professional standards support, continuing education, lockbox services, and association governance representation.
2. MLS Participation Fees: Monthly participation fees charged per licensee in participating MLS offices ($11.00 + tax per licensee), plus Supra eKEY activation fees ($95.00 + tax) and monthly lockbox participation fees. Affiliate Home Inspector office fees are $20.00 + tax per licensee monthly.
3. Affiliate Membership: Affiliate membership for businesses with real estate interests (home inspectors, lenders, title companies, etc.) who support the Association and gain access to MLS lockbox systems and member referrals.
4. Data Feed and IDX Services: Fees for MLS data feeds via MLS Grid (RESS/Web API), IDX (Internet Data Exchange), VOW, WIREX data services ($250 setup + $25/month for WIREX IDX, $300 setup + $25/month for WIREX VOW, $400 setup + $95/month for WIREX Back-Office), and syndication services via ListHub ($50 setup + $10/month).
5. Events and Education: Registration fees for golf outings ($75-$100 per player), broker license training courses, continuing education programs, YPN boot camps, and holiday parties. Early bird pricing incentivizes advance registration.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

RANW operates a regional Multiple Listing Service (MLS) and trade association serving licensed real estate brokers, salespersons, appraisers, and affiliate members across 23 counties in Northeast Wisconsin. The core service is the Paragon MLS cooperative listing database with 5,000-15,000 active properties, supplemented by electronic lockbox (Supra), showing management (ShowingTime), electronic earnest money (TrustFunds), and cross-MLS data sharing via WIREX covering 90%+ of Wisconsin MLS-listed properties.

Product overview

REALTORS Association of Northeast Wisconsin (RANW) operates as a trade association providing a comprehensive MLS platform and professional services to real estate professionals. The core offering is the Paragon MLS system serving over 2,500 subscribers and 475+ companies with 5,000-15,000 active properties across 23 northeast Wisconsin counties. Key products include WIREX (Wisconsin Real Estate Exchange) for cross-MLS listing sharing across 9 Wisconsin MLSs, the Supra electronic lockbox system with eKEY app for property access, and ShowingTime for showing management. Additional integrated services include TrustFunds for electronic earnest money, ListHub/MLS Grid for data syndication, RPR for analytics, and various listing distribution channels (Realtor.com, Homes.com). The organization also provides Professional Standards enforcement, Continuing Education, Government Affairs advocacy, and operates the RANW Foundation charitable arm supporting housing nonprofits.

Differentiator

Problem solved

Functional benefit

Products and services

• RANW MLS Membership
• Paragon MLS Platform
• WIREX (Wisconsin Real Estate Exchange)
• Supra Electronic Lockbox System
• ShowingTime for the MLS
• TrustFunds Electronic Earnest Money
• MLS Data Feed Services (IDX/VOW/Back-Office)
• Continuing Education Programs
• Professional Standards Services
• RANW Foundation Charitable Program

Quantifiable outcome

• 5,000-15,000 active listings always available in MLS
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core and minor.

• ShowingTimecoreTechnology or Integration · 16 July 2024ShowingTime for the MLS is provided to all RANW MLS members courtesy of RANW at no additional cost. It offers showing appointment scheduling, 2-way text messaging, ShowingTime Messaging, ShowingVoice notifications, feedback management, and mobile app.
• National Association of REALTORS® (NAR)coreStrategic or Co-development PartnerRANW is affiliated under a three-way agreement with NAR and the Wisconsin REALTORS® Association. NAR provides the REALTOR® Code of Ethics framework, national professional standards resources, RPR data platform, Realtor.com syndication, and legislative advocacy at the federal level.
• Wisconsin REALTORS® Association (WRA)coreStrategic or Co-development PartnerRANW is affiliated with WRA which provides Statewide Professional Standards Program (ethics complaints, arbitration, mediation), legal resources, CE courses, Thursday Takeaways video series, Legal Updates, and legislative advocacy at the state level.
• WIREX (Wisconsin Real Estate Exchange)coreTechnology or IntegrationWIREX is a cooperative shared database of 9+ Wisconsin MLSs covering 90%+ of MLS-listed properties in Wisconsin. RANW MLS listings are automatically shared with all participating MLSs. RANW members access full WIREX listings via the Paragon switch without leaving the platform.
• Paragon (Black Knight)coreTechnology or IntegrationParagon is the primary MLS software platform, providing browser-based listing database access, Paragon Connect for mobile, LIM (Listing Input & Maintenance) for self-service listing entry, CMA tools, Collab Center, and mapping. RANW MLS joined MLS Grid for data feed management.
• Supra (Honeywell)coreTechnology or IntegrationSupra provides the electronic lockbox system (eKEY app, SupraWEB) enabling secure keyless property access with date/time tracking. Supra Agent Support available 7 days/week. Supra offers reciprocal key access with Central WI MLS and South Central WI MLS.
• MLS GridcoreTechnology or IntegrationMLS Grid is the data feed management platform replacing RETS for RANW MLS data distribution. All new data feed requests go through MLS Grid as of February 1, 2023. RETS sunset May 31, 2023 except for WIREX.
• Realtor.comcoreTechnology or IntegrationNAR-established Realtor.com receives all RANW MLS Active and Pending listings plus sold data directly from the MLS for display on the publicly viewable website. Updates most listings every 15 minutes. Agent profiles are created upon MLS join.
• RPR (Realtors Property Resource)coreTechnology or IntegrationRPR is a free member benefit from NAR providing comprehensive property data, powerful analytics, and client-friendly reports exclusively for REALTORS®. RANW MLS sends all Active, Pending, and Sold listings to RPR. Access limited to Realtor members within WIREX participating MLSs.
• North Shore BankminorOthersNorth Shore Bank serves as the Green Bay drop site for RANW, providing physical office space for member services in the De Pere area with extended hours including Saturday.
• Warren, Nett & AssociatesminorOthersWarren, Nett & Associates in Shawano serves as the Shawano drop service for RANW, providing member service access in the Shawano area.
• Habitat for Humanity (Greater Green Bay, Greater Fox Cities, Oshkosh, Fond du Lac, Wolf River)minorStrategic or Co-development PartnerMultiple Habitat for Humanity affiliates are beneficiaries of RANW Foundation fundraising. RANW Foundation supports youth build programs, ReStore donations, and affordable housing construction in Northeast Wisconsin.
• Pillars (Fox Cities)minorStrategic or Co-development PartnerPillars provides shelter, support, and housing solutions in the Fox Cities area. RANW Foundation supports Pillars through fundraising and member volunteer programs.
• Veterans 1st of Northeast WisconsinminorStrategic or Co-development PartnerVeterans 1st Village in Green Bay provides housing for veterans. Supported by RANW Foundation as a key beneficiary of 2025 fundraising campaign targeting $25,000.
• Oshkosh Kids Foundation Tiny Homes VillageminorStrategic or Co-development PartnerOshkosh Kids Foundation's Tiny Homes Village addresses homeless school-aged children (200+ in the Oshkosh area). Supported by RANW Foundation through golf events and direct donations.
• SAM25 (Shawano)minorStrategic or Co-development PartnerSAM25 is a Shawano-area initiative bringing the community together to support those living in poverty with meals, safe housing, and access to medical care. Supported by RANW Foundation.
• Holy Family Warming Shelter (Fond du Lac)minorStrategic or Co-development PartnerHoly Family Warming Shelter in Fond du Lac provides emergency warming shelter services. One of the beneficiaries of RANW Foundation's 2025 $25,000 fundraising campaign.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RealtorsANW

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REALTORS Association of Northeast Wisconsin