Supra
- Company typePublic
- Founded1952
- HeadquartersSalem, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Supra firmographics
Firmographics- Name
- Supra
- Legal name
- Honeywell International Inc.
- Website
- https://suprasystems.com
- Company type
- Public
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Supra industry classification
Industry- Product category
- Real Estate Access Management
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Access Control Systems (Residential Controllers, Readers & Credentials) (HSAHAEAC)
Keywords
Where Supra is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Markets served
Supra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Electronic Lockboxes: Sale of iBox BT LE electronic lockboxes to real estate associations, MLSs, and brokerages for property access management
- Software/Subscription Services: Subscription-based access to Supra One platform, SupraWEB, and showing management tools through associations and MLSs
- eKEY App Access: Mobile app licensing for agents to access lockboxes and listing information
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Association/MLS-based access model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Supra product offering
Product offeringCore offering
Supra designs, manufactures, and operates electronic lockboxes (iBox BT LE, Invoy), access-management hardware and software (eKEY, eKEY Pro, Digital Keys, Managed Access), and the Supra One unified digital platform that supports showing management and transaction management for real estate associations, MLSs, brokerages, and agents. The system securely stores property keys, captures access data, schedules showings, and coordinates offers during the home buying and selling process. Supra's network includes approximately 1 million keyholders and 3.6 million deployed lockboxes.
Product overview
Supra is a real estate digital solutions provider that offers a platform-plus-modules architecture centered on electronic lockboxes and access management. The core offering includes the Supra One unified platform, eKEY/eKEY Pro mobile applications for lockbox access, iBox BT LE and Invoy electronic lockboxes, Digital Keys, and Managed Access solutions. Additional modules cover Showing Management (Scheduling) and Transaction Management. The portfolio also includes SupraWEB for Agents and SupraNET for Associations as web-based portals, along with BrokerBay (acquired showing management service). The system enables over 70% of all listing accesses via networked electronic lockboxes, with 32+ million accesses annually.
Differentiator
Problem solved
Functional benefit
Brands
- Supra One: A modern digital platform providing access solutions, showing management, and transaction management tools for real estate professionals.
- eKEY
- eKEY Pro
- iBox BT LE
- BrokerBay
- Invoy
- Managed Access
- Digital Keys
Products and services
- Supra One A unified digital platform bringing together Supra's smart tools for real estate professionals, integrating access, showing management, and transaction management capabilities into one interface.
- eKEY
Quantifiable outcome
- 70 percent of all listing accesses enabled via networked electronic lockboxes
- +1 more outcomes
Companies that use Supra
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Supra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Supra partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BrokerBay Inc.coreCarrier completed acquisition of BrokerBay Inc., a leading digital real estate solutions provider. BrokerBay provides showing management services including scheduling, appointment management, and tour coordination tools. The acquisition integrates BrokerBay's capabilities into Supra's product ecosystem.
- First Multiple Listing Service (First MLS)coreFirst MLS, based in Atlanta, Georgia, partnered with Supra to enable members to collaborate across markets to best serve buyers and sellers. Case study customer demonstrating Supra's value in enabling cross-market cooperation.
- Heartland Multiple Listing ServiceminorHeartland MLS selected BrokerBay showing management service as part of Supra's product offerings for regional MLS operations.
- North Texas Real Estate Information SystemsminorNorth Texas REIS selected BrokerBay showing management service for regional MLS operations.
- Florida Real Estate AssociationscoreMultiple Florida real estate associations continue partnerships with Supra, reinforcing widespread adoption of proven digital services across the state.
- Texas Real Estate AssociationscoreProminent Texas real estate associations selected Supra as their digital access solutions provider.
- MLS International ForumminorSupra participated in the 2024 MLS International Forum in Milan, Italy, supporting the international MLS movement and fostering new collaboration and standards in real estate around the globe.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Supra competitors and assessment
Company assessmentDirect peers
- SentriLock: SentriLock is the most direct competitor to Supra, providing electronic lockboxes (including Bluetooth-enabled models) and access management software to MLSs, associations, and real estate agents across North America. It competes head-to-head for the same association/MLS contracts that drive Supra's distribution.
- ShowingTime (Zillow Group): ShowingTime provides showing management and scheduling software widely used by MLSs and listing agents, directly overlapping with Supra's Showing Management / BrokerBay offerings. Its ownership by Zillow Group also makes it a competitive threat in MLS workflow consolidation.
- Dotloop (Zillow Group): Dotloop is a real estate transaction management platform used by agents and brokerages to manage offers, contracts, and closings. It competes with Supra's Transaction Management module within the same MLS and brokerage buyers.
- Centralized Showing Service (CSS): CSS is a regional showing management and lockbox coordination service primarily serving Midwest MLSs. It competes with Supra's iBox and showing management stack for association and MLS contracts in its footprint.
- ZipForm (CoreLogic): ZipForm is the dominant prepopulated real estate forms and transaction management platform in the U.S., used by agents and MLSs. It overlaps with Supra's Transaction Management module and is frequently bundled with MLS memberships.
Broad incumbents
- dormakaba: dormakaba is a global provider of smart locks, electronic access control, and key management systems across commercial real estate, hospitality, and multifamily. It is a broader incumbent that could enter the U.S. residential real estate access market with established access control technology.
- Allegion: Allegion is a major commercial and residential access control hardware company (Schlage, Kryptonite, etc.). While not focused on real estate showing access, it has the brand, distribution, and R&D scale to compete in adjacent smart lock and access management segments.
- ASSA ABLOY: ASSA ABLOY is the world's largest lock and access solutions company, with a portfolio spanning residential, commercial, and institutional smart locks and credentials. It represents a broad incumbent threat in the underlying access control technology layer that Supra builds on.
- CoreLogic: CoreLogic is a large real estate data, analytics, and workflow platform serving MLSs, brokerages, and lenders. Through ZipForm and MLS solutions, it is a broad incumbent that touches many of the same association/MLS buyers that Supra serves and could expand deeper into showing and access management.
Emerging players
- Latch: Latch builds smart access systems primarily for multifamily and new-construction residential buildings. While it targets a different end customer (building owners vs. MLSs), its smartphone-native access model is a potential long-term substitute for physical lockbox-based showing access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Supra social profiles
Digital presenceSupra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supra leadership team
Management profileNumber of profiles
Supra subsidiaries and ownership
Company hierarchySubsidiaries1 record
Supra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supra
What does Supra do?
Supra designs, manufactures, and operates electronic lockboxes (iBox BT LE, Invoy), access-management hardware and software (eKEY, eKEY Pro, Digital Keys, Managed Access), and the Supra One unified digital platform that supports showing management and transaction management for real estate associations, MLSs, brokerages, and agents. The system securely stores property keys, captures access data, schedules showings, and coordinates offers during the home buying and selling process. Supra's network includes approximately 1 million keyholders and 3.6 million deployed lockboxes.
Is Supra a public or private company?
Supra is a public company. It is classified as corporate owned and is currently operating.
When was Supra founded?
Supra was founded in 1952. It employs 101 to 250 people.
Where is Supra based?
Supra is headquartered in Salem, United States, in the North America region.
How does Supra make money?
Three revenue lines are on record. Hardware Sales - Electronic Lockboxes are the primary driver. The others are software/Subscription Services and eKEY App Access.
Who are Supra's main competitors?
Direct peers on record are SentriLock, ShowingTime (Zillow Group), Dotloop (Zillow Group), Centralized Showing Service (CSS) and ZipForm (CoreLogic). Broad incumbents are dormakaba, Allegion, ASSA ABLOY and CoreLogic. Latch is listed as an emerging player.
Does Supra have an API?
No public API is recorded for Supra.
What industry is Supra in?
Supra's product category is Real Estate Access Management. Its primary akta.pro industry code is HSAHAEAC, Access Control Systems (Residential Controllers, Readers & Credentials). Its NAICS code is 561621 and its SIC code is 7372.