Tokyo PR

What Tokyo PR does

Tokyo PR (株式会社東京PR) is a privately held, B2B-focused public relations and marketing agency headquartered in Chiyoda-ku, Tokyo, founded in 1968. The firm serves Japanese and foreign clients in technical B2B verticals including chemicals, semiconductors, industrial machinery, and energy, providing a twelve-module service menu covering media relations, press release creation and distribution, press events, media training, overseas PR coordination, translation, printed and digital production, tradeshow support, inbound marketing, content development, website services, and partner-program participation. It is not a technology company: no proprietary software, AI/ML systems, or APIs are disclosed, and its core competency is human-delivered professional services.

The firm operates two complementary business lines. The first is direct B2B PR services for Japanese enterprises, sold either on a project basis or under monthly retainer agreements. The second is an overseas PR coordination offering in which Tokyo PR acts as the single Japanese-language point of contact for clients, subcontracting execution to vetted local PR partner agencies across 56 countries in the Americas, Europe, Asia, the Middle East, Africa, and Oceania; the overseas retainer starts at ¥400,000 per month excluding tax, with additional pass-through costs from local partners. Since August 2017, Tokyo PR has additionally served as the exclusive Japanese advertising intermediary for German publisher VM Verlag GmbH, operating the Japanese-language introduction site for the EXTRUSION plastics industry magazine and the Smart Extrusion weekly newsletter, and producing annual publication schedule updates through the 2026 edition.

Tokyo PR is sales-led, acquiring clients through its professional website (including a dedicated overseas PR microsite launched in October 2025), direct inquiries, and industry referrals. Customer segments are organized vertically by industry rather than by company size: the primary segment is Japanese B2B technology companies expanding domestically or overseas, with a secondary segment of foreign companies entering the Japanese market. The firm is privately held with no disclosed funding, parent company, M&A activity, or ownership structure, and operates with a 1-10 employee team from a single Tokyo headquarters.

Name

Tokyo PR

Legal name

株式会社東京PR

Website

https://tokyopr.co.jp

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokyo PR is a privately held, B2B-focused PR and marketing agency founded in 1968 in Tokyo, serving Japanese technology companies in chemicals, semiconductors, industrial machinery, and energy with twelve PR and content services plus 56-country overseas PR coordination.

Ownership category

akta.pro rank

Product category

B2B Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Reputation Management & Online PR (BPAFADAN)

Keywords

• B2B public relations
• Media relations services
• Overseas PR coordination
• Press release distribution
• B2B marketing communications

Headquarters

HQ city

Koto

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Retainer Services: Recurring monthly retainer fees for ongoing PR and marketing support services. Clients pay a fixed monthly fee for continued access to Tokyo PR's expertise and services. The retainer model provides predictable revenue and sustained client relationships.
2. Project-Based Services: One-time project fees for specific PR activities such as press releases, media events, translation, exhibition support, and content development. This model accommodates variable client needs and one-off engagements.
3. Overseas PR Monthly Retainer: Specialized monthly retainer for overseas PR services, covering coordination with local PR companies across 56 countries. Pricing starts at ¥400,000 per month (excluding tax) plus individual project fees for activities conducted by local PR partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tokyo PR is a B2B public relations agency that plans and executes media relations, press release drafting and distribution, press event management, media training, content development, website creation, inbound marketing, tradeshow support, and translation/production services for technology-sector clients. It additionally coordinates overseas PR campaigns through a partner network spanning 56 countries and operates the Japanese edition of the EXTRUSION trade magazine for VM Verlag GmbH.

Product overview

Tokyo PR is a B2B-focused public relations agency offering a comprehensive suite of PR and marketing services. The core offering consists of 12 service modules including Media Relations, Press Releases, Press Events, Media Training, Global Networks, Translation, Productions, Tradeshows, Inbound Marketing, Content Development, Websites, and Partner Programs. The company specializes in B2B technology sectors (chemicals, semiconductors, industrial machinery, energy) and supports both domestic Japan and international PR activities through a network of 56 countries. Tokyo PR also operates the EXTRUSION magazine Japanese site, promoting VM Verlag GmbH's plastic industry technical publications covering extrusion, recycling, and molding technologies across multiple regional editions (European, International, Russia, Asia, USA).

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Strategic media relations service for B2B technology companies covering trade and business press in Japan and overseas.
• Press Release Drafting and Distribution Writing, translation, and distribution of press releases to domestic and overseas media outlets for technology-sector clients.
• Press Event Management Planning and execution of press conferences, media briefings, and press tours for B2B technology clients.
• Media Training Coaching for executives and technical spokespeople on media interviews, messaging, and presentation for industrial and technology audiences.
• Content Development Creation of editorial content, bylined articles, whitepapers, case studies, and technical marketing collateral for B2B technology brands.
• Website Creation Design, development, and localization of corporate websites for Japanese B2B technology companies and overseas entrants into Japan.
• Inbound Marketing Programmatic inbound marketing services for B2B technology clients, including campaign planning, content offers, and lead nurturing.
• Tradeshow and Exhibition Support Public relations and communications support around industry tradeshows and exhibitions for technology-sector clients.
• Translation and Production Translation, localization, and production services for marketing and communications materials in Japanese and other languages.
• Global PR Coordination (56-Country Network) Coordinated overseas PR campaigns delivered through an international partner network spanning 56 countries for Japanese companies expanding abroad.
• EXTRUSION Japanese Edition (VM Verlag GmbH licensee) Operation of the Japanese-language edition of VM Verlag GmbH's EXTRUSION trade magazine under license, serving the plastics/extrusion vertical in Japan.
• Smart Extrusion Portal Online portal tied to the EXTRUSION Japanese edition, providing digital content and resources for the plastics/extrusion industry in Japan.

Quantifiable outcome

• Coverage across 56 countries through local PR network

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• VM Verlag GmbHcoreChannel Partner/ Reseller/ Distributor · 1 August 2017Tokyo PR serves as the advertising intermediary for VM Verlag GmbH in Japan since August 2017. They manage advertising sales for EXTRUSION magazine and related publications in the Japanese market, handling client inquiries and advertising placement coordination.
• Local PR Companies Network (56 Countries)coreChannel Partner/ Reseller/ DistributorTokyo PR has established partnerships with local PR companies across 56 countries worldwide. These partnerships enable delivery of overseas PR services including media relations, press release distribution, and exhibition support in local markets.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• TechWorks Asia: Asia-focused B2B technology PR firm listed as a Tokyo PR overseas partner. Directly comparable in B2B tech specialization and serving enterprise technology clients, with regional focus on Asian markets outside Japan.
• Eurocom PR: European B2B technology PR firm listed as a Tokyo PR overseas partner. Comparable in B2B tech sector focus and boutique specialization, but serves primarily DACH-region clients rather than Japan.
• AHM Inc. Listed on Tokyo PR's website as an overseas PR partner, focused on US market technology and B2B clients. Operates as a complementary regional peer with similar B2B tech PR expertise but US-centric geography.

Direct peers

• Burson (Japan): Global PR firm (formed from the merger of Burson-Marsteller and Cohn & Wolfe) with established Japan operations serving enterprise and technology clients. Directly comparable to Tokyo PR's B2B technology positioning, with broader owned international footprint.
• Hill+Knowlton Strategies Japan: Global PR network with a Tokyo office and historically strong B2B and technology sector practice. Comparable to Tokyo PR in serving multinational and Japanese enterprise clients, particularly in industrial and technology verticals.
• FleishmanHillard Japan: Global PR firm with a dedicated Japan presence and strong B2B technology practice. Directly comparable to Tokyo PR in serving enterprise technology clients, but offers broader functional scope (crisis, public affairs, digital) and a larger owned international network.
• Kyodo Public Relations: One of Japan's largest domestic PR agencies, founded in 1957. While broader than Tokyo PR's B2B tech specialization, Kyodo PR is the most directly comparable Japanese-headquartered PR firm competing for similar enterprise and technology client engagements.
• Edelman Japan: Global communications firm with significant Japan operations and deep B2B technology, industrial, and energy sector expertise. Competes with Tokyo PR for enterprise technology PR mandates while offering the global Trust Barometer research and broader advisory capabilities.

Broad incumbents

• Ogilvy PR Japan: WPP-owned integrated communications network with Japan operations spanning PR, advertising, and digital. Comparable to Tokyo PR in providing integrated communications services to B2B clients, but at significantly larger scale and broader capability set.
• Dentsu PR Consulting: PR arm of Japan's largest advertising group, Dentsu. Operates at significantly larger scale than Tokyo PR and competes for enterprise technology and industrial client mandates, offering integrated advertising-plus-PR solutions that Tokyo PR does not.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tokyopr_jp
• LinkedInlinkedin.com/company/tokyo-pr-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokyo PR