Local PR

What Local PR does

Local PR, operated by Pigzilla, LLC (with Local PR, LLC also referenced), is a Saint Petersburg, Florida-based company that builds tools to connect local publishers with topic experts for backlink and media-mention opportunities. Its core product is a curated newsletter plus companion databases — a publishers database and an experts database — that enable local site operators to identify subject-matter experts seeking exposure, while letting SEO consultants, content creators, and niche specialists surface themselves to publishers in need of authoritative sources. The product is positioned as a resource for organic, local-focused link building rather than paid placements, with practitioner validation from named references including Eric Ritter of Digital Neighbor and Kevin Indig.

The company's business model currently rests on a free newsletter/distribution channel, with stated plans to introduce two paid tiers — Self-Serve Local PR and Managed Local PR — though no pricing or launch date has been disclosed. Operations are run by a small team (1-10 employees per firmographic data) led in part by Dani Owens, a Local SEO Consultant whose prior local-SEO training community was acquired by Semrush in 2023. A sister brand, CONTENTAMIGO, is being merged into Local PR (listed acquisition date 2025-2026), consolidating the operator's SEO practitioner audience and product surface. Underlying technology is limited to newsletter delivery and database interfaces; no proprietary platform, AI/ML capability, or third-party platform integrations are described in the source material.

Strategically, Local PR sits at the intersection of two underserved segments — local publishers seeking authoritative sources and SEO practitioners seeking exposure — and is converting the operator's accumulated reputation and audience into a monetizable product. The principal commercial risk is the absence of any disclosed paying-customer base, pricing, or launch date for the paid tiers, meaning revenue inflection depends on execution of the Self-Serve and Managed product launches in the near term; the principal competitive risk is disruption from AI-driven expert-matching and link-prospecting tools that could compress the value of a curated database.

Name

Local PR

Legal name

Pigzilla, LLC

Website

https://localpr.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Local PR, operated by Pigzilla, LLC in Saint Petersburg, Florida, runs a free newsletter and databases connecting local publishers with topic experts for backlink and media-mention opportunities, and plans paid Self-Serve and Managed tiers.

Ownership category

akta.pro rank

Product category

Local SEO Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

akta.pro secondary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Local link building
• Backlink marketplace
• Local SEO services
• Expert content platform
• Publisher connections

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Local PR Newsletter: Free newsletter connecting publishers with topic experts. Currently free to join, with plans for future paid self-serve and managed services.
2. Self-Serve Local PR (Planned): Planned paid database access allowing users to contact publishers or topic experts directly. Pricing not yet determined.
3. Managed Local PR (Planned): Planned fully managed service where the company handles the entire relationship including topic selection, keyword targeting, content briefs, copywriting, and publication. Pricing not yet determined.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Local PR operates a free marketplace connecting local publishers with topic experts who can elevate content through expert quotes, reviews, and contributor content in exchange for attribution and backlinks. The offering is delivered through a daily email newsletter (8am Pacific Time) and free searchable databases of publishers and sources/topic experts, with planned paid self-serve and managed service tiers. The sister brand CONTENTAMIGO, which produces 100% human-made Local SEO content, is being merged into Local PR.

Product overview

Local PR operates a free platform connecting local publishers with trusted topic experts for link building, mentions, and content collaboration. The core offering consists of the Local PR Newsletter (a daily email service), the Database of Publishers, and the Database of Sources & Topics Experts. Two paid tiers are planned: Self-Serve Local PR (database access for independent outreach) and Managed Local PR (full-service relationship management). The company's sister brand CONTENTAMIGO, currently being merged into Local PR, provides dedicated human-made Local SEO content including blog articles, service pages, location pages, service-area pages, and practitioner pages.

Differentiator

Problem solved

Functional benefit

Brands

• CONTENTAMIGO: A sister brand offering quality website content and Local SEO expertise with 100% human-made, hand-crafted content for Local SEO, including blog articles, service pages, location pages, service-area pages, and practitioner pages.

Products and services

• Local PR Newsletter Free daily email newsletter that connects publishers managing local websites with topic experts who can elevate content; publishers post requests for expert contributions, reviews, or quotes, and experts post requests to connect with publishers in exchange for proper attribution and backlinks.
• Local PR Database of Publishers Free searchable database connecting publishers with topic experts so publishers can obtain expert contributions, content reviews, or expert quotes in exchange for proper attribution and backlinks.
• Local PR Database of Sources & Topics Experts Free searchable database connecting topic experts with local publishers so experts can gain proper attribution, backlinks, writing portfolio exposure, and increased author recognition by contributing to publisher content.
• CONTENTAMIGO Local SEO Content Services Sister brand (now merged into Local PR) offering quality website content combined with Local SEO expertise: 100% human-made, hand-crafted content for Local SEO including blog articles, service pages, location pages, service-area pages, and practitioner pages.

Quantifiable outcome

• Publishers receive expert content contributions in exchange for backlinks and attribution
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CONTENTAMIGOcoreStrategic or Co-development PartnerCONTENTAMIGO is a sister brand being merged with Local PR. It offers quality website content and Local SEO expertise with 100% human-made, hand-crafted content for Local SEO including blog articles, service pages, location pages, service-area pages, and practitioner pages. The merger integrates content creation services with the publisher-expert matching platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• HARO (Help a Reporter Out): The original three-times-daily journalist-source matching service. Local PR's daily newsletter and publisher-expert marketplace are a direct local-SEO-focused analog of HARO's model.
• Qwoted: Platform that connects journalists with expert sources for quotes and contributions. Operates an analogous marketplace model to Local PR, focused on earned media rather than local SEO specifically.
• SourceBottle: Connects journalists and PR professionals with expert sources via email alerts. Closely matches Local PR's newsletter-driven matchmaking of experts to publishers.
• Paddy Post: Niche platform connecting sources with journalists and publishers for PR and content contributions. Directly comparable two-sided marketplace model to Local PR.
• JustReachOut: DIY PR outreach tool that helps startups and SMBs pitch journalists and earn media coverage. Comparable end-customer (SMBs seeking earned media) and overlapping channel with Local PR's expert-attribution offering.
• Terkel: Expert source network that connects journalists with contributors for quotes and stories. Operates in the same expert-publisher matching category as Local PR.
• Featured.com: Platform that matches subject-matter experts with publishers to produce expert content and earn backlinks. Highly comparable to Local PR's expert-attribution and backlink value proposition.

Broad incumbents

• Cision (PR Newswire): Large PR and earned media software provider with media database, distribution, and outreach tools. A broad incumbent whose media-representation capabilities compete conceptually with Local PR's marketplace.
• Muck Rack: Established PR software platform that includes journalist databases, media outreach, and source-matching capabilities. Operates much more broadly than Local PR but overlaps in the publisher-expert connection category.

Regional players

• ResponseSource (Cision): UK-based journalist enquiry and source-matching service, part of the Cision group. Comparable marketplace model to Local PR but primarily serving UK and European media.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/danielleowens
• Xx.com/LocalPR145609

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local PR