The Home Agency
- Company typePrivate
- Founded2002
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
The Home Agency firmographics
Firmographics- Name
- The Home Agency
- Legal name
- IMA
- Website
- https://homeagency.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Home Agency industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where The Home Agency is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Home Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Creative Agency Services: IMA generates revenue through providing creative services including advertising, media, packaging, and retail activations to enterprise clients. Revenue is derived from project-based engagements and retainer arrangements with major brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Home Agency product offering
Product offeringCore offering
The Home Agency, doing business as IMA (The Smollan Agency), is a creative agency that delivers advertising, media, packaging, retail activations, strategy, creative, brand experiences, retail design, social, partnerships, and production services to enterprise brands. The agency focuses on creating meaningful consumer connections across multiple touchpoints and markets for clients in retail, automotive, FMCG, and sports sectors.
Product overview
IMA is a creative agency offering a comprehensive suite of services including Advertising, Media, Packaging, Retail Activations, Strategy, Creative, Brand Experiences, Retail Design, Social, Partnerships, and Production. The agency positions itself as a single-source provider combining world-class thinking, local relevance, and execution at scale to create meaningful connections between brands and consumers across global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Services Traditional and digital advertising campaign services focused on creating work that earns attention and builds brand-consumer relationships.
- Media Services Strategic media planning and placement across channels to reach target audiences for enterprise brand clients.
- Packaging Design Product packaging design and development services creating meaningful consumer connections at point of purchase.
- Retail Activations In-store brand experiences and retail environment designs that create memorable consumer moments for brands.
- Strategy Services Strategic consulting helping brands define positioning, messaging, and market approach.
- Creative Services Creative development including visual design, copywriting, and content creation across multiple formats.
- Brand Experiences Immersive brand experiences and activations designed to create emotional consumer connections.
- Retail Design Physical retail space design and environment creation, including flagship stores and in-store displays for enterprise brands.
- Social Media Services Social media strategy, content creation, and community management for enterprise brands.
- Partnerships Services Strategic partnership development and activation services connecting brands with relevant partners and audiences.
- Production Services End-to-end production services across video, photography, print, and digital formats.
Companies that use The Home Agency
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
The Home Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Home Agency partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Home Agency competitors and assessment
Company assessmentDirect peers
- BBH (Bartle Bogle Hegarty): London-based independent creative agency serving global enterprise brands across advertising, brand experience, and retail, directly comparable to IMA's positioning.
- Anomaly: Independently-owned creative agency with offices in multiple markets offering advertising, brand experience, and retail design services to global brands.
- Lucky Generals: Independent UK creative agency serving major global brands with integrated campaigns, comparable in scale and ambition to IMA.
- The&Partnership: Mid-sized independent network delivering integrated creative, media, and retail activation work for enterprise clients, with a similar multi-service agency model.
- Mother: Independent UK-headquartered creative agency with comparable scale and full-service creative, design, and retail capabilities for global brand clients.
Broad incumbents
- Wieden+Kennedy: Independently-owned global creative agency with flagship London office, serving major enterprise brands across advertising, retail, and brand experience — overlapping capability set at greater scale.
- Saatchi & Saatchi: Global Publicis-owned creative network offering integrated advertising, retail, and brand experience services at much larger scale across many more geographies.
- Havas Creative Network: Global advertising and creative services group with integrated creative, retail, and media offerings, providing scale competition for mid-sized independent agencies.
Emerging players
- Mother Design: Design-focused sibling within the Mother collective, specializing in brand identity and retail design for global enterprise brands.
- Dalziel & Pow: UK-based creative agency specializing in retail design and brand experience, overlapping with IMA's retail activation and retail design capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Home Agency social profiles
Digital presenceThe Home Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Home Agency leadership team
Management profileNumber of profiles
Profiles2 records
The Home Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Home Agency M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Home Agency
What does The Home Agency do?
The Home Agency, doing business as IMA (The Smollan Agency), is a creative agency that delivers advertising, media, packaging, retail activations, strategy, creative, brand experiences, retail design, social, partnerships, and production services to enterprise brands. The agency focuses on creating meaningful consumer connections across multiple touchpoints and markets for clients in retail, automotive, FMCG, and sports sectors.
Is The Home Agency a public or private company?
The Home Agency is a private company. It is classified as corporate owned and is currently operating.
When was The Home Agency founded?
The Home Agency was founded in 2002. It employs 51 to 100 people.
Where is The Home Agency based?
The Home Agency is headquartered in Leeds, United Kingdom, in the Europe region.
How does The Home Agency make money?
One revenue line is on record: creative Agency Services.
Who are The Home Agency's main competitors?
Direct peers on record are BBH (Bartle Bogle Hegarty), Anomaly, Lucky Generals, The&Partnership and Mother. Broad incumbents are Wieden+Kennedy, Saatchi & Saatchi and Havas Creative Network. Emerging players are Mother Design and Dalziel & Pow.
Does The Home Agency have an API?
No public API is recorded for The Home Agency.
What industry is The Home Agency in?
The Home Agency's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.