What Drago does

Drago S.p.A. is a privately held, family-controlled Italian textile manufacturer founded in 1973 by Umberto and Laura Drago in Biella, Italy. The company operates as a fully integrated woolen mill running spinning, weaving, and finishing operations across two Biella facilities (Lessona and Verrone), producing more than 1.7 million meters of premium men's suiting fabric annually in grades from Super 130's through Super 210's, with specialty fibers including cashmere, vicuña, camel, and llama. Its product portfolio spans signature collections such as Vantage3, Skyfall, Rugby Flannel, and BlueFeel alongside functional lines including Swing Natural*B*Stretch (delivering up to 15% natural elasticity without artificial fibers) and a Machine Washable range, supported by CAD design systems and a real-time quality-control laboratory that tests every batch.

Drago sells primarily B2B through an international sales force led by Enrico Pincin, reaching 40+ countries with concentration in Japan, Korea, and the United States, and serves luxury menswear brands, master tailors (Cifonelli, Caraceni, Liverano, Rubinacci, Henry Poole), and regional luxury retailers such as Isetan in Tokyo. In 2023 it launched the proprietary Drago Bespoke web application, which enables customers to scan QR-coded sample cards for live fabric stock data, availability, and ordering. Distribution runs through direct enterprise sales, the bespoke web app, regional retail/channel partners, and an international wholesaler network.

The company makes money by manufacturing and selling premium fabrics on a quote-based B2B model; pricing is not publicly disclosed. Revenue is supplemented indirectly by branded collaborations (e.g., the exclusive 2019 Cifonelli Rugby Flannel blazer edition) and a documented sustainability collaboration program with key customers since 2016. Drago is now in the third generation of family stewardship, with Paolo Drago as Chairman, Daniela Drago and Filippo Drago in management, and the firm continues to release seasonal collections (latest: FallWinter 2026) under the Drago Lanificio in Biella brand.

Name

Drago

Legal name

DRAGO S.p.A.

Website

https://dragobiella.it

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Drago is a family-owned Italian woolen mill founded in 1973 in Biella, producing over 1.7 million meters of premium men's suiting fabrics (Super 130's to Super 210's) annually for luxury menswear brands and master tailors across 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Lessona

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Fabric Manufacturing and Sales: Drago produces over 1.7 million meters of high-quality fabric internally and exports worldwide. Revenue generated through direct B2B sales of fabrics to international menswear brands and tailors. Fabrics include premium wool blends, cashmere, silk, and specialty fibers in various weights and constructions.
2. Bespoke Web Application Services: The Drago Bespoke web app provides fabric stock management and ordering services to customers, enabling real-time fabric selection and booking through QR code scanning on sample cards.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Drago is a fully integrated woolen mill producing premium men's suiting fabrics ranging from Super 130's to Super 210's, along with cashmere, silk, and specialty fiber blends. The company manufactures over 1.7 million meters of fabric annually across spinning, weaving, and finishing operations, supplying international menswear brands and master tailors. It also operates a proprietary B2B web application (Drago Bespoke) that supports fabric selection and ordering for its professional clientele.

Product overview

Drago is a fully integrated woolen mill based in Biella, Italy, producing over 1.7 million meters of high-quality men's fabrics annually. The product portfolio centers on premium wool fabrics ranging from Super 130's to the ultra-luxury Super 210's, supplemented by specialty fibers including cashmere, vicuña, camel, and llama. The core offering includes established collections like Vantage3, Skyfall, Rugby Flannel, and BlueFeel, alongside functional lines such as Swing Natural*B*Stretch (with natural stretch technology) and Machine Washable fabrics. Beyond fabric production, Drago provides client-facing services including the Drago Bespoke web application for fabric selection and ordering, the Drago Tutorial Lab educational platform, and a B2B customer service portal.

Differentiator

Problem solved

Functional benefit

Brands

• Drago Bespoke: A web application (PWA) that allows customers to manage fabric samples in stock, scan QR codes on fabric sample cards to get real-time information on composition, weight, availability and price range, and place orders.

Products and services

• Premium Worsted Wool Fabrics (Super 130's to Super 210's) Core fabric line produced at the fully integrated Biella mill, ranging from Super 130's through Super 210's, supplied to international menswear brands and bespoke tailors.
• Cashmere, Silk and Specialty Fiber Fabrics

Quantifiable outcome

• Over 1.7 million meters of fabric produced annually and exported worldwide
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, regional and minor.

• Parisian GentlemancoreGTM or Marketing PartnerCollaboration with Hugo Jacomet's Parisian Gentleman blog for the Master Tailors Dinner event in Rome. Joint marketing efforts featuring exclusive blazer collections with Cifonelli and content creation showcasing Italian tailoring excellence.
• World Federation of Master Tailors (WFMT)coreStrategic or Co-development PartnerPatronage and collaboration for the Master Tailors Dinner event. VP Gaetano Aloisio participated as co-host with President Paolo Drago. Event featured participation from leading world tailors.
• CifonellicoreStrategic or Co-development PartnerExclusive collaboration for special blazer collection using Rugby Flannel fabric. Created limited edition of 15 blazers for the French maison. Joint product development combining Drago fabric expertise with Cifonelli tailoring excellence.
• HendersonregionalChannel Partner/ Reseller/ DistributorMoscow-based partner for Italian Night event. Local distribution and event partnership for brand promotion in Russian market.
• IsetanregionalChannel Partner/ Reseller/ DistributorTokyo luxury department store partner for Christmas event. Collaboration for brand visibility and retail distribution in Japanese market.
• CISABO (Consorzio Intercomunale)minorOthersCharitable support for CISABO's Guaranteed Mobility project. Drago contributed to creating an equipped vehicle for accompanying people with motor difficulties.
• P.M.G. ItaliaminorOthersCollaboration partner with CISABO for the Guaranteed Mobility project, working together on the vehicle creation.
• SIC58 Squadra CorseminorGTM or Marketing PartnerSponsorship partnership with the racing team founded by Paolo Simoncelli in honor of Marco Simoncelli. Motorsport marketing initiative.
• Important Customers (Sustainable Development)coreStrategic or Co-development PartnerCollaboration with important customers since 2016 on sustainability projects. Joint development of environmental safeguard programs including new technologies to reduce consumption and improve production quality.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Reda: Italian wool mill based in Biella producing high-quality worsted wool fabrics for menswear. Same regional cluster, similar product category, and direct customer overlap with Drago among Italian and international luxury menswear brands.
• Ermenegildo Zegna: Italian luxury menswear group with own integrated fabric mill (Lanificio Zegna) in Trivero. Direct competitor in worsted wool fabrics for suits and tailored menswear, serving similar luxury brand and bespoke tailor customers globally.
• Dormeuil: British-French fabric house with heritage in luxury worsted wool for menswear, including innovative performance lines. Direct peer in product category and customer overlap with Drago across global luxury tailors and brands.
• Fratelli Tallia di Delfino: Italian wool mill based in Biella, founded in 1903, specializing in luxury worsted wool fabrics for menswear. Direct peer in the same Biella cluster and product segment, competing for overlapping luxury tailor and brand customers.
• Holland & Sherry: British fabric mill established in 1836, producing luxury worsted wool fabrics for the world's finest bespoke tailors. Direct competitor serving the same apex customer segment with comparable premium menswear positioning.
• Loro Piana: Italian luxury wool and cashmere mill owned by LVMH, specializing in the finest fibers including vicuña. Direct competitor in luxury worsted fabrics for high-end menswear with comparable heritage positioning and overlapping customer base among apex tailors and brands.
• Scabal: Belgian fabric mill based in Brussels, producing luxury fabrics for the world's leading bespoke tailors. Direct peer with comparable high-end menswear focus and similar heritage-based positioning in worsted wool fabrics.
• Lanificio F.lli Cerruti: Italian fabric mill from Biella with long heritage in luxury worsted wool fabrics. Direct peer in the same regional cluster with comparable product positioning serving high-end menswear brands and tailors globally.
• Huddersfield Fine Worsteds: British worsted fabric mill and distributor serving luxury menswear tailors. Comparable positioning in premium worsted wool for the bespoke segment, with overlapping customer base among Savile Row and international luxury tailors.
• Vitale Barberis Canonico: Italian wool mill founded in 1663, based in Biella, producing worsted wool fabrics for luxury menswear. Direct peer in the same region and product segment, with comparable customer base spanning heritage tailors and luxury brands worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeNGGF5sL_Fe0-ErS97z60Q
• Facebookfacebook.com/pages/Drago-Lanificio-in-Biella/139017152809402
• LinkedInlinkedin.com/company/drago-lanificio-in-biella
• Instagraminstagram.com/drago_s.p.a

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drago