PhixerInc
Phixer Inc., a Seattle-based real estate photo and video editing platform founded in 2009, combines AI-assisted automation with human expert review to serve photographers, agents, brokerages, and short-term rental hosts via tiered subscription credit plans.
- Company typePrivate
- Founded2009
- HeadquartersSeattle, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What PhixerInc does
Phixer Inc. (legal entity PHIXER™, LLC) is a Seattle-based real estate photo and video editing service provider founded in 2009 that operates a subscription credit-based platform combining AI-assisted automation with human expert review. Its core offering is professional image editing for property listings — including color correction, HDR blending, exposure balancing, and retouching — alongside a stacked suite of specialized services: virtual staging, virtual twilight, declutter (object removal), lawn replacement, and cinematic video editing for property tours. In 2025 the company extended its product surface with AI Real Estate Photo Editing (a fast-turnaround AI tier) and AI Website Builder (AI-generated property listing sites), and it operates PhotoDrive, a cloud storage add-on priced at $9.99 per 100GB per month with 10GB free per account.
Revenue is generated primarily through tiered subscription credit plans — Advanced (monthly), Pro (monthly with priority processing and discounted rates), and Enterprise (annual billing for brokerages and high-volume teams) — supplemented by usage-based credit deductions per project at completion, premium PhotoDrive storage, and revision fees (0.5 credits per revision after a 5-day revision window). The go-to-market blends a digital self-serve website sign-up with a 14-day Pro feature trial for product-led acquisition, plus inside sales and a "Talk to sales" enterprise motion for brokerage and team accounts.
The customer base spans individual real estate photographers and agents (the primary SMB long-tail), enterprise brokerages and listing teams, and short-term rental hosts (Airbnb being a named customer). Documented customer logos include Redfin, Compass, Zillow, Windermere, Opendoor, CoreLogic, Re/Max, HahnSmith, Boxwood Photos, and Airbnb. Phixer holds a registered trademark for PHIXER™, operates from 155 NE 100th St., #309, Seattle, WA, and markets its services through SEO, content marketing, a 26+ entry photography tutorial library, Instagram, TikTok, YouTube, and email newsletters. The company is privately held with no disclosed institutional funding rounds.
PhixerInc firmographics
Firmographics- Name
- PhixerInc
- Legal name
- PHIXER™, LLC
- Website
- https://phixer.net
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Phixer Inc., a Seattle-based real estate photo and video editing platform founded in 2009, combines AI-assisted automation with human expert review to serve photographers, agents, brokerages, and short-term rental hosts via tiered subscription credit plans.
- Ownership category
- akta.pro rank
Where PhixerInc is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PhixerInc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Credit Plans: Members purchase credit-based subscription plans to access photo editing services. Credits are deducted upon project completion, unlocking edited images. Higher tiers (Advanced, Pro, Enterprise) provide editing preferences, priority processing, and volume-based discounts.
- AI Editing Services: AI-powered fast-track editing service leveraging advanced AI technology for rapid turnaround, consumed through the subscription credit model.
- PhotoDrive Premium Storage: Premium cloud storage add-on at $9.99 per 100GB per month, charged automatically. Provides extra storage capacity beyond the 10GB free allocation to avoid automatic deletion of archived projects.
- Professional Services (Revisions): Unlimited revisions on completed photos within 5 days of completion at no charge. After 5 days, revisions for archived photos in PhotoDrive are available at 0.5 credits per revision.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Advanced tier — subscription with editing preferences, priority processing, and volume pricing for high-volume photographers and teams. |
| Subscription | Monthly | Pro tier — subscription with priority processing, discounted rates, and access to all editing features including video. |
| Subscription | Annual | Enterprise tier — subscription for large brokerages and teams with maximum editing preferences, priority processing, and best volume pricing. |
| Subscription | Monthly | PhotoDrive Premium Storage — cloud storage add-on beyond 10GB free allocation. |
| Usage-based | Pay-as-you-go | Credit-based consumption model — credits deducted per project upon completion. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
PhixerInc product offering
Product offeringCore offering
Phixer operates a real estate photo and video editing platform where subscribers upload property images through the website and receive professionally edited deliverables from a combination of AI automation and expert human editors. Services span HDR photo editing, virtual staging, virtual twilight, declutter, lawn replacement, video editing, AI-driven photo editing, and an AI website builder, delivered on a credit-based subscription model with tiered volume pricing.
Product overview
Phixer is a real estate photo editing platform providing a comprehensive suite of professional editing services for real estate agents, brokers, photographers, and listing teams. The core offering centers on Photo Editing with color correction, HDR blending, and retouching, complemented by specialized services including Video Editing for property tours, Virtual Staging to add furniture digitally, Virtual Twilight for dusk imagery, Declutter for object removal, and Lawn Replacement for curb appeal enhancement. The platform integrates AI-powered capabilities through AI Real Estate Photo Editing for rapid automated edits and AI Website Builder for creating property listing websites. Additional services include PhotoDrive cloud storage for file management and an extensive library of photography tutorials. The company has operated since 2009 and is headquartered in Seattle, WA.
Differentiator
Problem solved
Functional benefit
Products and services
- Photo Editing Professional real estate photo editing with color correction, HDR blending, exposure balancing, and retouching delivered to agents, photographers, and high-volume listing teams via the Phixer website.
- Video Editing Cinematic real estate video editing with smooth transitions, licensed music, and cinematic pacing for property tours and listing videos.
- Virtual Staging Adds realistic furniture and design elements digitally to empty rooms, showcasing a property's potential without physical staging costs.
- Virtual Twilight Converts daytime property exteriors into warm, dramatic dusk images with rich skies to differentiate listings and attract buyer attention.
- Declutter Removes personal items and distractions from listing photos to create clean, spacious images focused on the property.
- Lawn Replacement Transforms patchy or damaged grass into clean, vibrant green to improve curb appeal and strengthen first impressions.
- AI Real Estate Photo Editing AI-powered real estate photo editing service delivering instant professional-quality edits for tight deadlines.
- AI Website Builder AI-powered website builder that creates mobile-optimized property listing websites with galleries, maps, AI property descriptions, and responsive layouts without coding.
- PhotoDrive Cloud Storage Secure cloud-based redundant storage for raw and completed real estate photos, searchable by project name and date, with 10GB free per account and premium storage at $9.99 per 100GB per month.
Quantifiable outcome
- Homes with professionally edited real estate photos sell 32% faster than those using unedited or standard images
- +5 more outcomes
Companies that use PhixerInc
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
PhixerInc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
PhixerInc partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
PhixerInc competitors and assessment
Company assessmentEmerging players
- REimagineHome: REimagineHome provides AI-powered virtual staging, decluttering, and image enhancement for real estate listings. It overlaps with Phixer's virtual staging and AI editing services via a generative-AI-only approach, representing an emerging AI-native threat.
- Virtual Staging AI: Virtual Staging AI offers instant AI-powered furniture staging for empty real estate listings. It is a focused emerging competitor on the virtual staging service line where Phixer also competes, with a low-cost AI-only model.
- Autoenhance.ai: Autoenhance.ai is an AI-first real estate photo enhancement platform delivering sky replacement, HDR blending, and image enhancement via API and app. It is an emerging AI-native peer directly attacking the same workflow with a software-only (no human editor) model.
Direct peers
- PhotoUp: PhotoUp is a direct competitor offering real estate photo editing, virtual staging, virtual twilight, and virtual tours to agents and photographers globally. Highly comparable in service mix, target customer (real estate photographers and agents), and self-serve subscription model.
- Wecut: Wecut provides outsourced real estate photo editing, video editing, and virtual staging services primarily to photographers in the US and EU. Closely comparable service mix, customer segment, and human-edited delivery model.
- Styldod: Styldod offers real estate photo editing, virtual staging, 3D rendering, and floor plans with a similar credit-based subscription model. Comparable in product breadth, target customer (real estate professionals), and global self-serve delivery.
- BoxBrownie: BoxBrownie provides real estate photo editing, virtual staging, floor plans, and virtual renovation services to agents and photographers worldwide. Closely aligned service portfolio, target market, and SaaS-style delivery model make it a primary direct peer to Phixer.
Broad incumbents
- Canva: Canva is a broad design platform with AI image editing, website building, and template tools widely used by real estate agents. Its AI Website Builder and Magic Studio editing features overlap directly with Phixer's newer product expansions, representing platform-level incumbent competition.
- Adobe Lightroom: Adobe Lightroom is the dominant general-purpose photo editing software used by photographers worldwide. While not real-estate-specific, its AI editing features (masking, sky replacement, generative remove) increasingly overlap with Phixer's AI offering, making it a broad incumbent threat.
Others
- Zillow 3D Home: Zillow operates a 3D Home / virtual tour and listing media platform that connects photographers directly to listing presentation workflows. While not a direct editing competitor, Zillow's platform ambitions (and its existing Phixer customer relationship) make it a strategically relevant ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PhixerInc social profiles
Digital presencePhixerInc financial estimates
Financial estimateRevenue estimate
Valuation estimate
PhixerInc leadership team
Management profileNumber of profiles
PhixerInc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PhixerInc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PhixerInc
What does PhixerInc do?
Phixer operates a real estate photo and video editing platform where subscribers upload property images through the website and receive professionally edited deliverables from a combination of AI automation and expert human editors. Services span HDR photo editing, virtual staging, virtual twilight, declutter, lawn replacement, video editing, AI-driven photo editing, and an AI website builder, delivered on a credit-based subscription model with tiered volume pricing.
Is PhixerInc a public or private company?
PhixerInc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PhixerInc founded?
PhixerInc was founded in 2009.
Where is PhixerInc based?
PhixerInc is headquartered in Seattle, United States, in the North America region.
How does PhixerInc make money?
Four revenue lines are on record. Subscription Credit Plans are the primary driver. The others are AI Editing Services, photoDrive Premium Storage and professional Services (Revisions).
Who are PhixerInc's main competitors?
Emerging players on record are REimagineHome, Virtual Staging AI and Autoenhance.ai. Direct peers are PhotoUp, Wecut, Styldod and BoxBrownie. Broad incumbents are Canva and Adobe Lightroom. Zillow 3D Home is listed as an others.
Does PhixerInc have an API?
No public API is recorded for PhixerInc.