PhotoUp
- Company typePrivate
- Founded2011
- HeadquartersGrand Rapids, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
PhotoUp firmographics
Firmographics- Name
- PhotoUp
- Legal name
- PhotoUp Inc
- Website
- https://photoup.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
PhotoUp industry classification
Industry- Product category
- Real Estate Marketing Platform
- NAICS
- Photographic Services (54192), Commercial Photography (541922), Photofinishing (81292)
- SIC
- Services-Photofinishing Laboratories (7384), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Cloud Editing & Finishing Platforms (NLE in cloud, conform, color) (MPAHANAA)
- akta.pro secondary industries
- Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB), Photography & Photo Production (BPAFAIAF)
Keywords
Where PhotoUp is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
PhotoUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Photo Editing Credits (On-Demand): Pay-as-you-go credit purchases for photo editing. Credits are consumed upon usage at $1.60/credit. Used for single shot, HDR, flambient, and manual blending edits.
- Monthly Subscription Plans with Credits: Monthly subscription plans providing monthly credits (renewed each month, non-rollover) plus access to Forever Credits (never expire while on plan, $1.30-$1.10/credit depending on volume). Also includes discounted access to property websites, virtual tours, custom websites, house portraits, and virtual assistants.
- Dedicated Editor Service: Flat monthly fee for one dedicated editor (100% dedicated to account, working 8hrs/day, 5 days/week). Editors can reduce editing costs to $0.50-$1.00 per image. Includes direct communication via email, chat, and phone. Billing can be split into 2 installments/month with Flex Billing option for seasonal fluctuation.
- Enterprise Editing Plans: High-volume plans for large teams (4,800+ credits/month at $4,799/month). Custom enterprise pricing available for clients exceeding Large Team plan.
- Premium Editing Add-ons: Additional charges for premium editing options including Advanced Window Masking (+0.5 credit), Day to Dusk Edit (+5 credits), Lawn Patching (+1 credit), Lawn Creation (+4 credits), advanced object removals (+3-5 credits), and Blue skies on interiors (+1 credit).
- AI Virtual Staging: Photo-realistic virtual staging services at 25 credits per final image for premium manual virtual staging. AI virtual staging costs 3 credits per final image with 3 furniture options and up to 10 free revisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | On-Demand Pay As You Go |
| Subscription | Monthly | Monthly Subscription Plan |
| Subscription | Monthly | Dedicated Editor |
| Subscription | Monthly | Large Team Plan |
| Subscription | Monthly | Forever Credits (Subscription Add-on) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
PhotoUp product offering
Product offeringCore offering
PhotoUp is a cloud-based platform that provides professional real estate photo editing services (HDR blending, flambient, manual blending, sky replacements, object removal), AI virtual staging, single property websites, virtual house tours, virtual assistant services, and custom house portraits. The platform combines AI-human hybrid editing workflows with a network of Philippines-based photo editors, delivering completed edits within 24 hours through distributed, dedicated, or enterprise engagement models.
Product overview
PhotoUp is a social enterprise real estate marketing platform offering a comprehensive suite of services centered around its core photo editing product. The platform operates on a hub-and-spoke architecture with Photo Editing as the flagship service, supported by AI Virtual Staging, Single Property Websites, Virtual House Tours, Virtual Assistant Services, Custom House Portraits, and Photographer Websites. Editing services are available through three delivery models: Distributed (on-demand), Dedicated (personal editor), and Enterprise. Additional tools include Client Photo Galleries, Pay-to-Download payment features, and Folio website builder. The platform targets professional real estate photographers and agents, providing end-to-end marketing solutions since 2011.
Differentiator
Problem solved
Functional benefit
Products and services
- Photo Editing (Real Estate) Professional real estate photo editing services including HDR blending, flambient editing, manual blending, sky replacements, object removal, perspective correction, and window masking. Available through distributed (on-demand), dedicated (personal editor), or enterprise plans for real estate photographers and agents.
- AI Virtual Staging AI-powered virtual staging service that adds photorealistic furniture and decor to vacant property images. Users select room type and furniture style, and the AI generates multiple staging options.
- Single Property Websites Instant single property marketing websites with 6 professionally designed themes supporting photos, videos, and 3D tours, fully branded to the listing agent.
- Virtual House Tours Easy-to-create 360-degree virtual house tours for property listings, allowing buyers to explore properties online with 3 best 360 cameras supported.
- Virtual Assistant Services Virtual assistants for photographers and real estate professionals in the Philippines, including real estate virtual assistants, transaction coordinators, photographer digital assistants, and professional photo editors.
- Custom House Portraits Custom artwork including watercolor house portraits, home illustration portraits, and house portrait sketches, marketed as closing gifts for new homeowners or wall art.
- Photographer Websites Custom website design services for real estate photographers to create professional portfolios and business websites.
- Client Photo Galleries Beautiful branded client photo galleries with layout manager for branding, photo grid preferences, and shareable gallery links.
- Pay-to-Download Photo delivery feature requiring clients to pay before downloading images, powered by Stripe payment processing with funds deposited directly to user's bank account.
- Folio Native client photo gallery and photographer website builder with one-click integration for seamless and powerful photo delivery. PhotoUp has built this complementary product.
Quantifiable outcome
- 118% more online views for properties with professional photos
- +7 more outcomes
Companies that use PhotoUp
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
PhotoUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature5 records
PhotoUp partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- FoliocoreNative one-click integration with Folio client photo gallery and photographer website builder for seamless and powerful photo delivery. PhotoUp has built this complementary product.
- StripecorePay-to-download feature powered by Stripe, the leading online payment platform, depositing funds directly to photographer's bank account within a few business days.
- Cebu Outdoor Adventure Team (C.O.A.T.)minorPartnered for community impact projects including school supply donations to Sitio Malingin School in Balamban, Philippines. C.O.A.T. has the same passion for helping and bringing genuine happiness to children.
- PAPELminorFilipino term for 'paper' - a group of generous individuals who regularly organize donation drives of school supplies and other goods to far-flung communities. Co-sponsored school supply donations to 200 students in Eastern Samar.
- Ripples Surf CampminorOrganized by surfing friends who include community outreach programs as part of camp itineraries. Partnered for Eastern Samar community impact project distributing school supplies.
- NBC, FOX, CBS, USA Today, Shooting Spaces, PFREflagshipFeatured on major media outlets including NBC, FOX, CBS, USA Today, and respected real estate photography blogs/podcasts like PFRE and Shooting Spaces. As Seen On section on homepage showcases brand credibility.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
PhotoUp competitors and assessment
Company assessmentDirect peers
- BoxBrownie: BoxBrownie is a direct competitor offering outsourced real estate photo editing, virtual staging, and floor plans to real estate photographers and agents globally. Like PhotoUp, it provides tiered services combining AI and human editing with similar pricing per image and turnaround SLAs.
- Pixc: Photo Editing: Pixc offers real estate photo editing (image enhancement, virtual staging, day-to-dusk) with subscription and on-demand pricing. It serves the same real estate photographer persona as PhotoUp with comparable per-image editing services.
- Coffee & Carlton: Coffee & Carlton provides photo editing and virtual staging services to real estate professionals with similar per-image pricing tiers and turnaround times, competing for the same real estate photographer and agent customers as PhotoUp.
- Styldod: Styldod is an AI-powered virtual staging and real estate photo enhancement platform with comparable products to PhotoUp's AI Virtual Staging and editing services. It overlaps significantly on the AI staging roadmap and serves the same real estate agent and photographer segments.
- roOomy: roOomy specializes in AI-driven virtual staging, 3D floor plans, and virtual tours for real estate listings — directly competitive with PhotoUp's AI Virtual Staging and Virtual House Tours products, with a heavier emphasis on 3D rendering.
- AgentUp: AgentUp is a closely related real estate marketing services platform offering photo editing, virtual staging, virtual assistants, and marketing tools — directly comparable to PhotoUp's integrated marketing suite and overlapping heavily in customer base (real estate photographers and agents).
- Phixer: Phixer provides real estate photo editing services (HDR, virtual twilight, image enhancement) with a similar credit-based pricing model and target customer of real estate photographers. It competes head-to-head with PhotoUp on per-image pricing, turnaround, and quality.
- Cutphotos: Cutphotos offers outsourced real estate photo editing with subscription plans and on-demand editing, targeting the same SMB and mid-market real estate photographer segment as PhotoUp with similar credit-based pricing.
Emerging players
- REimagineHome: REimagineHome is an AI-native virtual staging and interior design platform that generates photorealistic staging, redesigns, and rendering. It overlaps with PhotoUp's AI Virtual Staging offering and represents an emerging AI-first competitor with venture backing.
Broad incumbents
- Adobe Lightroom: Adobe Lightroom is the dominant professional photo editing software with growing AI features (sky replacement, masking, generative fill) used by real estate photographers as a DIY alternative to outsourced editing services like PhotoUp. It represents a broad incumbent threat to PhotoUp's basic editing tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PhotoUp social profiles
Digital presencePhotoUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
PhotoUp leadership team
Management profileNumber of profiles
Profiles2 records
PhotoUp funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PhotoUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PhotoUp
What does PhotoUp do?
PhotoUp is a cloud-based platform that provides professional real estate photo editing services (HDR blending, flambient, manual blending, sky replacements, object removal), AI virtual staging, single property websites, virtual house tours, virtual assistant services, and custom house portraits. The platform combines AI-human hybrid editing workflows with a network of Philippines-based photo editors, delivering completed edits within 24 hours through distributed, dedicated, or enterprise engagement models.
Is PhotoUp a public or private company?
PhotoUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PhotoUp founded?
PhotoUp was founded in 2011. It employs 101 to 250 people.
Where is PhotoUp based?
PhotoUp is headquartered in Grand Rapids, United States, in the North America region.
How does PhotoUp make money?
Six revenue lines are on record. Photo Editing Credits (On-Demand) is the primary driver. The others are monthly Subscription Plans with Credits, dedicated Editor Service, enterprise Editing Plans, premium Editing Add-ons and AI Virtual Staging.
Who are PhotoUp's main competitors?
Direct peers on record are BoxBrownie, Pixc: Photo Editing, Coffee & Carlton, Styldod, roOomy, AgentUp, Phixer and Cutphotos. REimagineHome is listed as an emerging player. Adobe Lightroom is listed as a broad incumbent.
Does PhotoUp have an API?
No public API is recorded for PhotoUp.
What industry is PhotoUp in?
PhotoUp's product category is Real Estate Marketing Platform. Its primary akta.pro industry code is MPAHANAA, Cloud Editing & Finishing Platforms (NLE in cloud, conform, color), with a secondary code of MPAHANAB, Remote Review, Approval & Dailies (screening, annotations, version compare). Its NAICS code is 54192 and its SIC code is 7384.