Bagheera

What Bagheera does

Bagheera is a privately held sporting goods manufacturer founded in 1981 and headquartered in Avesta, Sweden. The company designs and produces apparel, sunglasses, helmets, and accessories for men, women, and children, positioning it as a diversified small-cap producer across multiple sporting-goods subcategories rather than a single-category specialist.

The firm's product range covers both protective equipment (helmets, sunglasses) and apparel/accessories, implying a hybrid manufacturing model that spans hard goods and soft goods production. Publicly available information is limited to firmographic identifiers (founding year, headcount band, location, and corporate website bagheera.se); no product specifications, materials, proprietary technologies, platform architecture, distribution infrastructure, or pricing mechanics are disclosed in the input data.

Bagheera operates as a for-profit private company with 11–50 employees, which is consistent with a small-to-mid-sized European consumer-goods manufacturer. No revenue model mechanics, go-to-market details, distribution channel structure, customer logos, or pricing disclosure are present in the source material. The company therefore reads as a long-tenured niche sporting-goods manufacturer whose strategic posture, market share, and growth trajectory cannot be characterized from the available evidence.

Name

Bagheera

Website

https://bagheera.se

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Bagheera is a privately held Swedish sporting goods manufacturer, founded in 1981 and based in Avesta, that produces clothing, sunglasses, helmets, and accessories for men, women, and children.

Ownership category

akta.pro rank

Headquarters

HQ city

Avesta

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Core offering

Bagheera manufactures sporting goods including clothing, sunglasses, helmets, and accessories designed for men, women, and children. The company produces sports apparel and protective equipment for the sporting goods market.

Differentiator

Problem solved

Functional benefit

Products and services

• Sporting Clothing Sporting apparel for men, women, and children covering athletic clothing needs.
• Sport Sunglasses Sporting sunglasses intended for outdoor and athletic activities.
• Protective Helmets Protective helmets designed for sporting activities, available for men, women, and children.
• Sporting Accessories Supporting accessories for sporting use across men's, women's, and children's categories.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Houdini Sportswear: Swedish outdoor apparel and sportswear brand manufacturing functional clothing. Comparable as a Nordic specialty sportswear manufacturer with multi-category product range.
• POC Sports: Swedish manufacturer of helmets, eyewear, and protective sports gear. Direct overlap with Bagheera's helmet and sunglasses categories and Nordic sporting goods identity.
• Bergans: Norwegian outdoor equipment and apparel manufacturer producing packs, outerwear, and accessories. Comparable on Nordic origin, multi-category sporting goods manufacturing, and DTC model.
• Craft Sportswear: Swedish sportswear and functional apparel manufacturer serving men, women, and juniors. Closely comparable to Bagheera on Nordic base, sporting apparel focus, and multi-segment customer base.
• Hestra: Swedish manufacturer of sporting/outdoor gloves and accessories. Comparable to Bagheera as a Nordic specialty sporting goods producer with a diversified accessory-and-gear portfolio and similar headcount scale.
• Lundhags: Swedish outdoor footwear and apparel manufacturer founded in the 1930s. Comparable Nordic specialty sporting goods producer with heritage positioning and apparel/equipment overlap.

Broad incumbents

• Tretorn: Swedish sporting goods brand (rubber boots, outerwear, footwear, and accessories). Overlaps with Bagheera on Swedish heritage, sporting goods manufacturing, and multi-category accessories.
• Helly Hansen: Norwegian sporting and workwear brand producing outerwear, base layers, and protective gear. Overlaps with Bagheera's apparel and protective equipment categories at a much larger scale.
• Fjällräven: Iconic Swedish outdoor brand with apparel, backpacks, and gear. Larger and more international than Bagheera but overlapping in Nordic outdoor/sports manufacturing and DTC distribution.

Emerging players

• Klättermusen: Swedish outdoor apparel and equipment manufacturer with a sustainability focus. Comparable as a smaller Nordic specialty sporting goods manufacturer with similar scale and category breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bagheera