Bergans
- Company typePrivate
- Founded1908
- HeadquartersHokksund, Norway
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Bergans firmographics
Firmographics- Name
- Bergans
- Legal name
- Bergans Fritid
- Website
- https://bergans.com
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Bergans industry classification
Industry- Product category
- Outdoor Apparel and Gear
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Camping, Hiking & Climbing Specialty Retail (CRAMABAM)
- akta.pro secondary industries
- Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where Bergans is headquartered
LocationHeadquarters
- HQ city
- Hokksund
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Bergans business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outdoor Apparel and Gear Sales: Primary revenue from direct sales of outdoor clothing, footwear accessories, and gear through e-commerce and retail stores. Products include jackets, pants, baselayers, backpacks, tents, and sleeping bags targeting outdoor enthusiasts.
- Customer Club Membership: Revenue supported by customer loyalty program offering 15% discount to members, driving customer retention and repeat purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium outdoor apparel and gear |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Bergans product offering
Product offeringCore offering
Bergans designs and sells premium outdoor clothing (shell jackets, down jackets, pants, merino wool baselayers, midlayers, fleece) and outdoor gear (backpacks, tents, sleeping bags, hip packs). The company operates as a direct-to-consumer outdoor brand, selling through its own bergans.com e-commerce store, physical retail stores in Norway, and a dedicated outlet channel, organized around multiple named collections such as Vega, Rabot, and Nordmarka.
Product overview
Bergans is a Norwegian outdoor apparel and gear company established in 1908, offering a comprehensive portfolio of premium outdoor products organized into distinct collections and product categories. The core product offering includes technical clothing (jackets, pants, tops, baselayers, midlayers) organized under collections like Vega (women's focus), Rabot (merino/down technical), and Nordmarka (traditional Norwegian design), complemented by gear categories including backpacks (Vengetind, Trollhetta, Kompass, Driv series), tents, sleeping bags, and outdoor equipment. The company operates B2C e-commerce with a customer loyalty program, a B2B ordering platform, and an outlet channel for discounted items. Activities supported include hiking, trail running, outleisure (urban outdoor), hunting, ski touring, and skiing.
Differentiator
Problem solved
Functional benefit
Products and services
- Vega Collection A premium women's outdoor collection combining wool and softshell materials with feminine design and functional features for hiking and outdoor activities, targeted at female outdoor enthusiasts.
- Rabot Collection A technical outdoor collection incorporating merino wool and down insulation, designed for hiking and mountaineering activities.
- Nordmarka Collection An outdoor pants and flannel shirts collection that combines traditional Norwegian design with functional outdoor features for women.
- Vengetind Backpack Series Technical hiking backpacks available in 15L, 25L, and 35L capacities for day hikes and multi-day trekking, targeting outdoor hikers and trekkers.
- Trollhetta Backpack Series Large capacity trekking backpacks in 80L and 100L sizes designed for extended mountaineering and trekking expeditions.
- Kompass Daypack Series Daypacks in 20L and 30L capacities intended for day hiking and daily outdoor activities for men and women.
- Driv HipPack Series Hip packs in 1L, 3L, and 6L sizes for outdoor activities such as hiking, trail running, and outleisure, offering lightweight on-the-go storage.
- Hogna Shell Series High-performance shell jackets and pants using multi-layer (2L, 2.5L, 3L) weather protection construction for demanding outdoor conditions, including windblocking, waterproof, and breathable variants.
- Backpacks A full range of backpacks including duffel bags, daypacks, medium hiking packs, large trekking packs, hunting packs, everyday packs, hip packs, and hiking backpacks for kids, designed for hiking, trekking, hunting, and daily outdoor use.
- Tents Outdoor tents for camping and trekking, including dome and tunnel tent designs for varied outdoor conditions.
- Sleeping Bags and Pads Sleeping bags and sleeping pads designed for outdoor sleeping comfort during camping and hiking trips.
- Bergans Customer Club A free loyalty program offering members 15% off their first order, exclusive personal offers and promotions, free exchange, and a newsletter with outdoor tips, inspiration, and access to their orders online.
- Bergans Outlet A dedicated outlet sales channel offering discounted and last-chance Bergans outdoor clothing and gear across women's, men's, kids, gear, and accessories categories.
Companies that use Bergans
Customer profileSegments5 records
Ideal customer profiles4 records
Bergans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bergans partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Bergans competitors and assessment
Company assessmentDirect peers
- Mammut: Swiss premium outdoor brand offering technical apparel, climbing gear, backpacks, and avalanche safety equipment. Comparable to Bergans on premium technical positioning, broad outdoor assortment (apparel + gear), and mountain sports specialization.
- Fjällräven: Swedish outdoor brand known for durable hiking apparel, the Kånken backpack, and strong heritage positioning. Closely comparable to Bergans in brand-led premium outdoor retail, broad apparel + backpack assortment, and Nordic heritage narrative.
- Norrøna: Norwegian premium outdoor brand founded in 1929 offering technical apparel, jackets, and backpacks for mountaineering, skiing, and hiking. Closest direct peer to Bergans given shared Norwegian heritage, premium positioning, and overlapping product categories (technical shells, backpacks, ski gear).
- Haglöfs: Swedish outdoor brand offering technical apparel, footwear, and backpacks for hiking, skiing, and mountaineering. Similar premium outdoor positioning to Bergans with comparable technical shell jackets, insulation layers, and packs across hiking/winter categories.
- Helly Hansen: Norwegian outdoor and workwear brand founded in 1877 with deep heritage in sailing, skiing, and outdoor apparel. Comparable to Bergans on Norwegian origin, broad outdoor product range, and multi-channel DTC + retail distribution.
- Devold: Norwegian heritage brand founded in 1853 specializing in merino wool base layers and outdoor apparel. Comparable to Bergans on Norwegian heritage, wool/merino specialization, and premium outdoor positioning.
- Klättermusen: Swedish premium outdoor brand specializing in mountaineering and sustainability-focused technical apparel. Directly comparable to Bergans on premium technical positioning, sustainability narrative, and Nordic outdoor heritage.
- Lundhags: Swedish outdoor brand with heritage dating to 1932, focused on hiking boots, technical apparel, and backpacks. Comparable to Bergans on Scandinavian heritage, hiking/ski specialty positioning, and premium technical outdoor assortment.
Broad incumbents
- Arc'teryx: Canadian premium technical outdoor brand owned by Amer Sports, a leader in high-end shells, insulation, and packs. Comparable to Bergans on premium technical positioning and overlap in shell jackets (2L/3L), down jackets, and technical backpacks.
- Patagonia: US-based global outdoor apparel and gear brand, broader incumbent with significant scale in technical apparel, fleeces, and packs. Comparable to Bergans across overlapping product categories (technical shells, insulation, backpacks) and on sustainability-led brand positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bergans social profiles
Digital presenceBergans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bergans leadership team
Management profileNumber of profiles
Bergans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bergans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bergans
What does Bergans do?
Bergans designs and sells premium outdoor clothing (shell jackets, down jackets, pants, merino wool baselayers, midlayers, fleece) and outdoor gear (backpacks, tents, sleeping bags, hip packs). The company operates as a direct-to-consumer outdoor brand, selling through its own bergans.com e-commerce store, physical retail stores in Norway, and a dedicated outlet channel, organized around multiple named collections such as Vega, Rabot, and Nordmarka.
Is Bergans a public or private company?
Bergans is a private company. It is classified as family owned and is currently operating.
When was Bergans founded?
Bergans was founded in 1908. It employs 101 to 250 people.
Where is Bergans based?
Bergans is headquartered in Hokksund, Norway, in the Europe region.
How does Bergans make money?
Two revenue lines are on record. Outdoor Apparel and Gear Sales are the primary driver. The others are customer Club Membership.
Who are Bergans's main competitors?
Direct peers on record are Mammut, Fjällräven, Norrøna, Haglöfs, Helly Hansen, Devold, Klättermusen and Lundhags. Broad incumbents are Arc'teryx and Patagonia.
Does Bergans have an API?
No public API is recorded for Bergans.
What industry is Bergans in?
Bergans's product category is Outdoor Apparel and Gear. Its primary akta.pro industry code is CRAMABAM, Camping, Hiking & Climbing Specialty Retail, with a secondary code of CRAMAMAH, Tents, Shelters & Sleep Systems Retail. Its NAICS code is 45811 and its SIC code is 5600.