Vascara

What Vascara does

Vascara is a private Vietnamese fashion retailer specializing in women's accessories and footwear, operating under the legal entity Công ty TNHH MTV Global Fashion. The company sells bags and backpacks, shoes and sandals, wallets, eyewear, and small fashion accessories (hair accessories, charms, belts, bag straps, hats, phone accessories) priced between 75,000 VND and over 2,375,000 VND, with a mid-market positioning between mass and premium. Distribution is omnichannel: 60+ owned retail stores across Vietnam's major cities and provinces (HCMC, Hanoi, Da Nang, Can Tho, Hue, Hai Phong), plus an e-commerce site (vascara.com) with in-store pickup, daily flash sales, and a Vascara Club loyalty program. The customer base is individual Vietnamese women purchasing for daily, work, casual, and occasion-based styling needs.

The business model is a standard DTC one-time-purchase retail model with no subscription, no B2B or wholesale channels disclosed, and no external institutional ownership detected (single-member LLC structure). The company maintains a continuous seasonal collection cadence (Resort 2026 "Deskination", Fall-Winter 2025 "Beyond A Glyph", Spring-Summer 2025 "Regina", Fall-Winter 2024 "Future Euphoria") and runs promotional campaigns such as the Holopop mystery bag event and an Eyewear "Buy 1 Get 1" push. The technology stack is a standard e-commerce platform with no disclosed AI/ML capabilities, APIs, or proprietary technology, and the company is actively hiring across e-commerce, marketing, logistics, and finance functions, indicating ongoing operational scaling.

Name

Vascara

Legal name

Công ty TNHH MTV Global Fashion

Website

https://vascara.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Vascara is a private Vietnamese omnichannel fashion retailer selling women's bags, shoes, wallets, and accessories through 60+ retail stores across Vietnam and an e-commerce website, targeting individual female consumers in the mid-market price range.

Ownership category

akta.pro rank

Product category

Women's Fashion Accessories Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Women's fashion accessories
• Handbags and footwear retail
• Vietnamese fashion brand
• Leather goods and wallets
• Eyewear and accessories

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales: Revenue generated through direct sales of fashion accessories including bags, shoes, wallets, and eyewear through both physical retail stores and e-commerce website. Products are sold at one-time purchase prices with no subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vascara designs, sources, and retails its own branded line of women's fashion accessories under the VASCARA brand, including bags and backpacks, shoes and sandals, wallets, eyewear, and complementary accessories such as charms, belts, hats, and phone accessories. Products are sold at one-time purchase prices through a network of 60+ physical retail stores across Vietnam and the company's e-commerce website, supported by promotions, flash sales, and a loyalty program. The portfolio also includes gift boxes and gift cards.

Product overview

Vascara is a Vietnamese fashion retail brand offering women's accessories including bags, footwear, wallets, eyewear, and fashion accessories. The product portfolio includes core categories: Túi & Balo (Bags & Backpacks) with various styles from handbags to crossbody bags; Giày & Dép (Shoes & Sandals) ranging from high heels to sneakers; Ví (Wallets) in handheld, mini, and party styles; Mắt kính (Eyewear) including sunglasses and frames; and Phụ kiện (Accessories) such as charms, belts, and phone accessories. The brand also offers Gift Box and Gift Card products. Vascara operates through both physical retail stores across Vietnam and an e-commerce website, with promotional campaigns like Holopop (lucky bag promotions) and Online Exclusive flash sales driving customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Bags & Backpacks (Túi & Balo)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aldo: Aldo is a Canadian-founded global footwear and accessories chain operating mall-based stores worldwide. It overlaps with Vascara on women's shoes and handbags as a broader incumbent with deeper international scale.
• Steve Madden: Steve Madden is a US-listed global footwear and accessories brand with retail and wholesale presence. It mirrors Vascara's mid-market women's shoes and handbag positioning with broader international reach.
• H&M: H&M is a Swedish global fast-fashion mass retailer with stores across Vietnam. It competes with Vascara on accessible fashion handbags, shoes, and accessories as a much larger incumbent with broader assortment.
• MANGO: MANGO is a Spanish global women's fashion apparel and accessories retailer with extensive stores and e-commerce. It competes with Vascara in Vietnamese malls on women's bags, shoes, and fashion accessories as part of a broader apparel assortment.

Direct peers

• Pedro: Pedro is a Singapore-based contemporary footwear and accessories label (sister brand to Charles & Keith). It overlaps with Vascara's mid-premium women's shoes and handbag assortment at similar price points.
• Juno: Juno is a leading Vietnamese women's footwear and handbags brand operating its own nationwide retail stores and e-commerce site. It directly competes with Vascara on women's shoes and bags in the same Vietnamese mid-market segment.
• Lixibox: Lixibox is a Vietnamese multi-category beauty and fashion accessories retailer combining own-brand products, marketplaces, and physical stores. It overlaps with Vascara on accessories, eyewear, and Vietnam-focused omni-channel strategy.
• Kurt Geiger: Kurt Geiger is a UK-based designer footwear and accessories brand with significant retail and concessions presence. It shares Vascara's mid-premium women's bag and shoe positioning with multi-category accessory gifting.
• Dune London: Dune London is a UK footwear and accessories retailer with global own-store and concession distribution. It competes with Vascara on accessible-premium women's shoes, bags, and giftable accessories.
• Charles & Keith: Charles & Keith is a Singapore-headquartered global women's footwear and accessories brand with a strong brick-and-mortar and e-commerce presence. It competes head-on with Vascara on women's shoes and bags across Asia, including Vietnam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vieclamvascara
• LinkedInlinkedin.com/company/global-fashion-one-member-limited-liability-company/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vascara