Love to Rent

What Love to Rent does

Love to Rent is a UK-based digital marketplace focused exclusively on the Build to Rent (BTR) segment of the residential rental market. Founded in 2017 and launched publicly in 2019, the company operates a B2B2C platform (lovetorent.co.uk) that aggregates professionally managed rental developments from approximately 60 developer and management company partners — including Simple Life, Allsop, APO Group, Berkeley Living, Greystar, L&G, and L&Q — and makes them searchable to individual renters across major UK cities such as London, Liverpool, Manchester, Birmingham, and Leicester. Property types covered include apartments, houses, co-living, and later living accommodation.

The core product is a web-based property search and listing platform with daily-updated inventory, renter-facing features (property alerts, favorites, community reviews), and a separate Partner Portal (corporate.lovetorent.co.uk) for developer clients to manage listings and enquiries. Marketing automation is handled through Salesforce/Pardot, and SEO-optimized city and region landing pages support organic discovery. The company also operates the Love To Rent Awards sub-brand, an annual program recognizing excellence in UK quality rental living, which functions as both brand marketing and a sector authority signal. Affiliation with UKALA (UK Association of Letting Agents) provides industry-standards credibility.

The business model is a B2B listing-fee marketplace: property developers and management companies pay annual, quote-based fees to list their BTR developments on the platform, and end consumers access property search and alerts free of charge. Love to Rent Limited is a privately held UK company (company number 11057797) registered at 124 City Road, London, with no disclosed institutional funding or parent company in the available materials.

Name

Love to Rent

Legal name

Love to Rent Limited

Website

https://lovetorent.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Love to Rent is a UK B2B2C marketplace that aggregates Build to Rent developments from 60+ developer and management partners and makes them searchable to individual renters across major UK cities, monetizing through annual listing fees from property companies.

Ownership category

akta.pro rank

Product category

Build to Rent Real Estate Marketplace

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Build to rent
• Rental marketplace
• Property search
• Apartment rentals
• Real estate platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Property Listing Fees: Love to Rent charges property developers and management companies to list their Build to Rent developments on the platform. This is a listing/marketplace model where B2B clients (property companies) pay for visibility to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Love to Rent operates a UK Build to Rent marketplace that aggregates rental developments from 60+ developer and management company partners and makes them searchable to renters through lovetorent.co.uk. Developers and management companies pay listing/placement fees for visibility on the platform, while renters can search properties, set up alerts, save favorites, and access community reviews. The offering is supported by a B2B Partner Portal for listing management and SEO-optimized city and development landing pages.

Product overview

Love to Rent operates as a unified Build to Rent property search platform that connects renters with quality rental homes across the UK. The core offering consists of the main property search platform where users can browse, search, and set up alerts for new rental properties. Additional services include a renter community for reviews and feedback, plus the Love To Rent Awards program that celebrates excellence in the BTR sector. For partners and property developers, the platform offers a Partner Portal for managing listings. The platform aggregates rental properties from multiple developers and management companies across UK cities.

Differentiator

Problem solved

Functional benefit

Brands

• Love To Rent Awards: Exclusive awards that showcase, recognise and celebrate excellence in the quality rental living sector.

Products and services

• Love to Rent Platform Consumer-facing Build to Rent property search and rental platform for the UK that aggregates rental developments from 60+ developer and management company partners. Renters can search available rental properties, create property alerts, save favorites, and join the renter community to read reviews.
• Partner Portal Dedicated B2B client portal for property developers, landlords, and management companies to list and manage their Build to Rent developments on Love to Rent, view enquiries, and track performance.
• Love To Rent Awards

Quantifiable outcome

• Property developments and tenants connected through the platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• UKALA (UK Association of Letting Agents)coreChannel Partner/ Reseller/ DistributorLove to Rent is affiliated with UKALA, displaying their logo on the website footer. This partnership provides credibility and association with professional letting standards in the UK rental industry.
• Simple LifecoreChannel Partner/ Reseller/ DistributorMajor Build to Rent developer with extensive property portfolio listed on the platform. Simple Life represents one of the largest partner networks with 50+ developments featured.
• AllsopcoreChannel Partner/ Reseller/ DistributorProperty investment company with multiple BTR developments (Beton, The Keel, The Lark, Vox, etc.) listed on the platform.
• APO GroupcoreChannel Partner/ Reseller/ DistributorBuild to Rent operator with multiple developments (Apo Liverpool, Apo Kew Bridge, Apo at Angel Gardens) featured on the platform.
• PIC (Pension Insurance Corporation)minorChannel Partner/ Reseller/ DistributorInsurance company investing in BTR developments. Properties like Arbour in Milton Keynes and One Eastside in Birmingham are listed.
• L&G (Legal & General)minorChannel Partner/ Reseller/ DistributorFinancial services company with BTR investments including Ashdown House and Norwood Quarter developments.
• Salesforce (including Pardot)coreTechnology or IntegrationLove to Rent uses Salesforce and Pardot for marketing automation, email campaign management, and customer relationship management.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• OnTheMarket: UK property portal positioned as a challenger to Rightmove and Zoopla, listing sales and rentals. Comparable to Love to Rent as an alternative UK rental listing destination competing for the same developer/landlord marketing spend.
• Rightmove: The dominant UK property portal aggregating sales and rental listings. Comparable to Love to Rent because it captures the bulk of renter search demand that Love to Rent is also courting, but at vastly larger scale and across all property types rather than exclusively BTR.
• Zoopla: Second-largest UK property portal owned by Houseful. Comparable to Love to Rent as a competing destination for rental listing fees from UK developers and a parallel renter search channel, though it serves the full market rather than BTR specifically.

Direct peers

• OpenRent: UK online letting platform that connects landlords directly with renters via a self-serve listing model. Comparable to Love to Rent as a marketplace-based rental listing business monetising property owners/developers, though OpenRent focuses on PRS rather than the BTR sub-sector.
• SpareRoom: UK-focused flatshare and rental marketplace monetising listings from landlords and agents. Comparable to Love to Rent as a UK rental listing marketplace serving renters and B2B suppliers with similar SEO-driven content and city-page strategies.
• Home Made: London-focused rental agency and proptech platform offering a curated rental search and agent-assisted booking service, with strong focus on professionally managed/BTR-style stock. Comparable to Love to Rent as a UK BTR-leaning rental marketplace with shared renter-quality positioning.
• Movebubble: UK rental app and marketplace that helps renters discover, view, and secure properties from letting agents and developers. Comparable to Love to Rent as a UK rental listing platform, though Movebubble leans mobile/app-first and broader than BTR-only.

Emerging players

• Rentberry: Online rental platform combining traditional listings with tenant applications, credit checks, and bidding. Comparable to Love to Rent as a digital-first rental marketplace monetising the landlord–tenant connection, though Rentberry operates internationally and is more PRS-leaning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/helloltr
• Xx.com/HelloLTR
• Facebookfacebook.com/helloltr
• LinkedInlinkedin.com/company/love-to-rent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Love to Rent