Dockside Marine Centre
Dockside Marine Centre is a privately held, full-service marine dealership in West Kelowna, BC, selling new and pre-owned boats (Chaparral, Avalon, Lund, Harris) along with Mercury and Volvo Penta engines, and offering service, parts, fiberglass repair, Travelift haul-out, and indoor heated boat storage for 440+ vessels.
- Company typePrivate
- Founded1990
- HeadquartersKelowna, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dockside Marine Centre does
Dockside Marine Centre Ltd. is a privately held, full-service marine dealership based in West Kelowna, British Columbia, operating since 1990 across two physical locations (2053 Campbell Rd and 1040 Stevens Rd). The company functions as an authorized dealer for premium boat brands including Chaparral (bowriders, surf boats, luxury sport), Avalon and Harris (pontoons), Lund (aluminum fishing boats), and supports Mercury outboards (including the Avator electric line) and Volvo Penta inboard/sterndrive propulsion. Its product surface combines new and pre-owned boat sales with a Factory Order Program for custom-configured 2026 builds, a parts and accessories catalogue, certified marine service, fiberglass and gel coat repair, a 20-ton Marine Travelift capable of hauling 40,000 lb vessels, and the wholly-owned Tow & Stow Dry Marina providing secure indoor heated storage for 440+ boats with valet launching and seasonal recommissioning.
The business operates on a horizontal multi-product revenue model with overlapping consumer segments (recreational boaters, anglers, watersports enthusiasts, and storage customers) in the Okanagan Valley and broader Western Canada, served through brick-and-mortar dealerships, online inventory browsing, phone/text sales, regional boat shows, and partnerships such as LMG Finance for marine lending. Pricing is unit-based per vessel or per service, ranging from sub-$3,000 trailer products to over $1.3 million luxury yachts, with the company earning transactional margin on sales, hourly/diagnostic fees on service and repair, recurring storage and valet subscriptions, and accessories/parts attach revenue. Ten or more consecutive Best of Kelowna awards (2016–2025, including Gold in 2025) reflect entrenched local brand equity, though the company remains regionally concentrated with no disclosed geographic expansion strategy beyond adjacent Canadian provinces.
Dockside Marine Centre firmographics
Firmographics- Name
- Dockside Marine Centre
- Legal name
- Dockside Marine Centre Ltd.
- Website
- https://docksidemarine.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dockside Marine Centre is a privately held, full-service marine dealership in West Kelowna, BC, selling new and pre-owned boats (Chaparral, Avalon, Lund, Harris) along with Mercury and Volvo Penta engines, and offering service, parts, fiberglass repair, Travelift haul-out, and indoor heated boat storage for 440+ vessels.
- Ownership category
- akta.pro rank
Dockside Marine Centre industry classification
Industry- Product category
- Marine Dealership
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611), Marinas (71393)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
- akta.pro secondary industry
- Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services) (TLAHAMAA)
Keywords
Where Dockside Marine Centre is headquartered
LocationHeadquarters
- HQ city
- Kelowna
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Dockside Marine Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory and Supply Chain, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- New Boat Sales: Sales of new boats from major brands including Chaparral, Avalon, Lund, Harris, and Mercury outboards. Includes factory custom orders through the 2026 Factory Order Program.
- Pre-Owned Boat Sales: Certified pre-owned boats with financing options available.
- Marine Service & Maintenance: Certified technicians providing maintenance, repairs, oil changes, and seasonal preparation (summerizing/winterizing).
- Parts & Accessories: OEM parts and marine accessories sales with large inventory in stock.
- Boat Storage: Secure indoor heated boat storage with capacity for 440+ boats. Includes valet service, spring recommissioning, and end-of-season service.
- Fiberglass & Gel Coat Repair: In-house fiberglass repair, gel coat restoration, custom color matching, custom striping, and bottom paint services.
- Financing Services: Partnership with LMG Finance providing marine financing solutions including competitive rates and flexible payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trailer boats - entry level pricing |
| Unit Pricing | Pay-as-you-go | Outboard motors - Mercury engines |
| Unit Pricing | Pay-as-you-go | Fishing boats - Lund models |
| Unit Pricing | Pay-as-you-go | Pontoon boats - Avalon models |
| Unit Pricing | Pay-as-you-go | Bow riders and tow boats - Chaparral |
| Unit Pricing | Pay-as-you-go | Luxury cruisers and yachts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Dockside Marine Centre product offering
Product offeringCore offering
Dockside Marine Centre is a full-service marine dealership in West Kelowna, BC, selling new and pre-owned boats from premium brands (Chaparral, Avalon, Lund, Harris, Mercury, Volvo Penta) along with outboard motors and trailers. The dealership complements sales with certified service and maintenance, OEM parts, fiberglass and gel coat repair, a 20-ton Marine Travelift haul-out, and secure indoor heated boat storage through its Tow & Stow Dry Marina subsidiary with capacity for over 440 boats.
Product overview
Dockside Marine Centre is a boat dealership offering a comprehensive marine retail portfolio centered on new and pre-owned boat sales across multiple premium brands. The core product lines include Chaparral (bowriders, surf boats, luxury sport boats), Avalon pontoon boats, Lund fishing boats, Harris pontoon boats, and Cruisers Yachts, supported by Mercury and Volvo Penta engine offerings. These boat brands are complemented by a suite of service and storage modules including certified maintenance/repair, OEM parts sales, secure indoor heated boat storage (Tow & Stow Dry Marina with 440+ boat capacity), valet launching/retrieval, Travelift haul-out services, and fiberglass/gel coat repair. Accessory products include ezDrive thrusters and Sionyx Nightwave night vision cameras. The dealership also offers factory custom ordering, marine financing through LMG Finance, and seasonal services (spring recomissioning, winterizing). The product ecosystem is designed to serve boat buyers from initial purchase through long-term storage and maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Chaparral Boats Authorized dealer for Chaparral Boats, offering premium bowrider, surf boat, and luxury sport boats across SSX, SSi, OSX, and GTS series. Includes new boat sales, custom orders, and factory-direct purchasing programs.
- Avalon Pontoon Boats Authorized dealer for Avalon luxury pontoon boats in Catalina, Venture, LSZ, and Excalibur series, featuring spacious layouts, premium seating, and durable pontoon construction.
- Lund Fishing Boats Authorized dealer for Lund aluminum fishing boats including Pro-V, Impact, Rebel, Tyee, and WC series, engineered for durability, stability, and fishability for serious anglers.
- Mercury Outboard Motors Sales of Mercury Marine outboard motors ranging from 2.5 HP to 350 HP, including the Avator electric outboard series, backed by factory-certified service.
- Harris Pontoon Boats Sales of Harris luxury pontoon boats including Solstice and Breeze series, offering comfort, performance, and modern styling for family boating.
- Volvo Penta Engines Sales and servicing of Volvo Penta inboard and sterndrive engines including V8 and IPS series.
- Tow & Stow Dry Marina Secure indoor heated boat storage facility with capacity for 440+ boats on trailers from 16' to 35', including valet launching and retrieval, spring recommissioning, and end-of-season service.
- Boat Service & Maintenance Certified technicians provide oil changes, mechanical repairs, winterizing, summerizing, and routine maintenance for all boat brands and engines.
- Parts Centre Large inventory of factory OEM parts for all serviced brands, available for online ordering and in-store pickup.
- Travelift Services 20-ton Marine Travelift capable of hauling vessels up to 40,000 lbs for professional haul-out and launching services for sailboats, yachts, and other vessels.
- Fiberglass & Gel Coat Repair In-house fiberglass repair, gel coat restoration, custom color matching, custom striping, and bottom paint services.
- Factory Order Program Custom boat ordering program allowing buyers to configure boats with custom colors, engine options, and electronics packages. Includes exclusive pricing, matched down payment up to $20,000, and first-year insurance and moorage rolled into financing.
- LMG Finance Marine Financing Partnership with LMG Finance providing customized marine financing solutions, competitive rates, and flexible payment plans for boat purchases.
Companies that use Dockside Marine Centre
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Dockside Marine Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dockside Marine Centre partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Knight GroupminorParent company/group association. Knight Group operates related businesses including Knight Cares community initiatives.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Dockside Marine Centre competitors and assessment
Company assessmentBroad incumbents
- West Marine: West Marine is the largest U.S. specialty retailer of boating parts, accessories, and supplies, with growing service capabilities. It is comparable to Dockside's parts, accessories, and maintenance revenue stream and competes for similar recreational boating customers, though it does not sell new boats at scale.
- MarineMax: MarineMax is the largest recreational boat retailer in North America, operating multi-brand dealerships with integrated service, parts, and storage/financing offerings. It is the closest large-scale analogue to Dockside's multi-brand, full-service dealership model, though at materially greater scale and geographic reach.
- OneWater Marine: OneWater Marine is a publicly traded, multi-brand boat retailer in the U.S. combining new and pre-owned boat sales with service, parts, and marina/storage operations. Its mix of premium brand dealerships and recurring service/storage revenue closely mirrors Dockside's structure, though across a much larger store footprint.
Direct peers
- Jeff Brown Yachts: Jeff Brown Yachts is a multi-brand recreational boat and yacht dealer with service facilities across California. It shares Dockside's premium-brand dealership model and integrated service offering, though its market is coastal California rather than inland freshwater boating.
- Sail & Ski Center: Sail & Ski Center is a multi-brand boat and watercraft dealership in Texas carrying premium towboats, runabouts, and pontoons with in-house service and parts. It is comparable to Dockside as a similarly sized multi-line recreational boat retailer targeting watersports and family boating segments.
- Galati Yacht Sales: Galati Yacht Sales is a multi-location yacht and sportfishing dealer offering new boat sales, brokerage, service, and storage across the U.S. Gulf Coast. It is directly comparable to Dockside as a multi-brand premium boat dealership with in-house service and storage capabilities, though at higher price points and larger yachts.
Regional players
- Maple Leaf Marinas: Maple Leaf Marinas is a Canadian marina operator offering seasonal and transient slip rentals, storage, and boat services across Ontario. It is comparable as a Canadian peer operating the storage and service side of the marine value chain that Tow & Stow Dry Marina competes in, though it does not operate a multi-brand boat dealership.
Others
- Boat Trader: Boat Trader is the largest online boat marketplace in North America, aggregating new and pre-owned listings from dealerships including multi-brand operators like Dockside. It is an indirect channel competitor and ecosystem participant rather than a direct competitor, but its growth pressures traditional dealer economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dockside Marine Centre social profiles
Digital presenceDockside Marine Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dockside Marine Centre leadership team
Management profileNumber of profiles
Profiles10 records
Dockside Marine Centre subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dockside Marine Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dockside Marine Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dockside Marine Centre
What does Dockside Marine Centre do?
Dockside Marine Centre is a full-service marine dealership in West Kelowna, BC, selling new and pre-owned boats from premium brands (Chaparral, Avalon, Lund, Harris, Mercury, Volvo Penta) along with outboard motors and trailers. The dealership complements sales with certified service and maintenance, OEM parts, fiberglass and gel coat repair, a 20-ton Marine Travelift haul-out, and secure indoor heated boat storage through its Tow & Stow Dry Marina subsidiary with capacity for over 440 boats.
Is Dockside Marine Centre a public or private company?
Dockside Marine Centre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dockside Marine Centre founded?
Dockside Marine Centre was founded in 1990. It employs 11 to 50 people.
Where is Dockside Marine Centre based?
Dockside Marine Centre is headquartered in Kelowna, Canada, in the North America region.
How does Dockside Marine Centre make money?
Seven revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales, marine Service & Maintenance, parts & Accessories, boat Storage, fiberglass & Gel Coat Repair and financing Services.
Who are Dockside Marine Centre's main competitors?
Broad incumbents on record are West Marine, MarineMax and OneWater Marine. Direct peers are Jeff Brown Yachts, Sail & Ski Center and Galati Yacht Sales. Maple Leaf Marinas is listed as a regional player. Boat Trader is listed as an others.
Does Dockside Marine Centre have an API?
No public API is recorded for Dockside Marine Centre.
What industry is Dockside Marine Centre in?
Dockside Marine Centre's product category is Marine Dealership. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail, with a secondary code of TLAHAMAA, Dry Docking & Dockyard Operations (Graving/Floating Docks, Docking Services). Its NAICS code is 441222 and its SIC code is 3730.