Cogicogi

What Cogicogi does

Cogicogi (コギコギ株式会社) is a Japan-based bike-sharing company founded in April 2011 and headquartered in Kyoto. The company operates an electric-assist bicycle rental platform across more than 40 service areas spanning Hokkaido to Okinawa, providing tourists, commuters, food delivery workers, visiting nurses, and families with flexible access to e-bikes through both port-based and dedicated-rental models.

The core product is COGICOGI SMART!, a smartphone-based share cycle service using Bluetooth Low Energy (BLE) smart locks and GPS for keyless rental, intermediate locking, and return at any port within the same area. The platform is complemented by COGICOGI PASS, a family of monthly subscription plans (commuter, delivery crew, care/nursing, and child seat tiers, priced ¥6,000-¥18,150/month) that deliver dedicated e-bikes to users' homes or workplaces, eliminating port-return requirements. On the B2B side, COGICOGI LOCAL! offers municipalities and enterprises a full-cycle share cycle deployment service including smart lock provision, port development, and economic impact measurement, while COGICOGI LIGHT! provides a low-budget pilot framework for risk-averse local governments.

The business combines usage-based rental fees, recurring subscription revenue, managed B2B services, and hardware sales. Distribution relies on a self-serve mobile app, hotel partnerships (notably H.I.S. Hotel Holdings since 2018), municipal facility ports, and direct sales to municipal governments and delivery/care platforms. The company remains venture-backed and private, with registered capital of ¥170 million, disclosed funding from GX Incubate (2016) and an earlier 2014 round, and a lean 1-10 person employee base. Recent activity (2025-2026) has emphasized geographic expansion, subscription tier specialization, and B2B municipal pipeline development through industry events and innovation pitch wins.

Name

Cogicogi

Legal name

コギコギ株式会社

Website

https://cogicogi.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Cogicogi operates an electric-assist bicycle rental platform across 40+ areas in Japan via smartphone app with Bluetooth smart locks. It serves tourists, commuters, delivery workers, and care providers through usage-based rentals, monthly subscriptions, and B2B municipal deployment services.

Ownership category

akta.pro rank

Product category

Bike Sharing Services

NAICS

Support Activities for Transportation (488), Support Activities for Road Transportation (4884)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

akta.pro secondary industries

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ), Station-Based Bike Rentals (Bikeshare) (THADAGAD)

Keywords

• Bike sharing services
• Electric bicycle rental
• Micro-mobility platform
• Subscription e-bike
• Municipal bike share

Headquarters

HQ city

Kyoto

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bike Share Rental (Usage-Based): Users pay per rental session based on duration (e.g., 12h, 24h, 48h plans) using the COGICOGI SMART! app. Extension fees apply for overtime usage. Different pricing tiers across geographic areas (urban vs. regional/tourism).
2. COGICOGI PASS Subscription (Commuter): Monthly fixed-fee subscription plans (¥6,600–¥9,350/month) for electric-assisted bicycle rentals delivered to homes or offices. No return-to-port required. Targets commuters, families, and businesses.
3. COGICOGI PASS for Delivery Crew: Monthly subscription plans (¥9,350–¥18,150/month) for food delivery workers using platforms such as UberEATS, DiDi Food, and Wolt. Includes options with extended battery ranges. Delivered to homes nationwide.
4. COGICOGI PASS Child Seat Subscription: Monthly subscription for child seat-equipped electric bicycles (¥6,000–¥11,000/month depending on plan duration). Delivered nationwide. Targets families with young children.
5. COGICOGI PASS Care (Nursing/Healthcare): Monthly subscription for visiting care and nursing businesses. Two tiers based on battery range (¥6,600–¥9,350/month). Includes nationwide delivery to care service providers.
6. COGICOGI LOCAL! B2B Platform: Full-service B2B offering for municipalities and companies seeking to deploy share cycles. Revenue derived from system provision, smart lock sales, port development, and ongoing operational support.
7. Bicycle and Hardware Sales: Sale of share cycle-ready smart lock retrofits and bicycles to municipalities and partner businesses as part of COGICOGI LOCAL! and COGICOGI LIGHT! programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cogicogi operates an electric-assist bicycle sharing platform across 40+ Japanese service areas, accessed via the COGICOGI SMART! smartphone app with Bluetooth-enabled smart locks for keyless port-to-port rental. The company also offers dedicated monthly e-bike subscription plans (COGICOGI PASS) for commuters, food delivery workers, families with children, and visiting care/nursing providers, with bikes delivered directly to homes or offices. For municipalities and enterprises, Cogicogi provides COGICOGI LOCAL! and COGICOGI LIGHT! B2B services to deploy and operate share cycle systems with smart lock technology, port development, and economic impact measurement.

Product overview

COGICOGI operates a comprehensive bike-sharing platform across Japan featuring the core COGICOGI SMART! share cycle service accessed via smartphone app with Bluetooth-enabled smart locks. The company offers multiple COGICOGI PASS subscription tiers (for delivery crew, commuting, care/nursing, and child seat rentals) providing exclusive bicycle rental with home delivery. B2B offerings include COGICOGI LOCAL! for municipalities seeking full share cycle implementation support and COGICOGI LIGHT! for low-budget pilot programs. The platform spans 40+ areas nationwide from Hokkaido to Okinawa.

Differentiator

Problem solved

Functional benefit

Brands

• COGICOGI SMART!: シェアサイクルサービス。スマートフォンアプリを使ってポートで電動アシスト自転車借り、不同ポートでの返却が可能。
• COGICOGI PASS
• COGICOGI LOCAL!
• COGICOGI LIGHT!
• キマチャリ
• TRICYCLE

Products and services

• COGICOGI SMART! Main share cycle service allowing users to rent electric-assisted bicycles from designated ports using a smartphone app with Bluetooth smart locks. Users can borrow and return bicycles at any port within the same area; rentals are billed based on time plans (12h, 24h, 48h). Available across 40+ areas in Japan.
• COGICOGI PASS (Commuter) Monthly subscription rental plan for commuters providing dedicated electric-assisted bicycles delivered to homes or offices, eliminating port-return requirements. Starting from ¥6,600/month (standard) or ¥9,350/month (extended battery). Available nationwide.
• COGICOGI PASS for Delivery Crew Monthly subscription rental plan for food delivery workers on platforms such as UberEATS, DiDi Food, Wolt, menu, 出前館, FOODNEKO, and foodpanda. Provides dedicated e-bikes delivered to homes, with extended battery options for long-distance delivery. Plans range from ¥9,350 to ¥18,150/month.
• COGICOGI PASS (Care / Nursing) Monthly subscription plan for visiting care and nursing service providers. Dedicated e-bikes delivered to business premises for staff use during patient visits. Two tiers based on battery range: ¥6,600/month (10–20km Panasonic) and ¥9,350/month (35–45km Yamaha CITY-X). Optional regular maintenance available in some areas.
• COGICOGI PASS (Child Seat)

Quantifiable outcome

• Reached 40+ service areas across Japan
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered major and core.

• 首都高速道路株式会社 (Metropolitan Expressway Company Limited)majorStrategic or Co-development Partner · 9 August 2023Metropolitan Expressway Company and Cogicogi conducted a park-and-ride share cycle pilot at the Nihonbashi-Kabutocho parking area in Tokyo (August 2023–January 2024). The experiment tested using share cycles for last-mile transit from parking facilities to downtown destinations.
• ダイセン産業株式会社 (Daisen Sangyo Co., Ltd.)majorStrategic or Co-development Partner · 19 February 2022Daisen Sangyo (Osaka City) is the local partner for the Shirahama share cycle deployment under COGICOGI LOCAL!. Cogicogi provides the platform and smart lock technology while Daisen Sangyo handles local operations in the Shirahama tourism region.
• H.I.S. Hotel Holdings (エイチ・アイ・エス酒店控股)coreStrategic or Co-development Partner · 25 April 2018H.I.S. Hotel Holdings and Cogicogi launched a joint share cycle service starting with the '変なホテル東京 浜松町' (opened April 27, 2018), with plans to expand share cycle ports to all H.I.S. hotel properties nationwide. Cogicogi provides the bike-sharing platform, smart locks, and operational system while H.I.S. hotels provide physical port locations and guest access.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wheely: While primarily a premium ride-hailing service, Wheely represents the kind of vertically-integrated urban mobility player that could enter the bike-share space. Relevant as a comparable MaaS-adjacent mobility provider competing for premium tourist and commuter customer wallet share.
• LUUP: Japanese micromobility startup offering e-scooter and e-bike sharing via dockless ports. While focused on e-scooters, it competes for the same first/last-mile urban mobility use case as Cogicogi's commuter and tourist segments.

Broad incumbents

• Uber: Through UberEATS (a key customer of Cogicogi's delivery-crew subscription) and Uber's global bike-share integrations, Uber is both a channel partner and a potential platform competitor. Relevant as the parent of a major Cogicogi customer segment.
• SoftBank Mobility / OpenStreet: The parent/operator of HELLO CYCLING, OpenStreet is the dominant Japanese bike-share platform backed by SoftBank. As a broader incumbent with corporate backing, it sets competitive benchmarks on fleet scale, technology investment, and municipal contract capture that Cogicogi must match.
• Lime: Global micromobility leader operating shared e-bikes and e-scooters across multiple markets. While not directly operating in Japan at scale, Lime represents the broader category of smartphone-based shared micromobility that Cogicogi's model is benchmarked against.

Direct peers

• HELLO CYCLING (OpenStreet): Operated by OpenStreet (backed by SoftBank), HELLO CYCLING is Japan's largest bike-share platform with thousands of ports nationwide. It is the most direct competitor to Cogicogi's COGICOGI SMART! service, using a similar smartphone-based smart-lock model across urban and regional Japan.
• Baycycles: A community-cycle service in the Tokyo Bay area (Minato, Chiyoda, Chuo, Koto, Shinagawa wards). Directly comparable as a port-based urban bike-share operator in overlapping Japanese geographies.
• PiPPA: An emerging Japanese shared-mobility platform operating e-bike and e-scooter sharing in Japan. Competes with Cogicogi's tourist and commuter segments in select Japanese cities with a more multi-modal offering.
• docomo bike share: Operated by NTT Docomo, this is one of Japan's leading station-based bike-share networks, particularly strong in major metropolitan areas. Competes head-to-head with Cogicogi for urban commuter and tourist ridership in cities like Tokyo, Kyoto, and Osaka.

Others

• Daisen Sangyo: Local partner for Cogicogi's Shirahama-area deployment under COGICOGI LOCAL!. As a regional operational partner in shared-mobility local deployment, it is structurally comparable to the local partners Cogicogi engages in other regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cogicogi
• Xx.com/cogicogi_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cogicogi