National Electrical Wholesalers

What National Electrical Wholesalers does

National Electrical Wholesalers (NEW) is Ireland's largest independent electrical wholesaler, founded circa 1935-1940 and headquartered in Ballycoolin, Dublin 11. The company distributes more than 10,000 SKUs spanning cables and cable management, switchgear and distribution, industrial controls, lighting, fire safety and security, heating and ventilation, tools and fixings, switches and sockets, and renewables/EV charging equipment. Its own-brand sub-lines include SWA (cable accessories), CED (switches/sockets), and Deligo (connectors), alongside agency lines from manufacturers such as Knightsbridge, MK Honeywell, Schneider, Click, and Hager.

The business runs a hybrid distribution model: roughly 13 physical branches across the Republic of Ireland, a network of wholly-owned CEW (City Electrical Wholesalers) branches across Northern Ireland, a Coventry-based UK entry under the 'NEW Electrical Distributors UK' brand, and a newly launched nopCommerce e-commerce platform at new.ie integrated with GenetiQ Software for branch-level inventory visibility. The underlying technology is conventional rather than proprietary; nopCommerce provides standard catalogue, account, and checkout functionality, with UPS handling last-mile delivery in Ireland. Pricing is unit-based with a €100 free-delivery threshold (€8.50 below) and dual inc-VAT/ex-VAT display.

Revenue is generated through one-time product sales to two horizontal customer segments: trade professionals (electricians, contractors, installers) as the primary segment, and the general public (DIY, small residential) as secondary. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications and is privately held with no disclosed parent, investors, or external funding. Revenue figures are not publicly disclosed.

Name

National Electrical Wholesalers

Legal name

National Electrical Wholesale

Website

https://new.ie

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

National Electrical Wholesalers is an Irish independent electrical wholesaler founded circa 1935-1940, distributing 10,000+ SKUs of cables, switchgear, lighting, tools, and renewables through ~20 physical branches across Ireland, Northern Ireland, and the UK, plus a newly launched e-commerce platform serving trade professionals and consumers.

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE), Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

Keywords

• Electrical wholesale supplies
• Cable distribution products
• Switchgear and distribution
• Lighting and accessories
• Industrial electrical components

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Product Sales: One-time product sales of electrical supplies including cables, switchgear, lighting, tools, and accessories to trade professionals and public customers through physical stores and e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

National Electrical Wholesalers is an independent electrical wholesaler distributing more than 10,000 products including cables, switchgear, lighting, fire safety and security systems, heating and ventilation, industrial controls, tools, and renewables/EV equipment to trade professionals and the general public. Products are sold through a network of 10+ physical branches across Ireland and Northern Ireland (under NEW and CEW brands) and a recently launched e-commerce platform (new.ie) with nationwide UPS delivery.

Product overview

National Electrical Wholesalers operates as an independent electrical wholesaler offering over 10,000 electrical products through both physical retail branches and an e-commerce platform. The core offering consists of a comprehensive nopCommerce-powered online store where customers can browse and purchase electrical supplies, combined with a network of 19 physical stores across Ireland and Northern Ireland. The product portfolio spans multiple categories including cable (house wiring, solar, data networking), cable management (accessories, conduit, trunking, strut), switchgear and distribution equipment (circuit breakers, MCBs, RCBOs, consumer units), industrial controls, lighting solutions, fire safety and security systems, heating and ventilation products, tools and hardware, and renewables/EV charging equipment. Major branded lines include SWA cable accessories, CED switches and sockets, Deligo connectors, and products from manufacturers like Knightsbridge, MK Honeywell, Schneider, and Click. The company serves both trade professionals and the public, offering delivery services across Ireland for orders over €100.

Differentiator

Problem solved

Functional benefit

Products and services

• Cable Products Range of electrical cables including house wiring (twin and earth, singles), solar cable, LSF SWA cable, data and networking cable (CAT6, CAT5e), fire and alarm cable, heat resistant flex, panel flex, and speaker cable for trade installations and home wiring.
• Cable Management Products Cable accessories, cleats, clips, glands, insulation tape, joint kits, ties, lugs, conduit systems, trunking, cable ladder, and strut framework systems for installing and routing electrical cables.
• Switchgear and Distribution Products Circuit breakers, MCBs (single and triple pole with B, C, K curves), RCBOs (A type, B type), RCDs, surge protection devices, distribution boards, consumer units, changeover switches, and switch disconnectors for electrical distribution and protection.
• Industrial Controls Products Fuses (plug top, neozed, HRC, cut out), transformers, timers, din rail, enclosures, terminal blocks, push buttons, rotary isolators, and earthing equipment for industrial electrical control applications.
• Lighting Products Indoor lighting (bulkheads, fluorescent, bulbs, LED panels, strip lights), outdoor lighting, LED solutions (smart lamps, LED strip, batten fittings, downlights), emergency lighting, and industrial lighting including torches, motion detectors, and site lighting.
• Switches and Sockets Comprehensive range of switches and sockets across multiple brands including Plusswitch, Click (Aquip66, Curva, Deco, Define, Mode), MK Honeywell, CED, Knightsbridge, Schneider, Vari, Honeywell, Hager, Gewiss, Garo, ABB, and Marshall Tufflex for residential, commercial, and industrial installations.
• Heating and Ventilation Products Panel heaters, outdoor heaters, ventilation systems, extractor fans, air vents, ducting, water heaters, thermostats, radiant heating solutions, fly killers, and hand dryers for residential and commercial heating and ventilation needs.
• Fire Safety and Security Products 2-wire fire alarm systems, alarm systems, carbon monoxide alarms, door entry systems, smoke alarms, security systems, smart home products, safety devices, PPE, batteries, and safety labels and signs.
• Tools, Fixings and Hardware Hand tools (crimping tools, testing equipment, pliers, screwdrivers, saws), power tools (drills, impact drivers, angle grinders), power tool accessories, fasteners, wall plugs, tapes, lubricants, batteries, chargers, workwear, ladders, and cable rollers for trade and DIY use.
• Renewables and EV Products EV chargers, solar panels, solar inverters (hybrid and string), battery storage solutions, solar cable, roof and ground mounting systems, and solar accessories including connectors and isolators for renewable energy installations.
• Branded Product Lines (SWA, CED, Deligo) Exclusive branded lines including SWA cable accessories (copper tube terminals, cable lugs, heat shrink sleeving, bootlace ferrules, pre-insulated terminals, MC4 connectors), CED electrical accessories (switches, sockets, pre-insulated terminals), and Deligo cable lugs and connectors for electrical installations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sonepar: World's largest B2B electrical distributor with Irish operations. Overlaps in product categories and trade customer base, with greater scale and manufacturer relationships.
• Rexel: Global electrical distribution leader with a substantial Ireland/UK branch network. Directly comparable as a multi-branch wholesaler of cables, switchgear, lighting and renewables to trade professionals.
• Edmundson Electrical: One of the largest UK & Ireland electrical wholesalers with extensive branch coverage. Comparable product range (cabling, accessories, lighting, tools) and trade-customer focus.

Emerging players

• Screwfix: Trade and DIY-focused retailer with growing Ireland presence stocking electrical supplies, tools, lighting and accessories. Comparable in serving trade plus public with click-and-collect, though broader than pure electrical.

Direct peers

• City Electrical Factors (CEF): UK and Ireland trade-focused electrical wholesaler with a comparable branch-based distribution model and similar product mix in cables, switchgear and accessories.
• CEW (City Electrical Wholesalers Northern Ireland): Northern Ireland-based electrical wholesaler operating under the CEW brand as a wholly-owned subsidiary of NEW. Same product range, customer segments and distribution model.
• TLC Electrical Supplies: Online-first UK electrical wholesaler with a broad product catalogue spanning cables, lighting, switchgear and renewables. Comparable in range but operates a digital-led model versus NEW's branch-led hybrid.
• Electrical Wholesale Supplies Ireland: Irish trade-focused electrical wholesaler offering cables, lighting, accessories and tools to electricians and contractors. Directly comparable in geography, customer base and product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nationalelectricalwholesalers.ie
• LinkedInlinkedin.com/company/national-electrical-wholesalers-irl-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Electrical Wholesalers