CEW LTD

What CEW LTD does

Connect Electrical Wholesale Ltd (CEW LTD) is an independent B2B and B2C electrical wholesaler headquartered in Newbury, West Berkshire, United Kingdom. The company operates from a single warehouse and trade counter at Castle Industrial Park, Pear Tree Lane, Newbury, holding over 2,500 branded stock items across lighting, cables and accessories, wiring accessories, consumer units and switchgear, fixings, smoke and fire alarm equipment, cable management, fans and ventilation, and heating. Featured brands include Hager, Wago, Click Scolmore, Aurora, Vent Axia, Manrose, Rointe, and Atkore Unistrut. CEW also offers specialist product sourcing for items not held in stock through its manufacturer network.

The company generates revenue through unit-priced wholesale distribution on B2B terms, with all pricing quoted ex-VAT. Trade accounts are available for regular buyers with bulk pricing and project quotes, alongside walk-in trade counter service (Monday–Friday 7:00am–6:00pm) and an e-commerce storefront at cew-ltd.com that supports online account registration and ordering. An own-fleet delivery service provides free next-day delivery on orders over £150, with same-day dispatch for orders placed before 16:00. Payment processing is handled under PCI DSS certification.

CEW's primary customer segment is trade customers — electricians, electrical contractors, and other tradespeople undertaking installations, building projects, and maintenance work. A secondary segment comprises general public buyers purchasing electrical supplies for DIY projects or minor electrical work. The company is privately held with no disclosed parent, investors, or funding rounds; Jon Bishop is identified as a Director. A related entity, Connect ACR Supplies Ltd, operates from the same industrial park at Unit H. No proprietary technology, AI/ML capabilities, patents, awards, or external partnerships are disclosed in available sources.

Name

CEW LTD

Legal name

Connect Electrical Wholesale Ltd

Website

https://cew-ltd.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Connect Electrical Wholesale Ltd is an independent UK electrical wholesaler based in Newbury, supplying over 2,500 branded stock items to trade customers (electricians and contractors) and the general public via a trade counter, e-commerce site, and own-fleet delivery service.

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro industry

PRIMARYCRAOAFAG

Lighting & Electrical Supplies for Home Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• Electrical wholesale distribution
• Trade electrical supplies
• Cable wiring accessories
• Lighting and switchgear
• Electrical component sourcing

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Wholesale distribution of electrical products including cables, wiring accessories, lighting, switchgear, and related components. Revenue generated through direct product sales to trade customers and public. Operates on B2B terms with trade accounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Connect Electrical Wholesale Ltd is an independent electrical wholesaler that distributes over 2,500 branded electrical products, including cables, wiring accessories, lighting, consumer units, switchgear, fixings, ventilation, heating, and fire safety equipment, to trade customers and the general public. Sales are fulfilled through a Newbury trade counter, an e-commerce website, and an own-vehicle delivery service offering free next-day delivery on orders over £150. The company also provides specialist product sourcing for items not held in stock.

Product overview

Connect Electrical Wholesale Ltd is an independent electrical wholesaler operating as an e-commerce platform selling a comprehensive range of electrical products. The company offers over 2,500 branded stock items across multiple categories including: Lamps/Light Fittings & Controls, Cable & Accessories (with extensive cable types), Wiring Accessories (in various finishes), Consumer Units & 3 Phase Switchgear, Fixings, Smoke & Fire Alarm Equipment, Cable Management (trunking, conduit, tray, basket), Fans & Ventilation Equipment, and Heating (wall mounted and underfloor). The company also offers specialist product sourcing services for items not in stock, bulk pricing, and trade account options. Featured brands include ALL LED, Atkore Unistrut, Aurora, Click Scolmore, Hager, Live Electrical, Vent Axia, Wago, Walraven, Wiska, Manrose, National Ventilation, and Armorduct. The company holds PCI DSS certification for secure payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Lamps, Light Fittings & Controls Comprehensive range of lighting products including lamps, downlights, LED battens, weatherproof and under-cupboard lights, floodlights and standalone PIRs, LED tape and profile, decorative lights, marker lights, bulkheads and emergency lighting, modular ceiling fittings, lighting distribution boxes, and timers and controls. For trade and DIY customers undertaking residential and commercial lighting installations.
• Cable & Accessories Extensive range of cables including Twin & Earth, SWA LSF, Singles PVC & LSF, Tails Double Insulated, Flexible, NYYJ, FP Fire Cable, Heat Resistant, Rubber HO7RN-F, CAT6, Security Alarm/Telephone, Control Cable CY/SY & BS5308, Coax, and Arctic Grade. Also includes flush boxes, Wago connectors, glands, clips, cleats, ties, enclosures, and insulation tape. For electricians and contractors installing cable runs.
• Wiring Accessories Wide range of wiring accessories in multiple finishes: White Plastic (85 SKUs), Satin Chrome (116 SKUs), Polished Chrome (202 SKUs), Black Nickel (121 SKUs), Metalclad (26 SKUs), and Grid solutions (1,271 SKUs). For residential and commercial wiring installations.
• Consumer Units & 3 Phase Switchgear Complete range of consumer units, RCBOs and MCBs (126 SKUs), Three Phase Boards with MCBs and RCBOs (133 SKUs), and switchfuses and isolators (26 SKUs) for residential and commercial electrical installations.
• Fixings Extensive range of fixings including cable ties, woodscrews, rawplugs, plasterboard fixings, drill bits, cable clips and cleats, holesaws, silicones, foam and magic gels, self-drilling screws,rawl bolts and drop-in anchors, cutting blades, all-round band, and beam and purlin fixings.
• Smoke & Fire Alarm Equipment Range of smoke and fire alarm equipment (26 SKUs) for residential and commercial fire safety installations.
• Cable Management Comprehensive cable management solutions including PVC and steel trunking, dado/skirting/power poles, bench trunking, PVC and steel conduit, channel, tray, basket, threaded rod, cantilever arms, fixings, and flexible conduit.
• Fans & Ventilation Equipment Range of fans (58 SKUs) and ducting, grilles and accessories (84 SKUs) from brands including Manrose, Vent Axia, and National Ventilation. For residential and commercial ventilation systems.
• Heating Electric heating solutions including wall-mounted heaters (20 SKUs) from brands such as Rointe and ElectR, and underfloor heating mats and systems (62 SKUs) with various wattages and thermostat options.
• Specialist Product Sourcing Service Sourcing service through the company's manufacturer network to procure specialist or hard-to-find electrical products not held in the Newbury warehouse stock. Provided to trade customers who need items outside the standard 2,500+ SKU catalog.

Quantifiable outcome

• Free next day delivery on orders over £150
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YESSS Electrical: UK and Ireland electrical wholesaler with over 100 branches stocking cabling, wiring accessories, lighting and switchgear for trade buyers. Direct branch-network competitor to CEW in regional UK markets.
• TradeSparky: Independent online-only UK electrical wholesaler offering cables, wiring accessories, consumer units and lighting with national delivery. Comparable as a digital-native challenger to CEW's e-commerce channel.
• Newey & Eyre: Long-established UK electrical wholesaler (now part of Rexel) serving electricians and contractors with cable, lighting, and installation products. Directly comparable range and customer base.
• City Electrical Factors (CEF): UK's largest electrical wholesaler with ~390 branches selling the same core ranges of cables, wiring accessories, lighting and switchgear to electricians and contractors. Most direct comparable on product mix, customer base and trade-counter model.
• Edmundson Electrical: National UK electrical wholesaler with over 350 branches supplying cable, lighting, distribution equipment and wiring accessories to trade and commercial customers. Directly comparable on assortment and trade-led GTM.
• ElectricalDirect: Pure-play online electrical wholesaler shipping cables, lighting, consumer units and accessories nationwide. Closest e-commerce comparable competing for the same trade customer on price and convenience.
• Rexel UK: Global electrical distributor with a large UK branch network serving electricians, contractors and industrial customers across the same product categories as CEW. Comparable on B2B electrical distribution model.

Broad incumbents

• Toolstation: National trade and DIY retailer carrying electrical accessories, cabling, lighting and fixings alongside broader building supplies. Comparable on the overlap of electrical products sold to trade and public customers.
• Travis Perkins: UK builders' merchant group with a dedicated electrical category across many branches. Comparable as a broader trade distributor that increasingly bundles electrical with building materials.
• Cromwell Tools: Industrial and trade supplies distributor offering fixings, tools, and a growing electrical category alongside broader MRO lines. Comparable as a multi-category B2B trade supplier with regional distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/connect-electrical-wholesale-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEW LTD