What Alaskan Seafood Guys does

Alaskan Seafood Guys is a privately held, direct-to-consumer seafood retailer and meal-kit company founded in 2018 and headquartered in Billings, Montana. The company sources wild-caught Alaskan seafood and resells it through a Shopify storefront, a single 7-day physical retail store, and a proprietary Seafood Van home delivery program covering select towns across Montana, Wyoming, North Dakota, South Dakota, and Idaho. Nationwide fulfillment is provided via UPS shipping to the lower 48 states, with all product shipped frozen in coolers with dry ice.

The core product portfolio centers on pre-packaged frozen seafood boil kits (2 to 20-person sizes), complemented by individual wild-caught seafood (salmon, whitefish, shellfish, tuna, combo boxes), ready-to-bake marinated dishes, air fryer meal kits, boil butter sauces, Fishermen Shares (20 lb bulk subscriptions), and seasonal offerings such as the Summer Grill Master Box. The underlying operational technology is conventional — frozen-pack logistics, temperature-controlled shipping, Shopify-based e-commerce, and Recharge Payments for Auto Ship subscription management — with the Seafood Van program representing the only proprietary physical distribution asset.

The company makes money through one-time DTC product sales (priced $22 to $658 per kit) and a recurring Auto Ship subscription program offering 10–15% discounts at 1-, 2-, or 3-month frequencies. Customer segments are horizontal: individual consumers and families in landlocked regions seeking convenient access to wild-caught seafood, event hosts and party planners ordering 6–20+ person kits, and subscription/recurring customers. Marketing is digital-first (e-commerce site, Instagram, Facebook, YouTube, email newsletter) supplemented by seasonal promo codes and a 10% first-order incentive. The company is independently owned with no disclosed funding, no VC/PE backing, and a leadership team led by founder Jon Wanderaas.

Name

Alaskan Seafood Guys

Legal name

Alaskan Seafood Guys

Website

https://alaskanseafoodguys.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Alaskan Seafood Guys is a privately held, direct-to-consumer seafood retailer founded in 2018 in Billings, Montana, selling wild-caught Alaskan seafood, ready-to-boil kits, and meal solutions via Shopify e-commerce, company-owned Seafood Van home delivery across five Northern Plains states, nationwide UPS shipping, and a single retail store.

Ownership category

akta.pro rank

Product category

Online Seafood Retail

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Retailers (44525)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Retail-Food Stores (5400)

akta.pro primary industry

Seafood Meal Kits & Heat-and-Eat Entrées (Prepared Meals Featuring Seafood) (AFANALAH)

akta.pro secondary industries

Frozen Prepared Meat & Seafood Meals (AFANAFAC), Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Seafood retail
• Wild-caught seafood
• Seafood boil kits
• Seafood meal kits
• Frozen seafood delivery

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchases of seafood products, seafood boil kits, and ready-to-bake meals through e-commerce website. Products range from individual meal kits ($22-28) to bulk party packages (up to $658 for 20-lb shares).
2. Subscription (Auto Ship) Program: Recurring delivery subscription model offering 10-15% discounts on regular deliveries at 1, 2, or 3 month frequencies. Customers set delivery schedules through members portal with ability to add member-only specials to each delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alaskan Seafood Guys is a direct-to-consumer retailer of wild-caught Alaskan seafood, selling pre-packaged at-home seafood boil kits (2-20 person sizes), ready-to-bake dinner kits, air fryer meal kits, individual seafood (salmon, whitefish, shellfish, tuna), boil butter sauces, seasonal grill boxes, bulk Fishermen Shares, and gift cards. Products are sold via Shopify e-commerce with nationwide UPS shipping, company-operated Seafood Van home delivery across five regional states, and a single retail showroom in Billings, Montana; an Auto Ship subscription program offers 10-15% discounts on recurring orders.

Product overview

Alaskan Seafood Guys is a direct-to-consumer seafood retailer and meal kit company offering wild-caught Alaskan seafood through a multi-channel distribution model. The core product portfolio consists of: (1) Seafood Boil Kits - pre-packaged frozen boil-in-bag kits with various seafood, sides, and seasonings in 2-20 person sizes; (2) Fresh/Frozen Seafood - individual seafood items including salmon, crab, lobster, tuna, and whitefish; (3) Ready to Bake Dishes - oven-ready marinated seafood meals; (4) Air Fryer Meal Kits - quick-cook air fryer seafood meals; (5) Seafood Meal Kits - combo dinner bundles. Additional offerings include boil butter sauces, grill boxes, fishermen share programs, and gift cards. The company operates a retail store in Billings, MT, provides home delivery via company vans in the Northern Plains region, and ships nationwide via UPS. Subscription/auto-ship programs with 10-15% discounts are available for recurring orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Seafood Boil Kits Pre-packaged frozen seafood boil kits including shrimp, crab, lobster, crawfish, clams, mussels, corn, potatoes, andouille sausage, and seasoning; customers boil water, add seasoning, and cook the kit in 8-18 minutes. Available in 2-, 4-, 5-, 8-, 10-, 12-, 14-, and 20-person sizes priced from $35 (shrimp 2-person) to $465 (20-person).
• Wild-Caught Alaskan Seafood Fresh and frozen wild-caught Alaskan seafood including salmon, whitefish, shellfish, tuna, and combo boxes sourced directly from fishermen and sold individually or in combo boxes.
• Ready to Bake Dishes Pre-marinated, ready-to-bake seafood dinner kits including salmon, cod, halibut, and flounder that cook in a conventional oven in approximately 35 minutes. Priced $22.25-$42.00 per kit.
• Air Fryer Meal Kits Pre-prepared seafood meals designed for air fryer cooking, including fish & chips, salmon with broccoli, paprika salmon with green beans, and marinated cod with broccoli, sold individually and as a 5-meal bundle.
• Seafood Meal Kits Ready-to-eat and quick-prep seafood meal kits including dinner bundles and combo boxes with various fish options, marketed around convenience and quality at home.
• Boil Butter Sauces Flavored butter sauces for seafood boil kits, including garlic boil butter and Old Bay boil butter, available in 4 oz and 8 oz sizes.
• Summer Grill Master Box Seasonal grill-ready seafood box featuring lobster tails, oysters, marinated sockeye salmon, and ahi tuna steaks for backyard grilling.
• Fishermen Shares Bulk seafood subscription shares sourced directly from Alaska fishermen, including salmon, cod, flounder, and black cod shares in 20 lb quantities, priced up to $658 per share.
• Gift Cards Digital gift cards redeemable across the Alaskan Seafood Guys product catalog, available in multiple denominations.
• Auto Ship Subscription Program Subscription/auto-ship program offering recurring seafood deliveries at 1-, 2-, or 3-month cadences with 15% off (monthly), 12% off (bi-monthly), or 10% off (quarterly) discounts, plus member-only specials and self-service cadence management through a members portal.

Quantifiable outcome

• Seafood Van delivery service covers 5 states (MT, WY, ND, SD, ID)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vital Choice Wild Seafood & Organics: Long-running DTC retailer of wild-caught Alaskan salmon, seafood, and prepared items. Direct competitor in wild Alaskan seafood e-commerce with overlapping product range (salmon, whitefish, shellfish) and meal-kit-style offerings.
• The Crab Place: Mail-order seafood retailer specializing in crab boils, shrimp boils, and party packs. Directly comparable in boil-kit product format, party-size SKUs (8-20+ people), and DTC frozen seafood delivery to inland consumers.
• SeaBear (Trident Seafoods Smoked Seafood): Wild Alaskan smoked salmon and seafood DTC brand owned by Trident. Comparable in wild-caught Alaskan positioning, DTC e-commerce, and gift/subscription box model targeting similar premium-conscious households.
• Wild Alaskan Company: Subscription-based DTC wild-caught Alaskan seafood box company. Most direct competitor: targets households nationwide via parcel shipping with similar sourcing narrative, recurring revenue model, and seafood meal-kit positioning.
• Alaska Gold Brand: Alaska-based DTC wild seafood brand selling direct to consumers from fishermen. Direct comparable in Alaskan wild-caught sourcing narrative and DTC seafood subscription model.
• ButcherBox: Subscription-based DTC protein box company offering grass-fed beef, heritage pork, and wild-caught seafood. Closely comparable in subscription model, recurring delivery cadence, premium wild-caught positioning, and direct-to-consumer freezer-shipping logistics.

Broad incumbents

• Blue Apron: Established national meal-kit company offering pre-portioned, recipe-driven meals delivered weekly. Comparable in ready-to-cook convenience format, subscription/DTC model, and at-home cooking positioning even though it operates across broader protein categories.
• HelloFresh: Global leader in DTC meal kits with seafood-inclusive weekly menus. Comparable in subscription meal-kit business model, parcel-delivered ready-to-cook meals, and at-home convenience positioning — represents the scaled meal-kit benchmark.
• Trident Seafoods: One of the largest seafood companies in North America with vertically integrated wild Alaska salmon operations. Owns SeaBear and competes broadly in retail and DTC wild seafood; relevant as a much larger incumbent in the same sourcing category.

Others

• Fulton Fish Market: Iconic seafood marketplace now operating as an online retailer of fresh and frozen seafood. Adjacent in seafood retail and DTC frozen seafood shipping, though it draws on a legacy NYC market brand rather than subscription meal kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkF4m4PTI30jJx49eH9X32Q
• Facebookfacebook.com/alaskanseafoodguys
• Instagraminstagram.com/alaskanseafoodguys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alaskan Seafood Guys